Uhlalutyo lwePortfolio: inkcazelo, iinjongo, iindlela, imizekelo.

Uhlalutyo lwePortfolio - ekuthengiseni, eli thuba liqondwa njengesixhobo esinceda ukuqonda imeko yoqoqosho lwezoshishino, ukulungiswa kwemali ethile kwimimandla ethile yomsebenzi. Ngenxa yoluhlalutyo, utyalo-mali kwiindawo ezingenakunceda kuncitshiswa okanye kuncitshiswe, utyalo-mali kumacandelo athembisayo yenkampani ahlaziywe okanye anyuke.

Iinjongo zokuhlalutya iphothifoliyo kuvumelana nezicwangciso ezifanelekileyo zenkampani kunye nolwabiwo olufanelekileyo lwezibonelelo zemali.

Iindlela zokuhlalutya iipotfoliyo :

Iindlela eziqhelekileyo kule ndawo zihlukeneyo. Izindlela zamatriki ezi-6 zisetyenziswa kakhulu:

1) I-BCG - isisiseko sendlela iyancitshiswa ukuhlalutya isabelo semarike kunye namazinga okukhula kweshishini.

2) IWC - iinjongo zezoshishino kunye nobuchule obalulekileyo boshishini ukuthotyelwa kuqhathaniswa.

3) UMcKinsey - uvavanyo lokukhangisa kunye nokukhuphisana kwemisebenzi yenkampani kwimarike.

4) I-Shell - ukukhangela kwe-shishini kubalwa ngesiseko sokukhuphisana

5) I-Anfa-isicwangciso kunye nokusebenza kwayo kwiimarike kunye nemveliso zihlalutyiweyo.

6) I-ADL - ngoncedo lwale matrikhi uhlalutyo lwemigangatho yobomi kunye neendawo kwiimarike ezinxulumene nabaphiswano.

Amanqanaba.

Inkqubo apho uhlalutyo lwephothifoliyo ludlula luhlu lwabahlukeneyo:

1) Inkcazo yeenkampani zahlukana

2) Ukukhethwa kwendlela yokuhlalutya

3) Ukuqokelela ulwazi oluya kufuneka kwinkqubo yokuqulunqa i-matrix

4) Ukwakhiwa kwamatrices

5) Ukuphuhliswa kwesicwangciso esitsha esisekelwe kuhlalutyo.

Ukufumana ulwazi oluqokelelwe ukuqhuba uhlalutyo lwepottoliyo, kunokwenzeka ukuba luthwale:

1) Urhulumente kunye nokukwazi ukuphuhlisa amashishini athathe inxaxheba kwinkqubo yenkampani.

2) Ukukhuphisana kweshishini

3) Umjikelo wobomi, isigaba somjikelezo wobomi benkampani.

4) Inani lamasebe eenkampani kwimarike.

Uhlalutyo lwePortfolio lunikezela iimpendulo kwimibandela ebalulekileyo malunga nomsebenzi wenkampani. Ezi ziquka:

- Uphi ukhuphiswano loshishino?

- Indlela enokulinganisela ngayo inkqubo yokuhanjiswa kwemveliso kwimarike?

- Iyiphi inani eliphezulu leemarike apho inkampani inokukufihla kwimisebenzi yayo?

- Umjikelezo wobomi nganye kwiindawo zonke zokusebenza kwenkampani.

- Nguwuphi uhlobo lwemveliso elungileyo?

- Ziziphi iimashishini ezifanele zivaliwe okanye zilungiswe kwixesha elizayo?

- Ngaba kufanelekile ukuvelisa iimveliso ezintsha kwiimarike kwisekusondele?

- Iyintoni inani lotyalo-mali, olufanelekile kwiqela elithile lemveliso okwangoku?

- Ziziphi iindlela zokuvelisa iimveliso nezentengiso kufuneka ziphunyezwe kwixesha elizayo?

Emva kokuhlalutya, unokwenza izigqibo eziza kubangela ngakumbi uphuhliso lweshishini. Kungathathwa isigqibo sokudibanisa i-enterprise, oko kukuthi, ukuphunyezwa kwesicwangciso apho iimveliso kunye neenkonzo ezitsha ziphuhliswa kwaye zaziswa kwiimarike. Ukuchithwa kweentlobo kunezifundo ezincinci:

Isisigxina esingenakunqandwa (i-conglomerate)

Ulwahlulo oludibeneyo, ngokwazo, lwahlula kwiindidi eziliqela:

• I-vertical is inverse and direct
• Izenzo ezizenzekelayo ngokunyuka kweembonakalo zemveliso okanye ukwandiswa kwemihlaba.

Uhlalutyo lwePortfolio. Umzekelo.

Inkampani ibandakanyeka kwimveliso kunye nokuthengiswa kokutya kwabantwana - imixube, okusanhlamvu, i-purees, ijezi.

Ngexesha elifanelekileyo, inkampani kufuneka ifumene ukuba imveliso ethile iyathandwa ngabaxhasi, nokuba kuyafaneleka ukuvelisa iimveliso ezintsha kwiimarike, zeziphi iintlobo zokutya kwabantwana ezingasuswa kwimveliso ngokupheleleyo ngenxa yemfuno ephantsi, indlela enamandla ngayo ukhuphiswano kwintsi yokutya kwabantwana. Ukuze uphendule yonke le mibuzo, kuyafaneleka ukwenza uhlalutyo lwepotfolio.

Idatha evela kwiivenkile apho ukutya kwabantwana kuthengiswa khona kubalwa, inzuzo, iindleko, ukhuphiswano, njl njl. Kubangelwa ukuhlalutya, kubonakala ukuba i-porridge yabantwana yamashishini akhuphisanayo athengwa ngokukhawuleza, kwaye iindiza zeenkampani ezibhekiselweyo azifunanga. Kwiqela lokuqala lemveliso, ukuphuculwa kweentengiso kuyadingeka - ukubonakala okusha kwiphakheji, iintlobo ezahlukeneyo zokuthanda, njl njl. Ukuveliswa kweqela lesibini kuya kulungiswa ngokupheleleyo, ukuze kungabikho ukulahleka.