Imidiza "LM": ulwazi kumenzi kunye nemveliso uluhlu

Brand edumileyo kweziveliso zecuba eneneni ikhona namhlanje ayikho kangako. Yaye ayikho iyeke ehlabathini ukutshaya. Icuba kuba lula yaye kungabinandleko ukuvelisa ukuphunyezwa zasekuhlaleni. Kuphela iinkampani ezinkulu kakhulu okanye iimveliso iphezulu umgangatho kunokwenzeka ukuba ukungena kwimarike yehlabathi. Umzekelo onguwo - imidiza "LM", ingeyo elishumi yokuqala ngomnye iintlobo ezininzi ethandwa kumazwe angaphezu kwama-75. Njengoko le brand ikwaze uthando kwabathengi kwaye yibambe iminyaka emininzi?

ulwazi brand jikelele

iimveliso zecuba, wathengisa phantsi brand "LM" lophawu, ikhuphe imbumba ngamazwe Philip Morris International. Igama yecuba wanika oonobumba bokuqala wabaseki iifani. Ngokunjalo, njengesiqhelo kuthi indibanisela oonobumba L & M imela "Liggett kunye Myers" (Liggett & Myers).

Imfihlo ukuthandwa brand? Inani iimbono eyenziweyo iimveliso zecuba phantsi kwalo uphawu unokuthenjwa ngeminwe. Noko ke, zahluke kakhulu enye kwenye. Kwaye ukuba ufuna umsebenzisi ngamnye ufumana umdiza, "LM 'ukuba ikwazi ukukhawulelana neemfuno zabo ngokuchanekileyo. Phezu imbali yayo, lo uphawu amaxesha amaninzi ukutshintsha kuyilo zokubopha kunye nokuthengiswa ingqiqo. Exakayo, ngoxa kuhlala imveliso ezithandwayo liyabonakala nezinokuphumezeka kuqhubeka ngokwemfuno.

Iintlobo imidiza L & M

Iintlobo uqhelekileyo icuba ezithengiswe phantsi "LM" uphawu: Izibane (blue), Super Lights (grey), lokucoca ulwelo (ebomvu), Menthol (green). Okunye enqabile ungafumana namhlanje ekhutshwe Cran Mdiliya, Strawberry naLowo. Imbali webhrendi nje ukutshintsha kuyilo lwemveliso, hayi lonke utshintsho abathengi ziyafikeleleka luvuyo, kodwa, nangona oku, abalandeli zange abe ngaphantsi. Esigarethe Russian "LM" zingathengwa namhlanje nayiphi na ivenkile icuba, yaye iba yimpumelelo enkulu.

Ingaba ezi mveliso yecuba ekhuselekileyo kwimpilo?

Kuba lonke ixesha kwimveliso L & M sasibhengezwe phantsi slogans ezahlukeneyo. Eyona ukhumbuleka kubo: "Le isongo omtsha - iqhekeza ikeyiki" yaye "Vula Your World". Kodwa ngaba ezi mveliso ngokwenene zecuba Musani ukubaphatha kakubi impilo?

Ukuba uyakholwa izithembiso yomvelisi, icuba "LM" kukhuselekile kwaye zibangela umonakalo mncinane kwimpilo. Ukusetyenziswa kwezinto kwizinga eliphezulu ekrwada, iteknoloji ezizodwa amacebo twist kufuneka kuncitshiswe tar kunye nemveliso yokutsha yingozi nghena utshayayo. Oku kuyinyani ngakumbi iintlobo ezintsha, ezifana "LM-CD" - icuba gqi kwimarike kutshanje.

Kodwa musani ukukholwa izibhengezo zentengiso, ukutshaya kuzo naziphi iimveliso zecuba ebangela umonakalo omkhulu umzimba. imidiza Safe kungenzeki; kwaye kuyingozi ubuncinane zithathwa ngekhompyutha kuphela. Iimveliso Classical icuba efanayo kufuneka niphetshethwe ambalwa, kwaye ngakumbi ukubonisa amandla kokuthanda yaye ubanikele ngonaphakade.