Marketing - ntoni na? System, umbutho kunye nemarike imveliso

iinkqubo zoshishino kunye nezorhwebo yamxhel'omnye kule nkampani, bezise inzuzo ebalulekileyo, ayinakwenzeka ngaphandle umbutho onemveliso yokuthengisa. Eyona njongo iphambili ye eliza Sizibekele isebe ukuthengiswa yonke imibutho - i embodiments ukukhetha banikwa kuhlelwa intengiso kwi icandelo elithile emarikeni.

Kanjalo, ukwenza inzuzo kubangelwa ukuhlangabezana kwimfuno yabathengi olusebenzayo, bethathela ingqalelo umdla wabo kwezoqoqosho.

Indima ukuthengiswa kwiimeko zemarike

Simplistically sinokuthi kwintengiso - ikhondo action ukuphunyezwa imveliso igqityiwe, leyo iquka imisebenzi ezininzi ezahlukahlukeneyo.

1. Eyiyo izidingo zokufunda kunye nokukhethwa kubathengi.
2. Ukuba kuyimfuneko, kube lula hlengiso neenkqubo zokuvelisa womnatha iintengiso ezijoliswe ekuphuculeni iimpawu ubunjani yempahla. Ukongeza, ukuba ngcono ukulungiselela yayo pre-intengiso (imbonakalo kunye neempawu zokufaka, ukuhlela, ukupakisha, kwaye ngaphezulu).
3. isilinganiselo Ubuninzi zonke iimpawu imveliso ezikhethwa ukungcamla zabasebenzisi kuvumela umenzi ukuphucula kakhulu ukhuphiswano wabo kwimarike.
4. isixokelelwano sabasasazi Optimal kugqiba ukusebenza kakuhle kwenkqubo yemveliso. Oku kuzisa kwi ingeniso kakhulu ekugqibeleni.

Iimpawu ze -nkqubo intengiso ekuphumezeni indlela yemveliso

umbutho yokuthengisa kubandakanya ukukhuthaza lokuqala oluphemeleleyo iimveliso okanye iimpahla ezithengiweyo emarikeni kunye nombutho kakuhle zokuhlala kwabo. Inkqubo market yonxulumano lichaza indlela ngamnye yonke inkqubo yokwakhiwa ubudlelwane bezoshishino kunye abafowunelwa kunye abathengi. Indima ebaluleke kakhulu edlalwa ngabasebenzi ezizodwa inxaxheba kwimisebenzi yokuthengisa ekuphumezeni iimveliso ezithile (ubukhulu becala libhekisela eliphezulu-zobugcisa kunye neemveliso ngaphambili ayaziwa).

Intengiso inkqubo iimpahla umsebenzisi umahluko ebalulekileyo evela kwintengiso yempahla kunye nezinto kwemveliso. Kwimeko yokugqibela, zonke iziseko libunjwa inani elincinane ngokwentelekiso abathengi kwaziswa. Isiphumo kwamakhonkco close abenzi nabaxumi uba uhlobo oluthile ubudlelwane yesivumelwano, kwakunye nenkqubo namaxabiso kunye ipesenti olude fixed inzuzo. Phantsi olu khetho, ubonelelo emarikeni ukwandisa yokuthengisa kufuneka zityelele abathengi rhoqo, nakwabo babonakala nomdla yaye babe nolwazi olunzulu malunga imveliso kunye nokusetyenziswa kwayo.

Ubudlelwane kwizifundo zemalike yokusebenzisa

Sales - i inkqubo ubudlelwane phakathi abadlali ukusebenza kwimimandla yorhwebo-mali exchange ukuhlangabezana neemfuno ishishini labo. Kule nkqubo, injongosenzi owenza imveliso kunye nemarike abadlali - abathengi nabathengisi, kwakunye ezahlukeneyo mediators enegalelo yokunyusa kakhulu intsebenziswano yazo zonke yorhwebo kunye nobudlelwane kwezoshishino. Eyona njongo iphambili analysis ukhuphiswano le nto ukuze ufumane iinkcukacha eziyimfuneko ukuze kubonelelwe eziluncedo kule ndawo.

Ukukhethwa izisombululo kangangoko

Xa isifundo lwamandla nobuthathaka iqela kuqhutywa izifundo asezikhundleni izahluko zorhwebo. Xa ucinga abasabela ngayo abathengi indlela ezisetyenziswa sikhuphisana, olwenziwe: Uhlalutyo ukuphuculwa kwempahla, nkqubo kwamaxabiso, amaphulo brand kunye yokwazisa, uphuhliso lweenkonzo ezidityanisiweyo, kwaye ngaphezulu. safunda ngenyameko umbandela, izakhono yemali kunye nabantu ababechasene kunye nemveliso ulawulo umbutho kunye nemisebenzi zorhwebo. Ngenxa yoko, kukho ukhetho:

• kuko ukufikelela kwisikhundla nenzuzo emarikeni;
• Imiba amaxabiso Strategic ngenxa yenzuzo kukhuphiswano;
• imikhwa umgangatho weemveliso, iimpahla kunye neenkonzo.

Uphononongo lungaba

Ukongezelela ukufunda olukhuphiswano, kufuneka phantsi kokuphicothisiswa kunye neemveliso nokuthengisa kwiimarike ukuzeyisa, izizathu indlela yokuziphatha kwabathengi ngaphakathi kuyo kwaye izinto ezibonakalisa izenzo zabo, ngokunjalo kubume kunye nohlobo yokusebenzisa kunye kwimfuno yabathengi. Isiphumo sezibhaliwe zale hlalutyo kukuchonga iintlobo ezithile abathengi, ukuphuhliswa imifuziselo yokuziphatha kwabo kwiimeko ezahlukeneyo kwaye izinga kulindeleke ebango. Eyona ndlela ingcono yokunciphisa imingcipheko yorhwebo - ukufumana imveliso yokuba uninzi uhambisana iimfuno zabathengi.

Echaza umsebenzi ukuxela ukhetho zemarike, ukuze iqela bonke abathengi kwaye ukhethe ziqwempu zifanelekileyo eziya kuthagethwa nkqubo zorhwebo ozifunayo. Ngenxa yokuba kwiintengiso - yenye imisebenzi engundoqo lorhwebo, ukuba iinjongo zophuhliso qhinga neendlela isigqibo sabo ukwandisa ukukwazi ukulawula inkqubo ukusetyenziswa. Oku kwenziwa ngokulungisa ezikhethwa abathengi kunye neempawu yabathengi kweempahla.

Ukuthengisa iimveliso ukukhuthaza

promotion Sales kwenzeka ngokusebenzisa iindlela exposure olufanelekileyo ekukhawuleziseni nasekukhuliseni umdla yemarike unaniselwano inxalenye ngamnye.

Sales angandiswa ngokukhuthaza abantu ukuba bathenge ngenxa yokuba:

• amaxabiso okukhethekileyo nokwenyusa;
• imiboniso;
• Ukusasazwa ixhokonxa, iisampulu kunye amatikiti;
• iziphakamiso ukubuya imali;
• zokubopha eliqaqambileyo nomtsalane;
• ngumbutho ukhuphiswano ezahlukeneyo kunye neevawutsha ngetyala;
• inikeza iimveliso premium njalo njalo.

yokuthengisa ukukhula Policy

Ngabafundi enika icandelo urhwebo lwenzeka ngokusetyenziswa beekhredithi yentengo, ukwabiwa kwezinto simahla phantsi kweemeko ezithile, ngokudibeneyo promotions liphikisa kumthengisi. Umdla abasebenzi zorhwebo noshishino eminhlanganweni iphumelele kuqaliswe iiprogram bonus kunye wokhuphiswano, kwakunye namaziko nkomfa.

Ukukhuthaza zithengise ezenziwe lula ukuluqonda, sizinikiwe nomfanekiso. Abavelisi bazama ukwandisa umthamo ubonelelo kunye nokuphakamisa umdla arhente asebenzayo kwiintengiso.

Ukukhethwa izinga ilungileyo kubathengi kuxhomekeke imeko ethile, kodwa ukuchaneka nangexabiso lomsebenzi wophando urhwebo nga kwandisa ngokubonakalayo amathuba kothimba indawo ephambili iimpahla zorhwebo ukuthengisa. intengiso kakhul - ingqokelela le ndlela ngokukuko ukuphunyezwa kweempahla yabathengi, ukuqinisekisa okukhuphisana yenkampani.