Imifuziselo ezisisiseko zolawulo.

Kukho iindlela ezintathu ezisisiseko yolawulo. Bonke babe amandla kunye nobuthathaka babo, kunye ezahlukeneyo kakhulu phakathi kwabo. Okwangoku, le mifuziselo ahluka: intengiso, i-Japanese kunye nemodeli American yolawulo.

Management ngokubanzi luphawulwa ngeempawu zesizwe, kwakunye ukufana, nto leyo ehambisana inqanaba lophuhliso lwezoqoqosho, inkcubeko, iimpawu yobuhlanga kunye zendalo yobukho bomntu. Ngokuba yonke inani layo elikhulu lwamazwe angaphandle imbali bakwazi ukuqokelela ingqalelo enkulu kuphela kwithiyori kodwa nezenzo zolawulo kwezolimo, kushishino, urhwebo, kuthathelwa ingqalelo iimpawu zabo ezithile. Okwangoku polar ingqalelo imodeli enjalo zolawulo, njengoko US kunye Japan.

Enyanisweni, lo udidi "sokuphathwa" - enye isitshixo kungekuphela nje kwezenzululwazi kodwa wolawulo. Ngapha koko, nayiphi na umphathi usoloko azibuze lo mbuzo: ukulawula indlela into uyiphathisiweyo kuye, kwaye okona kubaluleke kakhulu, indlela yokugcina ulawulo oluxhathisayo, amaqhinga kunye namacebo zolawulo kufuneka zisetyenziswe ukumelana ngempumelelo ngakumbi nesigqibo imisebenzi yayo.

Imifuziselo Management ziquka imigaqo esisiseko ulawulo, neethagethi kunye nofakelo, mbono wesi sicwangciso, imilinganiselo ukuba ziveliswa kunye, inkqubo kunye nesakhiwo intsebenziswano yazo zonke izinto zabo, ulawulo uhlalutyo esweni, inkcubeko besebe, inkuthazo kunye imikhosi yepolisi uphuhliso uqhuba.

Ngoko ke zintoni imodeli yolawulo zithathelwa ingqalelo kubalulekile. Masiqalise ne-US. Inkqubo yolawulo kwiinkampani zilungelelaniswe kweli lizwe kakhulu onzima. Uhlobo lobudlelane phakathi onke amasebe inkampani lwangaphakathi umiselwa uhlobo lweshishini, leyo kwasekwa ngaphambili. Iinkampani US ixesha zokuqala trestovskuyu umbutho, ngoko nangoku kwiinkampani ezaziwayo-kakuhle ( "Ford Motors", "Chrysler") ezo amashishini eziyinxalenye kumasebe zemveliso, azisekelwanga ngokupheleleyo nokwanela. Iinkokeli zazo kuxhomekeke iintloko zamasebe imveliso efanayo.

style ulawulo american iye awohluke yayo. Kulo mzekelo, umntu ngamnye umqeshwa ngamnye kuchazwe ngokucacileyo. Kakuhle eli imodeli American kukuba kukho enetyala kokuqala - impumelelo inkampani ixhomekeke zinto kulala phakathi kwemida yawo. Oku kubhekisela ekunciphiseni iindleko kuphela ngokuchonga oovimba zangaphakathi ezahlukeneyo, umbutho eyiyo imveliso, ukusebenza yokusebenzisa izibonelelo ezikhoyo kwaye kwandisa intsebenzo. Relative kwindlela US kuthiwe ukuba xa efuna ukulungiselela abaviwa kwiindawo ezithile, baza malilungiselelwe kwinkqubo.

ulawulo Japanese kakhulu kwandisa ukhuphiswano kuqoqosho lwesizwe. Apha ke ugxininiso ubuninzi izinto ezintsha zobugcisa kunye nobuchwepheshe. Ezi mpawu ezikhethekileyo yemodeli Japanese yolawulo - oko kukuthi, ngaphezu kwabo bonke, ebizwa njalo-nkqubo yengqesho ebomini. Ukongeza, ukukhuthazwa ixhomekeke aphezulu. Enye into ebalulekileyo - umbutho lomsebenzi weqela. Zihlawulwa kananjalo ngenxa yezikhundla, kwakunye ngenxa yegalelo labo lokwenza inkqubo esemgangathweni nolungelelaniso. Kukho inkqubo yokufunda ubomi bonke ngqo emsebenzini.

Kodwa model marketing lithembele zabantu self-ekufezeni. Ukongeza, le nkampani icingelwa ukuba ibe esiphilayo, nto leyo ubunjwe abantu ababumbene ziinqobo ekwabelwana. Le nkampani kwakhona kufuneka ukuba rhoqo ihlaziywe, wamkela izinto zangaphandle, lo mbandela mkhulu - le nkonzo.