I-Starbucks ngumgudu we-thermo. Iifoto kunye nokuhlaziywa kwabanikazi

Ngoku awumangalisi xa ubona umntu ephuza ikhofi ekuhambeni: ingaba uyishumi elivisayo elisebenzela isibini esithile, okanye umntu ogqobileyo ophethe ibhokisi leshishini ngakwesinye icala, kunye nelinye iklasi yekhofi. Ngoku oku kuyinto eqhelekileyo, njengoko kwimihla engama-90 kwamkelekile ukuba ibonakale kwindawo kawonkewonke enebhotile yobhiya. Ngoku, mbulela uThixo, isiselo esinxilisayo sithatyathwa yikhofi efanelekileyo. Umkhwa ngamnye uquka ukubonakala kwezixhobo ezintsha zefashoni. Kwinkcubeko yekhofi, enye yeempawu ezinjalo yi Starbucks - umgudu we-thermo, umveliso wenkampani eyaziwayo yaseMelika.

Ngathi

Ibhizinisi elincinci elithi "Starbucks", lenziwe ngowe-1971 kwaye lusekelwe ekuthengiseni iibhontshisi zekhofi ethosiweyo, ngowama-2015 yaba yinkampani enkulu kunazo zonke kwaye idumile kumazwe angama-66 eneenethiwekhi ezingaphezu kwezi-22,000 zeefesi. Ukuchithwa kwezoshishino kuye kwaba negalelo ekuqaphelisweni nasekugqibeni.

Ngoku i-brand yehlabathi ayikho nje ikhofi, kodwa i-bakery, i-tea, i-smoothies, iziphuzo eziphantsi kweekhalori kunye nezitya. Esikhundleni seekomityi ezilahlayo kwafika i-thermoses encinane kunye nesiqhekeza kunye nomngxuma wokusela ekuhambeni. Okokuqala, kubamkelekileyo ukusingqongileyo - musa ukusebenzisa iplastiki, kwaye okwesibini, yinto yanamhlanje. Isimbolo sekhofi esinefashini ye-hotbuck ye-Starbucks ikuvumela ukuba ugcine isiselo sakho esiyintandokazi seqondo elifunayo ukuya kwiiyure ezine kwaye ujabule kuyo naphi na, nokuba uya kusebenza.

Starbucks eRashiya

Abanye abantu bavame ukufumana imali ngemali elula. Ngako oko, kukho ukutyunjwa kweemveliso kunye nokusetyenziswa kwamagama ehlabathi ukuze kuzuze. I-Starbucks yayifuna ukufaka imarike yaseRussia, kodwa ngo-2004, imboni engekho ikhompyutha i-Starbucks ibhaliswe uphawu oluthile. Emva koko, kwizikhalazo ze-intanethi yaseMelika, ikamelo lomenzi wephepha lobunikazi lalingenalo i-analogue yamalungelo kwi-brand, kwaye ngo-2007 iindwendwe ze-Mega Khimki ziza kunandipha ikomityi yekhofi ye-Starbucks.

Ngo-2015, kukho iimveliso zekhofi zaseMerika kwi-Russian Federation, ezininzi zazo zifumaneka eMoscow naseSt. Petersburg. Ikofu entsha ephuculwayo yenkampani yaseMerika inokuziswa kwakhona ngabantu abahlala kwizixeko zaseYekaterinburg, iKrasnodar, iTyumen, iYaroslavl, iSamara neSochi.

Ukuphumeza "ikhofi ekuhambeni", i-Starbucks iziglasi zaphuhliswa. Umgudu we-thermo wale nkampani kukuhlangula kubantu abangenaso ixesha lokusela isiphuzo esiphuthumayo ekhaya. Kwaye ukufumaneka kwezixhobo zokunxibelelanisa - ukukwazi ukuzalisa i-thermoses ezincinane ngekhofi esemgangathweni.

Logotype

Inkampani ukususela kwiminyaka yokuqala yobukho bayo yayinomqondiso ocacileyo kunye nomfanekiso wesiganeko samabhinqa, i-siren engenasifuba. Ukususela ngo-1987, i-logo iye yaguqulwa kancane, iyakwandisa iinwele ze-siren, ngaloo ndlela igubungela ubunqunu bayo.

Okwangoku, iimveliso zenkampani, kuquka i-Starbucks - umgudu we-thermo, unomqondiso ohlukileyo kunye nomfanekiso ophakanyisiweyo wentombazana engqungquthela kwimvelaphi eluhlaza. Ukuba ngaphambi kwe-2011 i-logo kunye nokubhaliswa kwenkampani isetyenzisiwe, ngoko ngokuza kweso simboli esitsha, imfuneko yokukhankanya le nyaniso yanyamalala. Emva kwenkampani yekofi umfanekiso wesirn wasibeka ngokucacileyo.

Ukuxhaswa, intengo

Ukuxhaswa kwezixhobo zokusela iziphuzo eziqhelekileyo ze-brand brand yaseMelika zikhulu: ukusuka kwiikomityi zephepha ukuya kuma-thermoses amancinci. Ukuzonwabisa kwikhofi, itiye okanye ijusi emoyeni omtsha waba yinto enokwenza imfashini, enyanzele ukuba abakhiqizi banakekele ukuveliswa kweglasi engagxothwanga. Olu qulunqo lwaluyi-Starmocks ye-thermobook. Isitho seembasa zehlabathi kunye ne-fancy accessory ezandleni zabo ngexesha lokuhamba olusulele uluntu ukuthenga izitya ezivakalayo.

Thenga isicatshulwa esifanelekileyo kwiwebhusayithi esemthethweni okanye kwiindawo ezizodwa zokuthengisa. Ukwakhiwa kwamagugs kuhluke kakhulu: ukusuka kwiimpawu ze-monochrome ezibethelelwe ngamatye e-Swarovski, zibiza i-ruble 9,500 kumayeza, apho ungafaka khona ikholaji yakho. Ixabiso leyokugqibela lempahla ye-acrylic iya kubabiza abantu abathandekayo kwi-ruble engu-850.

I-Thermobook I-Starbucks isinyithi eneendonga ezimbini kunye nevolumu ekhusiweyo ye-470 ml i-ruble ye-1500. I-tumbler eyaziwayo (igama lesibili lomgudu we-thermo) kunye nomfanekiso wesidonsa sokuzihlaziya iya kubabiza abantu abathanda "ikhofi ekuhambeni" ngaphakathi kwe-ruble 700-800, ngokuxhomekeke kumthamo wemveliso.

I-Starbucks: ukuhlaziywa

Umbono ohlangeneyo malunga ne-accessory elula "I-Starbucks" iyakhawuleza, kuyamnandi ukuba umntu wamanje ukwazi ukuba uhlala ephethe isiselo esiyintandokazi kunye naye, kwaye nobushushu obuhle bokusela.

Abasebenzisi befowuni yefowuni yefowuni enokufakela i-mini-thermo, kodwa kunye noqoqosho. Emva koko, isiselo asinakukuthengwa esitalatweni, sinokuthululwa kusasa kumgudu oshushu kunye nendlela yokusebenza ngokunyamezela. Ngendlela, kwiitishi zokuncishiswa kukho isaphulelo kulabo baveleli abasela isiselo ukuze bathathe iglasi yabo. Kukulungele ukwenza ikhofi ngexesha leentsuku zokusebenza kwaye ujabulele isiselo esishushu ngemini.

I-Starbucks - igumbi elitshisayo elenziwe ngensimbi engenasici eneendonga ezimbini, linikeza isiselo esinxilisayo ngaphandle komngcipheko wokutshisa izandla zakho, kodwa ngaphakathi kufikelela kwiiyure ezingama-4 ukushisa okufunayo kumanzi. Le mfuneko ayifumanekanga kwizindlu zeplastiki. Izikhuselo ezikhethekileyo zivumela umsebenzisi ukuba angakhathazeki malunga nokuphuza iziphuzo, nokuba loo mveliso ifanelekile.

Izinzuzo zeKafesi

Kwabo basenokungabaza ukuthenga i-thermo-glass, ezintathu zenzululwazi ezibonakaliswe ngezesayini zinikezelwa ngezantsi .

1. Ukuthintela isifo sikashukela sesibini. I-Quinine, equle kwikhofi, inceda i-glucose ingene kwiseli, oko kukuthi, yenza umsebenzi we-insulin.
2. Izifundo zeYunivesithi yaseHarvard zibonise ukuba ukuba usela izindebe ezine zesiselo esisiphumo ngosuku, abasetyhini banomngcipheko we-25% wokuba nomhlaza wesibeleko, kunye namadoda, ithuba lokuvelisa umdlavuza wesisu luyehla ngo-60%. Isekelwe kwisenzo se-diuretic siselo.
3. Ikhofi ichaphazela ukuhlanganiswa kwe-dopamine, eyenza kube lula kubantu abanesifo sika-Parkinson.

Ngako oko, iThermobox Starbucks ayiyena nje ithuba lokufumana isiselo esinamandla nanini nayiphi na imini, qalisa ingxoxo okanye idlulise ixesha kwizithuthi, kodwa kunye nesiganeko sokuphepha izifo ezininzi.