Inkqubo nolwazi lokuthengisa

Ukuba umenzi iimpahla okanye iinkonzo ndafumana ithuba lokuba emsebenzini, kwakufuneka, phakathi kwezinye izinto, ngentengiso imveliso. Oko kukuthi, ukuvelisa kuphela iimpahla, kuyimfuneko ukwenza ezinjalo, into ufuna ukubona kumthengi yaye apho ukulungele ukuba ahlawule imali. inkqubo nolwazi lokuthengisa yenzelwe ukufumanisa iimfuno kunye neminqweno babalawuli bacinga neemfuno zabo kwaye licela umgangatho, ixabiso, inkangeleko, njalo-njalo.

ukumaketha inkqubo ulwazi:

1. ingxelo yangaphakathi. Uhlalutyo nemisebenzi yangaphakathi ye nkampani (uluhlu imveliso, ukuhamba kwempahla, iindleko intengiso njalo njalo), uyakwazi kwizigqibo malunga inzuzo imveliso okanye inkonzo, i Dynamics kwentengiso, imijelo ukwabiwa , nezinto ezinjengezo.
2. Ukubeka iliso otshintshayo. Olu hlahlelo wokutshintsha kule meko kweli lizwe, imivuzo yabantu, izenzo sikhuphisana, utshintsho kwimveliso yobuchwephesha kunye nabanye. Konke oku kwenza kube lula ukwenza uhlengahlengiso ngexesha kwimisebenzi zenkampani.
3. inkqubo yengcaciso nokuthengisa - imilinganiselo olunye-off and analysis. Ngokomzekelo, njengoko kubonisiwe ukwanda / ukuncipha ixabiso imveliso okanye umgca ukwandiswa kwemveliso.

La manyathelo, kuthathwa ngokubanzi, ukuyigubungela iziganeko ezenzeka ngaphakathi kwinkampani, ke, kule imeko lwangaphandle. Oku kukuvumela ukuba ukuhlalutya kunye nokuchonga nobuthathaka kwishishini, kwakunye ukuchonga ezinobungozi banokubenzakalisa imveliso.

inkqubo yolwazi Ukuthengisa kunika ithuba ebalulekileyo ukuthathela ingqalelo iimfuno kunye neemfuno basenokuba ngabaxhamli beenkonzo, ukwandisa emarikeni kunye nommandla wayo, akulula xa uqeqeshelwa ukuba engekho phantsi kukhuphiswano ngexabiso. abaphandi Marketing ukusombulula le misebenzi boqobo ilandelayo:

- ukuhlola iimpawu yemarike;

- babone amandla alo;

- hlaziya ukusasazwa share lorhwebo phakathi mveliso ezahlukeneyo;

- ukufunda umsebenzi ishishini;

- hlaziya iimveliso okhuphisana 'kunye eziluncedo zabo nezingalunganga.

Umsebenzi wophando sentengiso kwakhona zibandakanyiwe nolwemozulu elifutshane, kwakunye isifundo oluneenkcukacha lwe nkqubo amaxabiso asabela umthengi ukuba imveliso kunye nemarike amatsha amathuba ngokumalunga nale mveliso kunye namandla ukhuphiswano yenkampani. Kuyimfuneko ukuba ngubani na imveliso uvavanyo kunye ngumsebenzisi ukufumana ngentengiso kulo.

uphando Market kufuneka aphendule umbuzo othi: oya kuthenga le mveliso okanye inkonzo, kangakanani kwaye oko ngexabiso. umsebenzi Company kukufunda kulo mba, ukwenza umsebenzi ngumthengi oku kulandelayo:

- ukufumana obonelela zabathengi, ukwenza uphando kunye nodliwano-ndlebe;

- inqanaba imfuno kwi kwicandelo yabathengi kunye ngokwengingqi;

- ukuzimisela neemarike inzuzo;

- uhlalutyo amaxabiso: ihoseyile, ngemiyinge emincinci, isivumelwano;

- iingcebiso ukwandisa yokuthengisa;

- Uhlalutyo imveliso kukhuphiswano;

- ukufunda uluhlu ziyafumaneka kwi imveliso efanayo kwimarike, imigaqo-nkqubo namaxabiso;

- Hlela zonke iinkcukacha nokunika iingcebiso ezisekelwe kwiziphumo zezi zifundo.

Uhlalutyo olunzulu imeko lemakethi kwenza kube lula ukufunda imeko kumacala omabini - jikelele kunye ngqo yorhwebo, isikhundla sakhe. Eyona njongo iphambili yalo msebenzi kukuqinisekisa ngamathemba zemarike elikufuphi elizayo, ukuze aqonde ukuba ukuhlangabezana njani neemfuno ziguqu-guquka ngenxa kwabathengi kunye nokusetyenziswa kakuhle lweempawu lweshishini.

uphando Market kusenza siqonde imeko lemarike, inqanaba lomsebenzi kwemarike, ukuveliswa nemfuneko, amaxabiso kwaye kulindeleke ezinokubakho kwiintengiso. Konke oku kuvumela imveliso ixesha lokuthatha amanyathelo ezininzi oluchanekileyo ukukhuthaza iimpahla kunye nalwa ukhuphiswano emarikeni kweempahla kunye neenkonzo.