Yintoni Cinezela Ukhupho? Press release isampula. Cinezela Ukhupho ukubhala indlela

ukukhululwa Cinezela i ukukhululwa cofa equlethe ulwazi oluthile. Ngokukodwa, umbutho okanye umntu ibonisa iindaba ngokwayo, libeka kwindawo yayo ngalo okanye loo mbambano. Emva kokuqamba umyalezo wakho kufuneka ulandele ukushicilela kwayo.

ulwazi jikelele

Umyalezo ngokuqhelekileyo ibonisa indawo esemthethweni lombutho ngohlobo iimpendulo kuyo nayiphi na enika umdla. abasemagunyeni maxa wambi neendaba ngohlobo iimpendulo zale mibuzo. Ingxelo yokuqala kwimbali yapapashwa ngo-1906, ngo-Oktobha 30. Umbhali walo waba nguyise ka-PR yanamhlanje Ivy Lee. Ulwazi kwakunxibelelene ntlekele eyenzeka kwi zikaloliwe esePennsylvania. Ukuchaza into ukukhululwa cofa, ziya kuqondwa ngcono xa ucinga iinjongo zayo. Okokuqala kufuneka kuthiwe ukuba oku uxwebhu oluphambili kule PR-kwinkampani. Yaba nombulelo lowo iintatheli enesakhono, abalulekileyo kunye nolwazi umdla malunga neziganeko ezenzeka kule okanye kwinqanaba. Noko ke, ukukhululwa press eendaba akusoloko umdla. Ziintatheli ahlawule ingqalelo ebaluleke ngokwenene, ngokoluvo lwabo, uphuhliso. Abo okanye ezinye iziganeko ukuze ngakumbi zahanjiswa kwiqela elithile okanye uluntu ngokubanzi.

Iimfuneko kwakhe izinto

Loo ngxelo yapapashwa, oko kufuneka kwenziwe ngokungqinelana nemigaqo ethile. Kuqala kwinto zonke, njengoko kuchaziwe apha ngasentla, ingcaciso ekuyo kumele ibe umdla ngokwenene - kuqinisekiswa ukuba ahlale ngaphandle ingqalelo uninformative release cofa. Indlela ukubhala umyalezo? Ziziphi iingongoma ezingundoqo ziphawulwe? Nazi ezinye iingcebiso evela kwizazi:

1. Inkcazelo lomyalezo ukuba nje kuphela, kodwa kuyimfuneko ukuba abaphulaphuli ukupapashwa apho kulindeleke ukuba le ncwadi.
2. Idatha kufuneka zingqamelane namnandi.
3. Kaloku, ukuba ulwazi kunokunxulunyaniswa ethile siganeko ezibalulekileyo zoluntu.
4. Ifutha ngokwakhayo ubukho amagama kumyalezo kunye neenkokheli uluvo kule miba obala.

Iingongoma ngaphezulu waphawula, kokukhona kubonakala ukuba ukukhululwa cofa ishicilelwe. Ukuba umbutho gqolo ukuthumela iinkcukacha uninformative, akukho izimvo ezakhayo kakhulu iza ibhalwa engekho ezinye imiyalezo.

iimpawu ezikhethekileyo

Kuba ukuqonda ngcono ukuba likhutshwe kumajelo eendaba, kufuneka siqwalasele iimpawu zayo eziphambili. Abanye abaphathi zentengiso ekuqaleni, kwaye kwezinye iimeko, kwi-CEO bakholelwa izibhengezo ngqo namhlanje ngokwaneleyo olusebenzayo. Ngokutsho kwabo, uyakwazi ukufikelela iziphumo ezingcono abathumela amanqaku malunga imveliso yakho okanye inkonzo kwiphephandaba. Kodwa umthetho, eli nqaku iya izibhengezo kakhulu, kwaye kwezinye iimeko yaye kungenakwenzeka, ekubeni umsebenzi onjalo akukho ixesha kunye nomgudu. Kule meko ke kungcono ukuthatha ekubhaleni amanqaku kumaphephandaba. Ngokwahlukileyo kwinqaku intengiso lo, ukuvelisa inqaku elifutshane akuthathi xesha lininzi kunye nomgudu. Ngaloo ndlela, uphawu iphambili kweli nqaku leendaba angazenza koomofu kunye concreteness ulwazi. Imisebenzi ebekwe yi nqaku izibhengezo kunye umyalezo omfutshane, nayo kwahluka thile. Injongo yokugqibela kweli nqaku leendaba kukudala nokugcina ethile umfanekiso lombutho emehlweni oluntu. ukubhala style naye uneempawu zawo. kukhululwe Press, umfuziselo yayo eboniswe ngezantsi, akukho esibalisayo, uhlobo oluthethwayo, kwaye kwi "Telegraph" depersonalized. Xa imbali kukho imizekelo apho izithuba kwenziwa ubuciko, isimbo ombambazelayo, engcono yokuqhubela uncwadi womnatha. Zokubhala ukukhululwa sewayini kuyimfuneko edinga. A inowuthi emfutshane yenziwe ngokuphathelele kwezinye iziganeko, iindaba. Ngoko ke, lo umxholo elidityaniswe, ngokuqhelekileyo ixesha lokuphumla elithile.

Types of neendaba

Ukwaziswa inika ingxelo yokuba lo mcimbi, oko nje ukuba zenzeke. Umzekelo, ixesha iposelwe yapapashwa kumatshini-ukukhululwa kuqinisekisa ubukho abameli eendaba kuloo mcimbi. Kolu xwebhu, ngaphandle kakuhle eli siganeko, ungenza ngokufutshane bonisa imbali yayo. Oku kunokuba ngakumbi neentatheli abanomdla. Ukuba isiganeko kwenzekileyo, uze uthethe cinezela release ndaba. Kule ngxelo, isiqulatho engundoqo, ungongeza iimbono nezimvo zamaqela anomdla. Ulwazi iintetho press release malunga iziganeko phahla. Kulo mzekelo, ibimele ukuba ingxelo ethubeni entsha kweziganeko, utshintsho ngoku, nangona undoqo isiganeko okanye iindaba sele kwaziwa. Ngokomzekelo, omnye ukukhululwa press ukhuphiswano okanye ukhuphiswano.

Isakhiwo lomyalezo. Headline kwanabo umhlathi wokuqala

Isihloko yeyona ndawo ibalulekileyo uxwebhu lonke. Emva kokufunda imigca embalwa, le ntatheli egqibayo enoba iindaba umdla ukupapashwa layo okanye kungcono ukuba ulilahle kude. Kuyimfuneko ke ngoko ukuba isihloko enjalo, ukuba abe nako umdla nawuphi na umfundi ngoko nangoko. Kumhlathi wokuqala kuthiwa phambili. Siqulathe isivakalisi esinye, apho ngokufutshane thaca uyilo kweziganeko, iindaba njalo njalo. D. Isakhono owasungula izihloko kubaluleke kakhulu. Kuba kumnceda ntoni na ukukhululwa cofa? Le yintshumayelo ukuba isibheno imigca yokuqala. Umgca wokuqala nje isihloko. Khokela okanye qala - kwakhona yinxalenye ebalulekileyo kakhulu, bhala amanqaku kumaphephandaba magama.

Indlela ukubhala uqhube?

Kule iqela loxwebhu kwisivakalisi enye, umbhali umele uphendule lo mbuzo: "Yintoni na mna, njengoko umbhali angathanda ukuba athi" Isishwankathelo ikhankanya igama. Izintlelo yayo yapapashwa manqaphanqapha yaye ngokuqhelekileyo okhonza ukulungiselela iinjongo zobugcisa kwaye imisela izihloko apho umyalezo. Kufuneka ke ukuba umsebenzi malunga nokubhala qalisa negalelo ekuqondeni ngcono intsingiselo senqaku. Ukuba ke umongo ayinakwenzeka ukuveza isivakalisi esinye, kungcono ukwenza umbiko. I sampuli zilungisiwe ngokufanelekileyo kule nxalenye yolu xwebhu inikwa ngezantsi. V unokusetyenziswa imibuzo ezongezelelweyo, umzekelo, ngolu hlobo lulandelayo: "Kuba lowo walungisa uxwebhu", "Kutheni kufuneka ubhale umyalezo?".

isiqulatho

Kule iqela loxwebhu kubalulekile ukuba ukhankanye iinkcukacha ezisisiseko. Umyalelo kufuneka kwenziwe ngolu hlobo lulandelayo:

• elinye ilungu isiganeko okanye isehlo;
• Le ngokwayo kwempahla iindaba okanye isiganeko;
• indawo apho liye okanye apho kuya kubakho into;
• kubangele;
• ukuba kwenzeke njani okanye iza kwenzeka isiganeko.

Ngamanye amazwi, kufuneka ulandele kulawula "yintoni, nini, phi, njani kwaye kubani." Enyanisweni, iimpendulo zale mibuzo ezenza zonke iziqulatho zomyalezo. Kakade ke, kufuneka ayichaze amagama bemibutho, iziganeko, indawo kunye nomhla, amagama abathathi-nxaxheba kunye namaqela achaphazelekayo, kunye nangaphezulu. imali efunekayo wamalungu angundoqo - malunga amaphepha isiqingatha ephepheni le A4. elinesihlanu lamakhulu ezingu Malunga kuyo. Nangona kunjalo, ngokuxhomekeke kwisixa zezingxoxo myalezo kunokuba ezahlukeneyo.

iinkcukacha zoqhagamshelwano

Le ndawo ibaluleke kakhulu kuba umbhali yena, kwaye lo mbutho egameni lakhe abhale. Kwindawo yokuqala, kungakuhle ukuba ukhankanye abafowunelwa mobile: imeyile idilesi Internet, kunye nenombolo yefowuni. Kuyimfuneko ukuba ucacise lo mntu (s), nto leyo zingafumaneka ukucaciselwa, izimvo okanye imibuzo xa kuyimfuneko. idilesi Site kufuneka kukhankanywe kwakhona. Loo ngcaciso ibaluleke ngakumbi, xa yaqulunqwa, umzekelo, kukho ukukhululwa press ngaseludinini. Ulwazi malunga Company - ekukhethwa kodwa akunyanzelekanga ukuba yinxalenye yoxwebhu. It is a isishwankathelo oko Inkampani (kwisigaba umsebenzi wayo). Ezo nkcukacha ziya kunceda abahleli baqonde umyalezo ngokukhawuleza, naye lowo ojongene. Akukho mfuneko yokuba kakubi eli ingxenye umyalezo uze uzame ukuba uzibeke ezahlukeneyo ikopi iintengiso - uya kuvelisa akukho okhule kakhulu. Ngelo xesha linye mbutho ukuba ngathi ukuba yaziwa kakuhle kangangokuba umvakalisi ufuna ukwazi yonk 'into kwangaphambili.

isiphelo

kukhululwe Press, isampuli yayo eboniswe ngasentla, kwenziwa ikakhulu ngenxa iincwadi kwiijenali ezahlukeneyo. Kulo mzekelo, umbuzo kusenokuvela: kutheni aziyitwabululi umyalezo ngokwakho? Olu khetho, Kakade, esetyenziswa yi eminye imibutho. Noko ke, impumelelo enkulu kunokuzuzwa ngokusabela cula a iingcali isiganeko esithile. ukhulule Press kusasazwa kwiinkomfa kumaphephandaba, izaziso, okanye ithunyelwe nge amakhonkco onxibelelwano (ngefeksi, nge-imeyile). Ngokubanzi, akufunekile ukuba zibe nkulu kakhulu ngobukhulu ibekwe kumaphepha amabini ka-A4-ifomathi kuqala umyalezo. Uxwebhu kufuneka lingaqulathi Uqikelelo okanye ulwazi zentengiso. Njengoko umthetho, ukukhululwa cofa lugxininisa isiganeko esinye okanye iindaba enye. Ukongeza, xa ubhala umyalezo, kufuneka ufumanise iimfuno umhleli ebhodini, apho iya kuthunyelwa. Uxwebhu ogqityiweyo kufuneka adibane vona.

umzekelo

Ukwenza inowuthi, kufuneka kakubi iintengiso lweshishini elo. Kuba kumnceda ntoni na ukukhululwa cofa? Lo umyalezo ekufuneka umdla. Ngobuninzi izibhengezo kulo nga kuchaphazela umfanekiso wombutho asiyondlela ilungileyo. Njengoko umzekelo oluyimpumelelo ukubhala amanqaku, "Microsoft" inkampani esinokonwaba ngayo ukukhululwa cofa. iingxelo zawo kumaphephandaba ekupheleni umsila azinakuqulatha inkcazelo emfutshane malunga nkampani. Kukho kwakhona ngamanye amaxesha kubonisiwe kwiinkonzo, ulwazi imveliso. Ngokomzekelo, ngaba wenziwe na inyathelo ngemveliso software ethile. Inxalenye engundoqo wokukhulula kubhaliwe okhankanywe liyadlula, kunye wokugqibela - njengokuba ikokubhaliweyo - wakhumbula ngokufutshane ukuba, enyanisweni, imela imveliso. Ukuba ingxelo ekuthethwe eziliqela, umzekelo ezimbini okanye iinkampani ezintathu baye bagqiba isivumelwano sentsebenziswano a, kungakuhle ukuba isishwankathelo sazo zonke.