Zokumaketha, Tips Marketing
Indlela ukwenza iprojekthi iqela ezintsha? Ngaba kufuneka abaphathi buchopho?
Ukuphehlelelwa yeprojekthi ezintsha - kuyinto enzima kakhulu. Oku Wayesoyika kufuna iinzame emikhulu, ezo nkqu ephupha usebenzayo hlabathi yequmrhu cwaka kakuhle. Wayengafuni ukucaphukisa abaqeqeshelwe ngamazwe, ukuba ngabantu abalungileyo kakhulu, kodwa ke. Ngoko ke, umseki ngamnye umele ukhethe i neqela naye ungaya kuzo zonke iinzima, iingxaki kunye neentsilelo. Kwaye sizibona, kakhulu kunene. Nkqu umsebenzi kakhulu ezikrelekrele kunye emangalisayo nzima-zokusebenza aziyi kuba nako ukusebenzisa lokulungiselela yedwa. Umqambi yedwa - sesinye sezizathu 18 ukusilela sesiqalo, leyo ukhawulelwa inqaku lakhe Pol Grem, umseki namafutha ishishini kakhulu ngempumelelo Silicon Valley.
Kodwa ke, kwelinye icala, le projekthi kusekwangoko awunako ukuba iqela elikhulu ngokwenene. Ngoko ke, kufuneka ufumane uzinzo phakathi kufunwe abantu abafanelekileyo kunye nezibonelelo yokonga.
Okokuqala, ngaphambi kokuba uqale uxela zonke eziyimfuneko okanye luncedo kubasebenzi kwiprojekthi ezintsha, ndithanda ukuba adlulisele ingcamango efanayo. owaseka projekthi kuya kufuneka ukuba benze yonke into. Ngokuqinisekileyo yonke; ke kuya kufuneka ukubancina kumsebenzi ngamnye abasebenzi balo, ngenxa yokuba akukho bani uyazi ncam indlela yokwenza start-ups. Nokuba aba bantu bekwi msebenzi sabo kunyaka wokuqala. Ingakumbi ukuba oku kunjalo. Ngenxa yokuba le nkqubo usebenza kwinkampani oluzinzileyo kunye siqalo zahluke zombini isibhakabhaka kunye namanzi. Xa umbala efanayo kodwa izinto ezahlukileyo. Ngoko ke, abaseki, nceda yekhefu Ndiyathemba ukuba kuqeshwe i marketer onamava, kwaye akusekho lokujongana kushishino nentengiso. Imnandi.
Ngoko ke ngubani na ngunozala imfuneko kuqala kuyo yonke? Makhe siqwalasele ngokuchanekileyo imeko zakudala xa Isiqalo abakhandi injineli uselula okanye nzulu. Okulungileyo kumsebenzi wakhe, kodwa wayezazi kakuhle kakhulu kwishishini. Ngubani na qasha?
1) marketer
Enye yezona zinto zixhaphakileyo kuluhlu lwe zimvo abaselula izicwangciso yokuqesha. "Thina baqeshe i marketer yaye uya kwenza sibe urhwebo enkulu" - ukuba amaninzi ungeva izinto ukuphendula umbuzo malunga izicwangciso yokungena kwimarike. Kutheni ayisayi kusebenza - eRashiya nje akukho iingcali okulungileyo ekukhuthazeni sunguleni. market zethu zokuthengisa wakhula ikakhulu ukususela amasebe esentshona arhente zorhwebo ziphehlelele eRashiya. Zisebenza kunye yemiyinge elikhulu, Coca-Cola okanye Mercedes. Kakade ke, asizizo zonke iingcali ukwakha umsebenzi kwezi arhente, kodwa washiya istampu kwimarike yonke. Nkqu iingcali best akakwazi ukwenza nantoni na malunga imarike lezoshishino ukuqala nje le projekthi. Hayi ngenxa yokuba iingcali ezimbi apho. Ngenxa yokuba injongo iinkampani apho babefudula ukusebenza, kwaye injongo siqalo zahluke kakhulu. Ukongeza, aba bantu zisetyenziswa ukufumana imali eninzi ukuba ngenkankulu uya kukwazi ukuhlawula kubo. Wena ekufakeleni izabelo kule projekthi, kodwa cinga kwakhona, ngaba kwamnceda?
Indlela yesibini idla kuza zokuqala kunye nokuthengisa - into yokuqesha umntu ngaphandle amava. Ngokufuthi, lo mfundi lorhwebo kunye ubuntatheli, oluba ekubhaleni izicatshulwa kwaye uxoxe eendaba. Le ndlela ulunge ngaphezu ezidlulileyo kuphela ukuba ufuna inkcitho ngaphantsi kakhulu. Okokuqala, umntu wafunda kwiincwadi, kwaye kulungile ukuba kwi incwadi elungileyo ngenene, ngokuba wayedla sizivandlakanye rhoqo kodwa akakwazi. Okwesibini, ukungaqondani ngokupheleleyo ntoni nezenzo bubulumko abadla ukwenzakalisa kunokuba inzuzo.
UPawulos, sinokuthi urhwebo okanye PR olufunekayo kuphela xa abaqali ngokwabo makacacelwe gca oko aya kukwenza, yaye nje musani izandla ngokwaneleyo. Kulo mzekelo unako ukusebenza kakuhle zombini. Kodwa imeko enye - loo mntu kufuneka umthande iprojekthi yakho, iqela lakho uze ube ukulungele ukufunda okanye zokungafani.Le. Oku kusebenza kwi eluhlaza umfundi kunye igqala eziluncedo, kuba kuya kufuneka ukuba baphinde bafunde kubo bobabini.
Kuzo zonke ezinye iimeko, malunga ingqondo urhwebo, kakhulu, ekungekho nzuzo ngayo. Kodwa ke kubhetele ukuba nje ukuthatha ndiyakuthanda enkulu ngobuchule yaye ngubani na ukwenza imisebenzi odd kwaye nokucebisa wabaseki kwimeko yokungabikho nobuchule.
2) Iinjineli
Xa kuhlobo olufanayo abafaki. Ukuphuhliswa technology entsha kudla ngaphaya kwamandla lombhali ye ingcamango yokuqala. Kwiimeko ezinjalo kuyimfuneko ukuqesha abantu abanamava ngakumbi kwindawo kwisifundo. Sisirhintyelo projekthi kunokuba izinto ezimbini. Okokuqala, kukho isihloko umdla yophando. Abantu abathanda umsebenzi wabo, zisoloko zizezona iinjineli kakhulu, kwaye ngokwenene banenzondelelo yempambano, ukuze ukwazi ukuya kwi projekthi kwindawo imivuzo ephantsi (ngesizathu), ngenxa nje yokuba uthanda into oyenzayo. Kodwa kulo mzekelo, wosondeza umntu zixabisekileyo ukwabelana, ukuba ayigcine, akuyi kuba akufuneki. Emhandzini kule projekthi kwaye ingeniso elizayo - oku nje izizathu ezixhasayo yesibini. Koko, kwi Silicon Valley iinjineli ezi kakuhle kakhulu wazi ishishini lakho kwaye iinzuzo baye emsebenzini ekuqaleni ngenxa isabelo.
Ukwakha ubudlelwane nabo, njengoko kusenziwa imiboniso, kunzima kakhulu. Okokuqala, ngenxa yokuba iinjineli elungileyo ngokwenene - abantu abazisa ngokwabo kakhulu. Kwaye ukuba imiyalelo evela ngumntu onamava encinane, kodwa ningekalungi. Kwaye oku kunqandwa, ngokuba umbono phulo kuphela wabaseki entloko, ukuba alikwazi ukuba iqela lakho, ngoko ke zeprojekthi ngokukhuselekileyo kungcwatywa.
3) Abaphathi
Isihloko kunawo. Ngaba kufuneka abaphathi buchopho? Bonke wabukela imovie kwaye ukhumbule indlela Steve Jobs uyichithile kubo njengoko baqesha Dzhon Skalli. Ukongeza, indima umphathi kwi sunguleni yenkampani luyathandabuzeka kakhulu. Umntu uthi aba bantu kusekho ngamampunge, umntu okholelwa ukuba akukho ngcungela akayi ukuphumeza nantoni na ngaphandle ngumrhwebi yobungcali.
Enyanisweni, kukho kakhulu ngokucacileyo isifundo leyo kuthiwa Isiqalo Our (inxalenye yokuqala) kunye ocacisa ukuba umlinganiselo lweenjineli \ abaphathi zikomiti yimpumelelo zahlukile kakhulu ingakumbi a kuqaliso. Ukucacisa lo mbandela ngokweenkcukacha, kufuneka ubhale yonke uphando, ukuze sikholise ukufunda nje isifundo ngokwayo. inguqulelo yakhe Russian phezu http://freshle.com sayithi.
Ukongeza, kukho kakhulu isisombululo izicacele kule ngxabano. Kule zokuqala kwinqanaba lokuqala kufuneka benze konke ngokwakhe. Ngokuba umbono, kwaye ngexesha eyona nto ibalulekileyo kukuba ukuphuhlisa imveliso kwaye ufumane abathengi yokuqala, akukho mntu uya kuba nako ukubuyisela nguyise. Kodwa umphefumlo wezinto zonke nkampani kungekudala kuza ixesha xa ikhula ukuze iinkqubo zoshishino aqalile kucothisa inkqubela, kuyimfuneko ukuba ukwakha unxibelelwano phakathi kumasebe ahlukeneyo, ukuba zicwangcise ukwanda yayo ibe iimarike ezintsha. Ngokufutshane, ukwandisa kunye neenkqubo isikali. Kwaye ke kufanele avele umntu owaziyo indlela ukujongana nayo eyiyo - ngumphathi. Hi ndlela leyi, Stiv Dzhobs ngasemva waza waqesha Dzhona Skalli. Kwaye anyamezela wamkela ngayo umsebenzi wakhe, ekubeni Apple wabonisa ukukhula okuhle okokuqala emva ekugxothweni Steve Jobs. Kodwa ke umphathi baqesha nako ukumelana indima imboni - ukukhokela inkampani ngakumbi kwixesha elizayo.
Yaye kusekwangoko yonke inkqubo yolawulo kufuneka zigcinwe ezandleni umsunguli. A Khangela loshishino kukunceda-mali okanye umcebisi elungileyo.
Le ndlela jikelele konke oku kungasentla kukuba umsunguli kufuneka kuqeshwe umntu kuphela xa uqonda ngokucacileyo yintoni injongo kufuneka baphumelele. Kungenjalo, unako lula ukuba kwimeko apho umqeshwa uthi: "Mna abayiqondi into oyidingayo kum." Ngoko ke abapheki kuyimfuneko kuzo zonke esebenzayo wena kuqala, yaye kuphela emva koko khangela a professional ngubani na ukukwenza ngakumbi ngendlela eyiyo.
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