Identity - oku ... Identity Firm

Namhlanje, babizwa ngokuba izinto eziqhelekileyo amagama nendlela amazwe. Umzekelo, uyakwazi ngokufuthi uve 'ukusekwa ". Kwaye umntu azicingayo, emangalisiwe koko uhlobo njengommangaliso. Yaye enyanisweni, lo ngowona "indalo" esiqhelekileyo, "ukuzimisela". Okanye ingxelo efana "andihlonele", eliguqulelwe ngokuthi "imbeko". Kwaye ezinjalo Anglicisms kukho kakhulu, kakhulu kunene. Kodwa ke kukho enye, nto leyo ukuqonda nzima kakhulu. Le elithi "Ungubani". Kwaye kwangoko zama ukufumana phandle, yintoni iseti iileta apho yena amkelekileyo enxulumene. Kwaye kwenzeka, yonke into kulula kunakuqala: yesazisi - inkampani okanye iqumrhu isimbo. Le nkqubo yesazisi yequmrhu. Zonke ezi ngcamango ziyafana ngokupheleleyo. Ukuziqhelisa, oogxa kwamanye amazwe ibizwa ngokuba ID brand kunye ID corporate, apho ID na segama le IsiNgesi igama yesazisi - yesazisi. Ukusuka apha, ukuthetha ngokuthe ngqo, oko enemvelaphi yayo igama ezintsha "Ungubani".

Kwaye yinkonzo ethandwayo zifunwa kakhulu yokurhweba iinkonzo ezintsha. sites Development eMoscow iyabiza, kodwa ukudalwa ukubonakala kwentsebenziswano ukuba inkampani - akukho ngaphantsi. Amaxesha amaninzi, ezi "impahla" ezimbini bathenga kunye nabadlali efanayo. Umfowunelwa ingaba iinkampani ezifana Playdesign, "Aleksfill" Artemiya Lebedeva Studio "Silversayt" njalo-njalo. Yaye akunyanzelekanga ukuba ebotshelelwe kwindawo yalo yokuhlala, abantu abaninzi abalungileyo kukho kwi Internet.

inkcazelo eneenkcukacha intsingiselo yegama elithi

Makhe sihlolisise ngoku iinkcukacha efanayo nale njengoko ingcamango umdla. Ngoko ke, ungubani - liqela ubuchule ezizodwa, ezisetyenziswa kuyilo yobugcisa bezobugcisa. Zenza kube lula ukwenza izinto yantlandlolo zokukhuthaza ekufuneka ngokwaso abanye abantu.

Ngamafutshane, ubunjani - oku ubuso naliphi na ishishini, isiseko sayo ezibonwayo. Siqulathe ngobuchule ukubonakala kwentsebenziswano kwaye logo. Ukuyenza kancinane ecacileyo, khumbula ukuba into yokuqala ethi qatha engqondweni xa sithetha ngalo Mercedes corporation? Kakade ke, inkwenkwezi, leyo iintsika ezintathu. Yaye into enxulumene igama Apple? Kakade ke, nayo le apile. Apha kuya kuba yesazisi, sithetha ngayo.

Abantu abaninzi abaqhelekileyo bathi xa amaxwebhu yonke le nkampani, iimveliso zayo izibhengezo zezikhumbuzo kunye iiyunifom abasebenzi eyenziwe umbala omnye, kunye izinto efana graphic ethile inkampani, akukho intlekisa umdla kakhulu. Kodwa kusenokwenzeka ukuba ukunika impikiso, kuba loo yesazisi uthembisa inzuzo eninzi kule nkampani kwimarike, apho kuyo.

Ukuba umxhamli enokubakho ubona ukuba materials Corporation, amaxwebhu ayo, amagama kunye ofisi lathisi, iibheji abasebenzi sidalwe isimbo enye, uya kuqonda ukuba uniphethe umbutho oqinileyo, noqhuba a ukusondelelana kunye neqela lobungcali. Ukongeza, le ndlela iza kwenza ukuqondwa kwe nkampani namaphulo zayo yokwazisa apha ngasentla. Ngoko Identity - kukuphucula umfanekiso nokomeleza ubume uphawu okanye inkampani ezivenkileni.

Amacandelo kwezakhi identity

Umfundi usenokuzibuza ngento uphuhliso ungubani, oko kuxhomekeke ekusebenzeni ngobuchule ukubonakala kwentsebenziswano. Zenethiwekhi iimpawu zayo, amakhadi oshishino, iintengiso, elinophawu, umi. Inguqulelo ibhanile indalo yesazisi iquka imibala nokuphathelene brand kunye nefonti, iletterhead, uphawu, ilogo, kwaye uphawu yemvulophu itekisi kunye nekhadi lebhizinisi.

ungubani Corporate nazo zibandakanya amaqhekeza ezongezelelweyo: njengezikhumbuzo, zonke iintlobo intengiso yangaphandle kunye intanethi, iincwadi, iipakethe. Oku kuquka POS-izinto, le Isaci (isilogeni), intetho multimedia, website kunye incwadana, intengiso yangaphandle, uluhlu lwamaxabiso.

Umsebenzi ophambili kunye ephambili nesazisi

Eyona njongo iphambili ye yesazisi kukuxelela ngayo ishishini ethile ngokufutshane, ngokucacileyo, ukuze oko ngokuqinileyo igxile kwimemori. Oku kufuna nje isimbo nendlela kunye logo ezintle, kodwa kuyimfuneko ukuba yeSazisi ngokuqinileyo lugxininisa okhuphisana zenkampani kwi kwikhonkco. Kufuneka wenze ombutho engaqhelekanga umdla ukuba amahlakani kunye abathengi. Ukufaneleka - lunqabile, kodwa uphawu elula ichaza Identity elungileyo. I-logo kukuxelela yona malunga inkampani, kwaye hayi nayiphi na enye.

IMithetho ukubonakala kwentsebenziswano

uchazo Corporate ayisayi kuba nelungelo lokuba khona, ukuba abo benza kuwo, akayi unamathele imithetho ezisisiseko indalo yayo. Ngoko ke, umthetho wokuqala uthi xa uyila umfanekiso yequmrhu kufuneka kuqale imifanekiso. Ukuba uzama ukukhuthaza automaker, ngoko musani ukuyisebenzisa kuba sibhengeza umfanekiso kaloliwe. Umfanekiso kufuneka ukugcina ingcamango ishishini. Kuphela kulo mzekelo kuya kuba lula, yaye oko kuya ukhumbule ixesha elide.

inombolo Umthetho ezimbini ithi akukho mfuneko ukunika enkulu indima logo. Namhlanje, amashishini amaninzi abanakuphila ngaphandle kwawo, okanye logo inokuba igama lenkampani. Logo Company "Beeline" ayiyazi phantse akukho, kodwa ikhona. Kodwa imibala corporate - imivumbo atyheli namnyama - yaziwa wonke. Wonke umntu uyazi ukuba zimele operator mobile.

A imithetho embalwa

Enye ingongoma ebalulekileyo; kukulungele ukuba ungayibaxi kunye nobuchule. Ngenxa ukuchongwa olubonakalayo lwe yesazisi kufuneka baphendule imibuzo emibini: "Yintoni na le nkampani?" kwaye "Kutheni kuyimfuneko iklayenti?" Ngoko ke isigqibo ukuba unyanzelekile ukuba inkxaso ngokupheleleyo imfundiso zeli qumrhu. Kwaye ke emibonweni luquka siseko yolawulo, izithethe corporate kunye neendidi banokuba ngabathengi.

Yaye ukuphatha lokugqibela - kodwa elihle kwezentlalo, oko kukuthi, ingcamango indlela ukubonakala kwentsebenziswano iza kusebenza kumajelo eendaba.

Identity - into efunekayo

Ngoko ke, yintoni na ukubonakala kwentsebenziswano (Identity) siqonda. Kodwa kubalulekile ukuba inkampani? Kakade ke, ukuba isiqinisekiso se ithamsanqa kuyo nayiphi na iprojekthi ishishini. Zonke inkampani ngempumelelo iliso kakhulu ngokungqongqo umgangatho ubuni balo yenkampani. Iphucula ukugqwesa kunye nokufaneleka. Kudla ngokuthi ukuze bazise Corporation ngaphandle ntlekele, kuyimfuneko ukutshintsha nesazisi. Kwakhona, utshintsho iiholide isimbo kwimeko apho inkampani kufuneka ufake imarike omtsha okanye ukucacisa imisebenzi yayo.

Ungubani na Isibhengezo phantsi apho ityala entrepreneur. Emangalisayo kubalulekile ukuba style isignitsha kunye logo ezintle, kuba ezi nqobo ziyafikelelwa nokuba rhoqo, njengoko kuye gada.