Ubisi "Buttermilk": umenzi nemveliso neempawu

Ukuba imveliso umgangatho, kukuthi ubisi "Buttermilk" (umvelisi - Russia) ifanelwe icebiso elifanelekileyo. Kufuneka kuqatshelwe ukuba yavelisa umlimi likhulu iimveliso zobisi kweli lizwe.

uphuhliso lenkampani

Evolution of "Buttermilk" zintsha zobisi №1 dvutysyachnyh yaqala kwiminyaka yokuqala. Ngo-2002, le nkampani iye ezivunyiweyo wasayina isivumelwano kunye yorhwebo "Unimilk" Eduard Uspensky omashini imifanekiso ukuze imveliso kunye logo yenkampani. Ngoko ke kukho uphawu olutsha nobisi "Buttermilk" (umvelisi - Russia).

Iimveliso Le nkampani yokuqala ukuvela eSt Petersburg, apho molochki nebhetshi yokuqala zenziwe "Petmol". kwizinga eliphezulu kunye nokufumaneka imveliso ndizenzele ethandwayo. Oku, wamqumbisa ukukhula okumandla imveliso imfuno, yaye sele ngo-2004, ubisi "Buttermilk (umvelisi - Russia) ifanelwe isihloko imveliso kazwelonke ongena umgca ibandla kuzo zonke intengiso amanqaku of" Unimilk ".

Bambalwa abantu bazi ukuba ekuqaleni ubisi ayizange iqukwe kwiphakheji lweemveliso, kwaye inkampani wayekho phantsi kwegama "Ukususela Buttermilk" kwaye ibandakanyeka edition limited iimveliso zobisi - iyogurt, cream ezimuncu, iyogurt.

Ukuqala umgca imveliso entsha

Ngo-2008, inkampani uphumeza restyling brand. Oku waziyeka zonke iimveliso inkampani ukufumana umfanekiso omnye. Emva konyaka, umenzi sele ufumene amabhaso kuluphawu "brand WONYAKA / Effie", wavela nokurhafiswa brand yabathengi inkulu inxaxheba kurhwebo lwasemakhaya kunyaka ozayo.

It rebranded yanika amandla okuqhubela nokukhuthaza ngokubonakalyo uphawu nje kuphela kwinqanaba likazwelonke, koko nakwiindawo ico. update Company yaba ukutshintsha ilogo, uyilo imveliso kunye nokubekwa emarikeni. Umzekelo, ikati ebukekayo Matroskin, ikhuthaza imveliso zabo kunye nabathengi inxulunyaniswa iinkumbulo ukusuka ikhathuni elungileyo endala, apho rhoqo tinkering kunye inkomo yakhe, ukuqinisekisa ukuba yonke into entsha, ubisi.

"Buttermilk" yeyona inkulu zasekhaya ikhathuni uphawu iimveliso zobisi, zeziphi iimveliso zithengiswa ngempumelelo emarikeni.

Naziphi Danone

Uphuhliso Le nkampani ngo-2010 yaba yeyona ibalulekileyo. Emva kokuba ubunye ubisi "Buttermilk" - producer eRashiya №1 - ithuba lokuba ukungena kwinqanaba lehlabathi. Le nkampani French "Danone" unomdla impahla ye nkampani kunye brand anikele "Buttermilk" isivumelwano sentsebenziswano ixesha elide.

Ukususela ngoku wachaza uphawu sele ukuvelisa iimveliso zobisi, ezizezi:

• ubisi;
• amasi;
• cream;
• cottage samasi;
• mass curd;
• cream omuncu;
• milkshakes.

"Buttermilk": inkampani omthembileyo

Kufuneka kuqatshelwe ukuba kwiindawo lonke ubisi "Buttermilk" Kwadlula ezininzi iimvavanyo kunye nohlolo. lwabonisa ulawulo Umgangatho ukuba 3.5% imveliso amanqatha ikhuselekile kwaye iipropati luncedo. Sebenzisa loo zobisi abantu iindidi yobudala ahlukeneyo.

Ngokutsho iziphumo zovavanyo babeba mpawu ezintle ubisi:

• ukhuseleko;
• bayancokola epheleleyo;
• incasa elihle;
• ukunqongophala ukubandakanywa kwamafutha yemifuno kwakunye nezigcinakalisi.

Phakathi ukushiyeka waphawula enye kuphela umgangatho ezimbi - ubomi olukhulu ukonakala.

Ngokusekelwe kwezi mvavanyo lwenziwa, abaphandi bafumanise ukuba ubisi "Buttermilk" ukukhetha (umvelisi - Russian) idibana zonke iimfuno kunye nokubalulwa kubeka phambili yi-Ofisi yoMphathiswa wezeMpilo. Ngenxa isifundo ulawulo ayiphumelelanga ukuqaphela ukuba kwamagciwane neentsholongwane ezibangela izifo kuhlanganiselo kwimveliso kwiindawo (milk) azizange zichongwe. Kwisigcinakaliso kunye nedayi kwimveliso kwakhona ayinalo, yaye zonke izinto ezibonisa kuluhlu yesiqhelo.

Ingakumbi ubisi "Buttermilk"

Abaninzi bulondoloza ubomi ezikhabhathini enkulu ngaphezu somxholo amaxesha ezilawulwayo eziliqela. Kucetyiswa ukuba ukugcina ubisi kwiindawo akuntsuku zingaphezu kwama-3. Ku uvunyelwe, ukuba umenzi vouches ukuba umgangatho nokhuseleko imveliso ubomi yayo ukonakala. Eyona nto iphawulekayo ngokuveliswa "Buttermilk" ubisi amanga:

• wesimodeni, abaxhakaxhaka lokuvelisa iimveliso;
• ukuxhasa indawo yezolimo, ubukho kwiifama zabucala ukuvelisa ubisi;
• rhoqo uqeqesho ngendlela abasebenzi abasebenza mveliso kunye nezolimo, ngokunjalo nabo aba wadibana khona Ufakelo kamatshini processing of ubisi;
• ulawulo ekhethekileyo imveliso yokuqala.

Ukusebenzisa ubuchwepheshe bale mihla, izinto nokusingqongileyo ekrwada, ekuqhubeni okulawula nganye yemveliso amanyathelo zikuvumela ukuba ukudala iimveliso ezikumgangatho ophezulu ukuba ukwanelisa ngokupheleleyo iimfuno lomthengi. Leyo ubisi "Buttermilk" ukukhetha (umvelisi - Russia).