Yintoni yokumaketha? It is a inzululwazi kunye art!

Igama elithi "ukuthengisa" ngoku izandi yonke indawo. Kodwa yintoni na intengiso? Indlela ukuchaza ngayo?

Bonke oosonzululwazi abahlola ingqiqo bafika kwisigqibo sokuba marketing - yinkqubo nobugcisa. Iinkcazelo ezikolo ezahlukeneyo thile ezahlukeneyo, kodwa ukuba iqwalaselwa, kuye kucace ukuba sisekelwe phezu kwinkqubo iimfuno zabantu obanelisayo ngokusebenzisa ezamahala exchange kweempahla kunye neenkonzo nemali. Marketing - inkqubo endlela-mbini. Kwelinye icala, kuya kuba nenzuzo enkulu ukuba abavelisi kuba ivumela ukuba abangenakubanyusa. On the enye - loo abathengi okanye abathengi bafumana oko bakufunayo.

Ukuba uzama ukunika impendulo emfutshane lo mbuzo, "yintoni na ukuthengisa," sinokuthi ukuba inkqubo yolawulo oko kufuna ingxelo engqongqo zonke iinkqubo ezenzekayo emarikeni.

Yintoni injongo lorhwebo? Ukusekwa bume yemveliso a kangangoko kunokwenzeka apha naphaya ukulungiselela iimfuno kunye notshintsho kwimarike, imfuno zoluntu. Injongo kwakhona ukuba ukwandisa ukhuphiswano, ukukhuliswa ingeniso, ukudalwa izixhobo ezifunekayo ukuze ukufunda emarikeni.

Ukuze uphumelele ishishini, akwanelanga ukuba uyazi impendulo yalo mbuzo, "yintoni na ukuthengisa." Kuyimfuneko ukuba ukuqonda ngokucacileyo imisebenzi yayo engundoqo. Ezi ziquka:

• isifundo iimfuno zomsebenzisi, okanye imfuno kwimveliso (inkonzo);
• ukufunda yonke imiba enxulumene amaxabiso;
• elungileyo uluhlu ucwangciso iimveliso, imveliso kunye nokuthengisa iimpawu zayo;
• imisebenzi ezithengisayo ;
• ulawulo lwezabasebenzi;
• ukufunda zonke mijikelo, bekuza iimpahla (iinkonzo) endleleni ngemveliso ukuya kwintengiso.

Ukuba uthathe ingqalelo thina onke amacandelo kwesakhiwo, ngoko umbuzo othi "woshishino ntoni" zinganikwa impendulo eyahlukileyo. It is a isayensi ufunda imithetho imveliso kunye nokuthengiswa kwempahla.

Njengaye nawuphi na inzululwazi, ukuthengisa iye imigaqo yayo:

• Ukuze libe nenzuzo, imveliso yempahla kunye nokuphunyezwa kwayo kufuneka ihlangane iimeko ezintathu: ubunakho zenkampani, iimfuno zabaxumi, ingakumbi imarike ngalo mzuzu.
• Le imveliso kufuneka idibane ngokupheleleyo iimfuno zabathengi, kumkhawulela kwinqanaba yobugcisa nobugcisa.
• nokuhlaziya rhoqo kunye nokuphuculwa kuluhlu - enye i sine ao non wempumelelo lweshishini.
• Ukukwazi ukuphendula ngokukhawuleza kwiinguqu imarike - usisiqinisekiso ibalulekileyo imbuyekezo entle.

Enye yeencindi nokuthengisa eli - ukukwazi ukuba sibhengeze kakuhle yaye "ukukhuthaza" imveliso. Kulo mba, sakha iintlobo ezintsha - ukuzithengisa kwi Internet.

Yintoni Internet Marketing? Olu tshintsho zonke iindlela ezaziwayo kunye nezixhobo eziqhelekileyo urhwebo ngaphakathi ibandakanyekayo kumsebenzi womnatha, umanyano amanyathelo malunga nokupasa kunye imveliso promotions. Eyona njongo ephambili yolu ukuthengisa intanethi iyafana: ke nezokukhupha ingeniso ubuninzi.

Ukuze wenze oku, azisoloko kusetyenziswa iindlela abanyanisekileyo. Umzekelo, oluninzi inkxamleko kubathengi namhlanje - abasebenzisi Internet - kuzisa urhwebo wentsholongwane egazini.

Yintoni yokumaketha wentsholongwane egazini? Olu nokusasazwa kolwazi malunga imveliso ngokusebenzisa yintsholongwane womnatha. Mhlawumbi amarhe abaneka kwi social networks, ekhethekileyo ividiyo wentsholongwane egazini, imiyalezo inkanuko. Amaninzi ezinjalo yentengiso kusetyenziswa ukuze zitsalele iindwendwe kwi sayithi yakho, uthole nokufuna.

Namhlanje, Noko ke, amathuba okuthengisa wentsholongwane egazini ikhula, isetyenziselwa ukuqondwa lophawu, ukukhuthaza imveliso. Namhlanje ke eyona ndlela ithandwa kakhulu kwaye isetyenziswa ngokubanzi izibhengezo. Yena asakhasayo ngokukhawuleza kakhulu. Ngoko ke, iindlela zorhwebo wentsholongwane egazini (njengoko, eneneni, eyona njengesiqhelo), kufuneka uqaphele yabo bonke oosomashishini abafuna ukuba ingeniso elungileyo.