Marketing Research Kushishino yanamhlanje

Ukuze abe nolawulo lwamashishini ngempumelelo kufuneka bazi ukuba kuyimfuneko kubathengi. Fumana ulwazi kangangoko izixhobo uncedo ezifana uphando emarikeni.

uphando Marketing, akunto kodwa ingqokelela, umboniso kunye nocazululo ulwazi kwiinkalo ezahlukahlukeneyo lorhwebo. Kwakhona phantsi le umsebenzi odibanisa ulwazi kwishishini kunye nabathengi, iimarike, oosomashishini okhuphisana nabo.

Kwezi zifundo, ukusebenzisa ulwazi olufunyenwe ngokususela kwidatha zaseprayimari nasesekondari. data Primary zifunyanwa ngokusebenzisa lo kuthiwa imifuniselo entsimini ngokubona, udliwano-ndlebe, njl idatha Secondary hayi ziziphumo zophando kwaye zingafumaneka ngaphambili ngaphezu izifundo zokuthengisa izinyathelo. Kodwa ke phezu kwalo, ulwazi zasesekondari zinezibonelelo ezininzi: kuqala, ukuba ungafumana kakhulu ngokukhawuleza xa kuthelekiswa namava efanayo; okwesibini, iindleko zokuvelisa babo ayinamsebenzi; Okwesithathu, ngcono ukusebenza ulwazi ephambili.

Kumashishini amakhulu zonke izifundo eziqhubekayo zidibene zibe nkulu kwinkqubo ulwazi urhwebo, into ke leyo nayo, ziyingxenye kwenkqubo enkulu inkxaso lolwazi yenkampani.

Kodwa nokuba bekuya kuba kufanelekile ukubamba esi siganeko? Lo mbuzo mlonyeni iinganga zonke. Ukuze kumiselwe kangangoko kuyimfuneko ukuze enze amalinge, inkampani kufuneka basoko belwakhele umkhanya ubume kwindawo yazo lwangaphandle, ukuze esweni wayo, nto leyo enika ulwazi ngexesha kurhulumente.

Inyathelo lesibini kukuba ukuchaza ngokucacileyo le ngxaki ukuze sibekwe phambi kokuba uphando ngokupapasha. Eli qhosha ephambili kwimpumelelo yemifuniselo. Kudla ukuba mveliso musa ukuba iingxaki ngokubonelela lezentengiso izimvo random ukuba nje kuphela ukusombulula iingxaki zophando, kodwa mandundu imeko lweshishini.

Xa Isigaba sesithathu wathwala iindlela ukhetho kunye neendlela-experiments. Phakathi ndlela manani uyazimela, yoyilo, parameter nganye, ukuhlanganisa, yokulinganisa, hybrid deterministic.

Emva kokukhetha indlela yokuphumeza ethubeni eye amava ngqo kunye amalinge ajolise: ukufumana ulwazi lokuqala. Linga - lulawulo yezahlukileyo ezizimeleyo ukwenzela ukumisela indlela kuchaphazela variables zixhomekeke. Enye experiment uyanivavanya kwimarike, leyo ukuvavanya imveliso yemveliso amajelo ukuhanjiswa kwempahla.

Ngenxa ngesiphumo kwezi zifundo, ulawulo ukhetha icebo kangangoko sophuhliso yenkampani.