Jonga "Nika" - ukuhlaziywa kwabathengi

Inkampani yokubuka "iNika" iyinqaku elincinci elincinane, kodwa sele lithandwa kakhulu kwimakethe yasekhaya. Uphawu luqala ekuqaleni ngo-2003, ngoko imvelaphi yemveliso yayinguAndrei Karpov noDmitry Kuzmin.

Kulo nyaka, iiwashi zokuqala ezenziwe ngegolide zaveliswa. Ikopi yaba yiseko yeqoqo yokuqala yesihlanu ye-brand "Nika". Umatshini wokuvelisa uphuthule ubuchwepheshe bawo ukwenza ulindi kunye neepententi. Ndiyabulela oku kufumanisa, inkampani yaba yedwa umenzi wamehlo kwi-"capsular" iteknoloji. Kakade ngo-2006, i- clock "Nika" (ukuphononongwa kwabathengi ukuqinisekisile oku) baye bafumana ukuthandwa. Abaphathi bamkele iibhaso zokuqala ezivela kwingxowa-mali yokukhusela abathengi, kwaye ukuthengisa kwanda kumawaka ambalwa ngonyaka. Kwixesha elizayo, inkampani iqhubekile, ikhulisiwe, iimveliso zithunyelwa kumazwe e-CIS kunye nakumazwe angaphandle. Isantya semveliso sasikhula ngokukhawuleza, ngo-2008 inani leentengiso zaseRashiya lafikelela kumawaka amane. Ukubukela i-Nika "iindululo zifunyenwe kumaqabane angamazwe ngamazwe, abaphathi bafumana isatifikethi sokuthobela amazinga eSO. Ngaloo nyaka unyaka ushishino luba yinkampani kwaye lubandakanya ama-20 abenzi bezona ziveliso ezilungileyo kwigolide ecocekileyo. Ngama-2009 nakwamanye amazwe, kwaba lula ukuthenga u-"Nika". Ukuphononongwa kwabathengi bangaphandle abaxhasi. Ngo-2010, isityalo sandisa ngokubanzi imisebenzi yaso, ukuvelisa izesekeli kunye neebhonkco zokuhlobisa phantsi kwegama "Nika".

"Ubume obutsha" uphawu "Nika"

Ekupheleni konyaka ka-2011, ukugqitywa kwenkampani kwagqitywa. Intengiso yomhlaba wonke yasungulwa ngesiqubulo esithi: "Nika iwashi ephezulu." Ekuphuhliseni ukusetyenziswa kweentengiso, iimbali zembali zokuphuhliswa kweentengiso zisetyenzisiwe. Kwiiplanga zaboniswa iingubo zegolide kunye neprint kwifom yewashi. Ividiyo ekhuphayo neyentengiso yakha abathengi abatsha kwaye yabonisa abathengi baseRussia ukuba i-"Nika" ibukele, engazange yenziwe yiyo yonke into, ibonakaliso efanelekileyo ngokwenene ekwazi ukuncintisana neRolex, uCarrera, edumile emhlabeni wonke. Wabuya emakethe yaseRussia waza wafumana isigxina.

Icandelo lokucinga le-brand "Nika" lidlala indima ebalulekileyo okwangoku, kodwa abakhiqizi abayilibale ngokubaluleka kunye nokuphela kwemveliso. Ubunxi be-Premium abuzange budalwe kumthengi ophakathi, kodwa kubantu abayaziyo ukuba i-watch yegolide "Nika" kukuphi, ukuphononongwa malunga nokuba kukuphi okufana nemveliso yeSwitzerland. Ukubaluleka kwemali kubonisa ukuba iifrikhi zokubukela zaseRussia ziyakwazi ukuncintisana nabaseNtshona, ngaphandle kokukhohlisa abathengi. Kwakhona kufuneka kuqatshelwe ukuba phakathi kwemveliso yabavelisi baseJapan nabaseYurophu kunzima ukufumana imodeli yegolide ecocekileyo, ngelixa inkampani "iNika" ikuqinisekisa inani lentsimbi.

Abathengi baseRashiya abanandaba nelophawu "Nika". Amawashi, ukuphononongwa okungavakala kwizinto ezininzi, ahluke kwizinto eziphambili zoyilo kwaye, kunoko, i-accessory ye-classic ye-intellectual intellectual. Siyathemba ukuba ngokunyuka kolawulo lwemveliso kuya kukhathalela abaqulunqi ukuba bahluke iimodeli.