Ubungozi negama. Umfuziselo igama inkampani

Zonke inkampani uyayithatha inxaxheba kwimisebenzi zoshishino, kukho isixhobo ezifana ezixabisekileyo, ngodumo. Njani ehlabathini ubudlelwane babantu zesiqhelo kwezoshishino, lo mqathango yohlobo ezimbini: kwelinye icala, kunokuba ithuba elihle ukwenza ezinye ulwalamano ezintsha, nomtsalane ngamahlakani ezintsha ukufumana inzuzo ethile; kwelinye - kunye negama elibi - inkampani inokuba nje kuba nako ukuqala intsebenziswano ishishini kunye nomntu.

Njengoko isidima - ayisiso isenzeko abasisigxina, yaye naziphi na izinto ezenziwa iqumrhu loshishino, unako asisenakutshintshwa kokubini ngcono kwaye Kuba kuqalake, inkampani kufuneka rhoqo awugcine.

Kwelinye icala, "Andikhathali" ingabizwa amanyathelo zokuphuculwa wamaxesha onke, ukuba nesimo sengqondo esihle kwezinye iinkampani kunye noluntu ukuze eli qumrhu ishishini. Kwelinye icala, kusenokuba ulawulo lomngcipheko ikhona kwinkampani nganye.

Kweli nqaku, siza kuxubusha ngayo, njengoko kufuneka, ngokuyinene, njani ukukhusela inkampani yakho ilahleko igama nendlela ukujongana nayo yonke eminye abadlali emarikeni.

ukuzimisela igama

Siqala, mhlawumbi, ingcaciso eqhelekileyo yodidi ezifana "igama". Eneneni, njengoko kuchaziwe apha ngasentla, ebomini, siyazi ukuba eli gama kuthetha isimo sengqondo abanye abantu omnye umntu othile ongowayo lo igama. Enyanisweni, oku iseti iimpawu ukunika umyalelo malunga igama othile busengozini.

Kwihlabathi kobudlelwane bezoshishino, yonke into eyenzekayo gqitha ngendlela efanayo. Ukuba omnye isakhiwo ishishini ufuna ukuqala ubudlelwane kunye namanye, indawo yokuqala yintoni na ukuhamba, ngoko ke phezu umfanekiso yenkampani (oko kukuthi, indlela ebona abanye abathathi-nxaxheba kwezorhwebo, ingakumbi abo sele amava okusebenza nayo ).

Kwaye, kakade, ngokuxhomekeke kuyo na igama le nkampani, ishishini yayo iza kuphuhlisa okanye, kungenjalo, ukuba ukwehla. Yiloo nto kubaluleke kangaka kwimeko ekuthethwa ngayo ngokunxulumene kumxholo uqoqosho.

ubungozi negama

Izoyikiso Kusenokwenzeka ukuba indlela umonakalo ongadaleka ngenxa yalenkqubo, inkampani ngokubhekiselele nabanye abachaphazelekayo yayo, zibizwa, ngokulandelelana, "iingozi negama". Ukuba indlela echanekileyo nokuzimisela kwabo ixesha ukuchonga apho inokuzimela yaye yintoni izoyikiso ezithile yinkampani uyakwazi ukuthintela ezininzi neziphumo ezibi ukuba ishishini lilonke.

Yeyona umsebenzi Managers ndisebenza kweli candelo loshishino. Bona inxaxheba kulawulo lomngcipheko, ukugcina umfanekiso yenkampani na izisongelo. Ngenxa yoko, indlela echanekileyo kulo mba ivumela ishishini kunye nokuphuhlisa kuyo yonke indlela ukuphucula intsebenzo yezemali yenkampani.

iintlobo engozini

Kwakhona, njengokuba kwindlela esiliqonda ngayo umfanekiso yenkampani - oko athile, akusoloko kusenzeka ukuba siqonde ukuba yintoni na ubungozi kuyabonakala zikhankanywe ngasentla. lingaba nokulinganiswa njani ukuba ukuhlola ukuba yintoni na ekufuneka yenziwe ukuze aqonde ukuba apho azibonakali kunye, Kakade ke, indlela uzikhusele ngokwakho kubo?

Ngenxa yoko, siyaqonda ukuba sijonge indlela ubungozi zemali. Oku, eneneni, ukukwazi ukuba ithwalwe ilahleko yemali uhlobo olunye okanye kwelinye. Apho ishishini ezingadala ukuba utyalo-mali lwabo, kukho imingcipheko zemali ecacileyo. Ukuba uzikhusele ngokwakho kubo akuthethi ukuba benze utyalo-mali ezinjalo, ukuba ayeke kubo, ingcinga nokuhlola umlinganiselo ithuba layo ukwenza ingeniso, Ulahlekwe yonke into.

On umgaqo ofanayo umsebenzi kunye negama iingozi. Le nkampani angafumana sengqondo elibi inxalenye abo oluyigcinayo amaqhina zoshishino, ngokunjalo ngakwicala yoluntu - abantu abathengi ngqo iimveliso okanye iinkonzo zayo. Kuphela ukuze aqonde ngakumbi ngokungqalileyo yintoni iboniswe iingozi negama zingahlulwa ngokweendidi ezintathu. Funda ngakumbi ngabo kula macandelo alandelayo.

ubungozi Corporate

Iqela oqhelekileyo izisongelo, injongo yayo loo nkampani yaziwa, iingozi corporate na. Bayibiza umsebenzi iqumrhu loshishino ethile kwaye lungabonakaliswa ngamaxesha ahlukeneyo kakhulu ngomsebenzi wakhe. Umda zemveliso, ukuthengiswa, ulawulo lwe nkampani kunye nabanye abaninzi, zonke ezo ixhomekeke kumngcipheko corporate negama. Ngenxa yesi sizathu, wonke umphathi lomngcipheko ukuqinisekisa ukuba ngalunye kwezi ndidi sele sele ezikhuselweyo. Njengokuba kubhaliwe lubonakaliswa practice? elula kakhulu: ngamnye wethu ujongene imizekelo amanyathelo ingozi loshishino kubomi bemihla ngemihla.

Umzekelo, ukuba ukhuselo elibi kwinkampani ethile ziya luboniswe kwinto yokuba yokugqibela yi imveliso imvelo, yentlalo imisebenzi enentsingiselo, abakhwetha imisebenzi eyahlukeneyo enxulumene yesisa njalo njalo. Yiloo nto ke umfanekiso inkampani isekelwe kwinto yokuba ibe nempembelelo entle kwabo okanye ezinye iinkalo zobomi, ukulungiselela kakuhle iinkqubo zazo zangaphakathi.

ubungozi Global

Olunye udidi ezinokuphembelela kuba iingozi negama le nkampani, lunqgukuva ngakumbi kwindalo. Ngokukodwa, ezi zinto ziyingozi isoyikiso ukuya kwinqanaba kwimveliso. Umzekelo, ukuba indawo kwimeko xa uluntu kungekuhle ziquka, umzekelo, ukuba kukho uluhlu amashishini ngenxa ukuba, phezu koko, kube nefuthe elibi kwezinye iinkalo zobomi babantu. indawo kuphela ukuba baye kwaba "iingozi", kuyimfuneko ukuba izinto ezichaphazela umfanekiso lonke ushishino, kwavela ngesiquphe. Oku kuthetha ukuba iingozi ezifana negama kugwetyelwa amashishini musa ukuthatha unonophelo kubo ubunzima umonakalo omkhulu.

ubungozi zendawo

Ekugqibeleni, uhlobo wesithathu yeemeko ezinokuchaphazela kakubi uvavanyo kwamanye amaziko zoshishino zenkampani okanye abathengi kweempahla kunye neenkonzo - ezi iingozi ezisebenza kuyo nayiphi inxalenye yale nkampani. A ngumzekelo obalaseleyo le nto kusenokuba, umzekelo, umgangatho kubaphathi abaphezulu zenkampani okanye ulawulo lwalo, ukuba sele sibonile kwezinye okubi (ukususela kwinqanaba imbono yoluntu) amabali. Okanye ubungozi loo kwenzeka kwimeko apho zizigqeba inkampani siqalisile ukusungula indlela engalunganga (kwaye mhlawumbi olungamkelekanga) ngokwemiqathango yabanye abantu abaninzi kudendwe, namanxeba kwemivuzo njalo njalo.

Kungenxa yoko le nto yinkokeli zonke uzama ukusebenza ukwenzela ukudala nobabalo ngokwabo (kwaye ngoko inkampani) enxulumene abasebenzi, ukungenisa iintlobo sokunyuswa, ahlawule ukunyuka kunye nokuthatha amanye amanyathelo ezifanayo. Akuphelelanga apho, kusikhuthaza bonke abaqeshwa, ezi zenzo nabo imingcipheko ethintelayo kunye negama enokwenzakalisa ishishini.

ubungozi kuqala

Enyanisweni, wonke umphathi abasemngciphekweni ukuhlola ngokwaneleyo imeko kwimarike, unako (kwaye kufuneka) ukuchonga ngokucacileyo zeziphi iingozi phambili. Nanku umzekelo olula. Kwelinye icala, inkampani iye ukuvelisa iimveliso kudla eziyingozi; kwelinye - uza ukubamba nokudilizwa abaninzi. Ngokwembono yabathengi, Kakade ke, okubaluleke nangakumbi kukuba umgangatho imveliso kunye nefuthe layo emzimbeni womntu. Ngapha koko, ukuba ukuxela ulwazi malunga harmfulness lwemveliso, intengiso angawa kakhulu. Kwelinye icala, umphathi umngcipheko uyakuqonda ukuba nokwenzeka ukuba iimveliso "umonakalo" kuba ncinci, lo gama kudendwe kwazi ngoko nangoko.

Kulo mzekelo, kwixesha elifutshane inkampani kufuneka bacinge malunga nokuba ingasingathwa njani na umngcipheko umfanekiso kukulahlekelwa ngenxa yabakholwayo-umdlalo kunye ixesha elide - to "ngekalika 'emehlweni ngumthengi aze azixelele ukuba ubukho kwi iimveliso eziyingozi kwimpilo - nto nto eyoyikisayo kangaka. Umzekelo iphawulekayo indlela, "amatyala" ngempumelelo kule nkalo - yeyona inkulu mega-neenkampani McDonald kunye CocaCola. Sonke siyazi ukuba ukutya kwi "Mac", njengoko "cola", athwale umonakalo omkhulu. Kunjalo, siya kuqhubeka kuthenga zombini.

Kakuhle wabeka imingcipheko ephambili igqiba indlela aphumelele ngayo inkampani uya kumelana nabo yaye ngaloo ndlela ukulondoloza umfanekiso walo. Le nto ibizwa ngokuba 'ukulawula umngcipheko negama' sifaneleke nokuphepha kwabo.

Wayedume emehlweni ngamahlakani

Kubalulekile ukuqonda ukuba loo nkampani yaziwa ekuqondeni yamanye amashishini emehlweni ngumthengi - oku into efanayo. Ngapha koko, loo nto ibonisa nkampani kumanqaku ezahlukeneyo. Njengoko igama lenkampani itshintshiwe, ukuba ukujonga ukuba "ngokusebenzisa amehlo loshishino 'yaye' amehlo loMthengi", ukuqonda ilula kakhulu. Kwimeko yokuqala, isitshixo i ukunyaniseka yenkampani, isimo sakhe kumaqabane, ukusasazwa iindima ekwenziweni ishishini yezibophelelo zayo, ukufika kwayo.

Wayedume emehlweni umthengi

Ke ekhangeleka ngathi iqumrhu loshishino emehlweni ngumthengi - kungqinwa ilungileyo impumelelo kwinkampani kwindawo esebenza kuwo. Ngoko ke, ukuba kukho inkampani enkulu okanye lophawu ezaziwayo-kakuhle, kucacile ukuba iinkonzo / iimveliso zayo zifunwa kwaye zifunwa kakhulu emarikeni. Ukuba ndaba igama sonakaliswa, ngokulandelelana, neentengiso oko kungabangela iingxaki. Kulo mzekelo, kukho isiphene inxalenye weengcali umngcipheko-ulawulo, abasebenzi yenkampani lobudlelwane karhulumente.

amashishini umfanekiso

Enye ingongoma ebalulekileyo Ndingathanda ukugxininisa kweli nqaku - lo ingakumbi nkampani okanye kwishishini. Ngokucacileyo, kukho umahluko omkhulu phakathi nefuthe elihle anegazi nayiphi ingxilimbela kwezemveliso umsebenzi wakhe, athi, umfanekiso evenkileni yasekuhlaleni. Kwimeko yokuqala, inkampani akulindelekanga ukuba nayiphi na ingozi, ngenxa yokuba wenza imveliso yempahla enye injongo. Imizekelo enjalo sibaninzi: imizi-mveliso emikhulu badla umfanekiso kawonke umona kakhulu.

Enye into - ukuba igama ishishini iqumrhu elisemthethweni, ngokubonelela ngeenkonzo ngqo. Apha indima izimvo zabanye abantu, yande kakhulu, yaye wokugqibela iqala ifuthe nokuba angqongqo kwizinto lonke ishishini. Ukuba uthi ubhalele kwiphephandaba lasekuhlaleni babethengisa iimveliso zobisi esidala, bathengise ngazo apha kuya kuba nzima evenkileni encinane kakhulu.

igama I yebhanki

Impela enye into - oku imingcipheko negama ibhanki yakhe. Njengoko amaziko ezemali kufuneka ezabo isakhiwo zabo, ngokukhethekileyo emarikeni, kufuneka kubekho ithemba eyodwa yabantu (ngakumbi, xa kufikwa abagcinisa). Lo mntu kufuneka abe uzimisele ukubanika imali yabo idipozithi, ngoko kulo mzekelo, umfanekiso ibhanki kufuneka ibe ngaphezulu kakhulu. Ukuba kuphela ubonisa ulwazi malunga neengxaki kwintlawulo okanye utshintsho iinkokheli iziko yebhanki, abatyali ukuze bazame ukurhoxisa imali yabo kwi ibhanki ngokukhawuleza kangangoko kunokwenzeka, oko kukuthi, kwakhona, nefuthe elibi yonke imisebenzi yayo.

"Ningalulibali ubuso"

Kowona msebenzi wonke umphathi lomngcipheko ubaliwe kuqikelelwa ngokufanelekileyo negama. Ngoko ke, kuqala kwiinto zonke ezo zinto, nto leyo kunganeziphumo ukuboniswa kumfanekiso ngesakhiwo, "umyeke 'emehlweni abathengi kunye nezinye iinkampani. Ukuze uphephe oku, kufuneka uzame kuphela "ukuba ningethi igama," kodwa ngokuqhubekayo ngcono ngayo, wozisa kwinqanaba elitsha. Ukuza kuthi ga ngoku, Iinkampani ezinkulu ekudaleni special funds, ubambe ezininzi ngeziganeko, jonga izixhobo ezahlukeneyo ukwenzela ukuba ukuthembeka kuphela yenkampani kuphuculwe, kwaye "kususwe".

Ukubuyisa saziwa

Okokugqibela, ukuba kwakukho abathile kwihlazo okanye yapapashwa ulwazi engafunwayo, umfanekiso yombutho nga basindiswe. Nokuba igama ishishini iqumrhu elisemthethweni okanye umxhasi uluvo - zonke ezi mayilungiswe ukuba ukhethe icebo elifanelekileyo yokuziphatha elizayo. izikhulu Business rhoqo, ogama igama iye ubunzima ngenxa amanyundululu ezithile iinkcukacha, ezinye iimeko ezingentle kuluntu, nezinto ezinjengezo, kuqala kwiinto zonke, uxolo kunye ibonisa ukuba bathathe inxaxheba ngokupheleleyo kule nkqubo, baqonde indlela okubaluleke ngayo oku. Okulandelayo ukuqalisa countervailing amanyathelo, njalo-njalo. Nangona kunjalo, oku - into eyahlukileyo, akazalani umxholo wenqaku.