I-Direct (Yandex) isebenza njani? Indlela yokusebenza kunye ne "Yandex.Direct": imfundiso

Ngokwezibalo, inkqubo "Yandex" isebenza ngaphezu kwe-50% yokukhangela kwabasebenzisi be-Intanethi ye-Intanethi. Le nkampani enkulu namhlanje ayikho nje injini yokukhangela, yinkqubo yokuthengisa ngokubanzi ukukhuthaza indawo kwiindawo ezivulekileyo ze-Runet. Yingakho abaqeqeshi bewebhu kunye nabanikazi bezibonelelo zabo kufuneka bakwazi ukusebenzisana neYandex.Direct, isixhobo esiyinhloko sokuphakanyiswa kwe-SEO kunye nokukhangisa kweemeko kwiWebhu. Kule nqaku uza kufumana inkcazo ecacileyo yendlela "I-Direct" ("Yandex") isebenza ngayo, yintoni imisebenzi eyinikezayo nendlela yokuxhuma ngayo inyathelo ngeyinyathelo.

Kutheni ukhetha iYandex.Direct?

Ngoko, ukuba izizathu: "I-Yandex" - intsha yehlabathi yokukhangela kwiRashiya nakwii-CIS kumazwe "- akwanele, nantsi ingqungquthela embalwa yokukhuthaza ubutyebi bakho ngokukhangisa okunjalo. Siza kuxubusha indlela "I-Direct" ("Yandex") isebenza ngayo:

• Isibhengezo sakho siboniswa kuphela kumntu onomdla, oko kuthetha ukuba kuninzi amathuba okufumana umthengi wangempela;
• Ukusebenzisa inkonzo yentengiso, uvela kwiintsuku zokuqala uza kubona ukuhamba kweendwendwe;
• Ukusetyenziswa kwemali ejoliswe kuko - usebenzisa imali kwiintengiso kuphela kwiinguqulelo zomsebenzisi (nqakraza), oko kuthetha ukuba unako ukubala i-statistics - ukuba i-adversi ibekwe ngempumelelo njani ngeYandex.Direct;
• Ubungakanani benkxalabo encinci yokukhangisa - ungayifaka isikhangiso ekukhangela umlinganiselo othile, umzekelo, indawo yokuhlala - "ukulungiswa kweefowuni eSamara";
• Izikhangiso zipapashwa kuphela kumgangatho, izixhobo ezibonakalisiweyo;
• "Yandex" inokusindisa ixesha, ngoko umkhankaso wokupapasha ungasungulwa ngaphakathi kweyure kwaye uyitshintshe ngokukhawuleza ukuba kuyimfuneko.

Izinzuzo zicacile. Kwaye ngoku sifunda indlela yokusebenza kunye neYandex.Direct - umyalelo, uxela ngokuxhamla kweentengiso, ukuseka ukubuyisela kwakhona, ukudala i-intanethi nokushwankathela umkhankaso wokupapasha usebenzisa i-analytics yewebhu.

Indlela yokudala umkhankaso wokukhangisa ngqo?

Isinyathelo sokuqala endleleni yokukhuthaza i-resource ukurejista i-akhawunti. Sifaka kumgca wokukhangela "Yandex" - "Phambili", iya kwikhonkco yokuqala uze uklikhe "Bhalisa." Lapha ufaka yonke idatha efunekayo, cacisa ilizwe kwaye ukhethe "Iinguqulelo zengcali" ye "Yandex.Direct".

Ukwenza umkhankaso wokukhangisa, uye kwithebhu efanelekileyo, khetha usuku lokuqala nokuphela, cacisa oonxibelelwano bezonxibelelwano. Ukuba ufuna i-georeferencing eqinile, khetha inkalo efanelekileyo kwi menu "Hlaziya". Kwakhona, sibonisa amagama angundoqo angundoqo, oko kukuthi, loo mibuzo ongayi kubonakaliswa ukuba ungabandakanyi i-traffic non-target and the expenditure of budget budget for clicks.

Misela indawo

Cacisa uhlahlo lwabiwo-mali kwaye ukhethe iisayithi apho isikhangiso sifanele sivele khona. "I-Direct" ("Yandex") isebenza njani kule ngxaki? Ukuba ungumthengisi wezixhobo zokusebenza zonyango, kwaye ungagxininisi umgca "Musa ukuqwalasela ukukhethwa komsebenzisi," abasebenzisi bakho baya kubona abasebenzisi bezixhobo ezahlukileyo, kungakhathaliseki ukuba bafuna umgca wesityalo seyeza okanye cha. Kwakhona kufuneka ukhangise kuphela abasebenzisi abanomdla, umzekelo, kwiindawo zezobugcisa ezizodwa, ngako-ke kulo mzekelo, kufuneka uqwalasele iimfuno zabasebenzisi. Ngoko ke, kufuneka ukhangele ibhokisi ecaleni komgca ofunekayo.

Kwaye ngokuthe ngqo. Umzekelo, ungumthengisi we-pizza. Kunzima ukufumana izixhobo eziphathekayo kwiintengiso zakho, kuba wonke umntu uhamba nge pizza - zombini iindwendwe kwiforum yezonyango kunye nabantu abakhangela ama-movie kwi-intanethi. Ngoko ke, kumgca "Musa ukuqwalasela ukukhethwa kwabasebenzisi" kulo mzekelo, uphawu alukhuthazwa.

Kukho izicwangciso ezongezelelekileyo, umzekelo, ukumisa iintengiso xa isayithi ingenzi lutho, ingxaki kubasebenzisi befowuni yeselula, iindawo ezingafunekiyo kunye neadesi apho ufuna ukufumana isikhangiso sakho. Emva koko, hamba ngqo ekudalweni kwayo.

Indlela yokwakha isikhangiso?

Abo baqonda indlela ukukhangisa kweemeko "Yandex.Direct" akudingeki ukuba uchaze indlela yokubhala ngokufanelekileyo intengiso. Kodwa ukuba ungumqali, kufuneka ufunde indlela yokuthabatha amagama abalulekileyo kunye nantoni na amagama angundoqo angundoqo.

Igama elingundoqo okanye ibinzana yinto umsebenzisi efuna kuyo kwibha yokukhangela. Ungazifumana njani? Yonke into elula: akudingeki ukuba ubonise ukucinga okungenamkhawulo kwaye uhlale nekripthi enkulu esandleni sakho, ukhumbule izivumelanisi - vele uye kwi-Wordstat "Yandex", faka oko unikelayo, kwaye ukhethe ezifanelekileyo kakhulu eziluhlu.

Amagama angundoqo angamnceda ukunqumla izicelo ezingadingekile, ukwenzela ukuba ungabhubhisi uhlahlo lwabiwo-mali. Umzekelo, ukuba uthengisa i-pizza ngaphandle kokuhambisa ekhaya lakho, igama lakho elibi liya kuba "ukuhanjiswa".

Yintoni enye? Kwi-ad, unokwenza ngokuchanekileyo ufake umnxeba kwisenzo, umzekelo, "Thenga namhlanje - Londoloza kusasa!", Kunye nezibheno zamagama: "isaphulelo, ikhululekile, isabelo" kunye nezinto ezinjalo.

Yongeza oonxibelelwano kunye noqhagamshelwano kumacandelo, oku kuya kunceda ukwandisa ukungahambelani.

Ndiyibeka njani i-retargeting?

Namhlanje, ngenxa yokuphuculwa kwekhwalithi yesayithi, akwanele nje ukwenza i-adversi kwaye uyifake kwi-Intanethi. Ukuze uqonde indlela uYandex.Direct isebenza ngayo, yintoni ekusebenzeni kwayo, kufuneka ukwazi malunga nombono onjenge-retargeting.

Cinga ngolu hlobo: ngokukhangela okanye ngokusebenzisa isikhangiso ufumene isivakalisi. Wayeyithenga loo mveliso, kodwa umsebenzisi wayephazamiseke ngento okanye akazange avumele imali, kwaye umntu wagqiba ekubeni uya kubiza ngezinye ixesha, kodwa kamva walibala malunga nalo.

Umsebenzi wokubuyisela, ongayilungisa kwi "Yandex. Ngokukhawuleza, ikuvumela ukuba ulandele aba basebenzi uze ubuyisele kwakhona ngoncedo lokuphishekela ukukhangisa. Oko kukuthi, umntu owake wakutyelela kwisayithi, ukuba ubekho nawuphi na umthombo, uya kuba kwindawo yokuthengisa evela ku- "Yandex" ukuze ubone isikhangiso sakho.

Ndiyiqwalasela njani? Ekuqaleni kuyimfuneko ukubeka i-counter yeendwendwe kwi "Yandex. Metrics ". Okulandelayo, kumgca "Iimeko zokubuyisela kwakhona" cofa kwiqhosha "Hlanganisa" kwaye usethe imeko apho abasebenzisi abaza kubalwa khona. Ngokomzekelo, abo babenomdla ekunikezeni okanye kwimveliso ethile.

Uhlalutyo

Ukongeza kwindlela uYandex.Direct isebenza ngayo (ukukhangisa), kuyafuneka kwakhona ukuqonda umgaqo wokusebenza kwenkonzo "Yandex. Uhlalutyo ». Oku kuyimfuneko ukuze kuhlolwe ukusebenza kwephulo. Kule ndlela, u-Direct ucebise amathuluzi amaninzi-ngokubanzi, okwethutyana, amanani eendawo, apho ungabona inani lokuchofoza, ukubonakaliswa kunye nokungavumi, ukuchazwa kwenkcazo, iindleko eziqhelekileyo zentengiso, inkcitho-mali yonke. Ngosizo lukaYandex. Iimetrikhi "azikwazi ukulandelela ukuba bangaphi abasebenzisi abaza kwisiza, kodwa oko bakwenzayo apho, ziphi izinto ezibukwayo, ixesha elide kunye nantoni na. Ungasebenzisa kwakhona iinkqubo zamanqaku angaphandle - I-Stat yeVula kunye ne-Intanethi ephilayo.

Auction

Umbuzo wokugqibela uhleli - ukuthengiswa nokukhuthazwa okunjani? Oku kuya kusinceda siphendule lo mbuzo: "Iyiphi intengiso" Yandex. Ngokukhawuleza, "le nkqubo isebenza njani kwaye ngubani obeka amaxabiso?"

I-ntengiso yintengiso yabathengisi, iziphumo zokubeka ixabiso ngokuchofoza kwixabiso. Inqunywe nganye kwiintlobo zentengiso-ukubekwa okukhethekileyo, ukubonakala okuqinisekileyo nokuqinisekileyo. Ngaloo ndlela, iindleko ezisekelweyo zizuzisa ngokubambisana nomthengisi kunye nenkampani "Yandex".

Ngaloo ndlela, sihlolisise indlela "I-Direct" ("Yandex") isebenza ngayo, njani ukusekwa imisebenzi yayo ebalulekileyo kunye nendlela ixabiso lokucofa lenziwa ngayo. Ukuguqulwa okuphumelelayo!