Zokumaketha, Tips Marketing
Uze umthande umxhasi wakho: inkonzo kweenkqubo ukunyaniseka yemizimveliso
Bathanda nothembekileyo nabathengi - ukuba yintoni singanqweneleka ngakumbi inkampani mihla?! Xa iimeko kukhuphiswano ezinzima kuwo onke amanqanaba - ukusuka yorhwebo ukuya 'kulwa ukuba isipaji umthengi "- ukuba umboleki onyanisekileyo ngokwenene kuba nzima. iinkqubo ukunyaniseka Traditional bayekile yokusebenza, ngenxa yokuba suku ngalunye kwandisa uxinzelelo umxhasi, Izakutshintsha kwakhona ifomati yokuxhulumana kunye naye, yaye mveliso kufuneka ukuba bafumane iindlela ezintsha yomsebenzi kweli cala.
Ukunyaniseka - it
Siqala inkcazelo. Ngoko ke, abaqotho - akukhethayo imveliso (inkonzo) kunye "ulixhoba" efanayo inyanzelekile ye client. Yeyona phambi wombingelelo uxelela ukunyaniseka lokwenyaniso. Ngapha koko, ukuthenga kwakhona nje kungaba kuphela ngenxa yokuswela kuluhlu kwesi sigaba.
Ngokufuthi, umthengi uyavuma ukuba overpay kancinane yeempahla, esazi umgangatho okanye ukuqonda ukuba inkampani (evenkileni) lisondele kakhulu, njl zabo Ngamanye amaxesha sibona reverse: .. Kubonakala, apha kwivenkile ekhaya imveliso ekunene kwaye umthengi aye kumazwe akude ukuba umthengisi yakho oyithandayo. Yile lidini (ixesha, kulo mzekelo) yi ngokubonakala lokwenyaniso umthengi ukunyaniseka.
inkqubo nokufaneleka
Eyona nto ibalulekileyo kukuba sibe inkqubo ukunyaniseka yaba ingcamango. iimeko eyenzelwe kakubi ukutsala abathengi ukuhlutha abathengi kuphela evela kwinkampani. Kuthetha ukuthini abagulayo-wamitha? Le meko amalahle kakhulu lokungena, amajelo onxibelelwano ekhethiweyo kungatshitshi, isindululo olunganelanga ukusuka kwindawo Ngenxa umdla kubathengi.
Ngoko ke, ngaphambi kokuba wenze isigqibo sokuba iqalise inkqubo ukunyaniseka kubathengi kufuneka enze umsebenzi kakhulu. Okokuqala kufuneka ukuba aqhube uphononongo ngokucokisekileyo zonke iinkcukacha ezifumanekayo - irisithi lokuthenga ubize nombolo kwiziphumo zophando lwangaphandle kwimarike olwenziwa lushishino abanomdla (umgca imveliso). Kuphela iziphumo zokuphononongwa ezindindeneyo ezifana yembambano anokuxabiseka ngenene ukunika abathengi iimeko zenkqubo ukunyaniseka.
Umsebenzi ngokwezigaba eziliqela
Abo abanezakhono kwimizobo uya kugqala ukuba ndlela echanekileyo usebenzise inkqubo ukuyeka yonke inkqubo ngezigaba eziliqela. Ukuqala ukujoyina i "club" ifumaneka kwiivenkile ezininzi (okanye nayiphi na enye okanye ezimbini iingingqi). Koko bakwazi amaqela umthengi ezahlukeneyo - iminqweno yabazali abatsha kunye namadoda abangatshatanga (abafazi) iya kuba ngokwesiseko ezahlukeneyo, umzekelo.
Le ndlela yenza kube lula ukuba ukuvavanya inkqubo eyenzelwe 'endle' yaye benze uhlengahlengiso ngexesha. Oku kubaluleke ngokukhethekileyo ukuba ukukhumbula ukuba ngexesha rebranding. Lidla ukutshintsha umfanekiso walo, inkampani izama ukulibala yonke enanithanda ngaphambili. Umxhamli asikwazi ukuqonda kwaye musa ukuyibekela ntliziyo le sengqondo. Uye okhuphisana. Ngonaphakade.
imithetho elula
Uphuhliso yohlelo - kwakungelula. Kodwa ulandela imithetho ecetywayo, kunokwenzeka ukuba bazuze iziphumo ezihle.
Okokuqala, kufuneka ucacise ngokucacileyo injongo yenkqubo. Oku kunokuba ukutsala abathengi abatsha, ukugcina ukhuseleko 'endala' ukuba kwemvume abathengi kunye okhuphisana njalo. D. Uyacetyiswa ukuba ukhethe into enye.
Okwesibini, kufuneka ukuba akhethe ngumba ophambili kule program. Oko kukuthi, ukuba balungiselele impendulo umntu othi: "Kutheni na ukuqhubeka aye emva kweli umthengisi?" Ngaba iya kuba okhethekileyo amanani okanye ithuba lokonwabela imveliso ekhethekileyo - ukuba inkampani yolawulo. Umzekelo umdla of "Oriflame" inkampani. inkqubo Ukunyaniseka - izipho elifumana umthengi, ekuzalisekiseni iimeko ezithile zokuthenga.
Okwesithathu, musa ukulibala malunga component kwezoqoqosho. Akukho mfuneko ukukhumbuza ukuba yonke into kufuneka libe nenzuzo: umbandela okanye negama. Kulungile ukuba kwimeko yesibini isekhona futhi icandelo eziphathekayo.
izixhobo
Mbono asinika kakhulu ezininzi iindlela ukukhuthaza abathengi. Iinkqubo Ukunyaniseka zingakhiwa wokubethelwa izinto ezinjalo;
- Ikhadi umphathi kunye isaphulelo elimisiweyo.
- Ikhadi nguwe.
- card "categorical". Amaninzi sisebenzisa igama elithi "siliva", "igolide", "platinum". Wekhadi isikhundla ephakamileyo banikwa amathuba ngaphezulu.
- Isikali okuqhubekayo ngezaphulelo.
- ngezaphulelo Ezongezelekayo kunye neebhonasi.
- ngokwemiqathango ekhethwayo yesevisi.
- Ukuba nokwenzeka kokufumana izipho, amabhaso, inxaxheba lotto, njalo-njalo. N.
- Ukufikelela kwizibonelelo zabucala abanye abathengi.
- Ubulungu kwi club.
Kubazali umthengi onyanisekileyo - yinto ende, obunqabileyo lenkathazo. Kodwa umgudu. Oku kuboniswa imizekelo abathengisi evela ehlabathini lonke. Eyona nto ibalulekileyo kukuba ukukhumbula ukuba inkqubo ukunyaniseka - ayisiso ilikhubalo, kodwa indlela enye ukugcina imarike kukhuphiswano.
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