Imbali "McDonald kaThixo". "McDonald esithi": imbali yendalo, uphuhliso kunye nempumelelo

Rey Krok - umntu, ngenxa apho ehlabathini ngoku osebenza 29.000 zokutyela uzila ukutya, ukukhonza abantu abangaphezu kwezigidi 45 ngosuku. Kodwa wayedibana nabazalwana McDonald eneminyaka engama-52, baye baba uluhlu onomtsalane izifo kunye neengxaki. Imbali "McDonalds" - omabini ibali Ray Kroc, ngubani bakwazi ukufumana kwiminyaka ivuthiwe kakhulu endala million 600 zeerandi! Le ndoda yakwazi kuphela ngokukhawuleza fabulously zizityebi, kodwa kwakhona ukutshintsha ngokuphawulekayo indlela yokuphila yabantu abaninzi ehlabathini.

Ukuqala yendlela - abazalwana McDonald

Abazalwana McDonald - abaseki lo mxokelelwane adumileyo zokutyela. Kungenxa ngabo ibali "McDonald kaThixo" sele iqalile. Iziko wokuqala ukutya fast abaye bafumanisa kule 1940. Le venkile yexesha ubudala bakhonza yemveli 25 izitya. Abazalwana lula kakhulu le menu, zimshiya ihambhega kunye cheeseburgers, French obugqithiseleyo, iikeyiki, iitshiphusi, ikofu kunye milkshakes. Konke oku ukulungiselela kukhonza ngokukhawuleza kakhulu zokutyela "McDonalds". Imbali uhlobo odumileyo ukwaqalise lenguqu ukuya kubasebenzisi self-nkonzo, utshintsho ikhitshi kunye namaxabiso amandla aphantsi.

Hi ndlela leyi, ngaloo mihla amabhinqa asebenze lwezithuba zamaziko, njengoko abazalwana babekholelwa ukuba baya ezinokuphazamisa abasebenzi inkunzi ukusebenza. McDonalds akwazi ukubamba iminqweno yabantu kwixesha post-enzima yemfazwe. ishishini labo elihle kunye. Kakhulu sixakekile kukhuthazo nabazalwana restaurant "McDonald kaThixo". Logo History waqalisa uhambo lwayo esuka embindini 50, loo nto xa kukho Kwazeka oko kubo bonke Iingqameko Icon ebomvu kunye ebengezelayo. Kodwa lo mkhuba kodwa alikalufumani enkulu. Kwaba lelo xesha ke ibe kwakukho Rey Krok - le ndoda yalitshintsha ngonaphakade yokutyela ukuzila ukutya.

Ngenxa obukuye uphuhliso "McDonald Xikwembu"?

Rey Krok - hayi Umsunguli ukutya fast okanye nantoni na eyenye. Kuphela into onokuyenza kakuhle kakhulu ebomini babo - lo msebenzi. iminyaka 17 Long wathengisa iikomityi iphepha kakuhle eyaziwa inkampani, waza wamisa ishishini lakhe ethengisa izityalo ukwenziwa kwe ice cream. Noko ke, kungekudala okhuphisana baye bakhululwa imodeli isixhobo esitsha, kwaye uRay Kwafuneka sizivale kwinkampani. Lixakekile kunye ukufuna umsebenzi, waqala ukuhamba kwilizwe kwaye kanye ndeva intwana umdla iindaba. Le yokutyela ezincinane iyalele bonke ezilishumi izityalo zalo ice cream. Ngomhla umbuzo ntoni apho, umhlobo wakhe wathi: "Abantu benza imali." Krok, ngaphandle kwamathandabuzo umzuzwana kaThixo, wahlala emva ivili, wayiqhuba ukuya libalele California. "McDonald kaThixo" imbali eyaqala ngo-1940, elindele ukuba utshintsho olukhulu.

Nalo ilungelo San Bernardino

Ngenye imini kwidolophu encinane San Bernardino, uRay wakhawuleza waya kubona cafe athandwayo. "McDonald kaThixo" yaba ecaleni ukusekwa encinane Yenkxaso-high speed kunye izitya ezilahlwayo. Ray wabona intsimbi ikhitshi sokubala beliqela menu encinane, nto leyo equka izinto ezisithoba. Kodwa uninzi zonke wamangaliswa amaxabiso ukuba isiqingatha ixabiso okhuphisana. Mfuleni zonke izinto apha McDonalds ngabazalwana, ngelishwa, ezi oomatrasi. Ingeniso abanayo, ukuba banelisekile, yaye abazange bafune ukwenza imitsi emikhulu. Ukuba ubomi babo khange abonakale Kroc, ibali "McDonald kaThixo" wayeza nje kuvingcwa. Abazalwana andifuni nabatyali, nabo abaxhasi ukuba kuvela indlela yabo ngokwabo, bazityhafisa nokutyala imali eninzi kulwakhiwo zokutyela. Ukuthengisa franchise xa kuvulwa ekunene imali encinane kakhulu (ukuya kwi-2500 zeerandi), abenzi makakubuze njengepesenti yengeniso kweli ziko. Zonakale Rey Krok wathabatha izinto ezandleni zabo, bazinyusa abazalwana udweliso olutsha yentsebenziswano.

Imbali ukuvela "McDonald esithi": bethengisa franchise Kroc

Kroc wacela nabanini ezabelwe ethengisa franchise kwilizwe liphela nayo. Ixabiso iminyaka 20 $ 950. Kwaye zonke cafe kufuneka bahlawule ipesenti ingeniso, KuloMgabuli phakathi kwabazalwana McDonald kunye Kroc entsha leyo. Ipesenti inikwa abanini abatsha ukuba ukusetyenziswa ilogo, uphawu kunye nenkqubo fast-ukutya, omashini abenziwe abazalwana.

Ngaloo mihla, xa kwakukho ukwazana ebalulekileyo Kroc kunye McDonald franchise sele wathengisa zonke odumileyo fast food chain. Oku kwakukholelwa ukuba le yindlela elula imali entle. Abantu abaninzi abathengisa franchise, Ayengenamdla kuphuhliso ngakumbi brand kwaye esweni ukuthotyelwa zonke ngokwemiqathango yesivumelwano. Inkathalo imali. Kroc wayefuna ukwenza imbali, brand "McDonald kaThixo" yaba enye indlela. Wayefuna yokutyela bazisa ingeniso ngcembe, musa ungayihlazisi uphawu liphela America. Wala ukuthengisa franchise ukuya kwiindawo ezinkulu ngokuthengisa ilungelo ukuvula ivenkile omnye kuphela. Ukuba umnini Iziko wabonisa ukuba zibe kraca athembekile, uRay wamvumela ukuba ukuvula omnye cafe. Uye abangancedekanga zizo ukusuka restaurateurs, ebanyanzela ukuba thenga ukhethe izixhobo zabo kunye neemveliso, kodwa ngqongqo esweni umgangatho zonke iimveliso ezithengiweyo. Oku nakanjani ukuthobela amanyathelo umgangatho "McDonald kaThixo".

Noko ke, nabathengi iimeko ezinjalo akonwabanga. abatyali-abazizityebi ufuna ukuthenga mvume lonke abasebenzi, kunye nabantu kunye namathuba abambalwa abanelisekanga nesibakala sokuba nalo ilungelo lisebenza iminyaka engama-20 kuphela phantsi kolawulo olungqongqo lwe Kroc. Kunyaka wokuqala ishishini elitsha, uRay wathengisa ezingama-18 franchise. Ngaphezu koko, isiqingatha restaurateurs benze nantoni na abayifunayo, nkqu cafe lokuthengisa pizza kunye nezinja ezishushu. Rey Krok wayefuna ibali eyahlukileyo. Oku kwamnceda ukuba isiganeko olungalindelekanga - yokuhlangana Sanford Agatha.

"McDonald esithi": ibali impumelelo Sanford Agatha

intatheli Agatha oneminyaka eli-46 ubudala ukuba zasindisa isixa esilingana 25 amawaka eerandi, yaye wayefuna ukudala ishishini labo. Kroc wathengisa franchise yakhe ukuvula yokutyela kwisixeko Waukegan. Agatha iintlawulo zokwakha, izixhobo kuthengwa, kunye nemali wabaleka phandle. NgoMeyi 1955, indawo yokutyela encinane waza wavula impumelelo engalindelekanga mpela. Yonke imihla, ingeniso yakhe malunga amawaka eerandi. Umntu othe wadlula umhlaba sokuqesha, Ndacaphuka. Yayingazi ukuba yokutyela encinane kwidolophu encinane uya kuzisa umnini umvuzo ilingana amawaka 30 ngenyanga nganye. wamkela zokuqasha enye ngamawaka kuphela. Kungekudala Agatha uthenge indlu obutofotofo baza baqalisa ukuhlala kwakhe. Le mpumelelo iye yakhuthaza abantu abaninzi abaye baba imali encinane, kodwa uthando olukhulu umsebenzi nobutyebi. Abantu baqala akhande i CRIC, ndithembe ukuba phinda impumelelo Sanford. Imbali "McDonald kaThixo" bafudukela phambili. Kroc wayethengisa abantu ayikho ishishini elitsha, wabanika yimpumelelo! Restaurant zingahlawulwa kangangeenyanga ezintandathu, eqala ukuzisa iinzuzo ezigqwesileyo. Kuba ngenxa yabantu babekulungele ukuphumeza yonke imisebenzi kunye neemfuno Ray, njengoko efuna. iphupha lakhe waqalisa ukusebenza.

amalungelo ngentlawulelo abazalwana okuqala

Imbali "McDonald" yaya kwicala elitsha, xa ngowe-1961, abaseki bavuma ukuba athengise Kroc uphawu eyaziwa nelungelo uyilawule ngokwabo ngaphandle nxaxheba lwabo. Letter "M", kwakujongwa umqondiso onke amaziko, ukuba liqikelelwa kwi $ 2.7 million. Loo uhlobo imali evela owayesakuba ndifuna ukuthengisa zohambo, Kakade ke, kwakungenjalo. Nangona yokudlela chain bazisa ingeniso enkulu, ipesenti uRay okungenamsebenzi. Ukongezelela, imali kwamatyala ekhoyo, yaye ngoko ngaphezu kwezigidi ezi-5 zeerandi. Kroc ifuneka ngokungxamisekileyo mboleko enkulu. Sonneborn (yemali network) bacenga iiyunivesithi ezininzi ezaziwayo-kakuhle ukutyala 2.7 yezigidi kuphuhliso loshishino. Kodwa ngosuku phambi kokufumana imali kwafika ukuphika, ukushukunyiswa unreliability lweshishini. Ke Sonneborn owavela ukudibanisa ishishini yokudlela kanye kwimarike real estate. Injongo Le nkampani wayeza ukufumana ubunini kwesakhiwo yokudlela nelizwe ema kuyo. Kwaye kwaba nzima gqitha!

Ukuthengwa komhlaba kunye nezakhiwo

Company Imbali "McDonalds" kuba nemihlali kakhulu xa hayi Harry Sonneborn wayeza. Wenza indima enkulu kuphuhliso lwe-network. Ukufumana-mali onamava, uHarry udala ephepheni ukubonakala kwinkampani yimpumelelo gqitha. Kwaba yimfuneko ukuqinisekisa ukuba iibhanki ekuvunyelwene ukunika credit elungileyo. Ukuba amatyala ukuba ishishini engundoqo inkampani - ukutya ukuzila ukutya, kunye nokuthengiswa izindlu ezithengiswayo, ngo-1961, Kroc wakwazi ukuthatha ngetyala of $ 2.7 yezigidi. Ekugqibeleni, abazalwana bafumana imbuyekezo kwabo umhlala ngokupheleleyo. Imbali "McDonald kaThixo" liye ngakumbi ngaphandle abasunguli balo.

hamburger University

Ngo-70 chain uzila ukutya ngokuya kwanda kakhulu. Kroc kwengeniso ezikhulayo imihla ngemihla. Uhlelo adumileyo "Forbes" wapapasha inqaku leyo wathi imeko yakhe ilingana million 340 zeerandi. Kodwa ke umthengisi kunye zange ndicinge ukuba ayeke! Nangona kunokuba ukwaluphala, akazange uyayeka ukusebenza nokuphucula.

Ngowe-1961, wayivula ilebhu ebizwa ngokuba "yeHamburger University". Kwabakho isifundo parameters neetapile ukupheka, muffins kunye cutlets. "University" kwaye isebenza ngoku, nangona kunjalo, ukuba baqeqeshwa abaphathi abaphezulu yenkampani. Kule minyaka ingama-60 ukuya endaweni Speedy lafika upopayi odumileyo ogama uRonald. Imbali "McDonald kaThixo" kwi mzuzu akuthethi nto ngaphandle sinalento bathandiweyo bonke abantwana kumazwe amaninzi. Abantwana ukuya yokutyela ngeempelaveki, efuna ukubona le avuye!

Ngowe-1984, Rey Krok wafa. Namhlanje, inkampani enkulu ilawula Dzheyms Skinner (umntu yesine ngokuhlangabezana umsebenzi onzima).

sokudla Fast eRashiya

A ixesha elide kakhulu kwilizwe lethu abantu abakwazi incasa cheeseburgers efanayo baseMelika. Abanini Network wachaza ukwala ukuthengisa nalo ilungelo kozinzo kuqoqosho Russian kunye nezopolitiko. Imbali "McDonald kaThixo" eRashiya waqala ukuqhuba iingxoxo elide ngo-1976. Oku kwenzeka ngexesha Olympic Games e Montreal. ESoviet Union ekugqibeleni nangoku basayine imvumelwano neSebe womnatha likhulu zokutyela ukutya ukuzila. Ngowe-1990 wabizwa ngokuba "McDonald kaThixo" yeyona yokuqala eRashiya, akhiwe kwi Pushkin Square. Impumelelo yaba iindawo mihle - ngosuku lokuqala lomsebenzi phambi iingcango umgca abantu abangama-30 000! Oku akukhange kwenzeke kwimbali ubukho yothungelwano. Ke kaloku lo umda welizwe lethu saa oluninzi iivenkile zokutyela, kunye nezicwangciso yokukhokela ukufunyanwa lwamaziko ezininzi.

iinyani ezinika umdla malunga inkampani

Imbali "McDonald kaThixo" kwaye ngokufutshane ingqalelo yi nathi kweli nqaku, yaye ngoku uyakwazi ninikele ixesha izibakala umdla engaqhelekanga kweli qumrhu sungula ku:

• Njengoko kukhankanyiwe ngasentla, kwi zokudlela yokutya wavalwa kubafazi zokusebenza. Feminists bawuphikisa balwela amalungelo abo kwaye ngo-1970 waphumelela ilungelo lokuba ukusebenza kwi "McDonald kaThixo". Noko ke, imilo kungekho eyahlukileyo zabantu. Ukongeza, ayengavunyelwa ukuba ukusebenzisa make-up usinxibe izacholo kunye nezacholo ngexesha shift emsebenzini.
• ukutsala inkqubo yabantwana imisebenzi ixakeke kakhulu, ngenxa yokuba bonke abantwana abafuna ukufumana i imbono ngenyameko ukudlala, uRonald ze bafumane into yokudlala ngaphandle sasemini "Banoyolo-Meal."
• Ukuza yokutyela le womnatha, njalo ufuna ntoni inxalenye imveliso ukufumana. Ngokungagqibekanga, uya kwaphula iqhekeza inkulu amazambane okanye soda amanzi. Oku konga ixesha wongeza imali epokothweni umnini wayo.
• ezithengisa ukudla baye phantsi abagrogrisi. Kwimbali yonke ubukho uthungelwano 13 zolwaphulo ezo ezenziwa e-Indiya, Greece, France kunye namanye amazwe.
• Iinkampani Ukutya basoloko kakhulu wagxeka ngenxa calories kunye harmfulness. Morgan Spurlock documentary yenziwa phantsi kwegama "Size Super Kum." Isixelela ngendlela ukutya ngokukhawuleza kwaye okumnandi kukhokelela ukutyeba ngokugqithisileyo kunye nophuhliso nezifo ezininzi nezibilini.
• Le yokutyela corporation inkulu eYurophu eRashiya (oku ke ivenkile yokutyela yokuqala kweli lizwe, wavula ngo-1990) ngomhla Pushkin Square.
• Ulawulo Le nkampani wenza konke ukuze ingeniso wakhula, abantu banela, akavuma ukuya okhuphisanayo. Kutshanje, kuwo onke amaziko into simahla Wi-Fi. Nokufikelela mda kwi Internet, abantu bahlala ixesha elide kwi cafe kunye, njengoko umthetho, odola ukutya ngexabiso elikhulu ngaphezu kokuba yona kwasekuqaleni.
• Le corporation usebenzisana neenkampani ezinkulu ezifana Hummer kunye Disney. ukubambisana kwazo zentengiso kunye nabanye.
• Rey Krok ngaphambi badibana nabazalwana-wabaseki ababandakanyekayo ekuthengisweni iikomityi zeplastikhi, waba ngokuqinileyo othengisa ngabenzi yakhe encinane, kwakunye ukudlala ipiyano. Waye watshata izihlandlo ezithathu. Ngowe-1974, Kroc wathenga ubunini yeqela yebhola.
• Omnye wabasebenzi, uRay wabiza unyana wakhe. Omnye umfana weza ukusebenza yiweyitala, kwaye ngokunjalo wanikwa umsebenzi Ray nje akwazi abakuboni oko. Emva kokufa Kroc kaThixo uFred Turner uya kwiintloko inkampani enkulu.

Raymond Kroc iphupho lakhe aze abe ngusozigidi, ekuqaleni ukuba esandleni 950 kuphela iidola yemali. Ukuphumeza le njongo awayezifuna: kukufuna ukuphuma, wit ezibukhali nokuqonda, kwakunye ngentwana ngolwalathiso. Yena waqala ukuhamba injongo yakhe umzekelo olukhulu kubantu abaninzi. Imveliso corporation izigidi zabantu uthando ukhethe ngoku ehlabathini, kuba nayo yonke imigangatho yomgangatho! A ukunambitheka the Big Mac ayitshintshanga ukususela kulungiselelo yayo yokuqala.