Olusisikhokelo - ntoni na? Guideline imithi

Olusisikhokelo - ntoni na? Kutshanje, eli gama liye laqhubeka ezisetyenziswa kubomi bemihla ngemihla. Xa inguqulelo lokoqobo ukusuka olusisikhokelo IsiNgesi lithetha "isalathisi umgca, ukukhokela sisikhokelo." Ngokuqhelekileyo eli gama kuthetha ingqokelela izikhokelo zonyango okanye imithetho yendalo, sebenzisa igama lebrendi okanye ilogo.

Brand design ncwadi yokwazisa

Brand Guide - a intra-uxwebhu enamacandelo abazinikele ekucaciseni intsingiselo uphawu ukuba inkampani ethile kunye neengxaki layo kuye. Olu hlobo kwemigangatho yokundwendwela ngokuphathelele ukusetyenziswa kwegama. Brandbook ngokuyimfuneko iquka icandelo Logobook, leyo wayenza yacaca imigaqo wokudala, esebenzisa izinto ze-brand. amacandelo yayo engundoqo - umbala, ifonti, umlinganiswa, umbhalo graphic. Standards yokundwendwela iqulethe data ulinganiswa iimfihlakalo zorhwebo, yaye usoloko ileyibhile "Top Imfihlelo" (okanye Top Secret, TS).

Njengoko umthetho, ukuba icandelo lokuqala brand-ncwadi iqulethe inkcazo izimvo eziphambili ze-lophawu, le yesibini enikelwe imithetho zendalo kunye nokusetyenziswa lophawu, kwaye eyesithathu Mathews izinqumo nokusebenzisa iilogo kweentengiso eendaba.

Asisikhokelo njengenxalenye ebalulekileyo yoyilo lwangoku

Esi sikhokelo ekuthethwa ukuba lube sisikhokelo esibonakalisa imida kunye amathuba besebenzisa izinto ezibonwayo brand yemisebenzi okanye isimbo, izakhono zabo ingqiqo. Kufuneka ibe isigaba nge isilogeni kakuhle zimakishwe, iinkcukacha logo, isithembiso izibhengezo. Kubaluleke nangakumbi ukuthathela ingqalelo ukubaluleka kwale qonga entsimini loyilo.

Eyona engundoqo Iinjongo yezikhokelo

Guideline iqulethe imiyalelo eneenkcukacha nokusetyenziswa logo iinketho, iphaneli lombala; ibhloko yokwakha nesakhiwo esiphambili logo, iinketho bomgca, izinto isimbo. Oku kuquka amacandelo egubungela, umzekelo, ukugcina iirekhodi corporate, iiyunifom isimbo, urhwebo zokwazisa, ukusetyenziswa izinto lwembumba kunye nemveliso kundikhumbuza le nkampani.

Le ndawo iphambili kweli inxalenye yesazisi woshishino yokundwendwela inikwa indibanisela iikhrayitheriya le logo kunye Isaci inkampani, intetho, ulwazi contact. amacandelo olugunyazisiweyo echaza imithetho yokubeka ilogo kumaxwebhu neempawu, iiyunifomu, ezothutho.

Guideline nencwadi brand ekhethekileyo ekwimo yayo yonke. Ke ngeke siphindwe iinkampani ezimbini ezahlukeneyo, nokuba zisebenza kwindawo enye, ngokuba imigangatho ukubonakala kwentsebenziswano kunye neenjongo ezahlukileyo.

Guideline imithi

Funda malunga nezenzo ugqirha algorithm ngokuphathelele isifo kwaye afumane unyango lwezifo ezahlukeneyo, kwakunye phambili zonyango uncedo entsha sikhokelo. Yintoni na? Ngoko wabiza-izikhokelo ezikhethekileyo lwezonyango ukuba iingcali zempilo. Bona zihlaziywa rhoqo kwaye yapapashwa iikhathalogu ezizodwa, ekuthi kwezo nto kuphume imibutho esemthethweni ngamazwe zonyango.

Fumana isikhokelo inyathelo, oogqirha bacebisa icebo bokuba nolusebenzayo moshilongo kunye nonyango lwe isifo kuphela sikhokelo esemthethweni. amayeza kwekhulu xxi kufuneka zithembele kuphela kubo.

Guideline kwiinkalo ezahlukeneyo zonyango

iingcebiso Treatment zenzelwa yonke intsimi yamayeza. Umzekelo, lo asisikhokelo zentliziyo luquka ulwazi malunga nonyango nesifo sentliziyo, ukuthintelwa izigulo, iinkcukacha-manani malunga nokusebenza kwamachiza. izikhokelo zonyango malunga unyango kwenkqubo sentliziyo ingakhangelwa kwiikhathalogu yonxulumano zonyango ngamazwe (i-European Society of Cardiology, i-European Congress of Cardiology). Nceda ukudala okwaba impumelelo kunye neendleko-olusebenzayo esi sikhokelo unyango isigulane kujongwe.

Nomchamo Kwakhona izikhokelo zayo lwezonyango, injongo - ukuhlalutya iimpawu ukumisela unyango olusebenzayo. La maxwebhu ingakhangelwa weefayili enye yoluntu ezizodwa jikelele zonyango, ezifana European Association of nomchamo (perfume), abahlali nomchamo Community lwaseYurophu (ESRU).

Inkalo yembali kwendalo yezikhokelo medical

Olusisikhokelo - okunene kwaye sadalwa njani? Izikhokelo zokuqala zonyango esibhaliweyo ikakhulu ukuqinisekisa kwaye bokuqinisekisa amayeza olusekelwe kubungqina ekuqaleni kwenkulungwane yamashumi amabini. Ngaphambi koko, wonke ugqirha isicelo irejimeni yonyango egxininisa kuphela ngezimvo namava abo. In imi--80. i zonyango jikelele ingqikelelo yamayeza olusekelwe kubungqina yenziwe kuluntu (ngolwimi IsiNgesi - iyeza kubungqina-based). Abalandeli bakhe USusan noRobert Fletcher (ikakhulu ukuba Sizibandakanye lwezifo clinical) uqulunqe inkcazo kule kota.

iyeza Ubungqina-based - lolawulo yezonyango, kwaye uza kumiliselwa ngqongqo kwiziphumo eyiyo yolingo lwezonyango ngayo isifo esithile. Yonke into ethethwe ngugqirha ekhokelwa phambi (amava, isithethe, uluvo loogxa), Uyekile ukwenza into enje.

kwezifo British Archi Kokran ngo-1972 yokuqala ecetywayo iziveliso lipapashe ncomo zonyango malunga nentsbenzo kwezikim ezahlukeneyo zonyango kwezifo. Kufuneka isekelwe ukuqokelela kunye nohlalutyo zempilo. Guideline uchaze ubudlelwane phakathi unyango kunye nesiphumo, ukusebenza kwezoqoqosho ukusetyenziswa amayeza athile.

yesilungu olusisikhokelo - ntoni na? Ke kaloku, ukuba uyazi impendulo. Yena uya kwazisa nje isishwankathelo kwiirejimeni ubungqina bokuba unyango, kodwa nezikhokelo jikelele oogqirha, iiprotokoli unyango kunye nokuqhuba. Neencwadana ifumaneka kwiimpapasho ezizodwa.