Promotion ekuthengisweni zokumaketha

Sales promotion zokumaketha - zonke ezo amanyathelo kunye nemisebenzi umsebenzi wabo kufuneka ukunceda ukwandisa iintengiso kukutsalela abathengi abaninzi. Kufuneka kuqatshelwe ukuba la manyathelo zijoliswe kuphela ekupheleni umthengi, kodwa ke lowo wenza ukukhuthaza imveliso. Sales promotion zokumaketha na iinjongo ezininzi ezahlukeneyo, kuxhomekeke kuye ke eyenzelwe ngokukodwa: ngokuba abameli ukuthengiswa okanye isiphelo-umsebenzisi. Kwimeko yesibini, umsebenzi ophambili kukutsala abathengi ezininzi kwakunye nokwandisa inani lezinto ekufuneka zithengwe yi ngumthengi. Ukuba sithethe malunga nokukhuthaza abathengisi, oko kukutsala inani elikhulu labameli yokuthengisa ukukhuthaza endala kunye imveliso ye imveliso entsha kwi emarikeni, kwakunye nokwandisa uluhlu iimveliso kunye lo walivala ithende inani elinye neevenkile.

Ifomu yokupasa ukuthengisa zingahlulwa ngokweendidi ezimbini: ". Ethambileyo" "nzima 'yaye

promotion intengiso "Nzima" zokumaketha

athengise nayiphi na impahla yorhwebo kunzima kakhulu ngenxa yokhuphiswano enkulu. Umthengi ukuba uthembe brand okanye imveliso sele kukhe kwalingwa ngempumelelo, okanye into lafakwa esemgangathweni. Ngezi njongo kwaye yaveliswa urhwebo zenkuthazo "nzima", oko kukuthi into ngexeshana elifutshane ixesha kuza kufuneka eyisele umboleki ukuba uthenge le mveliso ethile. Kwaye kungcono ukwenza oku ngezaphulelo ezahlukeneyo, intengiso (incentives ixabiso), kwakunye kunikezelo iimveliso ezongezelelweyo, ukuba kuthengwe (incentives positive) ziza kuphunyezwa. Ngokusekelwe ngokuqwalasela, kucacile ukuba amanyathelo ezinjalo zisebenza ngokwenene. Ukusebenza kumgaqo impembelelo ngokwasengqondweni kwi umthengi, bazise ingeniso elungileyo kubavelisi. Xa umboleki ubona imveliso kwi kwithala at isaphulelo okanye iimpahla, apho encamathele ngokufanayo, kodwa atshiphu ngesiqingatha, okanye ngaphandle kwentlawulo, i zoomatshini zanixa- umnqweno ukuba uthenge imveliso ngokusekelwe izibonelelo eziphathekayo.

Ngokuqhelekileyo, i "ukuvuselela nzima" kuphela yethutyana, njengoko wenziwe ngexesha elifutshane. ukusetyenziswa rhoqo ayinqweneleki kakhulu. Umzekelo, ukuba imveliso ethile kuvamile ukuba uya kuthatha isaphulelo okanye iintlobo iziganeko, ukusuka umthengi luthandabuzeka njengoko le mveliso. Temporality loo incentives ezinxulumene kunye nabavelisi ezithile iindleko, ngaphandle apho musa ukusebenza.

Ukukhuthazwa intengiso "ethambileyo" zokumaketha

Oku kubhekiselele iindlela ezifana zovuselelo esebenzayo, lwathi ngomlinganiselo abathile ngohlobo Ukudlala umdlalo. Umzekelo, ukusebenza ekufezekiseni imveliso liqhuba andibaweli ezahlukeneyo kwimidlalo. Kananjalo uhlobo ukusebenza kwengqondo kwi umthengi. Emva kokuva ukuba uthenge iitshiphusi, ungakwazi ukuthatha inxaxheba zombane draw ekhaya, kuyimfuneko ukwenza ukuthenga aze avavanye luck yabo.

Ngokungenisa iifom "ethambileyo" zonyuselo yentengiso ikwathetha uyilo iphakheji eqaqambileyo nomtsalane, ukusasazwa olusisinyanzelo izipho, ukubuyiselwa kwimeko ukuba iimpahla ezithengiweyo akaqhotyoshelwanga ukugwetyelwa iimpawu zakhe.

Ukuthengiswa ukukhuthazwa iimveliso - umsebenzi kubalulekile ukuba wonke marketer. Kubalulekile ukuba bakwazi ukusebenzisa iintlobo neendlela yokulola echazwe apha ngasentla, kodwa ukuqonda okucacileyo usebenza njani na imveliso nje kuphela, yaye lowo inokuba luncedo kakhulu. umsebenzi urhwebo kusoloko indlela yokuthetha nabathengi ezinokubakho, ngoko ke kufuneka ukwazi ukubeka indlela ncoko basenze kwicala yentengo ukuze client zange va nokubekwa imveliso esicetywayo.