I-ophili yintoni uhlobo lomsebenzi? Uwuphi umsebenzi? UNobhala woMphathiswa kaMongameli waseRashiya

Sisetyenziswe kakade ukuba ezinye zeendaba zixelelwa nguNobhala we-Press ye-Putin (okanye iKomidi yophando), kwaye asiyikucingisisa ngokubaluleka kwalo msebenzi. Luhlobo luni lwemfundo oyifunayo ukuze ube ngumkhulumeli, yiyiphi imisebenzi enokuyenza kule ndawo? Siza kuxela ngokucacileyo malunga nobugcisa kunye nabameli balo abadumileyo.

Umsebenzi: uNobhala Weendaba

Ngomlinganiselo oqhelekileyo, isithethi ngumntu omele inkampani okanye igosa kumaphephandaba. KwiRashiya lo msebenzi osemncinci kakhulu, kubonakala kuphela kwi-90 ye-XX leminyaka, xa ilizwe litshintshela kumzekelo wemarike wezoqoqosho. Emazweni aseNtshona, ubugcisa bukhona ukususela kuma-40 ekhulwini lokugqibela, xa kuthengiswa ukuthengiselana kunye nenkqubo yemidiya yamatyala. Ummeli walo mbutho udibanisa imigaqo yenkcubeko kunye nentengiso kunye nomlamli phakathi koluntu, abeendaba kunye neenkampani ezimele. Ulawula ummandla kunye nenkalo yolwazi kwintlangano apho isebenza khona. Abameleli kumajelo adingekayo yiyo yonke inkampani eyenza ukudala umfanekiso wayo, kunye nabantu baseburhulumenteni karhulumente: bonisa iinkwenkwezi zezoshishino, ezopolitiko, abaphathi abaphezulu.

Imisebenzi yoNobhala Weendaba

Kwiinkampani ezininzi, abaphathi banzima ukuqonda ukuba ngubani omele akhulume naye. Emahlombe akhe ezama ukunyanzelisa imisebenzi nemisebenzi eyahlukeneyo: ukususela kwisisombululo seengxaki zokuthengisa kwiinkqubo. Unobhala wezobumba ngumntu owenza imisebenzi eyahlukeneyo enxulumene nokwakhiwa komfanekiso wenkampani okanye umntu. Kule meko, yonke imisebenzi ingahlanganiswa ibe ngamaqela amakhulu amathathu:

• Umqhubi womgca wokuziphatha kunye nesimo esiphezulu sikhundla senkampani okanye umntu;
• Ulwalamano ekusebenzisaneni kweengxelo zeendaba, uluntu kunye nenkampani, unobhala we-press, ukunika ulwazi oluthile, ukudala intetho yonxibelelwano malunga nekampani, ilawula imbono yayo ngamaqela ekujoliswe kuyo;
• Ukukhuselwa kunye nokulungiswa kwemeko engamanga kunye neengcamango malunga nenkampani, ukulinganisa imicimbi emibi kunye nezenzo ezingalunganga zentloko.

Xanduva

Njengengxenye yemisebenzi yakhe, unobhala we-press kufuneka enze imisebenzi eyahlukileyo. Inkampani nganye inokuthi, kuxhomekeke kwimimiselo ethile, ibeke umqeshwa umthamo wemisebenzi eyahlukeneyo. Ekubeni unobhala woonobumba ngumntu obandakanyekayo ekusekeni oonxibelelwano kunye neendaba, iqela elikhulu lokuqala lemisebenzi yalo lilo moya. Kumele anikezele ngezinto zokupapashwa kweendaba, bhala ukushicilelwa kweendaba malunga neemeko zenkampani, ulungiselele kwaye ufunde i-interviews, uphendule kwizicelo ezivela kumaphephandaba nakwii-TV.

Le ngcali ibeka ingxelo malunga nenkampani, inika umphathi wayo ngeengxelo malunga nomfanekiso okhoyo kwiphephandaba. Kwakhona nasemagxeni akhe imisebenzi yokuhlela iintetho zeenkokeli, ukulungiselela iingqungquthela zeendaba, udliwano-ndlebe. Ngokuqhelekileyo kwiinkampani ezincinci, le ngcali igcwalisa isayithi ngeendaba kwaye igcina ii-akhawunti kumanethiwekhi asekuhlaleni. Ukwaxanduva lomfanekiso wenkampani kunye nenkokeli yayo, ilungiselela amanqaku afumana umfanekiso omhle wombutho, uqhuba iintetho zeenkomfa. Unobhala we-press uququzelele ukuthatha inxaxheba kwinkokheli kwiziganeko ezibalulekileyo, ukulungiselela izicatshulwa zeentetho zakhe, unceda ukuphendula imibuzo. Ngokuqhelekileyo naye kufuneka athathe iifoto kwaye athathe inxaxheba ekulungiseleleni izinto zokuphromotha.

Umgangatho woNobhala Weendaba

Ekubeni unobhala wezobungcali ngumsebenzi ofuna unxibelelwano oluqhubekayo kunye nenani elikhulu labantu, umgangatho walo ophambili uxhumano. Kwakhona kufuneka akwazi ukubhala nokuthetha kakuhle. Izakhono zobomi ziyimfuneko ebalulekileyo ebantwini beli khetho. Iimpawu zemveli zemveli ezifunwa ngumabhali oonobumba abanjalo zibandakanya uxanduva, i-initiative, ukugcina ixesha. Kumele ukuba ngumntu onomdla kunye nogciniweyo, kuba kwinqanaba elithile ugwetywa kuyo yonke intlangano. Kwaye, ke, ingcali enjalo kufuneka iqeqeshe ngokuqeqeshwayo kwaye ifundiswe kakuhle.

Bafundiswa phi kubhala unobhala?

Umkhulumeli ngumsebenzi ofuna iintlobo zezakhono kunye nezakhono, ngoko ke abantu abaneentlobo ezininzi zemfundo bangakwazi ukuthatha inxaxheba ngempumelelo. Okokuqala, le yimfundo ekhethekileyo kwi-"Intengiso kunye noLuntu". Ezinye iivunivesithi kwiiprogram zazo zigxininisa ukuqeqeshwa kweengcali ze-PR kwaye zivelise abameli beendaba eziphezulu. Okwesibini, ezininzi iintatheli zibandakanyeka kulo msebenzi. Ekubeni ubukhulu bomsebenzi wobhala be-press kubandakanya umthamo omkhulu womsebenzi kunye neetekisi, akumangalisi ukuba abameli benkampani ebhaliweyo bayaphumelela kule ndlela.

Ngenxa yezizathu ezifanayo iingcali ze-philologists zidla ngokuza kwi-profession, ngubani na ongabhala itekisi yoluphi na ulwazi. Njengoko kudla njalo kwintengiso, abantu beza kubhala-press-secretaries abanemimandla eyahlukeneyo yemfundo eyisiseko. Ngoko, kukho ezininzi iingcali kwiintlalontle zamanye amazwe, amagqwetha kunye noqoqosho.

Abameli beCape Press

Iingcali kwiinkalo zogxininiso zikwawonke wonke imibutho kawonkewonke kunye nabantu abaninzi abaziwayo. Siye saqheliswa ukuba iindaba zihanjiswa ngokubhekisele kwiingxelo zabalobi-press, kwaye ubuso babo buhlale bubonakala kwiikrini zethelevishini. Ingcali eyaziwayo kakhulu kule ntsimi, ngokuqinisekileyo, unobhala wencwadi kaMongameli waseRashiya. Ukongezelela kuye, ummeli weKomiti yoPhando uVladimir Markin, intloko yenkonzo yokupasa iSebe loMphathiswa weNgaphakathi kwiSixeko saseMoscow u-Irina Volk, ummeli osemthethweni weSebe loMphathiswa wezeMaphandle uMaria Zakharova, ummeli kumaphephandaba kwenkampani "Rosneft" uMikhail Leontiev uyaziwa ngokubanzi kuluntu.

Ngoku sele uluhlu lukuvumela ukuba ubone indlela eyahlukileyo ngayo imisebenzi kunye nabasemagunyeni kubantu abakulo msebenzi: ukusuka kwinkcazo elula yesimo senkampani kwiqela elizimelayo leendaba kunye nemibono yalo kunye nobubanzi bamagunya.

Ummeli wokuqala welizwe: imisebenzi

Ngokuqhelekileyo sivakala ukuva iingxelo zommeli kaMongameli, ongomnye weendaba ezinkulu zelizwe. UNobhala woNobhala weNgqungquthela we-Russian Federation unomsebenzi omkhulu. Nguye ophathiswe ngamalungelo okuthetha isikhundla senhloko yelizwe kwimicimbi eyahlukeneyo. Kwakhona, kunjalo, umqeshwa ulungiselela iingqungquthela zeenkomfa kunye neengxoxo zikaMongameli. Siyabona ukuba unobhala woonobhala behamba kunye nentloko yeburhulumenteni kuyo yonke imimangaliso esemthethweni, kumnceda, ukuba kuyimfuneko, ukuphendula imibuzo. Unoxanduva lokuqinisekisa ukuba uMongameli uyazi yonke into eyenzekayo kwilizwe nakwilizwe.

Unobhala we-press ulungiselela ukuqokelela okhethekileyo lweempapasho ezivela kumajelo eendaba, kwenza izibhengezo ezibalulekileyo. Ewe, yena ngokwakhe akakwazi ukubhala zonke iikopi zokushicilelwa, phantsi kolawulo lwakhe kukho inkonzo yonke. Kodwa akukho zindaba ezingenakuzibona ukukhanya kuze kuvunyelwe unobhala weendaba. Unomthwalo omkhulu kumfanekiso wentloko kaRhulumente, kwaye unembopheleleko kuwo wonke amazwi uMongameli enza uluntu. Lo ngcali ulungiselela amathekisthi kwiintetho zeNtloko yelizwe, kwaye kufuneka ukuba yi-organic organ for the speaker.

Unobhala-nkcazo kaMongameli weRussia Federation: umsebenzi kunye nobuntu

Ngaphezulu kwembali yeminyaka engama-25 yobukho balo msebenzi eRussia, sabona oogqirha abaningana kunye neenkokheli zelizwe. Azikho zonke ezikhunjulwa kakuhle luluntu, kodwa ezinye zazingabantu abazimeleyo kakhulu. Ngoko-ke, unobhala wongqongqoshe weBris Yeltsin, uSergei Yastrzhembsky, wayememezela kakhulu kumajelo aseburhulumenteni kwaye emva kokushiya umsebenzi wakhe eKremlin akazange akhiphe unyaka. Kwakhona kulungele ukukhumbula uNatalika Timakov, uncedo lukaMongameli uDmitry Medvedev, owathi, emva kokugqiba inkonzo kule ndawo, waba ngumphathi ophumelelayo kwi-ofisi kaMongameli.

Okungaziwa kangako, kodwa kungabalulekanga ngaphantsi kweengcali zobudlelwane bamaphephandaba phantsi kwentloko yelizwe: Andrei Grachev, uAlexei Gromov, uDmitry Yakushkin, uSergey Medvedev. Ngamnye wabo, emva kokugqiba umsebenzi nentloko ka rhu lumente, wenza umsebenzi omhle kwimimandla eyahlukeneyo: ukusuka kwishishini ukuya kwi-journalism kunye nokudibanisa.

UNobhala woNxibelelwano kaMongameli weRussian Federation uDmitry Peskov

Ngubani na umlamli phakathi komntu wokuqala welizwe kunye namajelo? Unobhala we-Today we-Putin, ongu-biography uyinto ebonwa ngabathengi beendaba, uDmitry Peskov waya kwi-diplomacy. Ungumfundi waseMpumalanga ngezemfundo, uyazi iilwimi eziliqela. Emva kokuba uguqulele iintetho zeBoris Yeltsin kwintlanganiso kunye noRhulumente waseTurkey. Emva kokuqeshwa kukaVinin kwi-post of head of the country ngo-2000, uDmitry Peskov waba ngumbhala wencwadi entsha. Kamva, ngokukhawuleza wakhankanya lo myalelo ku-A. Gromov, waba yisekela lakhe. Kwiminyaka eyi-16, uPerkov wakhula waba ngumntu ozimele kunye nomfanekiso wakhe. Enyanisweni, uyisekela leNtloko yeHhovisi leKhabinethi yabaPhathiswa kunye nomncedisi kuMongameli weRussian Federation.