Standard Corporate: Imigaqo kunye nezigaba ukuqaliswa

Wakhe wacinga ukuba belinokuba eyahlula okuphumelelayo, inkampani olutshintshayo amakhulu ezishishina ezincinane ngemiyinge emincinci, ukuthengiswa ngokweminyaka esaseleyo kwinqanaba elisezantsi? Kuzo zonke inkampani nempumelelo yamkela standard corporate. Nguye obonelela inkampani umfanekiso omhle emehlweni namahlakani ayo.

Owenza nawuphi na umbutho ufuna uluhlu lwemithetho?

Phakathi wabaqalayo kushishino kukho uluvo lokuba imilinganiselo iinkqubo corporate zilufanele kuphela kwiinkampani ezinkulu, iintloko zazo okunzima ukuba ungagcina umkhondo nezenzo zabasebenzi. Kukholelwa ukuba iqela elitsha, inkampani eyenziwe ntsha kusasa ukuseka imigaqo yokuziphatha. Kutheni?

• Akukacaci nendlela yokutsala basenokuba ngabaxhamli yaye uya kwenza ntoni nezenzo kukhokelela ekwandeni yokuthengisa.
• Abasebenzi umthombo ezincinane usoloko emehlweni: swihoxo mazilungiswe ngexesha lokusebenza.
• imigangatho Corporate ziyaphuhliswa iinkampani ngesiqhelo uqeqesho kunye neenkonzo zabo imali eninzi.
• Abaviwa ngesigxina zokuthenga oyike inkqubo imithetho engqongqo ngamashishini asakhasayo. Emva kokuba umvuzo ekuqaleni ezincinane.

Ngaba oku kuthetha ukuba inkampani entsha ngcono ngaphandle imilinganiselo corporate? Impendulo yalo mbuzo kwimeko nganye ngamnye kunokuba kuzo ebezintle nezo zingentle. Kakade ke, kunzima ukumisela imithetho engqongqo kubasebenzi xa iqela elincinane inkampani iqulathe ngokupheleleyo amalungu osapho okanye abahlobo abasenyongweni. Kodwa ke kuyenzeka ukuba inqanaba lenkonzo yomxhasi ixhomekeke ngqo kwi ingaba ishishini elincinane baya kusinda konke konke.

Kuba umnini evenkileni encinane, cafe, ubuhle salon kunokuba anamathele nje imin yegolide: imigangatho engqongqo akukho lusekiwe, kodwa kukho inani iimfuno ekufuneka ilandelwe.

Kuthekani amashishini amakhulu kunye naphakathi-ertyisi, kufuneka babe niche emarikeni? Kubonakala ngathi kubo kulula. Iinkampani ezifana nokuthengisa iimpahla ezikumgangatho ophezulu ukuba zifunwa. Baye kwasekwa izibhengezo, kwaye kukho iindlela ezisebenzayo ukutsala abathengi. Ingaba Kufuneka ishishini yequmrhu umlinganiselo ukuba sele yimpumelelo? Makhe sijonge lo mba.

Akukho meko xa ongase ubiza okanye weza inkampani yakhe edumileyo ukwenza ukuthenga. Ayikwazi ukujongana nale ndawo? Ewe, ukuba umthengi lowo ungamkhonzanga ngokufanelekileyo. ofisi singcolile, ukufowuna exakekile, abathengisi ezisezantsi abanezakhono, ubunzima ekwenzeni uthenga, ukuthingaza abaphathi ukuhlangabezana ... Kuyimfuneko ukuba avume ubukho ezi ngxaki - kwaye umthengi bakhetha okhuphisana.

Ukongeza, umsebenzi ngamnye, nokuba ngaba umphathi yentengiso okanye umlawuli we njengesebe, banezimvo zabo, indlela yokukhonza abathengi: ukuba ukhethe njani indlela yonxibelelwano, ukuba kuzaba ngayo ixesha elininzi ukuthetha kunokuba ukushukumisa umtyeleli ukwenza ukuthenga.

Ukuba inkampani unawo kusini na umgangatho inkcubeko yequmrhu, wonke umsebenzi uyazi kakuhle indlela kufuneka aziphathe kwiimeko ezahlukeneyo. Kwaye abasebenzi zenkampani banomdla, ukuba usebenzise iindlela zoshishino kakuhle xa abathengi. Ngenxa yoko, ukwenza izigqibo ixesha ngaphantsi, isuswe nomxokelelwane okungeyomfuneko ulwamkelo. Kubathengi, nayo, kwasekwa umbono omuhle malunga nkampani.

Ngoko ke, umgangatho loshishino iyafuneka ukuqinisekisa inkampani:

• izinga eliphezulu lenkonzo;
• ukuthembeka umthengi;
• ulwazi brand;
• ukwandisa ingathenjwa zenkampani emarikeni;
• lula kwezigqibo;
• amandla, ixesha kunye nezibonelelo zemali zokonga.

Yintoni imiba echaphazela standard

Ukuze asebenze ngokwaneleyo ngempumelelo ukwakha imigangatho corporate kwi unxibelelwano ngqo abathengi. Eneneni, kwimisebenzi yemihla ngemihla abasebenzi yenkampani ezininzi kwezinye izinto mtyibilizi;

• asebenza ngayo ngempumelelo basebenzisane, ukuba kukho amaxesha umahluko phakathi kwabo;
• ngempumelelo ingaba ixesha lokwakha;
• indlela phambili izinto.

Ngoko ke, * ukungenisa inkampani umgangatho corporate, kubalulekile ukuba uthathe ingqalelo sezulu ilandelayo:

• imbonakalo kwabasebenzi;
• Umbutho indawo;
• nemigangatho, iinkqubo kwiimeko ezinzima nempixano, nemimiselo ukusetyenziswa ngobuchule ixesha ukusebenza;
• imithetho unxibelelwano nabathengi;
• uxanduva lwentlalo zenkampani kunye nabasebenzi bayo;
• imithetho kubalawuli abaphezulu.

Makhe sihlolisise ilungu ngalinye standard corporate.

abaphathi imbonakalo

Iinkampani ezininzi ezenza imithetho kufuneka ngathi abasebenzi ofisi ngaphambili, abaphathi baye basebenza ngqo abasebenzisi nkonzo. Kulawulwa uhlobo iimpahla, izihlangu, isimbo iinwele, ubukho okanye ukungabikho izincedisi, ukwakhiwa, izacholo.

ikhowudi dress Engqongqo wangena, umzekelo, Elucweyweni yonxibelelwano yeselula "megaphone". umgangatho Corporate kufuna ukuba abasebenzi abasebenza kunye nabathengi, enxibe indlela 'top white nasezantsi emnyama. " Entanyeni nabaphathi kufuneka ukuya isikhafu silky umbala oluhlaza oqaqambileyo. ababhinqileyo abaqeshwa ababhinqileyo bavumelekile ukuba sokubetha ukukhanya, makeup zendalo. ubucwebe yesinxibo nobucwebe ababandakanywa: wesinxibo kuphela iringi yomtshato namacici elithembekileyo neliyingqondi. cellular inkampani umphathi nezihlangu kufuneka abe ngqongqo kwaye ivaliwe. Phezu kwesifuba inyanzelekile ibheji eqhotyoshelweyo igama lomqeshwa. A efanayo ikhowudi isinxibo owamkelwa iibhanki kunye neenkampani ezinkulu.

imigangatho eyahlukeneyo kakhulu inkangeleko awawumisela kubasebenzi zokutyela, bars, amaziko ukufaneleka, iivenkile ezithengisa. Xa fashion zokuzilungisa nabalawuli kwi kwidesika yomamkeli, beenwele, manicure, ngokuqhelekileyo zizakubalulwa nesimbo ebukekayo, umvambo, uyilo nail yokuqala. imbonakalo yazo ke ikukukhuthaza abathengi ukuba ngobuchule isicelo ukuzinakekela. Abasetyhini phawula indlela ezinamagama look salon umsebenzi, yongezwe umnqweno ukutyelela kuyo rhoqo.

Xa kubathengisi ezininzi abaphathi iiyunifom iintengiso ezikhethiweyo ngokodidi kweempahla linikwa kwi emgangathweni zorhwebo. Kunika umdla ukubona, umzekelo, xa nabathengisi evenkileni yokudlala enxibe iimpahla zabalinganiswa nentsomi.

iSithuba sokuSebenza Organisation

imigangatho Corporate elawula wangaphakathi kwiindawo of nesevisi yabathengi, kunye izakhiwo zokusetyenziswa esemthethweni (ii-ofisi, amagumbi zolonwabo, izindlu zangasese).

Kwimibutho kunye womnatha isebe elikhulu umisela iimfuno isithuba langaphakathi:

• into umbala kufuneka zinikezelwe;
• indlela ukubeka impahla yasendlini;
• kwezinye iimeko ezimiselweyo (ingakumbi xa sithetha kumda iinkampani IT), izixhobo ze-ofisi kunye nezinto ofisi brand bavumelekile ukuba basebenzise.

standard Corporate kwakhona lisibeka indawo avumelekile izinto phezu kwetafile abasebenzi: indlela ukubeka ikhompyutha apho ukubeka neziphinda, ukuba amaxwebhu amaninzi ngexesha elinye ekunokuthi kusekelwe "kwi emehlweni".

imigangatho

Kuxhomekeka iinjongo kunye neenjongo iindidi ezahlukeneyo abasebenzi sichazwa ngesikhundla ngasinye:

• imisebenzi yintoni uhlobo abasebenzi yenkampani kufuneka anikwe prayorithi;
• nendlela yokucwangcisela usuku lokusebenza;
• Yiyiphi imigaqo isikhokele kwimisebenzi yemihla ngemihla.

imithetho yokuziphatha yequmrhu zifanayo lwangaphakathi kunye neenkqubo kwiimeko zongquzulwano. Qiniseka ukuba ucacise indlela umqeshwa athathe ikhefu emsebenzini, nokuba kunjalo ngexesha elinye ukuphuma kule ofisi, njengoko sasemini lokugqibela ukuba ukutshaya akuvumelekanga emini.

Imigaqo lonxibelelwano abathengi

Lo mhlaba unikwa ingqwalasela kakhulu kwiinkampani ezininzi. Umgangatho Corporate ichaza:

• enye abaqeshwa ababandakanyeka kwinkqubo inkonzo abathengi;
• into imithetho kufuneka zilawule intlanganiso kunye nabaxumi kwi-ofisi yenkampani kwaye "endle";
• indlela yokwenza aphumayo kwaye ufumane ifowuni iminxeba engenayo: emva kokuba uphawu ngokuthi ityala phezulu, apho amagama, amabinzana, amabinzana ukusebenzisa kwincoko.

uxanduva Social ye nkampani kunye nabasebenzi balo

Ezibaluleke kakhulu nayo imigangatho yoxanduva corporate. Ukuya kwimarike, ezi nkampani ifumana imeko yokusebenza lisibeka uluntu:

• It uthengisa impahla ezikumgangatho ophezulu ukuba luncedo kubathengi;
• It imisebenzi esekelwe phezu kwemimiselo ukunyaniseka, semthethweni, nangentando ngentlonipho nesidima lwabantu;
• kuthatha inxaxheba yokukhusela ummandla kwimpembelelo eziyingozi.

Umsebenzi ngamnye kufuneka abe ukuqonda ngokucacileyo ukuba yintoni na ubuso inkampani, abasebenzi. izenzo zakhe asichaphazeli nje kuphela iziphumo zemali kwiphepha lomncono, kodwa phezu igama ishishini yenkampani. Ngoko ke, imithetho abasebenzi yokuziphatha esekwe kuthathelwe ingqalelo imigangatho yoxanduva corporate.

Imithetho abantu bokuqala

Kuba Imibutho emikhulu, zibaluleke kakhulu imigangatho yolawulo, ebonisa ukuba kufuneka kwenziwe njani ngabaphathi yenkampani. Ekuphuhliseni le mithetho ukuthatha ngokuyimfuneko ingqalelo imidla zabelo, abathengi, amahlakani kunye nabasebenzi bayo. imigangatho yolawulo Corporate zibonisa ukuba imigaqo kumsebenzi wayo uya kukhokelwa CEO kunye neerhuluneli bakhe. Ziquka inkcazelo zemodeli izixokelelwano intra-ingxelo, iindlela nokulawula imisebenzi zolawulo eziphezulu. Kwemigangatho ngamazwe kwinkqubo PMBOK yolawulo ngongcono owaziwayo, yeICB kunye ISO.

Amanqanaba ukuphunyezwa kwee-odolo ezintsha

Kwimibutho ezinkulu, imithetho luyaphuhliswa kwaye zimiliselwe ziinkampani zoqeqesho lobungcali. Noko ke, abanini ezininzi mveliso ezincinane, besebenzisa imithombo open yolwazi ngokwaneleyo ukucinga ngempumelelo ngenkqubo indlela ekuphathwa ngayo abathengi luzakuyisebenzisa amanyathelo.

Ukuphuhliswa kobungcali imigangatho loshishino kuquka la manyathelo alandelayo:

• Uhlalutyo imeko yangoku. Kubalulekile ukuba ukuhlola ngokwemigaqo wangaphandle, indlela olusebenzayo ilungiswa oku kungaphuculwa. Iinkampani Professional badla ukugaya le njongo "abathengi imfihlakalo". Ngokukodwa kuqashwe abasebenzi abaqeqeshiweyo kwi-iziko ofisi okanye ukuthenga kwaye inkampani udlala indima client. Ngokuqhelekileyo, oko ushicilelo ezifihlakeleyo incoko nabathengisi kwi umkhumbuzi wezinto zakomkhulu, kwaye ekupheleni kwentlanganiso lizele lokutshekisha: ukuba uthanda ukugcina, nokuba - akukho. Umnini lamashishini asakhasayo angakwazi ukuqhuba ucupho ngokwabo okanye ucele abahlobo 'ukuhlola "kwishishini. Uphicotho kubalulekile ukuba bachonge izinto eziluncedo nezingeloncedo etsala abathengi ukuba inkampani yakho, yaye oko kwenza alithandabuza uhambe ngaphandle yingisela.
• Ukuphuhliswa kwamazinga. Izigaba emiselweyo imithetho yokuziphatha yabasebenzi corporate, umbutho yokusebenza iimfuno isithuba imbonakalo abaphathi ofisi ngaphambili. Kweli nqanaba kubalulekile ukuba uthathe ingqalelo zonke iinkcukacha ezibalulekileyo ezichaphazela ukuchuma elizayo zenkampani okanye ukusilela yayo.
• kuqeqesho lwabasebenzi. imigangatho Corporate iyaphunyezwa kwaye sisebenze ndawo. Abasebenzi benkampani, ingakumbi abaphathi ukuba basebenze kunye nabaxumi echaza imigaqo ekufuneka ilandelwe.

• Khangela isiphumo. Kubalulekile ukuhlalutya isiphumo ngokuqaliswa lwemigangatho, nokuba banalo nempembelelo entle umthamo kwiintengiso, ubunzulu ubudlelane kunye nabathengi, nokuba kukhokelela ekwandeni iingeniso.
• Ukulungiswa kwemigangatho. Kule nkqubo, ingafunyanwa iziphene ezininzi uburhabaxa neenkqubo ezintsha zolawulo lwamashishini. Kufuneka iliso rhoqo, ngakumbi kwinqanaba lokuqala. Oku kunceda amabuyelo "abathengi imfihlakalo", kwakunye ingxelo ukufumana kwakhona kubathengi kunye nabasebenzi. Ekuchongeni zintswelo uyasebenza kwi bugs - utshintsho imigangatho yangoku.

isiphelo

Kubalulekile ukuba uqaphele ukuba phezu-nenzondelelo, dobukvennoe ukubambelela imithetho nkampani ngabasebenzi kwezinye iimeko, oko kusenokuba buhlungu. ukuthotyelwa Regulatory kufuneka kungakhokelela engenangqondo nemvelo, ukususela kwinqanaba imbono yokuba nengqiqo, ukuziphatha kwabasebenzi, inattention babo iimfuno zabathengi. Ukungenisa umgangatho corporate, kufuneka uqhubeke ngononophelo, ngokuhlonipha siseko gradualism.