Management yeSiganeko - a ngabalawuli bombutho kweziganeko. Iindawo-ulawulo kunye nophuhliso yayo eRashiya

Management yeSiganeko - iseti lwemisebenzi yenziwa ukudala ubunzima kunye neziganeko corporate. Kulo mzekelo, owokuqala eyenzelwe ukunika inkxaso kakhulu iinkampani intengiso, xa zifunwaEzokugqibela zidweliselwe ngqo ekomelezeni umoya ngaphakathi iinkampani.

Iindawo-ulawulo yaziwa phantsi elinye igama - ". Isiganeko" msebenzi yalo esentloko kukuba lombutho imisebenzi eqhelekileyo siganeko omkhulu ukuba uya kukhunjulwa ixesha elide emva kokugqitywa kwayo.

A incinane

Xa siqwalasela itshintshelwe IsiNgesi lo mbono, kuba isiganeko, isiganeko. Sourcebook kwaziwa ukuba iziganeko zokuzonwabisa yokuqala ukuvela ngenkulungwane ye-19. Ngelo xesha, ukuthengiswa kwamatikiti ukuba iziganeko ezahlukeneyo lezemidlalo. Kulo kunye Olimpiki umzekelo, eGrisi yamandulo, okanye ukhuphiswano ezahlukeneyo eRoma yaMandulo kwakhona zibangelwa zokuzonwabisa.

Nonqulo isiganeko-umphathi Joe Goldblatt wabonisa ukuba uvumo ngumququzeleli kwimisebenzi eyahlukeneyo lokuzonwabisa lisukela emva kwinkulungwane yama-20 (1955 - Ukuvulwa "Disney"). Le ndoda ephawulekayo na ukukholwa, ngokuba nguye owaseka International Community of siganeko-yolawulo. Kwakhona waba iikhosi yokuqala noqeqesho kwihlabathi kunye nenkqubo yobungcali isiqinisekiso kule ndawo.

Imeko yangoku esebenzayo yolawulo

Njengoko usazi, abantu namhlanje uneempawu ezimbini eziphambili - yemveliso ubunzima kunye nokusetyenziswa. Yaba abo baphenjelelwa imfuneko ngonaphakade-eyandayo siganeko-zorhwebo.

Njengoko usazi, abantu namhlanje uneempawu ezimbini eziphambili - yemveliso ubunzima kunye nokusetyenziswa. Yaba abo baphenjelelwa imfuneko ngonaphakade-eyandayo siganeko-zorhwebo.

ERashiya, ulawulo weziganeko wabanjwa on ngoko nangoko. Ngenxa yoko, i-USSR, olu hlobo nkonzo enikwa ngurhulumente ixesha elide, oko Babethwele uxanduva lokulungiselela yokulungelelanisa iziganeko grand (umz emva kweMidlalo YeOlimpiki ngokubaluleka).

Professional umcimbi-kwinkampani eRashiya waqala imisebenzi yayo kuphela 90 zenkulungwane yama-20. Ngenxa uhlobo lo msebenzi kwenzeka kangangokuba uninzi ochwepheshe le show ishishini. Ngoko ke, eminye imisebenzi eyenziwa ngaloo minyaka, kungekhona ngenxa yokuba ubani axhamle, nangenxa uphawu njengesiqhelo.

Ngophuhliso inkcubeko yequmrhu liye laqhubeka kuvuka imfuno hayi kuphela isiganeko-urhwebo, kodwa ulawulo umcimbi zobungcali. Kufuneka nje ube creative, kodwa kufuneka babe ezahlukeneyo izixhobo kunye nolwazi kwicandelo ngengqondo. Xa orientation yangoku arhente kwi zikarhulumente abasebenzi abanezakhono ukuba bakwazi ukulungiselela nawuphi na umcimbi. Kwakhona sicinge ukuba eli candelo iinkonzo ziya kuphuhliswa ngakumbi.

Ithuba for iziganeko ezifana

Ngoko ke, njani ukuqalisa isiganeko? Izizathu ukuba "Njengengabula", emva koko intlangano kweziganeko, kunokuba eyahlukileyo. Kuxhomekeka kwisimo kunye neenjongo, kuyimfuneko ukwahlula iintshukumo ezilandelayo: iisemina, iziganeko, izifundo zoqeqesho, iintlanganiso kunye neeseshoni, ngokunjalo lesikhumbuzo. Phakathi imisebenzi abandakanyeka kulawulo isiganeko zezi zilandelayo: Fund-ngumfuyi (ukuze kunyuswe ingxowa-mali injongo ethile), siyavuyisana, amatheko, imibhiyozo, iziganeko zemidlalo, iikonsathi here, kwakunye nemibhiyozo abaninzi. Into esemqoka kule nkqubo - ukusetyenziswa ngokuchanekileyo wonke amathuba kunye nombutho womthendeleko kunye inzuzo enkulu.

Yinto eyaziwayo kumava ukuba umbutho kweziganeko, nkqu eyona ingabalulekanga ngakumbi, linokufuna umgudu ezibalulekileyo kunye nexabiso (material kunye yengqondo). Ngoko ke, ukulungiselela esemgangathweni ukuqondwa eneenkcukacha ultimate iinjongo, iinjongo kunye okushicilela olufunekayo. Kuphela emva kokufumana iimpendulo ezipheleleyo zale mibuzo kungaqala kwangoko isiganeko-ulawulo. Noko ke, izicwangciso kufuneka babecinga kwizikhundla ezithile ezingundoqo, nto leyo eza kuxutyushwa ngakumbi.

mali

Eli binzana kumiselwa ixabiso iziganeko elizayo. Umzekelo, okulungileyo umgangatho iqela yequmrhu iindleko ukuya ku-20 amawaka cu. A isiganeko isikali ezahlukeneyo (umz, i kwikonsathi inkqenkqeza obalaseleyo) labaphathi isiganeko eyahlukileyo ngokupheleleyo. Lo holiday-kwinqanaba eliphezulu kunye nemisebenzi eyongezelelweyo lombutho: inkomfa yamaphephandaba, udliwano-ndaba kunye nakumabonakude. Iindleko imicimbi emikhulu-isikali enjalo aphela rhoqo ufikelela enkulu kakhulu.

plan of action

Akukho inyathelo kangako, olusekelwe phezu nokucwangciswa siganeko, - sicwangciso. Ukuzoba uluhlu ethile imiba ekufuneka iqwalaselwe, kwaye ixesha kuya kuvumela nje ukuba ulimise iholide ethile, kodwa ke ukwakhiwa ngokupheleleyo iindleko phezu kwakhe.

abasebenzi

Zokusonjululwa umba abasebenzi kufuneka nje ukusebenza intlangano lwemisebenzi kuthwalelwa phandle ngokuchanekileyo. Ngoko ke, inyathelo lokuqala kukuqinisekisa inani labasebenzi kwi umthendeleko artists ethile, iinjineli isandi, iingcali ehlabathini. Kufuneka siziqonde ngokucacileyo abantu abaninzi baya inxaxheba ukunikezelwa kwezixhobo, ukulungiselela le ndawo, kwakunye uthethathethwano kunye iikontraki.

abaxhasi ukutsala

Organisation kunye nokuziphatha imisebenzi basoloko wenziwe ngoncedo iNkxaso. Noko ke, maxa, iholide loshishino kwi nkampani yabamba wayo. konke kuxhomekeke kubungakanani le okanye elo qela.

Ukutsala ingqalelo ezivela kuluntu

Omnye wale misebenzi ibalulekileyo, nto leyo uzama ukucombulula ulawulo isiganeko kukuba ukufumana ngundaba kuyimfuneko. Ngoko ke, xa uhlela amanyathelo ayimfuneko ukumela ngokuchanileyo, ziziphi izixa noko ubume uphefumla isiganeko esithile, kungakuhle ukuba ufumane.

Ukubandakanyeka kwamaqela besithathu

Nalo mba kuyo nayiphi na imeko zijongene noMphathi labaqalayo Iindawo okanye Umphathi Marketing. Umbutho zeziganeko isikali ngokubanzi uthembe nabasebenzayo. Nangona ukuba iiholide ukuze nabuganga ukwenza imali eninzi kakhulu kancinci, i-arhente ezikhethekileyo ukuze siphephe ezininzi iingxaki, ngokuthwala ubunzima ngokupheleleyo yonke imisebenzi.

Iingcali, esebenza ngokungqinelana nemithetho eziqala ingqiqo jikelele. Ke ngoko nje, esebenzisa ubuchule ukubonelela ingcamango eyayiza kuba ibinzana ubuninzi sobuntu kakuhle iziganeko elizayo.

Inyathelo elilandelayo ukhetho izixhobo ezifanelekileyo kunye nezibonelelo. ingongoma kunokuba ebalulekileyo kule nkqubo kukudala script ogqityiweyo. Iingcali ezi arhente ziya kubanjwa thethwano kunye neekontraka, ukufumana iinjineli isandi yobungcali presenters. Kwakhona, iingcali ziya kufumana indlela ngokonga ezinye iinkcukacha, kodwa musa ungaphoswa nto ephithizelayo holide.

umbutho ngobuchule iziganeko ziya kuthatha indawo inxaxheba arhente ezifanelekileyo eengcali, ingakumbi unxibelelwano noluntu. Umzekelo, i-arhente zonxibelelwano ukuba ziseke abafowunelwa elide-emi kunye noonondaba, onokufikelela ukwazisa kakhulu ngokukhawuleza. Iingcali ukuze kuphunyezwe iinjongo kusetyenziswa iindlela ezahlukeneyo lokusasaza ulwazi: ngqo-imeyile, intengiso yangaphandle, kwaye ingxelo ulwazi abaphulaphuli ekujoliswe ngoncedo imithombo ezizodwa. Ngenxa yoko, iinkampani ezinkulu Russian mihla senze imfuneko lokuhlela yombhiyozo inxaxheba yeengcali.

Ukuthelekisa ne umkhuba yasentshona

Kwi-West, ulawulo isiganeko - yinto entsha uhlobo lweshishini, oko akukho ngaphezu ukupha ngaphezu kweminyaka engamashumi amabini. Ingqalelo oosomashishini Russian wanamathela kweli shishini kuphela 90 embindini. Ngeli xesha, uqoqosho lwasekhaya uye waphila waza waba ngendlela ethile nesidima imisebenzi eyahlukahlukeneyo. Iindawo-ulawulo iye yaba ngomnye neengcali abaninzi bafuna-emva kokuba kwimarike yonxibelelwano. Inani-arhente ezinika ezi ntlobo lweenkonzo gqolo ukwanda, kunye neziganeko karhulumente uqala ukuthatha orientation yaseYurophu, kungekuphela eMoscow kodwa kumaziko amakhulu.

Noko ke, lo mbutho iziganeko zabo bonke ubukhulu kufuneka ithathele ingqalelo awohluke ye nomqondo lwesizwe: ukuba umthendeleko - makangabeki mbeko. Le Ububanzi umphefumlo Russian ngamanye amaxesha kudala iingxaki ezithile, kodwa ke isiphumo singesiso nangayiphi na indlela abachaphazelekayo.

Kufuneka kuqatshelwe ukuba kulo msebenzi amathemba ezibanzi. Ngelo xesha bathi ezinjalo iinkonzo imarike yenziwe ngokupheleleyo, kusekutsha kakhulu. Ngokufuthi, ubukho amaxabiso ephantsi ngeendleko umgangatho kwi nkampani ukuba umsebenzi ngenxa yokunqongophala inkcubeko kwiinkampani ezahlukeneyo zolawulo siganeko. Ngoko ke, abaninzi khumbula ukuba imfuneko ukubhiyozela uNyaka oMtsha okanye engama yenkampani kwiintsuku nje ezimbalwa ngaphambi kokuba isiganeko. Yaye eneneni, iindleko ezifanelekileyo mayicaciswe gca kule kuqikelelo ubuncinane omnye ezintandathu iinyanga lo mbhiyozo.

izifundo zolawulo umcimbi

Ngelishwa, amaziko emfundo, eya kulungisa iingcali ezifana azikho. Lo msebenzi ngokuqhelekileyo kakuhle amagcisa, iisayikholojisti, ootitshala bethu benza izaziso zentengiso. Kwiimeko ezininzi, abantu bafumane umsebenzi «isiganeko-umphathi" ngaphandle zemfundo ezizodwa. Ezi zifundo ifanele kuphela abo umxholo okudibeneyo iziseko zolawulo siganeko. Ngelishwa ke, eyona incinane kakhulu.

Amaxesha amaninzi, isiganeko-arhente bekwi lokuqeqesha abasebenzi bayo. Ukuze benze oku, abaqeqeshwayo abasebenzayo. Neyona ilungileyo kubo babhaliswe kuphela kurhulumente.

Beka phambili iimfuno abaviwa

Singatsho ngokuzithemba ukuba umsebenzi umphathi kolu didi - indlela yakhe yokuphila. Kungenxa yoko le nto umntu oye unyule lo msebenzi kufuneka babe neempawu ezithandekayo ngqo kwimisebenzi yakhe njengomntu oqeqeshiweyo.

I kuyimfuneko neempawu isiganeko-umphathi:

- ubhalo evulekileyo emisiweyo okuchwayitha, zizwana, kwaye kananjalo imbonakalo;

- zobuchule bokubhala bezobugcisa;

- zohlalutyo kunye nokucinga ubugcisa;

- ukusebenza High kunye noxinzelelo;

- nobunkokeli ;

- ukuhlela;

- ukukulungela self-ukuphucuka.

Ngokusekelwe kuluhlu ngasentla lweempawu, kunokwenziwa isigqibo ukuba sekhaya yaye ngcono phlegmatic kule ndawo azisebenzi.

Abantu beli msebenzi kufuneka babe iitalente zobugcisa neyobuchule. Kodwa ke, kubaluleke kakhulu kulo mzekelo, bafumane kunye nobuchule besebe. Umphathi kufuneka phambili kakuhle kwaye baphumeze iinjongo nanini na iindleko. Kwakhona, kufuneka ilifa ukukwazi ukusebenza isixa esikhulu ulwazi kunye netalente ukweyisela.

Ngenxa yoko, kuye kubonakale ukuba yinto enzima kakhulu le ulawulo siganeko. Apho ukuba bafunde ngexesha elinye, oko kwakhona akucaci ngokupheleleyo. Nawe uthi enye into siqiniseke - xa umntu okungenani ihafu ezo mpawu, ezo kubonisiwe kweli nqaku, ukuze abe nako ukuzama ukunceda ekulungiseleleni lo mcimbi, umzekelo, kwi nkampani apho isebenza. Ukuba ke kungaba kukuthanda kwakhe okulungileyo, yena uthanda ukwenza nto, ngoko sinako sele ukunikela ngeenkonzo zazo kunye nezinye iinkampani.

Eyona ndlela yolawulo umcimbi

Namhlanje iingcali PR-zoshishino ababiwa iindawo ezinjalo yolawulo isiganeko: umbutho imisebenzi zangaphakathi corporate ezijoliswe ekomelezeni umoya lweshishini; izenzo ezinkulu-ngomlinganiselo omkhulu.

Nangona kunjalo, kwimeko nganye, iingcali zivela imisebenzi ukuba kufuneka ukuyisombulula. Ukuqulunqwa ngqo neenjongo kuya kukunceda ukukhetha uluhlu olubanzi lwezixhobo ayingxenye, leyo afanelekileyo kwimeko ethile. Khangela lo mzekelo ulandelayo.

Umzekelo, inkampani eyenza imithi isiganeko-arhente wayalelwa ekubhiyozeleni isikhumbuzo sesihlanu lokuzalwa kwakhe. Lo mbhiyozo isikali, kuqala, someleza umoya loshishino. Ngoko ke, njengokuba ukhetho best yayigqalwa eshiya iqela club lizwe. Njengoko kusetyenziswa ngendlela efanelekileyo amakhuphiswano iqela zonxibelelwano ezikhethiweyo kunye nezemidlalo relay ngokobuhlanga, isenzakalo le holide ukunika amathuba ukuze nabani na ofuna ukubona isixeko njengebhaloni.