Uluhlu mveliso olubanzi asiyonto index market enempilo

zengqondo Consumer nokukhethwa xa kukhethwa impahla ngawo onke amaxesha kwakukho abantu eyahlukileyo kakhulu kwengqukuva osemantla kwezinye abathengi Russian. Kuba indawo emarikeni St. Petersburg wazama ukulwa ezininzi oosomashishini zasekhaya, iphumelele enye kuphela abo kakuhle kakuhle kule nkcukacha yalo yaye bakwazi ukuqikelela kwangaphambili iza kutshintsha ngayo. Ukuhlangabezana neemfuno St. Petersburg kakhulu nzima, nokuba iportfolio mveliso eyandisiweyo akukho siqinisekiso, Noko ke, lowo ngubani oyilawulayo inkcubeko, sinokuqiniseka ukuchuma impumelelo lweshishini.

St. Petersburg ngaphandle kwesizathu ebizwa ngokuba "capital network" ka-Russia, urhwebo inetha 1.5 ngaphezulu e Moscow, kwaye ubekwa kwindawo yokuqala eRashiya. ukhuphiswano phakathi kweenkampani womnatha, ebanyanzela ukuba ukubeka iimfuno phambili ngaphezulu kubaboneleli kwaye yenza uyisebenzise kulawulo ubugcisa bemveliso kunye noluhlu zorhwebo. Urhulumente, kakhulu, wenze igalelo kuphuhliso ukhuphiswano obuphilileyo phakathi kweenkampani womnatha. Inkqubo izohlwayo, okunyuke ukuya engange 5 million. Ngo-2010, iqulathe amanyathelo ngokwaneleyo nzima ngenxa yokuhlutha uMthetho kurhwebo, zombini abaniki kunye neenkampani ngokwabo.

Ngokutsho manani, malunga nama-70% ye empahleni imfuno imihla kwikomkhulu esemantla zithengiswa ezivenkileni chain, kodwa kusekho-30%, abadlala indima ebalulekileyo kuphuhliso imarike St. Petersburg. Umdla omkhulu zimele ukuba ngoosomashishini zasekuhlaleni, apho kunzima kakhulu ukuze kubonelelwe ngeendidi imveliso olubanzi, kwakunye nemibutho ezincinane benza ekwenziweni imveliso entsha yokuqala. Le miba asichaphazeli nje iintlobo asakhulayo borhwebo, kodwa iinkampani nazo-eyaziwa elide zorhwebo amancinane.

Alithandabuzeki elokuba, inethiwekhi ngemiyinge zinezibonelelo ebalulekileyo phezu koosomashishini ezincinane ngamnye, basazama ukuba uphikise networker ngentengo. Oku kwenzeka ubukhulu becala ngenxa kwiinkqubo irhafu: umgangatho kwaye lula. Noko ke, phezu kwimarike ihlabathi ixabiso ayikho uncedo olungundoqo yeevenkile ngamnye, ngemiyinge ezingezo-network nanini na yaye naphi na apho uthungelwano ibiza kakhulu, kodwa uyaphila kwaye kakuhle kwimarike akayi kumka ngokupheleleyo. Yintoni imfihlelo evumela amashishini amancinci ukukhuphisana ngokuzithemba kunye hitter enzima?

Ngoko ke akukho mfihlakalo ukuba bonke oosomashishini badla bodwa, kodwa kwangaxeshanye silibale ukuba imarike - inkqubo self-elawula. Ukuza kuthi ga ngoku, abavelisi benkqubo iimpahla abachaphazelekayo kuphuhliso kothungelwano yokurhweba, njengoko kakhulu kunzima ukusebenza umxumi ngamnye. Nangona kunjalo, akukho bathengi nako ukunika imali efanelekileyo engoovimba chain, kufuneka babe iifomati kakhulu ezahlukeneyo (kwiivenkile lula encinane ukuya hypermarkets) kwaye uluhlu imveliso olubanzi.

Namhlanje, le umsantsa ngcembe abahlala abarhwebi zemarike, nezitali shop kunye neemarike ezincinane, nezinika umthengi iimpahla ezininzi ezisisiseko. Abantu elula ukuthenga ngqo ubisi nesonka ekhaya, nokuba iimveliso kancinane imali eninzi kakhulu kwi hypermarket, kwaye uluhlu imveliso kakhulu ophantsi. Uhlalutyo uluhlu imveliso ibonisa ukuba gqolo kokuhla kwiivenkile ezincinane ixesha elide ziya zikhula kwi kwimarike St. Petersburg, kungakhathaliseki ukuba yintoni mthetho ziya kwamkelwa.

iphothifoliyo Product kunye noluhlu imveliso zimela iqondo ukufana kwempahla evela kumaqela zorhwebo ezahlukeneyo, kodwa ngenxa ngokuchuma yemarike ukutya akayi kwenza ngaphandle kophando lwemarike kunye nophando yabathengi. Kude kube olulungiswe indlela ukwenzela ukusebenza kakuhle kothungelwano zorhwebo, ukhuphiswano mpilweni kuya kuqhubeka. Oku kubonisa ukuba "isandla engabonakaliyo market".