Indlela ukuba ahlanganise semantics for "ngqo" okanye site?

Namhlanje, naliphi na ishishini, thaca kwi-Intanethi (njengoko enjalo, enyanisweni, nayiphi na inkampani okanye umbutho akafuni ukuphulukana target market yabo "online") byi ingqalelo kakhulu ukukhangela injini. Le yeyona ndlela echanekileyo, eyileyo kunceda kakhulu ekunciphiseni iindleko zonyuselo, ukunciphisa iindleko iintengiso naphezu kokuvela yifuna iya kudala umthombo entsha kubathengi zoshishino. Phakathi izixhobo apho ukukhuthazwa, kunye namalungiselelo yeyona ingundoqo kwisemantiki. Into yokuba nokuba isebenza njani, siya kuchaza kweli nqaku.

Yintoni i "semantics"

Ngoko ke, siqala jikelele kwengcingane yintoni na engundoqo lwesemantiki, nokuba ngentsingiselo 'indibano semantics. " On kwiisayithi ezahlukeneyo Internet sungula ku ukukhangela enjini noun kunye nokukhuthazwa iziza, sichazwe anokuthi ngokuba uluhlu engundoqo lwesemantiki amagama namabinzana ukuba bayakwazi ukuchaza ngokupheleleyo izifundo zayo, ummandla kunye focus. Kuxhomekeka kwindlela yebhongo le projekthi, kunokuba ube enkulu (hayi) umongo kwisemantiki.

Kukholelwa ukuba umsebenzi yokuqokelela le semantics kubalulekile xa ukuba ufuna ukuqala ekukhuthazeni isayithi yakho rhoqo kwaye ufuna ukufumana i "live" yezithuthi search. Ngoko ke, akukho mathandabuzo ukuba ukuthatha ukuba kuzo zonke sina uxanduva. Kudla bahlanganisana ngokuchanekileyo core lwesemantiki - oku igalelo elibonakalayo ifoun ngakumbi iprojekthi yakho, ukuphuculwa indawo yayo kwi "enjini yokukhangela" kunye nezalathi ukukhula ezifana yodumo, isalathiso ucaphulo, ukuhamba kunye nabanye.

Semantics kumaphulo iintengiso

Enyanisweni, ngokwenza uluhlu lwazo amagama echaza kangcono iprojekthi sakho siphumelele, kubalulekile nje kuphela kwimeko ukuba uyenze ukucinga ukunyuswa. Xa usebenza izibhengezo OMFUTSHANE kwiinkqubo ezifana "Yandex" ne Google AdWords, kubaluleke ngokulinganayo ukukhetha ngenyameko abo "amagama", nto leyo eza kunika ithuba lokuba bafumane abathengi onomdla ngaphakathi umtyhi yakho.

Ukuze sibhengeze amagama weendawo ezifana (ukhetho yabo) nayo ibalulekile ngenxa yokuba ingasetyenziswa ukufumana traffic efikelelekayo ngakumbi kuphendlo lwakho. Umzekelo, kubalulekile ukuba oosomashishini okhuphisana nabo basebenza kuphela amagama eninzi, kwaye "ukuhamba" ezi yayigcinwa kunye kusengaphambili apho kukho ke kukho izithuthi yesibini ukuba iprojekthi yakho, abanomdla,, kwiprojekthi yakho.

Indlela ukuba ahlanganise semantics ngokuzenzekelayo?

Enyanisweni, namhlanje kukho iinkonzo enobuchwepheshe kuvumela ukwenza i core lwesemantiki ukuba iprojekthi yakho kwimizuzu. Oku, ngokukodwa, kwaye iprojekthi zonyuselo oluzenzekelayo Rookee. Inkqubo yokusebenza naye uchazwa ngamagama amabini: kufuneka uye kwi-page efanelekileyo kwisistim bakhonza ukwenza ukuqokelelwa kwedatha malunga amagama site lakho. Okulandelayo kufuneka ufake idilesi lwemvelaphi onomdla into ukuvelisa i core kwisemantiki.

Service ihlaziya ngokuzenzekelayo umxholo iprojekthi yakho igqiba amagama ufumana amagama kakhulu ecacisiweyo amabinzana ziqulathe le projekthi. Ngale ndlela, ukuba enze uluhlu lwe loo magama namabinzana anokuthi ngokuba "isiseko" site lakho. Kwaye, enyanisweni, ukuqokelela semantics ngoko ke indlela elula; ukwenze oko nabani na angakwazi. Ngaphezu koko, inkqubo Rookee, kuhlalutywa amagama afanelekileyo, uya kukuxelela ngakumbi kunye neendleko promotion elinye okanye amanye amagama, kwakunye ukwenza uqikelelo njengoko ku zingafumaneka indlela yokukhangela traffic ukuba zokupasa ziya kwenziwa ezi zicelo.

Compilation manual

Ukuba sithethe ngayo ekukhetheni amagama ngendlela imo oluzenzekelayo, enyanisweni, akukho nto ukupeyinta ixesha elide: uvele sebenzisa ixesha yokusebenza yenkonzo igqityiwe, uthi wena amagama ngokusekelwe kumxholo sayithi yakho. Enyanisweni, asizizo zonke iimeko, isiphumo ndlela uya lulungele wena kwi-100%. Ngoko ke Siyaleza kwakhona akhawunti yoguqulelo manual. Ukuze ufumane inkcazelo engakumbi ukuqokelela indlela semantics yephepha ngezandla zakho, njengoko achaza ngayo kweli nqaku. Noko ke, ngaphambi kokuba kuyimfuneko ukushiya isibini ngayo amanqaku. Ngokukodwa, ufanele uqonde ukuba ukwenza ingqokelela lwencwadi enoncedo ye amagama uya kuba ngaphezu ngexesha lo msebenzi wenkonzo oluzenzekelayo; kodwa uya kukwazi ukubona ngokwabo izicelo ephambili ephakamileyo, kungekhona ngenxa yokuba iindleko okanye ngobuchule, ukukhuthaza kubo, yaye kujoliswe ngokukodwa ezo nkcukacha inkampani yakho, kumda wesangqa layo kunye neenkonzo ezithile enikiweyo.

Ukuchaza izifundo

Into yokuqala ukubalula ukuqokelela indlela semantics yephepha kwimowudi manual, kufuneka unikele ingqalelo nomxholo nkampani, yayo imisebenzi. A umzekelo olula: Ukuba isayithi yakho ngokuqinileyo intengiso abaza kuzisebenzisa - sisiseko semantics yayo isenzo, Kakade ke, imibuzo rhoqo liphezulu lokusetyenziswa (into efana "iindawo auto for Ford").

Ngokutsho kweengcali wokunyusa injini yokukhangela, akukho mfuneko kweli nqanaba ukoyika ukusebenzisa imibuzo eliphezulu-rhoqo. SEOs abaninzi ngephutha bakholelwa ukuba kukho eninzi ukhuphiswano kumzabalazo ezi asetyenziswa rhoqo, kwaye ke imibuzo athembisayo. Enyanisweni, oku akusoloko kunjalo, kuba imbuyekezo kwi nakwiindwendwe weza kuba umbuzo othile njenge "thenga ibhetri ye Ford eMoscow" iya kuba ngaphezulu kakhulu ngaphezu koko umntu ukhangela ulwazi ngokubanzi malunga neebhetri.

Kwakhona kubalulekile ukuba sinikele ingqalelo imiba ethile enxulumene ukusebenza ishishini lakho. Umzekelo, ukuba inkampani yakho zimelwe entsimini lokushiywa, kernel lwesemantiki kufuneka ukubonisa amagama angundoqo afana "kukutyeba," "Thenga ngokwezambuku" njalo-njalo. Ngapha koko, umsebenzisi ofuna ukuthenga imveliso okanye inkonzo yakho kwinguqulelo ngemiyinge emincinci, yinto unomdla kuwe.

Siya kugxininisa undwendwe

Inqanaba elilandelayo umsebenzi wethu kukuba ingqalelo into umsebenzisi ufuna. Ukuba ufuna ukwazi, ukuqokelela indlela semantics yephepha ngokungqinelana noko undwendwe ukhangela, kufuneka babuyele kwiimfuno ezingundoqo, into ayenzayo. Ukuze wenze oku, kukho iinkonzo ezifana "Yandeks.Wordstat" ne Google Lwegama Tool lwangaphandle. Ezi projekthi ziya kusebenza njengesikhokelo webmasters ukufumana izithuthi Internet aze avunyelwe ukuba atyhile crespo umdla ngemisebenzi yabo.

Asebenza nje: kuyimfuneko ngendlela efanelekileyo "indawo yediskhi" umbuzo uphendlo kwi isiseko apho uya kufumana efanelekileyo, yaza yahluzwa ngakumbi. Ngoko ke apha iya kuba luncedo ezo amagama aphezulu ukuba zithe zafakelwa kwenyathelo elidlulileyo.

yokuhluza

Ukuba ufuna ukwakha semantics ngenxa CEO, indlela kakhulu ibiya kuba ukuba baqhubele ukuhlolwa kwezicelo "extra 'eziya kufaneleka ukuba iprojekthi yakho. Ezi, ingakumbi, ziquka ezinye amagama ezinxulumene ezingundoqo yakho lwesemantiki ngokwemiqathango morphology, kodwa eyahlukileyo kubume bayo. Apha kufuneka ufake amagama ukuba akahlambulukanga ukuchaza iprojekthi yakho okanye uya kuyenza kakuhle.

Ngoko ke, ngaphambi kokuba ibahlanganise semantics ngayo amagama, kuya kufuneka ukuba balahle ezingafanelekanga. Oku kwenziwa kakhulu nje, ukusuka kuluhlu iphela amagama eyenziwe ngenxa iprojekthi yakho, kufuneka ukuchonga site olungeyomfuneko okanye ezingafanelekanga kwaye ukucima nje kubo. Kule nkqubo nocococ, ungacwangcisa eyona ifanelekileyo izicelo, nto leyo eza kukhokelwa kwixesha elizayo.

Ukongeza uhlalutyo lwesemantiki amagama ezingenisiweyo, ingqalelo ngenxa kufuneka ihlawulwe, zahluzwa kubo inani lezicelo.

Oku makwenziwe ngoncedo Isixhobo efanayo Google Lwegama and "Yandeks.Wordstat". Kokufaka kwifomu yokhangelo, anisayi kuphela ukufumana amagama ngaphezulu, kodwa ukwazi zingaphi izihlandlo na le nto okanye sicelo kwisithuba inyanga. Ngoko ke uya kubona inani elisondeleyo lwezithuthi search zingafumaneka ngokuthi ukufezekiseka kwezi izitshixo. Uninzi konke kweli nqanaba ochaphazelekayo kunye kokukhatywa imibuzo phantsi ongasetyenziswanga, nje athandwe yaye esezantsi-rhoqo, ukukhuthazwa, nto leyo eya kuba iindleko eyongezelelweyo kuthi thina.

Ukusasazwa izicelo amaphepha

Emva kokuba uluhlu yafunyanwa ofanele ukuba iprojekthi yakho amagama, kufuneka wenze uthelekiso ezi zicelo ukuba amaphepha kwi sayithi yakho eziya kubanceda. Apha eyona nto ibalulekileyo - ukumisela uhlobo page yeyona nto kakhulu efanelekileyo yombuzo othile. Ngaphezu koko, ulungiso kufuneka kwenziwe kwi ubunzima reference ezendeleyo kwiphepha ethile. Umzekelo, umlinganiselo ngako: umbuzo olunokhuphiswano, page ingakumbi ezicatshuliweyo ukuba akhethwe nguye. Oku kuthetha ukuba eyona nokhuphiswano kufuneka ukusebenzisa eziphambili, kwaye phantsi kwezo apho khuphiswano ngaphantsi, kufuneka ecikizekileyo inqanaba lesithathu lamaphepha yokwakha, njalo njalo.

analysis Idols

Musa ukulibala ukuba ungasoloko "Ukuhlola" njengoko wenziwe nokukhuthazwa ngamaziko kwi "phezulu" ucime ezi iinjini zokuphendla ze elingundoqo yakho. Noko ke, ngaphambi kokuba ibahlanganise semantics ye sikhuphisana, kufuneka isigqibo sokuba zeziphi iisayithi sinako zibhekisela kulo luhlu. Akusoloko izakuquka izibonelelo ezivela ishishini oosomashishini okhuphisana nabo.

Mhlawumbi, ngokubhekiselele kwinjini yophendlo, ezi nkampani bekwi ekukhuthazeni ezinye izicelo, ngoko sincoma ukunikela ingqalelo icandelwana enjalo, njengoko morphology. Ngokulula isando iphetshana yokhangelo ukusuka imibuzo wayo ongundoqo lwesemantiki - kwaye ubone ukhuphiswano yakho yonikezelo. Okulandelayo, kufuneka nje ukuba ucazululo lwabo kubonisa ukusetwa amagama domain ezi sayithi, ukuqokelela semantics. Loluphi uhlobo nkqubo, yaye indlela ekulula ngayo ukuqalisa kunye ngoncedo lweenkqubo esizisebenzelayo, siye ezichazwe apha ngasentla.

iingcebiso jikelele

Ukongezelela konke oko sele kuchaziwe ngentla, ndingathanda ukwazisa ezimbalwa iincam ngokubanzi ukuba banike SEOs anamava. Eyokuqala - yimfuneko ukuba azibandakanye idibanise imibuzo eziphezulu esezantsi-rhoqo. Ukuba ingqalelo kuphela kudidi omnye wabo, ukukhuthaza phulo inokuba yintlekele. Ukuba ukhetha kuphela "vysokochastotniki," abayi kukunika ilungelo ekujoliswe iindwendwe ekhangela into ethile. Kwelinye icala, imibuzo ephantsi rhoqo ukukunika uninzi lwezithuthi oyifunayo.

Sele ukwazi ukwakha indlela semantics. Wordstat Isixhobo Lwegama Google inokukunceda ngawaphi amagama eziphendlelwe kunye elingundoqo yakho. Kodwa musa ukulibala kwakhona malunga namazwi associative kunye okubhala. Ezi ndidi imibuzo kusenokuba yinzuzo kakhulu ukuba siwasebenzise inkqubela yazo. Ke ukuba yokuqala ndawo owesibini singafumana isixa esithile yezithuthi; kwaye ke ukuba ngaba isicelo nizkokonkurentnyh kodwa ndikholose ngayo, le yezithuthi esendleleni iza kuba kwaye ifikeleleka kangangoko kunokwenzeka.

Abanye abantu badla ke nanku umbuzo: ukwakha indlela semantics ze Google / Yandex? Kuyaqondakala ukuba SEOs utsaleleka ukuya search engine ezithile ngokukhuthaza iprojekthi yakho. Enyanisweni, oku kufanelekile, kunjalo, umahluko ezibalulekileyo kuye. Ewe, ngamnye iinjini zokuphendla esebenza algorithms zayo ukuhluza kunye nesiqulatho search, kodwa ndiyaqonda apho website kuya isikhundla phezulu, kuba nzima. Ungafumana kuphela ezinye iingcebiso ngokubanzi malunga nezicwangciso promotion kufuneka ingasetyenziswa xa usebenza nomnye okanye omnye SS, kodwa imithetho jikelele (ingakumbi - ngendlela eqinisekisiwe kwaye zifikeleleke) akakho.

Ukuzoba up semantics ukuba iphulo lokwazisa

Usenokuba uyazibuza ukuqokelela indlela semantics for "ngqo"? Impendulo: ngokubanzi, inkqubo elungelelene loo ezichazwe ngasentla. Kufuneka isigqibo: yintoni na efanelekileyo iimfuno kwisayithi yakho, apho amaphepha kakhulu abanomdla lomsebenzisi (kwaye ukuba ezinye izicelo key), ukukhuthazwa ezinye izitshixo uya kuba kuni kuFeliks, njalo-njalo.

Ezi nkcukacha of ukuba bahlanganise indlela semantics for "ngqo" (okanye nayiphi na enye njengesiqhelisi advertising) kukuba into ekufuneka uyenze ukuze kuvele ukwala netematichnogo izithuthi njengonqakrazo iindleko iphezulu kakhulu kunaleyo kwimeko-enjini yokukhangela noun. Ukulungiselela le njongo, "bayeke amagama" (or "amagama ezimbi"). Ukuze uqonde ukuba kwakhiwe indlela kernel lwesemantiki with "amagama ezimbi" badinga ulwazi ngokunzulu. Kule meko sithetha ngayo ngala mazwi, oko kunokukhokelela site yakho awunamdla yezithuthi. Amaxesha amaninzi oku kuba igama elithi "ezamahala", umzekelo - kwimeko xa kufikwa evenkileni online, ongayi kuba priori nantoni free.

Zama ukwenza undoqo lwesemantiki yenxuwa ngokwakho, kwaye uqiniseke ukuba akukho nto inzima.