Copywriting: ukuqala phi? Sebenza njenge copywriter kwi Internet

Uninzi bakulumkele ukusebenza ukude, njengokuba nayo rhoqo kunye maqhinga ezifundisa ukwenza igalelo elikhulu undithembise 'iintaba zegolide " uze uzimela. Ukukhangelwa ngabaqeshi abanganyanisekanga kwi-Internet, njengoko umthetho, ayipheli impumelelo, ngokuba abantu kwi web kaninzi amelwe igama etsomo kwaye ushiya abafowunelwa ababuxoki. Noko ke, kukho indlela bokuba ukwenza imali kwemaliu - copywriting. Indlela ukuqala lo msebenzi nendlela ukuba baphumelele - wonke isigqibo ngokwakhe. Izigidi zabantu ehlabathini lonke baye bafumana usindiso lwabo kule kwaye ingeniso ezinzileyo, lo gama bachithe iiyure ezimbalwa ngosuku kuphela.

Copywriting - lo gama?

Yonke imihla, abasebenzisi ukukhangela World Wide Web, amashumi amawaka amaphepha ezifundisa ngeenkonzo ezahlukeneyo. Ngaba wakha wabuza lo mbuzo malunga owabhala la manqaku? Ukuzalisa ezi sites yolwazi kudla lwenzeka ngaphandle inxaxheba yentloko yenkampani - zonke ezi lijongene umphathi umxholo lowo ufuna ababhali kwi Internet. Ukubhala amanqaku ezizodwa ngokungqinelana neemfuno umthengi lowo - oku copywriting. Umsebenzi eso sicwangciso ifumaneka kuzo zonke ukubenza. amanqaku Kugqityiwe zithunyelwa ngekhompyutha umxumi, ngoko ke umbhali lamanqaku akukho mfuneko yokuba e-ofisini.

Copywriting: ukuqala phi? Ngubani na copywriter nendlela ube nguye?

Umsebenzi kwi Internet akafuni kufuna izakhono ezithile kunye nabaqeshi virtual kunqabile kufuna iphepha kwi emfundo ephakamileyo kunye data yokundwendwela. Oku lula ithuba abarhola abantu abangakhange kuhlala e-ofisini okanye akayi kwenza oko. Ukubhala kwi Internet etsala wonke umntu othetha iilwimi Russian okanye zangaphandle nga ngokukhalipha ukuvakalisa iingcinga zabo yaye ukulungele ukuba ubhale amanqaku nasiphina isihloko. Ukusuka umntu ifuna ulwazi olusisiseko amaxwebhu letterheads, kunye neenkqubo search.

A isiqalo esihle - undoqo kwimpumelelo kwixesha elizayo, ngoko ikamva copywriter kubalulekile ukunikela ixesha ukuvavanya izakhono zabo ukuqinisekisa ukuba ukubhala amanqaku - yinto yobugcisa ukuze ungazisi kuphela ingeniso ezongezelelweyo, kodwa kumnandi. Into yokuqala sincoma ukuba athathe uvavanyo kulwazi ulwimi Russian okanye elinye apho uceba ukusebenza. Funda indlela iingcinga zabo iziphakamiso structured, yaye ngaphambi koko ukutyelela iisayithi ethandwa kwaye ujonge phandle lwegama copywriters dumeke. Emva koko zama ukubhala umhlathi ngomxholo free. Musa ukuzama ukuxelisa nabani na kwaye kuyo zabo ngayo.

amanye amagama

Xa qiniseka ukuba copywriting - msebenzi, wena elide kangaka waphupha of, khangela imiba emibini ebalulekileyo enxulumene olu shishino.

Yeremiya - ukubhala amanqaku unique ngokususela kwisicatshulwa ekhoyo. Umbhali elinyanga eziphathekayo elibalisa amazwi akhe. Ngesenzo sokunyiba ke kambe ngqo, ngoko phambi kokuba ukuphunyezwa komyalelo kufuneka ibe izihlandlo ezininzi ukufunda isicatshulwa kwaye musa ukuzama sebe kuye lonke amabinza nezivakalisi.

Seo-copywriting - udidi ithandwayo ngalo mzuzu. Customer inikezela amagama angundoqo abambalwa apho inqaku livela phezu kumaphepha lokuqala iinjini zokuphendla.

A imithetho ezimbalwa copywriter elungileyo

Intlalo-ntle site ixhomekeke umgangatho amanqaku zibekwe phezu kwawo njalo. Ngokufuthi, umthengi ukulungele ukuba ahlawule isixa omhle umxholo elikhethekileyo ezifezekisayo ezilindelekileyo abafundi, ngoko umbhali enokwenzeka kufuneka asebenzise amagama uze unike imveliso esemgangathweni. Leyo copywriting.

'Ukuze aqale Apho umsebenzi wakhe? " - imibuzo ebuzwa yi ngalinye elifikayo. Impendulo kuyo akufumana iincwadi kunye namajelo eendaba. Funda yonke imihla - kokukhona, ngcono. Mazize iintlobo ezintsha zoncwadi kunye neefom. Kubhetele ukuba anikele ubomi bakhe bonke ekubhaleni iirivyu eenkampani kunokuba bekuya kuba Psychologist ucingo amanqaku awungeni Internet malunga ubudlelwane babantu.

Ngocoselelo kwakhona imisebenzi nkampani, nelinika ukubhala itekisi malunga nemveliso yazo. Yonke imibuzo kuzakucwangcisa ngumthengi ngokukhawuleza, ukuze kamva akukho ukudideka.

Jonga inqaku akugqiba izihlandlo eziliqela, funda kusasa, emva kwemini, ngokuhlwa, yaye kuphela emva koko wathunyelwa ngumthengi. Umfundi elibeke esweni umgangatho umxholo, njalo ubukho Lemposiso akwamkelekanga kwizinto ezifana copywriting.

Isiqalo kunye nesiphelo sesicatshulwa - inxalenye zinzima. Fumana amagama ekunene ukuba uza kuba nomdla kumfundi kwaye alidanisi xa ibali liphelile.

Bhala ngokungqongqo kwisihloko musa ukulenza lwesihloko lyrical. Itekisi kufuneka ibe manzi, ngoko, ukunciphisa Union "ukuba" amandla "kuba akukho mfihlakalo," "ukuba" kunye nabanye.

Yokuvelela - ngaphezu kwabo bonke

Kwiminyaka embalwa edlulileyo abaqeshwa iinkonzo Internet abazange bakwazi ukuqinisekisa izicatshulwa umbhali ukuze zokuveza. Imfuneko oku kuvela kutshanje xa inani labantu abanqwenela ukuba nobuchule copywriting liye landa kakhulu. Iinkqubo bafune naziphi na kwihi kuzo zonke izibonelelo Internet. Ukohluka wesicatshulwa va njengepesenti ukusuka ku-0 ukuya 100 The agent, njengoko umthetho, wenza iingcebiso kolu didi. Musa ukumangaliswa ukuba ukubalasela itekisi yakho 90 ekhulwini okanye ngaphantsi - nto inokwenzeka xa usebenza isigama ezintsonkothileyo okanye amagama umsila elide. Customer uyaqonda ukuba, yaye oko kuya wanelise kwenziwa umsebenzi wakho.

Ukubhala ekhaya: indlela yamalini malini?

bafunwa odikiweyo Wayaneka ilivo ukuba Internet ayikwazi ukuba wendlela ukunyaniseka ukwenza imali entle. Nangona kunjalo, oku debatable kuba urhwebo iya kuxhomekeka umgudu. Ukuba ukhetha kwi copywriting lonke ixesha emini, intlawulo yakho kuthetha ukuba engange ezilikhulu ambalwa ngosuku. Bazibandakanye emsebenzini ngakumbi - promotion site, bethengisa iifoto kunye blogging - kwaye umvuzo wakho ekusebenzeni ukude wanele ukuxhasa intsapho.

Eyona idumileyo Exchange copywriting

Order of amanqaku uluvo kwenzeka ngokusebenzisa imithombo eziliqela online, nganye eneyazo iingenelo ezithile. Ezinye yokutshintshiselana ukusebenza kuphela iingcali, naphambi kokuqalisa imisebenzi zifuna uxwebhu kwimfundo ephakamileyo, angene kwimvumelwano, ukuseka ixesha probationary. Nakuba kunjalo, kukho iindawo apho ulonwabo bazame yesikolo.

Etxt.ru - Exchange copywriting, eyayibhalwe ngaphezulu kwama-45,000 beqonga ezifundisa iitekisi yokuqala ukubhala, seo-copywriting kunye translation. Imisebenzi yaqala le ndawo ngo-2008. Kutshanje abadumile Magazine computer iimagazini PC / Re ingqalelo Etxt.ru Exchange best Runet.

Advego - uvulindlela kolu shishino, intengiso zezicatshulwa yokuqala. Market iye zokusebenza ukusukela ngo-2007 kwaye namhlanje kwenza kube lula ukuphumeza odolo ezixabisa $ 0.5 ukuze kiloznak. Ngenxa inani elikhulu abaqalayo abafuna ngobuso ukhuphiswano, ngoko phambi kokuba uqale umsebenzi, funda oko ngokubhala kunye copywriting, apho ukuqala, ukuphucula indlela umgangatho manqaku - kwaye kwangoko kufuneka onke amathuba ukuba abe ngumbhali ethandwayo.

Contentmonster - imarike eselula, ophezu kwiphepha ephambili ithi malunga nenzuzo yayo: 0% ikhomishini kubathengi, ukukrwaqula oluzenzekelayo zezicatshulwa ezahlukileyo, isixa ukubuyiselwa kwimeko yomsebenzi kakubi babulawa. Amaxabiso zokubhukisha kumkholisa umbhali elungileyo, kodwa ulawulo nangoko ulumkisa yokukhetha% 12 kuphela zicelo.

Imigibe Exchange copywriting

Kuba zonke inqaku ebhalwe ngumbhali wamkela umvuzo ekuvunyelwene phambi kokuqalisa umsebenzi wayo. Imali ezivaliweyo kwi-akhawunti ngumthengi, ngoko ke copywriter akukho ngozi, kodwa exchange copywriting siyakrazula-5% khomishini, nto ke leyo ebangele ukuba iindleko msebenzi lifinyele. Ukurhoxiswa kwemali kuvumelekile kwiinkqubo ezithile ezifana WebMoney and "Yandex", ngoko abasebenzi kufuneka isebenze akhawunti yakho kwangethuba.

Kuba baninzi, lo msebenzi ubalulekileyo ekhaya - copywriting, ekubeni le mali iza ngeendleko into yomsebenzi, kwaye achithe nangaliphi na ixesha, ngaphandle kokulinda ukuba ekupheleni kwenyanga. Kwimeko yokurhoxiswa umsebenzi umculi rating uvikivwa, maxa wambi umthengi ubhala uphengululo elibi. Zabhalwa njengophume amaxesha amaninzi usindiswe.