Ukufumana imfundo in seo.

Mark Dzhekson (Marko Jackson)

Le veki Ndafumana isicelo esivela wenkampani, siqalo eyayifuna odola enjini yokukhangela noun ye website yakho (SEO). iinkampani Zingaphi phambi kwabo, baye babumba website wazibuza: "Kutheni na ezi zinto musa kuvela kwi iinjini zokuphendla ngenxa amagama abalulekileyo kwishishini lethu?" Emva kokuhlolisisa le website ngokukhawuleza Kwaya kwacaca ukuba kwakutheni akazange bangene umba kuyo nayiphi na igama; ngenxa nasiphi na isiqulatho kule website okanye i tag isihloko (title) kule webhusayithi akukho kukhankanywa olunye ezo amagama, yaye phantse ihlangane ezikhokelela kule website (oko kumsebenzi womnatha malunga neenyanga ezintandathu kuphela) .Okokuqala, kwakuyimfuneko ukuba sd Elat le nkampani phambi kokuba uchithe imali nayiphi na umcebisi okanye bachithe ixesha labo ukuzama ukuphembelela indawo kwisiza kwi kunikezelo kunye / okanye kwezithuthi kuphendlo yendalo - kufundwa kwaye kufumana imfundo kule SEO.Prochitav, abanye bathi, "Kutheni ukufunda? Yiyo loo nto ke baqeshe abacebisi. Nje mabakwenze. " Noko ke, kunzima ukuba bathenge into Andikuqondi, kwaye, ngaphezu koko, kunokuba yingozi ukuba ayinike bangaphandle ezinye inkampani, engazi nokuba okanye hayi benza umsebenzi into efunekayo ukuze kukunceda ulufikelele rezultatov.Obrazovanie kule ndawo kuya kukunceda ulufikelele impumelelo enkulu, enoba bangaphandle spetsialistov.Chem ngakumbi uzazi SEO, kokukhona ukuba ivume kwaye ufake isindululo eqinileyo kunye neengcebiso umngeni, apho, njengokuba wena wafumanisa ngaphambili, asikwazi kuba linyathelo phambili okanye akuyi sere UNowa ROI (imbuyekezo kwinqanaba assessment) ngexesha bekuya ukuze vnedrenie.Ya wabo uzilungisele iminyaka emininzi yaye wayalela amakhulu iiprojekthi. Ngamanye amaxesha wayithabatha kalula ukuba, emva kwayo yonke le minyaka, abantu baqonde izisekelo SEO. Inani elikhulu labantu abeze kwintlanganiso yokugqibela Ukufuna yenjini Marketing Association of eDallas-Fort Worth, beyiseka indlela ekubaluleke ngayo ukuba kuqhubeka nokujonga osnovy.DomenHoroshaya ifoun (noshishino entle kwi Internet) iqala domain olukhulu. Ngokusesikweni, uthe wathenga domain ukuba sele siphila kwi web ixesha elininzi (ngokuqhelekileyo iminyaka emibini okanye ngaphezulu), nto leyo iquka amagama kakhulu enokhuphiswano apho ungathanda natselitsya.Esli oku akunakwenzeka, kuba nje uyazi into efunekayo ixesha ukuze bafumane igunya ithambeka, usebenzisa ukufumana olucothayo ibheke lwamakhonkco ekhomba kuwe phezu kwezinye iiwebhusayithi, nokwandisa isiqulatho ophezulu ezikumgangatho kwi website yakho. Musa ukuba inkampani leyo uvula i domain elitsha, uze uthenge 1000 ilinki kwi sayithi yakho web. Khumbula ukuba le nkqubo yokwakha link kufuneka ukhangele amagama angundoqo estestvenno.Issledovanie slovKlyuchevye ukuba unomdla inkampani yakho uqale-ups zikhankanywe apha ngasentla ukuba ukufumana izihlandlo ezili-100 ngenyanga nganye, ngokutsho Google Isixhobo yemfihlo. Le nto uphando elingundoqo kunjalo vazhno.Predstavte ukuba uye bachitha ixesha elithile okanye imali SEO, yaye ekugqibeleni kwamenza indawo ephezulu, leyo unqwenela njalo kwi amagama ukuba okholelwa ukuze uphumelele, kuphela kamva sithola ukuba isiphumo esi sikhundla top - ezingama iindwendwe ezintsha 50 ukuya site lakho lewebhu (njengoko unako mhlawumbi ukuthenga ngokusebenzisa AdWords $ 0.25 nqakraza nganye). Kubaluleke kangakanani, ucinga ixesha kunye / okanye imali u malini na ukuba uthenge i $ 12,50 ngenyanga? Oku nokuba ngcono ukuba uphando elingundoqo kwenziwa ukuthenga lweentengiso iinjini khangela amagama ekunene, kwaye ngoku ibali oko amagama bazisa nokufuna kuphela, kodwa wabonisa notyekelo ukuguqula! SEO lizinikele hayi kuphela kwizithuba ze amagama athile; Ukulungiselelwa lizinikele ukuba itsale inani elikhulu labatyeleli ezisemgangathweni website yakho ukuba ufuna ukutshintsha ukugeleza kobunkokheli okanye wokhuphiswano prodazhi.Analiz isiphelo, achonge amagama ukuba akhawunti entlaninge ukhangelo, kwaye kananjalo okwabonisa ithuba lokuguqula, its not ngokwaneleyo . Ukuphumeza ukubakhona kunikezelo la amagama ngokusebenzisa ihlawulwe-yokukhangela - yenye into ... ukuphumeza ubukho kwi kunikezelo amagama ezifanayo ngokwendalo - yiloo omnye delo.Chtoby ukugqiba ngokukhawuleza oko kufunekayo ukuze aphumelele olu khuphiswano, ukukhangela omnye yakho ethandwa / amabinzana wokhuphiswano ku Google. Yenza uluhlu lwe domains zokuqala-10. Koko wenze i "site: www.nameofdomain.com" (ngaphandle izicaphulo) ekufuneni Yahoo yaye uya kubona inani lamaphepha kunye nenani kukunika ezifumaneka nganye yezi Web sayithi. Nangona yonke into efunekayo ukuze afaneleke ukufumana kwezi zithuba, oko luphawu elungileyo hlobo luni lomsebenzi kusenokufuneka ukuba zokuqala zabo zanyat.Kompaniya, eli sithetha, inamaphepha ezintandathu umxholo yi Yahoo, kwaye kukunika ezintathu, lo gama i-okhuphisana kakhulu yimpumelelo (imibuzo ephantsi-frequency) amakhasi 374 umxholo 2,000 ssylok.Kontent umva - nina isiqulatho esemgangathweni korolBez kuya kuba amakhonkco ukufumana inkathazo kunye nezithuthi. Ukuphuhlisa website amaphepha akho isiqulatho esemgangathweni. Sebenzisa amagama abalulekileyo ishishini lakho ukuba ufumene kwinkqubo yephepha issledovaniya.Kazhdaya wahlukile. Kwakhona tags isihloko amaphepha akho kufuneka abe ngamnye ezizodwa kunye efanelekileyo page stranitse.Vse zokuqala site inkampani kwisifundo waba tag isihloko efanayo. Kwaye, ewe ... wena thelekelwayo nto ... kwi isihloko tag kubhaliweyo egameni kompanii.Esli Qinisekisa ukuba ufake igama lakho nkampani tag yakho isihloko, wayifaka enqatheni ekupheleni. Imibono ngokuthi yintoni na izihloko kakhulu kuya kuba ezahlukeneyo, kodwa ukuba ufuna ukuba amagama zakho ezibalulekileyo zidweliswe kuqala, yenza tag isihloko ezingu 66, kuquka probely.SsylkiGonku ukuphumelela kancinci kodwa mlonyeni. Ukuba uqala iwebhusayithi entsha (okanye nje ukuqala ukuba ahlawule isixa esithile ingqalelo SEO), ukususela ekuqaleni ukwenza inani elithile ilinki kwi sayithi yakho. Unga lula ukufumana uluhlu Yahoo Directory, BOTW.org, okanye Business.com. Kwaye bangenise isicelo ingqalelo DMOZ (nangona yokuba kukho ngokwenene ixesha elide kungafuneka kuluhlu). Unako kwakhona hambisa cinezela relizy.Skazhu kwakhona, musa sukela ukuthenga isixa esikhulu unamakhonkco, njengoko iinjini zokuphendla courses isigqibo ngayo into ozama ukuhanahanisa iziphumo zabo. SEOs hayi abalawulayo iziphumo iinjini zokuphendla; sinceda iinkampani kuzilungiselela ukukhangela iinjini kwi onomtsalane. Cinga ngathi kwanjengoko nathi ziingcali PR ukuba amaphepha e web iinzame noun Iziphumo poiska.AnalitikaUspeshnost ngokwenene akuxhomekekanga koko uyakwazi okanye akakwazi ukubona ingxelo kwi simo enjini yokukhangela - ubuncinane, ngokungqalileyo. Ukuba usebenzisa endaweni umhlalutyi, yichole ngoku. Google Analytics ikhululekile kwaye inika ethile ingxelo elungileyo esiqinileyo. Yahoo Analytics nayo emangalisayo (kwaye simahla, ukuba wena nomthengisi) .Ukuba uzama ukulinganisa umsebenzi SEO, ngoko ungafuna ukwenza ukufumana analytics yakho ulwazi olusisiseko malunga izithuthi kwandule kumiliselwe iingcebiso zabo nokujonga indlela utshintsho lwakho kuchaphazela traffic wakho evela iinjini zokuphendla. utshintsho lwakho kufuneka iquke yokulandela ukuguquka, ukuze ningabi nje hlalutya izithuthi, kodwa iliso la amagama ukuguqulwa ekhulwini.
© Translation: ZORHWEBO DRIVE
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