Uphicotho-zincwadi: izinto, inkqubo, umzekelo. Uphicotho lweeSayithi

Uphicotho-zincwadi ngenye yezona zihlandlo ezibalulekileyo ekuququzeleleni umsebenzi osebenzayo we shishini. Kungenziwa ngokwabo okanye ngokubandakanyeka kweengcali zangaphandle.

Inkcazo yemeko

Uphicotho-zincwadi zophicotho lolawulo lujoliswe ekuboniseni ukungabikho kwenkqubo yokuthengisa kunye neenzuzo ezingekho phantsi kwazo. Ngokusekelwe kwiziphumo zophicotho-zincwadi, isicwangciso esilungileyo sakhiwe, kwaye ukubonisana kule ngxaki kuqhutyelwa.

Uphicotho-zincwadi zentengiso yindlela echanekileyo, ngokukhawuleza, injongo, kunye neyona nto ibalulekileyo yokuhlola. Akuchaphazeli kuphela ngaphakathi, kodwa nakwiimeko zangaphandle. Uphicotho-zincwadi lunokuqhutyelwa zombini umbutho ngokubanzi kunye neeyunithi zayo. Lo msebenzi uhlose ukuchonga izitshixo kwiindawo zokuthengisa, kunye nokuceba isicwangciso sokupheliswa kwabo.

Migaqo

Uphando lwangaphakathi lwangaphakathi nolwangaphandle lwenziwa ngokuhambelana nemigaqo-siseko. Ezi ziquka izinto ezilandelayo:

• Ukuthembeka. Uphicotho-mali alufanelekanga ukuhlalutya kwexesha leengxaki. Lithetha ukuqinisekiswa ngokubanzi kuyo yonke imisebenzi yokuthengisa.
• NgeNkqubo. Izenzo zokuphicothwa kwamaphepha kufuneka zilungiswe kwaye zihambelane. Ngelo xesha, ukuxilonga akufanele kubhekiselele kuphela kwiiyunithi zangaphakathi, kodwa nakwiimeko zangaphandle.
• Ukuzimela. Uphicotho-zincwadi kufuneka zenziwe ngokungakhethi. Ukuba ngaba uphando oluzimeleyo luzinakwenzeka, iingcali zenkampani yesithathu kufuneka zibandakanyeke.
• Ixesha lokuhamba. Ngokuqhelekileyo, ulawulo luqalisa isheke lokuthengisa emva kokuba ubungakanani benzuzo buqala ukuhla. Ukuthintela ingxaki, uphando kufuneka luqhutywe rhoqo kunye nexesha elithile.

Izinto zophando

Kwinkqubo yokuqinisekisa, iingcali zijongene namaqela amabonakaliso amabini: ezo ziyakwazi ukuthonya, kunye nazo ezingaphethwe ngabaphathi. Ngoko, izinto zokuthengisa iincwadi zilandelayo:

• Indawo yangaphakathi kunye yangaphandle;
• Isicwangciso sokuthengisa sombutho ;
• Inkqubo yokuthengisa kwishishini;
• Ifom yombutho wolawulo lokuthengisa;
• Ukusebenza kwenkqubo ekhoyo yoshishino ngokubanzi kunye nokuhlukana kwayo ngokwahlukileyo.

Izigaba eziphambili

Inkqubo yokuphicothwa kwengxelo kuqukwa nenani lamanyathelo okulandelelana. Ezi ziquka oku kulandelayo:

• Isigaba sokulungiselela. Kule nqanaba, uqhagamshelwano lokuqala phakathi kwenkampani yomxhasi kunye nomphicothi-zincwadi. Kukho ingxoxo yamaphuzu abalulekileyo kunye nokucebisa kwangaphambili. Kwakhona, intloko iyala amasebe ukuba anikeze zonke iinkcukacha eziyimfuneko kubahloli.
• Ukuxilongwa. Umphicothi-zincwadi uchaza iinkcukacha ezibalulekileyo malunga nemisebenzi yokuthengisa kwaye uyazihlalutya ngokucophelela. Ukuseka ubudlelwane, kunye nezinga lokuthotyelwa kwezikhombisi zokulawula okanye zokucwangcisa. Kufuneka kuphawulwe ukuba sele sele kufikelele kulo nqanaba umphicothi-zincwadi angenza utshintsho kumsebenzi wenhlangano ngokusebenzisa udliwano-ndlebe nabasebenzi.
• Cwangciso. Kule nqanaba, ingcali ifuna izisombululo ezifanelekileyo. Zijoliswe ekuhlawuleleni ilahleko ezivela kwiingeniso ezilahlekileyo, kunye nokukhusela iimeko ezifanayo kwixesha elizayo.
• Ukuphunyezwa. Ukulungiselela nokuphunyezwa kwemisebenzi ecwangcisiweyo kwenziwa. Ngelo xesha, umphicothi-zincwadi unokuthatha inxaxheba kule nkqubo ngokuthe ngqo, okanye enze nje njengomcebisi.
• Isiphelo. Umphicothi-zincwadi unikezela umthengi ingxelo epheleleyo kwimisebenzi eyenziwe, kunye nemiphumo yokuqala ephumelele. Ingxoxo malunga namathuba okubambisana inokuqhutyelwa.

Izikhokelo zomsebenzi wokuphicothwa

Uphicotho-zincwadi lwentengiso lwenkampani lwenziwa kwiindawo ezininzi ezibalulekileyo. Zingachazwa ngolu hlobo lulandelayo.

Izixhobo zophicotho-zincwadi

Uphicotho-zincwadi lwezentengiso njengesiseko seqhinga loshishino eliphumelelayo liquka inani lamacandelo. Ezi ziphambili zilandelayo:

• Uhlalutyo lwendawo yokuthengisa yangaphandle (ingqalelo ekhethekileyo ihlawulwa kwi-microenvironment, equka i-market, ukuncintisana, inkqubo yokuhambisa, njl);
• Uhlalutyo lwesicwangciso sokuthengisa (inkqubo ephunyeziweyo kunye nesantya sokuphunyezwa kwayo);
• Uhlalutyo lwesakhiwo sombutho (ukufundwa komsebenzi weyunithi nganye ngokwahlukileyo, kunye nokugqiba ukusebenza kweentsebenziswano phakathi kwazo);
• Uhlalutyo olulinganisiweyo lwenkqubo yokuthengisa (ukhuseleko lwengcaciso, ukucwangciswa kocwangciso, umbutho wokulawula, njl.);
• Uhlalutyo olulinganisiweyo lwenkqubo yokuthengisa (inzuzo ngokumalunga neendleko zemisebenzi yokuthengisa);
• Uhlalutyo olusebenzayo (iimveliso kunye nomgaqo-nkqubo wexabiso, iziteshi zokuthengisa, ukukhangisa nokusebenza kobudlelwane boluntu).

Iingenelelo kunye nokungalunganga kophicotho lwangaphandle

Uphicotho lwentengiso lwangaphandle luyinto eqhelekileyo, apho imimandla ekhethekileyo yangaphandle iyakudla. Ilinalo izibonelelo ezilandelayo:

• Ubuninzi bamava anolwazi kweli candelo;
• Ukufumaneka kolwazi oluyimfuneko ngokwenza izigqibo ezifanelekileyo zokulawula;
• Ulwazi olukhethekileyo lokuba umphicothi-zincwadi angadlulisela ukuphathwa kwenkampani.

Nangona kunjalo, kukho imilinganiselo embi ebonisa ukuba uphicotho-zincwadi. Le nkonzo inokungalungi okuyisiseko:

• Iindleko eziphezulu zabaphicothi-zincwadi;
• Ulwazi oluyimfihlo luwela ezandleni zeengcali zenkampani yesithathu, ngoko ke kukho umngcipheko wokuvuza.

Iinkcukacha zokuphicothwa kwangaphakathi

Uphicotho lwangaphakathi lwentengiso lubandakanya ukuzihlolisisa ngamehlo yenkampani. Izinzuzo zolu hlobo lomsebenzi zinokuqwalaselwa kwezi zilandelayo:

• Ukugcinwa kweendleko ezibalulekileyo;
• Imfihlo yezorhwebo ayiyi kuhamba ngaphaya kombutho;
• Abaqeshwa beli shishini bayazi kakuhle izinto ezithile zomsebenzi wakhe, ngoko ke akufuneki ukuchitha ixesha lokuqokelela ulwazi.

Nangona kunjalo, uphicotho lwentengiso ye-ishishini alisoloko lukwazi ukuqhuba ngokwalo. Oku kungenxa yokungaphumeleli kwolu hlobo lomsebenzi:

• Abasebenzi beenkampani abahlali bejolise ekuhloleni umsebenzi walo (oku kungenxa yemida ethile yobudlelwane kunye nabaphathi okanye umnqweno wokufihla iimpazamo zabo);
• Ukungabi namava kunye nolwazi kwintsimi yophando.

Umzekelo wokuphicothwa kwengxelo

Ukuze uqonde indlela inkqubo yokuthengisa iincwadi ezenziwa ngayo, kuyafaneleka ukuyiqwalasela kumzekelo oqhelekileyo. Masithi kukho inethiwekhi yokutya okukhawulezayo "uPirozhok." Ngoko, umphicothi-zincwadi ujongene nenjongo yokuvavanya imeko yangempela yemicimbi, kunye nokusebenza ngeengcebiso malunga nemisebenzi eminye.

Ngaloo ndlela, ingcali iya kuba nale mi sebenzi elandelayo:

• Ukuqulunqa iimpawu zemisebenzi yentengiso yenkampani, apho baqokelela khona loo datha:
  • Iindleko ezipheleleyo zokuzimela;
  • Ukuvavanya komgangatho wezinto zokuphromotha;
  • Iziteshi zokuhanjiswa kweentengiso (indlela ulwazi olunikezelwa ngayo umthengi);
  • Ukusungulwa kobudlelwane phakathi komthamo wohlahlo lwabiwo-mali kunye nenzuzo yeshishini elifunyenwe ngexesha lokunika ingxelo.
• Ukuhlalutya kwedatha yesebe ngalinye:
  • Ukufumana indawo;
  • Ukuphononongwa kweembonakalo zokusungulwa;
  • Ukusebenza kwegumbi lokudlela;
  • Intlangano enengqiqo yabasebenzi kunye namaziko okuvelisa.
• Umlinganiselo wokulayishwa kweshishini kwixabiso lentengo yenzuzo:
  • Uphononongo lweenkcukacha zolawulo;
  • Ukuphazamiseka kwedatha ngamaxesha athile okubhekisela ukuhlalutya ngokubanzi;
  • Ukwenza ixesha lokugcina, eliza kuseka amandla esikhungo nganye ngeyunithi yexesha (inani labantu, inani eliqhelekileyo lokutshekisha, uluhlu lweemveliso ezithengiswayo);
  • Ukuvavanya kwamandla okuvelisa;
  • Ukuhlanganiswa kwetafile yokuhlalutya ukuzisa idatha efunyenwe kwifomu ebonakalayo.
• Ukwenza ingxelo, eya kuba neenkcukacha ezilandelayo:
  • Umfanekiso ocacileyo ochaza ukuhamba kwesebe ngalinye;
  • Uhlalutyo lwemfuno yento nganye kwi-assortment yeziko;
  • Inkcazo yeentsuku ezihamba phambili kunye neeyure zomsebenzi zamasebe;
  • Iziphakamiso zokuphucula umsebenzi ziphuhliswa nganye kwiindawo zokutya;
  • Ukuvavanya kokusebenza kweenkqubo zangoku zentengiso;
  • Izigqibo malunga nokusebenza komveliso kunye nesakhiwo sikawonke-wonke seziko.

Uphicotho luya kubangela ingxelo epheleleyo kunye nenani leencomo ezisebenzayo. Zonke ezi nkcukacha zicutshungulwa ngolu hlobo lwamaphepha alandelayo:

• Isicwangciso sokwenza imisebenzi yokuthengisa ekujoliswe ekupheliseni iimpazamo kunye nokuphuhlisa phambili umnxibelelwano lwezibonelelo zokutya okukhawulezayo;
• Isicwangciso samanyathelo okujoliswe ekunyuseni ukulungelelaniswa kwamanye amasebe ngokwahlukileyo;
• Ingxelo epheleleyo yokungahambelani nemiqathango kunye neziphakamiso zokuzikhupha kwabo.

Uphicotho lweeSayithi

Ngokuphuhliswa kwentuthuko yesayensi kunye nezobugcisa, ukuba ne-intanethi kwi-intanethi yinto enyanzelekileyo yintlangano enenjongo yokuphumelela. Uphicotho-zincwadi lweewebhsayithi lubaluleke njengolu shishini lonke. Imisebenzi enjalo ihlose ukuhlalutya imithombo ngenjongo yokuchonga nokulungisa iimpazamo, kwaye iphinde ikhuthazwe kwiinjinjini zokukhangela. Ngokomzekelo, uphicotho lwephepha lewebhu luchaza ixesha elinjalo:

• Uhlalutyo lwesakhiwo. Kufanele kube ngempumelelo ngokubhekiselele kwendawo yokubeka ulwazi, kunye nokubona komsebenzisi. Ukongeza, lo mzuzu ubalulekile kumsebenzi weenjini zokukhangela.
• Umxholo wokuFunda. Iinkcukacha ezinikezelwe kwisayithi kufuneka zibe nenzuzo ebalulekileyo kumsebenzisi. Ukongezelela, kufuneka ibe yodwa.
• Ukusetyenziswa. Isiza kufuneka sakhiwe ngokucacileyo kwaye siqondwe ngomsebenzisi. Ukongezelela, kufuneka ibe noyilo oluhle.
• Uhlalutyo lwe-semantics. Umxholo wesayithi kufuneka ube neenkcukacha eziphambili ezihambelana nophando oluthile lwabasebenzisi kwiinjini zokukhangela. Nangona kunjalo, imithombo ayifanele ikhululeke kunye nayo.
• Ukujonga i-Meta tag. Akunqunywanga kuphela ukufumaneka kwabo, kodwa kwakhona nomxholo wesiza.
• Uhlalutyo lwe-HTML-code. Ivavanywa ngokupheleleyo kwiimpazamo, kunye neengcamango zokumakisha. Le ngenye yezinyathelo ezibaluleke kakhulu endleleni yokuphucula indawo.
• Umsebenzi womSeva. Ukuchaneka kwempendulo kwizicelo zomsebenzisi.
• Ukuqinisekiswa kweSayithi ukuthotyelwa kwemimiselo yolawulo.

Kubalulekile ukuba kuqaphele ukuba uphicotho lwe-intanethi yinto enyanzelekileyo kwiimeko zeemarike zanamhlanje. Ngokusekelwe kwiziphumo zalo, iimpazamo eziphambili zichongiwe, kwaye isicwangciso sokulungiselela senziwa. Nangona kunjalo, kuyafaneleka ukuba sicinge ukuba le nkqubo ibiza kakhulu.

Umzekelo wendawo yokuphicothwa

Kunokuba inkqubo nzima uphicotho neentengiso wesiza. Umzekelo uphando kunokubangela kwinkampani yokwakha site-based. Le nkqubo iquka ezi zigaba zilandelayo:

• Uhlalutyo lwendawo yokungena. Ezi amaphepha isiza apho umsebenzisi engena, ngokulandela eli khonkco evela kwimithombo wesithathu. Ngoko ke, kwiimeko ezininzi, umthwalo eziphambili iwela kwiphepha main. Kodwa ngezihloko ezibalulekileyo njengoko uluhlu lweenkonzo okanye ixabiso, abasebenzisi zinqabile.
• analysis ukungaphumeleli. Kuba ekwakheni izifundo zecandelo esebenzayo akufanele ngaphezu-40%. Esona sizathu siphambili ngokusilela - oko yezithuthi untargeted okanye iingxaki zobuchwepheshe kwisiza.
• umbono yonke yoyilo. Yemizimveliso zokwakha ukuba kungcono ukukhetha kuyilo cala. Okokuqala, akukho nto aphum kwimbono ulwazi olusisiseko, yaye okwesibini, kangangexesha elide kuhlala ezifanelekileyo. Iyafuna ukunikela ingqalelo kwiibloko ulwazi. Le sayithi baya kuziswa kuphela iinkcukacha eziyimfuneko, kwaye nayiphi na itekisi extra ayisebenzi.
• Uhlalutyo lomxholo kufuneka wenziwe yekhasi ukusebenziseka page. A eqhelekileyo impazamo kwiphepha lasekhaya - ke ukubekwa kwedatha ukuze ukuzalisa isithuba. Ulwazi kufuneka kuphela pfunaka. Xa "Malunga kuthi" kufuneka abe khona kuphela ntetho le nkampani, kodwa amaxwebhu. Kucetyiswa ukuba nqaku ngalinye post ikhonkco abadumileyo ukuze izinto Service Catalog.
• Ingongoma ebalulekileyo kukuhlalutya navigation of the resource. Kufuneka kube nengqondo nakwinkcubeko yengqondo ukuyiqonda. Ngoko, ngokufuthi isakhiwo site umsebenzisi liyazixakekisa. Yokuba akwamkelekanga ukudala izahlulelo ezinamagama ezifanayo, okanye umxholo efanayo. Kwakhona engamkelekanga ukubeka data zibalulekile kwi kwinqanaba menu yesibini, ukususela phantse akayi abasebenzisi.

Emva kokuhlalutya amava yabaphulaphuli Internet, ezi zilandelayo izindululo ezingundoqo ukuba baphuhlise iisayithi kwiinkampani:

• Ukuyekwa imenyu ezintsonkothileyo multi-level, nto leyo ukudida abathengi;
• orientation we menu engundoqo kufuneka ibe tyaba, eqinisekisa ukusetyenziswa isebenzayo kwesithuba page;
• kwiphepha engundoqo, kucetyiswa ukuba ukufaka iinkcukacha ezibalulekileyo (umzekelo, ezinye izinto ikhathalogu imveliso, nezaphulelo);
• akukho mfuneko ukuquka ikhonkco kwi menu lwefayile.

Ukubanjwa rhoqo nkqubo efana uphicotho lorhwebo, efunekayo ngpahmbi ukusebenza ngempumelelo lweshishini. Lo msebenzi kunceda ukuchonga izithuba ngexesha uze ulungise sicwangciso.