Beer "UHadi": isithethe ubudala ubudala njengomlondolozi

Fans utywala ngoku ngokoqobo sasihlambela ezahlukeneyo Beers. Kodwa iingcali weqiniso ahlala khetha beer Irish "UHadi", nto leyo ayithandayo kwimarike yaseYurophu iminyaka emininzi.

imvelaphi

Xa yokuhlala encinane i-Irish Dundalk, nto leyo ukwakweli lolwandle ezintle, kukho utshwala. Ibali utshwala iya emva kwinkulungwane elikude 17. Ngowe-1693 kwimozulu kwilizwe emangalisayo, amanzi acocekileyo kunye eliphekwe kunye galo yayakhiwe utshwala ekhaya. Phakathi kwinkulungwane ye-19, iinkampani ezincinane baqalisa ukuthenga kwaye zadityaniswa uthungelwano ngomlinganiselo omkhulu. Kungekudala emva koko, lo mdlalo yaziwa overbought inkampani Guinnes. Yaba yena, waza waqalisa ukuba ngenkuthalo ukuvelisa lager edumileyo.

Beer "UHadi" kuqala ukwenziwa 1960. Inkampani ukuba aliveze, yaziwa wonke umhlaba ukuze iincwadi irekhodi elo. Inkampani "Guinness" liye ogqibe ukuba ugxininise kuso ukukhanya ezithandwayo Beers kwaye phutha. Ngokuthe ngcembe ale Irish waqala ukuba aphume ecaleni kwendlela, indawo yayo emarikeni kunye iitafile abathandi zebhiya wathabatha ibhiya ukukhanya.

History of indalo

Nangona lo mkhwa fashion yayikukuzibizela imveliso iingcali amazwe. Inkampani "Guinness" Akukho ngaphandle. Ngoko ke kwaveliswa beer yokuqala "UHadi", apho ngokweenkcazo yokuwenza wahambisa yamazimba odumileyo waseJamani uMnu Munder. Ngoko ke olu hlobo ethululwayo ezelwe, inkampani kwafuneka ukuba ukuphinda-ukuxhobisa izixhobo ezitsha kanye indawo yayo ubunzima iindleko ezinkulu. Kodwa lo mdlalo, njengoko bathi, akuyompazamo.

Emva imveliso ye iilitha zokuqala yotywala kunye nokukhula ukuthandwa kwakhe bathabatha ixesha elide. Hi ndlela leyi, le beer "UHadi" kwaye ayikwazanga ukubizwa ngelo gama. Ngelo xesha, yayiyindawo iinguqulelo ezahlukileyo ngokupheleleyo: "Dolphin", "Cross". Noko ke, kwagqitywa ukuza kunye negama ukuba ngoko nangoko ukubonisa isiselo bobabo Ireland. Kwaye kwagqitywa ukuba babize uhlobo olutsha yebhiya - "UHadi". Esi sixhobo yaziwa kakuhle kwi Irish, kuba luphawu kwinkundla yakomkhulu ixesha elide.

Zisa market

Emva kokuba beer "Uhadi" zaye zasasazeka kakhulu i-UK kunye Ireland, inkampani Wamitha ukukhuthaza indalo yakhe ngakumbi eYurophu nase-United States of America. Ngakumbi Ukukhuthaza imveliso, kwagqitywa ekubeni Ukumanyanisa Brewers Ireland neBritani.

Ekuqaleni, le beer batyhileka kuphela zeebhotile kwiglasi. Kodwa ukuthandwa olukhulayo ezemali ukwenza utshintsho kuyilo zizinto ebekupakishwe. Ukususela ngo-1964, le nkampani Uhadi Lager Ltd ligqibe ukuseka kwisikhongozeli isambuku. Ngoko kegs beer ezibe pubs, amaqela kunye zokutyela kulo lonke ihlabathi. Ukususela izikhongozelo ezinjalo kuba lula ukuba athengise ze ugalele utywala, sikwancedela omabini amaqela.

Iimpawu ukunambitha

Yintoni na incasa kangaka engaqhelekanga inkokeli yokwenene ukuphisa ihlabathi? Yintoni na ngoko ubenomtsalane abalandeli yotywala othululwayo foamy "UHadi"? ncomo Consumer bathi olu hlobo zebhiya na incasa ecocekileyo amnandi ezahlukeneyo. Entanjeni kule eselwayo uba nobukrakra kuphawu amnandi. Amagwebu ithatha ixesha elide, oko ayinyangeki nekhephu-ezimhlophe, nto leyo kakhulu yi gourmets okwenyaniso. Beer "UHadi" ayikho kuphela incasa emnandi nobumnandi. Kuye umbala segolide. Beer "idlala" kwi kwiglasi ndibile, mtsalane kwaye sentlalo up on a ngokuhlwa nice languid. Umgangatho kunye ukungcamla le beer zaye ngokuphindaphindiweyo waphawulwa kwimiboniso, ukhuphiswano kunye kwimiju-.

Ukudala i "Uhadi" isebenzisa wamanzi esulungekileyo galo ezikumgangatho ophezulu zikhiwa eJamani. Technology kunye sigaba imveliso leyo ngeliso elibukhali. Le nkampani elibeke esweni bokuqonda incinane, lo gama kugcinwe umgangatho ophezulu nokulandela izithethe kwiinkulungwane-ubudala.