Essa - ibhiya kunye womlinganiswa emangalisayo

Hayi kudala kuthungelwano yorhwebo, imveliso entsha - Essa. Ibhiya kunye negama engaqhelekanga okunjalo eninzi imbambano phakathi abalandeli zebhiya.

Gift kwabesifazane Russian

inkampani ukulungela ukusebenza "SAB Miller uYayiro" ligqibe ukukholisa abafazi kweli lizwe brand new imveliso yawo. Kutshanje, kufuneka utywala ecetywayo REDD'S sele yabangela iliza yeengxoxo. Baye ababalulwa ezahlukeneyo zemboniselo, kodwa iimpahla kunjalo wafumana abathengi zabo. isiselo engaqhelekanga wenza kwaza kwabekwa entsha, yaye ngoku sele kumzekelo omtsha obizwa Essa. Beer wajika kwagqama umdla. Ngenxa kuneyokuqala, luhlanganisa isakhiwo: amanzi okusela, galo, imithombo yerhasi, isiraphu iswekile, malic acid kunye nencasa. Nomnikelo yenziwa ibila ezantsi, ukuba lukhulu umgangatho walo kunye edibility ithi. Le isiselo golden ubukrakra wesintu kunye fruitiness abuthethileyo ezinomnyinyivane grapefruit kunye yi. Oku kuphela ithetha yokuqhelaniswa ekujoliswe ecacileyo imveliso. Kucacile ukuba Essa - beer wadalelwa kwabasetyhini. Kodwa phakathi kwabo, Isimanga ngokwaneleyo, akukho kuvumelana kulo mbandela.

imveliso promotion

iingcali Le nkampani benze konke okusemandleni abo ukuze ukutsala ingqalelo abathengi ukuba imveliso entsha. TV yokwazisa senze isenzo ukuthenga iimveliso nkqu abathengi kakhulu akanandaba. Nantso le mfihlakalo. Emva ukuthenga yokuqala ejikelezayo kwixesha elizayo libe ngumkhwa olungileyo. Ngokufuthi nokuba kunjalo kuvela. Abantu hamba uye evenkileni uze uthenge Essa. Beer kuqala kubangela ukushukumisa ezimbini. Kwelinye icala, oko enyanisweni yimveliso galo kunye lwemithombo. On the enye - engaqhelekanga umxube iziqhamo nezihlwahlwazayo. Isiphumo Yiloo indibanisela yale macala mabini ezahlukeneyo kakhulu. Kodwa kulo mzekelo, njengokuba nayo yonke enye into, imin yegolide kufuneka iqalwe. Oku kuthetha ukuba incasa kwisiqhamo kuyo nayiphi na imeko akufuneki singaliva ukungcamla le beer. Oku kulapho izimvo abathengi abaninzi 'diverge. Ukongeza, kufuneka ucinge ukuba umfazi - a izidalwa abangenazigqibo kakhulu. nto abayili ingqalelo ekhethekileyo kuyilo ibhotile, kwaye yaba yimpumelelo leyo.

Le nqaba ngokuphawulekayo

Ngandlel 'ithile, angabuyi ngokuba "esobukhomokazi" Beer Essa. Degrees ukuba iphezulu kakhulu kunaleyo isiselo amagwebu eqhelekileyo ukuba amadoda. Akucacanga into ekhokelwa iteknoloji, ukuphuhlisa ethile. Emva kokuba beer yesiqhelo iqulathe ukususela-3 ukuya kwisi-6 ekhulwini xa umthamo utywala, yaye "Izincoko" kuzo ngakumbi (6.2%). Njengoko kancinci kakhulu kubantu besini ngokuncipha. Kodwa ukugweba yi-ntengiso, le mveliso yenzelwe ngeeyure ngokuhlwa. Ngenxa yoko, mhlawumbi, wamvusa inqaba. Ukongeza, kuba abafazi isoloko kungcono ukuba etywaleni enamandla ngaphezu yevodka buthathaka. A incasa ukukhanya nepayina okunomnyinyivane grapefruit uyakwazi ukutshintsha incasa ekrakra kotywala ukunika simswelise yothando. Enyanisweni, yena ubheka ngakumbi ngathi othululwayo onqatyisiweyo. Kodwa asingabo bonke abafazi ezifana kwimixube ezinjalo. Abanye bakholelwa ukuba babone ethululwayo kufuneka kunxibelelana ngqo igama layo. Ke ukuba ileyibhile "Umqombothi", ngoko ngandlela sele into ke okubhalwe ibhotile utsho. Ke kaloku kukho abathengi abakuthandayo umxube engaqhelekanga. Kuyinto kubo waza wayalela iinzame iteknoloji yenkampani.

Yimalini entsha?

Abavelisi uceba ukuthengisa imveliso entsha lonke Russia kunye ummandla evumela mazwe ico. Ngomhla olwandulela umhla ekujoliswe kulo ezitratweni wabonakala iibhodi, kunye neevenkile likwahambise iincwadana kunye eneenkcukacha inkcazelo iimpahla. Ulawulo Le nkampani iya kwenza zonke iinzame ukuqinisekisa ukuba abantu baye bafunda bonke malunga beer Essa. Ixabiso kwakufuneka sekufika umthengi. Nangona le mveliso bobabo ukuya kwicandelo ixabiso imali, kodwa iindleko ukufumanisa ukuba ibe kwindawo ethile embindini phakathi kwezinye uluhlu imveliso. Umzekelo, amashishini orhwebo eMoscow St Petersburg zinika ukuthenga etywaleni "Izincoko" yi engange 55.5 Ibhotile (okanye engqayini) ngamnye kunye nomthamo neelitha 0.5. Kakade ke, ibiza ngaphezu "eBavaria" (41.9 engange unit nganye) okanye "Endala Miller" (42.5 engange ukuya efanayo isiqingatha-ilitha). Kodwa ngeliso lenyama ungabona ukuba iinkokheli sitshiphu ezifana ithathwa njenge "Carlsberg" (72.5 engange 1 isabelo nganye) okanye "Gold Mayn Beer" (89.9 engange ibhotile nganye).

Sela kubantu besini bubuhle

Abantu abaninzi kwafuneka incasa engaqhelekanga, ibhiya esobukhomokazi ngokwenene Essa. Yiloo ndlela kokuba indawo. developers brand new belisebenzisa nkqu kwisihloko. Ngapha koko, ngo-Italian igama essa iyalila "yena". Le nomnikelo ihlangana yonke into ibe nye onokuyithanda abafazi: isisa kunye zemali, zakudala kunye Ukungaqiniseki. Abahlalutyi, abayili kunye iinjineli ziye wenza konke okusemandleni ukuba iimpahla ukuhlangabezana neemfuno okungalindelekanga yabafazi mihla. Beer pretty ngokukhawuleza nok zombini iingcali kunye nabathengi yesiqhelo nabaqhelekileyo. Kuye uthandwa kuzo zonke iintlobo amaqela kusefashonini, kwaye ngo-2010 de lafumana imbasa yesilivere kwi nomination "Brand of the Year". Eli bhaso yijaji onolwazi ngaphezu naziphi amagama lisenokuthetha ngokoluvo uninzi. Abaxhasi '' utywala 'ladies kuzodala social networks ad hoc amaqela, apho babelane iimbono uzobe kwicala labo abalandeli ezintsha ngakumbi nangakumbi imveliso ezinkulu.

izimvo bangi

Kodwa kukho abo bakholelwa ukuba Essa - beer. Zingaphi degree imveliso amagwebu ngokuqhelekileyo ayisindi? Naphi na ukusuka 3-5, kungekho ngaphezulu. Iintlobo ezinomthamo eliphezulu utywala sele kakhulu iziselo kakhulu. Ngamanye amaxesha kubonakala isihloko. Yintoni uthini umqombothi, apho 6.2 ekhulwini utywala? Ingaba ukuba amabhinqa? Kodwa apha iingcali ongandiphikisa elide. Igama lokugqibela usekho ngokwabo besini ngokuncipha. Ngabo isigqibo bayahlelwa othululwayo. Le ngxaki ingabonwa ngezindlela ezahlukeneyo. Abachasi lweentsingiselo ethandwayo uzama ukubonisa ukuba "Essa" ikakhulu kubangelwa ngesibopheleli compote okanye cocktail ngaphezu ibhiya eqhelekileyo. Kodwa ndlela othululwayo yokupheka nangoku ukuvumela ukuqwalasela oko kanye njengoko kubonisiwe kwileyibhile. Degree apha nantoni na. Akukho abafazi ngokwaneleyo ezifana cognac okanye uyiZisa? Ngubani wagqiba ukuba inqaba kubalulekile nje ukuba abantu? Isiqingatha sesibini uluntu unelungelo lokucinga incasa bakukhethayo kwaye kwahlolwa. Kwaye ukuba bathanda izimumu grapefruit ngcileza ubukrakra okanye nepayina, oko - ukhetho lwabo.