Marketer msebenzi. Yintoni eyenziwa marketer

Enyanisweni, lo marketer - an kumsebenzi umdla ofuna ukuba zombini ubuchule ujonge kwi imeko nabaqiqayo engqondweni. Nabathengisi benza uphando kwimarike, abathengi zizama ukuze ufumanise ukuba kanye oko kuya kubakho iinkonzo kunye neemveliso ezifunwa abathengi. Ngenxa yophando ukuba ziphuhlise imveliso entsha zivelayo kule iingcali zorhwebo. umdla kakhulu kuya kuba abantu inethiwekhi engqondweni umsebenzi sentengiso. Inkcazelo ingafunyanwa kwi nayiphi na iyunivesithi benza ekulungiseleleni sokuqala kunye abaziingcali entsimini kwentengiso.

Njani lo msebenzi zokumaketha

Marketer - ukuvuma eselula, bavele phakathi kwinkulungwane yokugqibela. Kwezinye iinkampani indawo yaba ngokusondeleyo nenkqubo-sikhokelo le site langoku, apho yonke into, owayeza kuba abathengi kwinkampani. ukufikelela kwinqanaba likazwelonke okanye ngamazwe inkampani - kwakungelula. Apha kukho imfuneko yokuba iingcali wayeza kukwazi nokuqokelela iinkcukacha nokuhlalutya imeko ekhoyo kwezoqoqosho kule mimandla, ukuqikelela amandla nokuthengwa yabemi.

Yintoni umsebenzi we marketer

Yintoni eyenziwa marketer? Ingcali Marketing ukusebenza kumacala eziliqela. Ufuna yayigcinwa ezamahala yeemalike enomtsalane kwiinkampani ekuziseni iimveliso emarikeni, ilawula umjikelo wobomi kwempahla. Kwiinkampani ezinkulu, kukho specializations ezahlukeneyo: umphathi art, umhlalutyi, uMphathi Brand, BTL-umphathi, ingcali uphando market, umlawuli lorhwebo, isiganeko-umphathi kunye nabanye. Ukwenza izinto ngokuchubekileyo ke iza namava kule ndawo. Ngoko ke, nayiphi na marketer kufuneka sizifundise: ukuthatha inxaxheba kwiiforam, iinkomfa, funda iincwadi yobungcali. Emva koko marketer ingcali kunokuba kuba luncedo ngakumbi kwishishini, ngoko ke ubala xa intlawulo efanelekileyo zemisebenzi yabo.

Abathengi ngamanye amaxesha ulahlekile evenkileni xa bebona phambi kwe window venkile kunye nenani elikhulu iimveliso ezifana kbavelisi ezahlukeneyo. Inkqubo yokukhetha kuya kuba nzima kakhulu ukuba umboleki uyazi naluphi na ulwazi malunga lophawu, unabahlobo ngokutsha malunga nomgangatho iimpahla, Siyibonile ntengiso. Kulo mzekelo, mhlawumbi kwi-matshini ziza kugqitywa ngalo kuthengwe imveliso. Imibuzo kwemveliso uluhlu kunye namaxabiso nako ukwenza izinto zokumaketha.

Marketer - umsebenzi kunye for freelancers. Badla banikele iinkonzo zabo Consulting okanye enze, iiprojekthi omnye-off ngamnye kubathengi. Abaxhasi eziphambili bafunwa imibutho zorhwebo, ii-arhente zeentengiso, oosomashishini ngamnye, abaphuhlisi zokuqala.

uhlobo umsebenzi

Marketer, umsebenzi nto leyo uhlobo "man - umqondiso" inxibelelanisa umsebenzi wakhe iinkcukacha lwezandla. Yilaa zonke iintlobo izibalo, iimvavanyo, iitheyibhile, amanani. Kufuneka ubuchule ubhalo, kufuneka sibe nomdla ekusebenzeni ulwazi, ubuchule ingqalelo kufuneka ibe khona kwi ingcali entsimini lorhwebo, assiduity kunye ephambili yophuhliso, ukukwazi ukujongana amanani. Kwakhona, lo mkhwa lorhwebo ubonisa ukuba lo msebenzi libhekisela kuhlobo "man - mntu", ngokuba ngenxa intsebenziswano nonxibelelwano nabantu. Ngoko ke, ukuba ufuna ukukwazi ukuseka nokugcina ubudlelane zoshishino, kunye nabafowunelwa, ukuba abe Connoisseur ubuhlobo babantu, kuba umfowunelwa, zizwana umsebenzi. Ku fanele ukuba udidi heuristic umsebenzi "marketer". Inkcazo bayo: ibimele ukuba asebenze enxulumene nophando, uhlalutyo, ukulawula abanye abantu, ulawulo kunye nocwangciso. Kufuneka erudition ngokwanelisayo phezulu, ayenzayo, ukucinga yokuqala, imfundo eqhubekayo.

Job umsebenzi

Eyona njongo yale umsebenzi kushishino - ulwaneliseko kwabathengi kunye inzuzo enkulu kwinkampani. Ukuze wenze oku, ukuhlola kunye nokuchonga iimfuno ezingahlangabezwanga yabaphulaphuli ekujoliswe ezinokubakho, emva - ukwenza imveliso eza ngeyona iimpawu zayo umthengi.

Yintoni eyenza zokumaketha

• Ukuphuhlisa iseti amanyathelo imveliso yempahla kunye neenkonzo, leyo ukufumana emarikeni kunye imfuno iphezulu kakhulu. Umdla kubantu ezingaqhelekanga ukusebenza. Marketer owenza neendidi zemisebenzi kunye nomsebenzi, bobabini e-ofisini yaye ngaphandle kwayo. Ngenxa oku, akukho imvakalelo rhoqo kunye usenza intw '.
• Ukukhuthaza uphuhliso evumelanayo omabini amacandelo eenkonzo kunye imveliso, ukuba oko kwenzeka. Ekuqulunqweni kwesicwangciso umsindo lokukhetha okanye utshintsho kwicala lophuhliso lweshishini xa bebonke, okanye nayiphi na into ngamnye umxube sentengiso.
• Ukuthatha inxaxheba kuphuhliso lomgaqo-nkqubo neentengiso lweshishini, ukudala iimeko yokuthengisa ecwangcisiweyo kweempahla okanye ubonelelo ngeenkonzo.
• intengiso kuqikelelo lwemozulu kwaye ukuyilwa kwimfuno yabathengi.
• Ukufunda kakuhle kwimarike kweemveliso ezifanayo kunye neenkonzo, nokuhlalutya imfuno kunye nokusetyenziswa, ezixhasayo, imisebenzi sikhuphisana, iintsingiselo zolu rhwebo.
• Uhlalutyo lokusingqongileyo wokhuphiswano, kuthathelwa ingqalelo utshintsho kumasiko, irhafu kunye nexabiso nomgaqo-nkqubo karhulumente, ukhuphiswano, isantya ukuphunyezwa, kunye nezinye izinto.
• Ukuqinisekisa ukusebenza ishishini, ukunyusa ingeniso kunye inzuzo.

iimfuno zemfundo

Ukulungiselela abaviwa isithuba ngokupapasha umqeshi thaca iqela imiqathango engqongqo. Kufuneka, njengoko umthetho, zaseyunivesithi ukuthengisa, ezoqoqosho, isosioloji, nobuchwepheshe bolwazi okanye izibalo. Kunzima, efuna umsebenzi nokuzingisa. Marketer kufuneka mkhulu ukuze bazazi iziseko manani, abanezakhono analytical, izakhono emsebenzini kunye neenkqubo ezizodwa ukulungiselela ukuqokelelwa nokulungisa ulwazi, oluninzi ulwazi. Kuba umgangatho wocikizeko abaququzeleli intengiso ziquka zizwana, ingqalelo, ukuzibophelela, ukucinga noshowo nabaqiqayo, ngokuqaphela, inyathelo, memory elungileyo.

Nabathengisi kufuneka bakwazi ukuqokelela, inkqubo nokuhlalutya ulwazi. Kuyinto ngokupheleleyo nako ukwenza izazi. Oku kuquka ukuqokelela ulwazi malunga emarikeni kwi Internet, amaqela, udliwano umxhasi, ngokuqaphela, uvavanyo, ukupakishwa ingqalelo, okanye yokuqhuba yorhwebo kunye nangaphezulu. Ukufunda zokhuphiswano zingenziwa ngokusebenzisa uhlalutyo ekhethekileyo kwimarike iteknoloji, ukuba umyalelo olungileyo ezoqoqosho. Ukuze ube marketer uphumelele, kufuneka ube uhlobo olulodwa yokucinga. Umntu ithi bulumko ishishini. nezentengiselwano, nto leyo eye ubeke ngokwawo umsebenzi ophambili - ukuhlangabezana neemfuno zabasebenzisi, yokuphumeza uhlobo ishishini ukuthengisa. Nantso into kwishishini lorhwebo.

abathengisi Intlawulo ukusebenza

Ezi arhente yokugaya Russian bathi iingcali abaselula avareji kunye namava okanye akukho ingeniso ukusuka 300 ukuya 500 eerandi ngenyanga, a marketer onamava sele ukusuka 500 ukuya ku-2000, intloko yesebe balindele ukuba ukuhlawula ukususela 1500 ukuya 5000 eerandi, kunye noMlawuli nokuthengisa - 3,000 - $ 10,000 ngenyanga nganye.

Izimo medical

Kukho ezinye izithintelo yezonyango kubantu abafuna ukusebenza zokumaketha. Le izifo luvo nkqubo, ukuphazamiseka kwengqondo, izifo nemithambo yegazi, ukuphazamiseka kwenkqubo musculoskeletal.