Ukhuphiswano kuShishino - kukuhle?

Sonke ukuva ukhuphiswano iimveliso, iinkampani, njalo njalo. E., kodwa ningaqondi bonke yintoni na busengozini. inani elikhulu amagama obugcisa, yaye oku kanye xa ungena kubomi bemihla ngemihla. Yintoni na loo nto ukhuphiswano? Lo mhlaba, nto leyo ebonisa ukuba ukwazi ukuhlangabezana njani neemfuno phezu ezifanayo. Ngokomzekelo, cinga nje ngomzekelo kwekota zamaBakala ezimbini emigutyeni isepha. Product A atshiphu, umgangatho ngaphantsi, ageze ezibi laphu kwaye musa ekugqibeleni kokuhlanjwa. Powder B uyawathena ngcono, pula kakuhle umbandela, kwaye zixabisa ngokufanayo. Ngokucacileyo, le kwibakala imveliso B kukhuphiswano. Nangona enyanisweni ukuze kuhlelwa ngandlel 'ngokwahlukileyo.

Lo ngumzekelo elula kakhulu, eneneni ukuhlola ukhuphiswano - nto intle nzima. Sithabathela ingqalelo inani elikhulu ekusetyenzwa phantsi kwazo zinefuthe ukuthandwa imveliso okanye inkampani. Kwaye nangona kuhlalutyo ekupheleni le nto azezi ngovavanyo umlinganiselo "ixabiso-ixabiso" kwimeko imveliso ukubamba echanekileyo yovavanyo okhuphiswano asinto ilula kakhulu.

Wenza ntoni na? Ukuze uqonde ukuba emarikeni ziya kuwa kule okanye imveliso, nokuba nkampani alitshise ngalo, okanye iza kuba yimpumelelo. Ngokufanayo, Kakade ke, bathi akukho namnye unako, ukanti kumncede ukuphepha izimanga ezingemnandi. Enoba oko, umthengi - yaye nguye intloko ngumgwebi kunye Umvandlakanyi - iye ukuba iyahlutha iimveliso kunye neenkonzo okanye shwaka emarikeni. Kungenxa yoko le nto wonke umenzi osoloko ucinga ngendlela ukubetha izitha zakhe, kwaye qulunqa iindlela ezintsha okhuphiswano kunye indyebo yalo. Kungenxa yoko le nto zonke inkampani enkulu ibe iqela zorhwebo owenza.

Igama elithi "bume ezinzileyo isoloko isetyenziswa kubhengezo economics loncedo lokhuphiswano" (sikhula). Yena imele inkalo ekhethekileyo imveliso ingaluncedo ukuphunyezwa kwayo kunye nokupasa bume umthengi. incasa Unique, ivumba okanye umbala, amachiza okanye ngokwasemzimbeni iipropati, kuphela, inkonzo simahla, izinto ezinqwenelekayo, ezifana zokudlala ebhokisini ipapa kwisidlo sakusasa - into oyithandayo! izinto Advertising, abenzi basoloko ngolona hlobo ithetha inkalo ethile le mveliso - kuba kanye UKP.

Ulawulo ukhuphiswano - nayo umsebenzi olula. Kufuneka lusithathele ingqalelo iimeko ezininzi ezahlukeneyo ukufumana ukuhlanganiswa sabo sokunene, ifomula esiza imveliso ukuhlala emarikeni ukuthandwa. Ungaya iindlela ezilula - ukuphucula umgangatho sehlise ixabiso, yaye kusenokwenzeka ukuba babuyele iindlela non-esezantsi, umzekelo ukwazisa waranti ebomini.

Yintoni ukhuphiswano? Lo mbuzo olula enjalo. Ngamanye amaxesha abathengi izizathu ezicacileyo, khetha imveliso wobunjani ophantsi amaxabiso aphezulu. Packaging, izibhengezo, indawo, ukufumaneka amacandelo, iingcebiso eziqhelekileyo - lezentengiso, ngaphandle uqoqosho, kuyimfuneko ukufunda kwakhona psychology of kubathengi, kwakunye wesijikelezi-uphawu kwi emarikeni. Ukhuphiswano kuShishino - umxube amacandelo amaninzi, ezo xa zidibene kakuhle kukhokelele impumelelo, yaye xa ephosakeleyo - ecaleni okubi ukuyisonga.