Adi Dassler: biography photos

Malunga inkampani "Adidas" uyazi phantse wonke umntu emhlabeni, yaye mhlawumbi ngenxa yabaninzi, nanku umbuzo kutheni brand ibizwa ngale ndlela. Ngoko ke, umseki wayo, Adolf (Adi) Dassler, ngubani ngoku ingqalelo omnye noosomashishini iyimpumelelo lonke ixesha. Xa wazalwa oko ingcamango ngokudala le nkampani, kutheni umseki yagqiba ekubeni nenxaxheba ukuvelisa iimpahla ezemidlalo kunye nezixhobo? Funda kweli nqaku.

Adi Dassler: biography photos

Adolf wazalwa ekuqaleni Novemba 1900 ngo-Herzogenaurach (Bayern). Abazali bam unina yokwenene ezibulala bahlamba iingubo kususela kusasa kude kuhlwe ayina zabo, uyise isonka kunye The ephekwe yokubhaka. Adolf ebuntwaneni isinciphiso ogama Adi. Dassler uRudolf - umfowabo omdala imbizele kuyo, naxa sele ndimdala.

Adolf stauros uzolile, sinokuthi, nokuba inkwenkwe cwaka. Wayeneminyaka eli-14 ubudala xa leMfazwe yokuQala yeHlabathi. Yayimfutshane kakhulu ukwenzela ukuba awathunyelwa emkhosini waza wathumela ngaphambili, kodwa ngeli xesha yena athathwa kakhulu kunene umdla omkhulu ekhatywayo - i-umdlalo uthandwa kakhulu eYurophu. Emva kwemfazwe, apho iJamani wavuthululwa nguSirayeli, eli lizwe bona ubugxwayiba epheleleyo, ukunyuka kwamaxabiso ngqesho yayibonakala ukubaleka elugqatsweni.

Ukuqala ishishini

Njengosapho ezininzi elula Dassler kwasala kancane ubuhlwempu. Kwaye ngo 1920 ukuba ke babuthelene, bagqiba ukuqokelela ishishini losapho ukuba ukwenziwa nezihlangu. A workshop, kwagqitywa ekubeni atshintshe kwigumbi lokuhlamba impahla kamama le ntsapho. Bonke abanye baye bagqiba ukwenza ngcono. Umzekelo, Adi Dassler njengabangenanto Umsunguli ibhayisekile umatshini omdala ezenziwa ukusika ngesikhumba.

Inxalenye female lentsapho - unina nodade - zenziwa ipateni, kodwa umntu - Adolf noRudolf ngokwakhe intloko-ntsapho - Sizibandakanye ekugawuleni isihlangu. Kakade ke, ukuba enze izihlangu, kwafuneka ukuba bafumane kuqala amava elithile, ngoko iimveliso zabo lokuqala slippers ukuba kroili yesinxibo zomkhosi kuyekiswa, ekuncothukeni kweentende zeenyawo zazenziwe emoto ubudala. Ndafumanisa ukuba NdinguRudy ulungile kakhulu ukuba athengise impahla, walisusa - ukulawula imveliso. He enkulu izihlangu umzekelo.

Le bemilingo yemveliso

Emva kweminyaka 4 komkhosi wakhe sele abasebenzi elinesibini, kuquka amalungu entsapho. Bakwazi ukuvelisa izibini-50 ngosuku. inkampani "Dassler Brothers Shoe Factory" yabhaliswa ngokomthetho ngo-1924. Abazalwana ezahlukeneyo kakhulu, kodwa ezihlobeneyo. Senior, Rudolph waba bubudenge, okona akuthandayo amantombazana, ndiliphulaphule ijazz, yagaleleka eliphakathi, kunye Adi Dassler, ngokuchaseneyo, kwaba ingqondo cwaka ezolile abathanda kuwagxotha ekhatywayo.

Yeyona uthando lo mdlalo negalelo yokuba Adolf wakha bagqiba ukwenza izihlangu ngokwenene ibhola spikes. Oku kwenzeka ngo-1925. Kwaba ngoko kwakukho nezihlangu lokuqala igcwele. Waya kubo ngokuthanda abadlali, kunye Dassler wawa imiyalelo. izihlangu Ukongezelela igcwele, le mveliso kwakhona avelisa slippers ezemidlalo. Ngenxa yoko, imveliso liye lakhula, yaye kwaba yimfuneko ukucinga kwisakhiwo esitsha kuye.

Loo ithuba abazalwana wabonakala sele ngo-1927. Kunye kwisakhiwo esitsha kufuneka ithuba kabini abasebenzi lwabasebenzi. Kukwasebenza kwanjalo kuyo isixa izihlangu zaveliswa.

Olimpiki "Dassler"

Adi Dassler kunye umzalwana wakhe noRudolf baba nzima ngokupheleleyo umsebenzi fektri. Wonke imodeli entsha Adolf wazama ngokwam ngexesha umdlalo webhola ekhatywayo. Ekubeni wave entsha yophuhliso kwiMidlalo yeOlimpiki, waqala ukwenza izihlangu ekhethekileyo iimbaleki kakhulu - abaphumeleleyo. Kuba okwesihlandlo sokuqala izihlangu ezinjalo abadlali babenxiba e Amsterdam Olimpiki ngo-1928. Xa imidlalo ka-1932 eLos Angeles, imbaleki waseJamani, odlala kweziqalo ka-Adi Dassler, wangena abathathu abawinileyo phezulu. 1936 elinye yimpumelelo: womdlali abamnyama ukusuka United States owens izihlangu brand "Dassler" iphumelele 4 imbasa złoty kwaye ibekwe kude iirekhodi-5. Yaba loyiso epheleleyo inkampani yaseJamani. Ngaloo nyaka, intengiso zabo lenyuke kwesiqingatha sesigidi amanqaku German. Enye mveliso abazange babe ngokwaneleyo, yaye kungekudala kwafuneka ukuba ukuvula umzalwana yesibini.

impi

Ngenxa yokwanda lwamaNazi Party Dassler kunye naye. Yaye ekuqaleni kweMfazwe Yehlabathi II, aqalisa ukuvelisa izihlangu zomkhosi. Wandula NdinguRudy wagqiba ke ukulwa izilangazelelo yelizwe lakhe, kunye Adi Dassler (jonga ifoto kwinqaku) wayenza kwimveliso. Emva kwemfazwe, ukusilela kummandla Germany Herzogenaurach ngazo amabutho yaseMelika. Adi kwafuneka ukuvelisa amahashe abadlali yaseMelika. Kwaye ngeli xesha ekhayeni labo kakuhle ahlala Yankees. umfazi Adolf kwafuneka ukuba wonke umsebenzi omdaka ngokwabo. Wade ngokumba egadini kunye walusa imfuyo. Emva konyaka, amaMelika abemkileyo, waza wabuya evela kwinkampu POW, NdinguRudy.

ukuzalwa

Ngo 1946 inkampani waba ukuhla ngokupheleleyo, yaye abazalwana Dassler waqalisa jaju phaya ekuqaleni. Abasebenzi ihlawulwe uhlobo, nezifumaneka kwi abanini iinkuni kunye vulu. Kwiminyaka emibini kamva, uyise wafa, ngoko ke abazalwana bagqiba ekubeni ukwahlula kwinkampani izigaba ezibini. Kwakukho mveliso ezimbini kuxhamla - bonke. igama lenkampani, kakhulu, kwafuneka atshintshe. Adi ebizwa inkampani yakhe "addas" kunye NdinguRudy - "Ore".

Kodwa emva komzuzwana enyuka i Adolf igama sonorous luli, nto leyo ke edume kakhulu iinkampani emidlalo ehlabathini lonke - "Adidas". Ruda iqanjwa ku Puma. A brand "Dassler" yanyamalala ebusweni bomhlaba ubusuku bonke. Ngelo xesha abazalwana baye baba iintshaba bangi, kokubini kwezoshishino kunye ebomini. Nangona kungekho mntu waziyo ukuba wawenza iintshaba.

Ezifanelene imivumbo

Emva yokulahlekelwa umzalwana wakhe Adi Dassler, ogama biography kuloo mzuzu, sanga kuqalwe ekuqaleni, waba umnini lokulawula le nkampani, waza wagqiba ukuba isimboli yokuma wakhe omtsha iza kuba iileyini amathathu endaweni dasslerovskih ezimbini. Ngaphezu koko, kule khosi baya yonke ubuchule bakhe. Ngokomzekelo, wenza izihlangu kunye spikes ayinakususwa iirubber. Emva koko, ngo-1950, wenza okhethekileyo iibhutsi ekhatywayo ukudlala kwimozulu embi. Kwaye ngo-1952, uninzi iimbaleki ziye banxibe "Adidas".

Okulandelayo, ugqiba ukuba kuphelele ukuveliswa izihlangu kwaye iqala ukudala neebhegi kunye nezinye izincedisi, kunye nezicwangciso - uqalise imveliso yokunxiba. Kwaye kule ke yancedwa Willie Zeltenrayh. Kungekudala athotyiweyo ngasekhohlo iitreksuthi imivumbo ezintathu emacaleni naphezu enemikhono, eyayifuzisela siqinise "Adidas".

ukuchuma

Nkulu ngokuba Adi Dassler waye uloyiso iqela lebhola ekhatywayo i kwiNdebe yeHlabathi eJamani. Onke amalungu eqela aye banxibe kwaye enxibe nekhithi lezemidlalo ukusuka 'Adidas. " Yaba ukuvuseleleka kuphela inkampani kodwa elizweni lonke, nto leyo okokuqala emva kokoyiswa kwi yayiphuma kuThixo imfazwe leyo ophumeleleyo. Ukususela ngoko, uye waba ukuthengisa ngqo enkundleni. Ukususela ngoko, waza waqalisa kushishino kwezemidlalo. Monument Adolf Dasleru - umseki edume kulo lonke ihlabathi, siqinise "Adidas" - elibekwe ekunene kwi bala.