Yokumaketha kanzulu

Phambi kokuba inkampani eya kwimarike umthengi, iingcali ziqikelela ubunakho lweshishini yayo kwaye silandele isicwangciso kokukhuthazwa iimveliso kunye neenkonzo. yokumaketha wamandla ivumela amashishini kunye mali olungephi, ukuqala imisebenzi yayo, bafumana inzuzo obalulekileyo. Nangona kunjalo, le ndlela igcwele kunye neengozi ezithile, njengoko kujoliswe ingxenye yemarike kungakhokelela ukuhla kwingeniso xa kuthe zokulahleka umdla kolu hlobo iimpahla okanye iinkonzo.

yokumaketha kanzulu

A efanayo isetyenziswa ziinkampani ezikhuthaza utywala, inyama, impahla, oomatshini, oomatshini mveliso. Ngamanye amaxesha inkampani kunye lokumaketha enomahluko okanye undifferentiated Ungasebenzisa lokumaketha wamandla kwizenzo zabo ukuphunyezwa kweentlobo ezithile yempahla. Umzekelo woku inkampani "Motors Jikelele", nto leyo iye yakhetha le ndlela segmentation yemarike ukuba ngokucokisekileyo ngakumbi ukubetha abaphulaphuli ekujoliswe kulo ekuvelisweni imifuziselo ezintsha imoto.

marketing wamandla - ekuthiwa-ukuthengisa target. Lukhangela abaphulaphuli zabasebenzisi ababelana ezi khrayitheriya zilandelayo:

• ungubani ngokwesondo;
• nendawo yokuhlala;
• isixa esithile ingeniso;
• umnqweno;
• auditorium njongo;
• uloyiko;
• idinga.

Ukuba awufuni ukwenza esweni ezinjalo, kuya kuba nzima ukufumanisa mhlawumbi ekuhambeni phulo, okanye ukuqikelela ingeniso elizayo okanye iingozi. yokumaketha kanzulu is wadala ukuba athwale ngokusondele kangangoko kunokwenzeka ingenelo ababukeli bayo ekujoliswe. imizekelo:

• Iinkonzo emngcwabeni;
• Products for honeymooners;
• ukulungiselela emitshatweni;
• Products abantwana.

namacandelo eemarike Target

Imarike yahlulwe, nganye apho shiyana uhambelana isicelo esithile. Esebenzisa uhlalutyo ngokucokisekileyo zonke abasebenzisi yahlulwe amaqela izicelo ezifanayo. Phantsi kwezi ukudala ubonelelo. Ngokuxhomekeke kuhlobo endaweni lemakethi inkampani ekhetha, ithi imisebenzi yayo okanye enye okanye eziliqela iinxalenye emarikeni.

zorhwebo bagxila ngezenzo

Ukuze siqonde indlela yokwenza ethile icandelo yemarike, esisibeka ngayo zokulinganisa ezisisiseko ukwabiwa abaphulaphuli ekujoliswe amaqela athile. Enze uhlalutyo ngokucokisekileyo. Ingxenye eyodwa iya kwabelwa abantu kwindawo ethile yokuhlala: isixeko okanye idolophana (kuthathelwa ingqalelo le Ubuninzi babantu), lo mmandla, ezothutho, imozulu, ukufumaneka ukhuphiswano kunye nezithintelo zomthetho.

Oku kulandelwa uhlalutyo demographic abaphulaphuli ekujoliswe kulo: ubudala, isini, umsebenzi, imfundo, ingeniso, imeko yomtshato kunye nendlela yokuphila. Qiniseka ukuba siqwalasele isimo sengqondo kubathengi ukuze brand ukuba sifuna ukungena kwiimarike njengoko iyathandwa kwaye yintoni na ukunyaniseka yabaphulaphuli kuye. Thathela ingqalelo izizathu apho iintengo ezenziweyo, kwakunye iqondo ukubaluleka kwemveliso yenkampani kubathengi.

Njengoko ubona, phambi kokuba uze emarikeni, iinkampani esweni ngononophelo kwaye ulahle uphuhliso kwezinye iingingqi ngenxa intswelo ephantsi neminikelo yazo. Ngenxa yoko, siyabona ukuba naluphi na uhlobo lomsebenzi kunikezelo kweempahla kunye neenkonzo ezinxulumene ingozi. inkampani nganye ukhetha ingenankathazo ukuzithengisa ngokwabo, kodwa ngaphandle ukucwangciswa ngenyameko uhlalutyo Iwayo nayiphi na kwezi ndlela iya kuba phantsi yokuguquguquka.