Isiphumo seVeblen, okanye Kutheni senza ukuthenga okungenangqiqo

Ngamnye wethu mhlawumbi weza kwiivenkile ezincinci kunye nesibonakaliso sokubheka isohlwayo ebonakalayo kunye nexabiso "lokwenyama". Nangona ixabiso leempahla zalo mgangatho zingathengwa ngokukhuselekileyo ngeendleko ezinengqiqo, kukho abantu abakhetha ukugqithisa iipropati ezixhamlayo zeemveliso ezithengiswa kwiivenkile ezinjalo. Ngaphezu koko, umnqweno wokufumana into encinane kwisigqoko sakho ngexabiso elingavumelekanga ngamanye amaxesha unamandla kangangokuthi abantu bachithe ixesha elixabisekileyo balinde emigqeni ende - njani ukuchaza le ndlela?

Impembelelo yeVeblen: ingqiqo kunye nento

Kwiingcamango zezoqoqosho, kuyaqhekeza ukwahlula ukufunwa kwempahla kwizinto ezibini ezibanzi: iimfuno zokusebenza kunye nokungasebenzi. Kwaye ukuba iqela lokuqala lihambelana ngqo nempawu zabathengi kwimveliso okanye kwinkonzo, ke okwesibini kuxhomekeke kwiimeko ezinxulumene nobuchule kunye nezakhiwo ezinokuba luncedo. Abanye abantu bathenga oko ababaziyo bafuna ukufumana (umphumo wokujoyina ininzi), abanye bathambekele ekuphumeni kwisihlwele (umphumo we-snob), ngelixa abanye bafuna ukuphakamisa ubuqili babo baze bathenge izinto ezixabisekileyo. Icala lokugqibela lachazwa ngokucacileyo ngu-T. Veblen ngosomnotho, ngokuhlonipha apho ukusetyenziswa kweempahla okanye iinkonzo kungekhona ngenjongo yazo, kodwa ukwenzela ukudala ingcamango engahlawuliyo, kwaye wamukelwa oko kuthiwa "iVeblen".

Lo mlandisi waseMerika kunye noonobhala babhala inani leencwadi, ezifana ne "Theory of Entrepreneurship", "Iingcamango zeCandelo leeNgcini", njl., Ngokubonga ukuba umxholo othi "usetyenziso olunzulu kunye nokuzithengisa" sele luzinzile kwizentlalo nakwezoqoqosho. Ngokutsho kweVeblen, kwintlalo yanamhlanje, imfuno ithinteke kakhulu kwindlela "ukhilimu woluntu". Indlela yokuphila yeklasi elingenasiphelo iya kuba yinto eqhelekileyo kunye nomgangatho kubo bonke abanye abantu. Ngako oko, abaninzi banokuzama ukukopisha iminqweno kunye nezinto ezikhethayo ze-oligarchs, "i-youth golden", ukubonisa iinkwenkwezi zezorhwebo, njl njl. Ewe, abathengisi bahle kakhulu kuwo.

Umphumo weVeblen: imizekelo ebomini

Ukusetyenziswa kwimeko kungabonwa malunga nantoni na. Kwanele ukubona indlela abaphathi bethu begqoka ngayo nendlela bahamba ngayo. Unokuya kwenye ye-boutique fashion and take interest in the price for interest. Impembelelo kaVeblen ihlala ibonakaliswa ekuhlolweni kwemisebenzi yobugcisa, isebenza kwiivenkile zokutya kunye neehotele eziqhelekileyo, zivame ukubonakaliswa kwintengiso kumaphepha amagazini amaninzi. Yaye ukuba uthe wongeza ukuba umphefumlo waseRussia unomdla wokugqithisa, kuyacaca ukuba kutheni abanye abantu bacinga ukuba i-perfume kufuneka ivela kwi-Armani, iingubo ezivela kwi-Brioni, kunye nokubukela kwi-Patek Philippe. Le ndlela yokugqibela, ngendlela, ithandwa kakhulu phakathi kwabantu baseRashiya - phakathi kwabalandeli beli bhanki yi-V. Putin, uA.A. Chubais, S. Naryshkin, njl.

Iimpawu zokusetyenziswa kwezinga langaphakathi

I-Veblen inyikima iyaziwa ngexesha elide, kwaye akukho namanye amazwe angabhalwa ngaphandle. Nangona kunjalo, indlela asebenza ngayo kumazwe asakuba yiSoviet Union ahluke kakhulu kubonakaliso bakhe eYurophu. Ukuba abahlali abazizityebi bamazwe aphuhlisiweyo bazinikela kwizinto ezikhethekileyo ezikhethekileyo okanye i-brand kunye nembali yamakhulu eminyaka, isibonakaliso esiphezulu sabantu bakithi asikho ngaphezu kwexabiso eliphezulu. Ukuphakama kwexabiso lempahla, eyona nto ibaluleke kakhulu kwaye ifaneleka kubo. Oku kufuneka kukhunjulwe engqondweni, ukuba ngokukhawuleza kwakukho umnqweno wokuzikholisa ngokwakho "into". Abathengisi bethu bangabantu abanobuqili, kwizenzo zabo abazifuni ukungayisebenzisi zonke iintlobo zezindlela zengqondo. Ukwazi oko kusishukumisela ukuba sithenge ezi okanye ezo zinto, siyakwazi ukwenza ukhetho lwethu ngokugqithiseleyo kwaye singavumeli ukuchitha imali engaphezulu kwebhajethi yethu.