Iindlela uhlalutyo qhinga leenkampani mihla nokubaluleka kwayo

Iinkampani ezinkulu Koloni umzekelo wendlela inkampani Ubuchule bokuthengisa kuchaphazela ngqo impumelelo ukwanda korhwebo zeempahla neenkonzo ezenziweyo, kwakunye iyantlukwano yemveliso xa kuthe yimfuneko enjalo. Iindlela analysis zesicwangciso inkampani enjalo ezisetyenziswa rhoqo, ekubeni wabulela kubo, iziko loshishino nga cala ukuhlola imarike lophando imveliso uluhlu nobutyebi imveliso ethile. Ukongeza kuyenzeka ukuhlalutya imisebenzi okhuphisana nabo ukufumana amacandelo amatsha kwimarike apho kunokwenzeka ukwazisa iimveliso zabo.

Uhlalutyo Strategic yeyona nto ibalulekileyo yocwangciso, osebenza njengesixhobo zolawulo qhinga, kunye nayo uyakwazi cala ukuvavanya imisebenzi nkampani kunye nokuqaphela ezo ndawo apho nenzuzo nokutyala imali. Iindlela Uhlalutyo qhinga eqalisiweyo 70s yokuqala, wokubhiyozela isiqalo sexesha elitsha zoshishino sele isekelwe kuphando kwaye achonge iimfuno kwenani labemi, ngokuthe ngcembe yokushiya imigaqo komthamo kwempahla neenkonzo. Ngelo xesha, amanye amacandelo esi zemakethi okroqiweyo kakhulu iimpahla kunye neenkonzo, ngoxa abanye, phezu koko, waba kukho ukunqongophala yayiyazi. Ukongeza, ishiya imizila inkqubela ngokukhawuleza kunye Ukufakelwa kobuchwepheshe computer, apho ufune ulwenziwo iindlela ezintsha ukusebenza, kwaye ukuchonga iindlela ezintsha ukukhuthaza iinkonzo zakho.

Uhlalutyo Strategic yenkampani iquka zithwala ezininzi, eyona ibaluleke ngakumbi kuzo zezi zilandelayo:

1. wesangqa wokukhula, nto leyo ebonisa ububanzi kunye nenqanaba lomsebenzi zemveliso elizayo. Icandelo iphambili yale sikhokelo ukwandisa emarikeni nokudala uluhlu olutsha iimveliso. Iindlela Uhlalutyo zobuchule ziquka isicwangciso-matrix, nto leyo nto ndiyibhalayo zinto zilandelayo:

- ukungena kwimarike (iimveliso ezintsha, amaxabiso aphantsi, unyuselo, okhuphisana nokufunxwa njalo njalo);

- ukufuna izinto ezintsha namacandelo eemarike ;

- zokudalwa iimveliso ezintsha kunye neenkonzo;

- guqulo yemveliso (uphuhliso lwemveliso ezintsha, kwakunye nokwanda kwezoqoqosho kwiindawo ezintsha.).

2. iadvanteji uKhuphiswano - yeyona kumda wesangqa ibalulekileyo uhlalutyo qhinga, nto leyo ibandakanya uhlalutyo okhuphisana ezikhoyo nakwezo zinako ukufumaneka, kwakunye nokukhetha amandla kunye nobuthathaka babo. Kulo mba, siqinise wenza kocazululo ngenyameko lweziphumo ngeenzuzo ukuba ishishini bangasebenzisa ukufezekisa iinjongo zabo kunye neenjongo. iindlela isicwangciso-qhinga ngokuyimfuneko ziquka ukuncitshiswa iindleko, ekuqaleni ukungena emarikeni, kwakunye umahluko kweempahla kunye neenkonzo. Ukwenza lo msebenzi, isebe urhwebo inkampani uphuhlisa isicwangciso intloko ebuhlungu, ngokufanelekileyo njengoko isicwangciso ixesha elide ucazululo imihla ezithile iziganeko ezahlukeneyo.

Kufuneka kugxininiswe ukuba ubhejo kuphela uphuhliso lwemveliso ezintsha akunangenelo, ukususela indawo phambili nkampani kunye umsunguli ngokukhawuleza buthathaka kwaye okhuphisana yenkampani zizama ukukopa kwangoko imveliso kunye nokuvelisa analogs zayo, ngokukhawuleza yokunyakamisa saphakama kule mfuneko yabemi.

3. ukusebenza Synergy okanye 2 + 2 = 5. phenomenon kakhulu umdla eye waphawula yi lezentengiso kangangexesha elithile. kubume bayo usendleleni yokuba ngenxa yokusetyenziswa odibeneyo kwezibonelelo zabasebenzi kumvuzo layo lidlula izinga okunokuthi kunokufikelelwa ngumntu ngamnye kubo ngabanye. Ngamanye amazwi, ngenxa yentsebenziswano yeemeko ezininzi ukuvelisa isiphumo ngokubanzi inyuswe izihlandlo eziliqela. Nakuba kunjalo, kufanele uthathe ingqalelo kukuba intsebenziswano nga ilunge nje kuphela kodwa ezimbi. Umzekelo wawuza kuba imeko apho nkampani bungene kushishino lokuveliswa yokhuphiswano kakhulu, ukuba amava omncinane kule ndawo.

4. Ukuba nokwenzeka ekuphunyezweni kwesicwangciso-qhinga, nto leyo ebaluleke kakhulu kwezoshishino namhlanje. Namhlanje, ulwazi lezobuchwepheshe ngokukhawuleza kangaka nje eyaziswa kwindawo yeshishini ukuba udinga ixesha impumelelo yayo nayiphi na inkampani ukuze ulungise iinjongo zabo kunye neenjongo, bezise kudidi lwe yeyona ibalulekileyo kubo.

Ukongeza ubuchule kufuneka kwakhona kuqaqambisa iintlobo uhlalutyo qhinga, nto leyo evumela ukuqokelela kakhulu ngokupheleleyo yonke ingcaciso eyimfuneko malunga neemveliso, iinkonzo, imfuno, unikezelo, abathengi, okhuphisana njalo njalo.

Ngoko ke, iintlobo eziphambili uhlalutyo zobuchule ziquka oku kulandelayo:

1. analysis STEP (okanye izinambuzane-analysis). Ngaba ukufuna ulwazi malunga nokusingqongileyo, ungabona ukuba kuchaphazela indlela final promotion kweempahla kunye neenkonzo. Apha, uhlalutyo ixhomekeke kuqoqosho, ezopolitiko kunye netheknoloji ekuhlaleni, kweli lizwe, apho sihlelwe ukwazisa uluhlu olutsha iimveliso.
2. analysis Idols.
3. Uhlalutyo kwecandelo.
4. Uhlalutyo yeqhinga yangoku.
5. Uhlalutyo yephothifoliyo ishishini.

Xa ndiqukumbela, kwakhona ndifuna ukugxininisa ukuba abanobuchule kuphela iqhinga lokuthengisa ikuvumela ukuba ukuphumelela ekukhuthazeni kwempahla neenkonzo emarikeni kwezoqoqosho, ekubeni wosondeza kuyo esikhethwe ngokuchanekileyo indlela ngundoqo wempumelelo, kunye neendlela uhlalutyo qhinga kudlala indima ebalulekileyo apha.