Yintoni Landing Page? Indlela Yenza Landing Page?

Kuyinto ezisitheleyo enye iindlela kumzabalazo umxhasi yi izibhengezo. Yena abe wabonakala ezininzi ezahlukeneyo, kodwa injongo engundoqo iya kusoloko kuba mnye - ingqalelo abaphulaphuli bakhe. Kutsha nje Internet sele kuthiwa-emakhasini ngokubanzi izenza zibe nomtsalane kubathengi ukulenza libe abathengi, abaxumi, ababhalisi, kunye namanye amaqela sinyanisekile inkampani okanye imveliso abathengi. Olu hlobo izibhengezo Internet kakuhle kakhulu kwaye isoloko ngomnye wemiba ephambili kukuzuza intembeko abaphulaphuli abaninzi. Kweli nqaku ukuchaza ngokweenkcukacha ngoko Landing-Page, ukuze uyazi ukuba isebenza njani kwaye ufuna ukwenza iphepha ngeenyawo zakhe.

Sekhasi: ingqiqo kunye yokulungisa le

Ngokuqinisekileyo nawe nje abajongene nale meko, eyenza i-Internet. Mhlawumbi akuyazi ukuba yintoni ojongene ngemveliso intengiso ezifihlwe. Noko ke, emva kokufunda inqaku, ayithethi ingqalelo ubungakanani umsebenzi wakho. Ngoko ke yintoni na Landing-Page? Eli gama livela kwi IsiNgesi sekhasi kwaye bubonakala "ilungu / ekujoliswe okanye iphepha ukuthengisa." Kuyinto iphepha le web iqulethe iinkcukacha ezibalulekileyo malunga imveliso okanye inkonzo, yaye isetyenziselwa ukuphucula ukusebenza ngokukuko intengiso nokwandisa ababukeli. Yifumane nje - nge ibhena Internet intengiso okanye ikhonkco kwindawo umbuzo search. Amaxesha amaninzi kwinguqu esa Landing-Page ivela email, izigidimi zeendaba, usasazo loluntu, kunye yokwazisa ezahlukeneyo iinjini zokuphendla.

Izizathu zokudalwa page kokwehla ecacileyo. Baya lungahlulwa-hlulwa zibe ngamaqela amathathu:

• ukuxhokonxa umsebenzisi nokurhuma leendaba okanye irejista nje kwisiza;
• push ukulayisha okanye ufake naliphi software;
• ukuthengisa imveliso ethile ukunyuselwa, intengiso, njalo-njalo. d.

Ukuze siyibeka zizathu ngasentla, unako ukuqulunqa injongo Landing-Page hlobo: ajike iindwendwe zesiqhelo zibe abathengi / ababhalisi kulukuhla ukuba nayiphi na intshukumo ethile. Ndimele nditsho ukuthi page kokwehla nalo ebheka.

Ukuhlelwa emakhasini: iintlobo kunye neentlobo

Saqonda ukuba Landing-Page kwaye kutheni kufuneka khona. Nangona kunjalo, kubalulekile ukwazi nangaphezulu - njengoko ibonakala. Kukho iindlela ezininzi ukwenza page kokwehla.

Types of page kokwehla

Makhe sijonge uthandwayo hlobo yayo;

• indawo eziphambili;
• microsite;
• nangokwenkolo.

Ezinye iinkampani ukuba ukudala page kokwehla inokwabela amanye amaphepha site yam enkulu. Le ukuphunyezwa kuthatha indawo, kodwa kumaxesha amaninzi oko akuphumeleli. Oku kungenxa yokuba kukho inani elikhulu leziqalelo navigation kuyilo yesiza, apho ingqalelo somsebenzisi evela kwi Uphawulo iphepha entengiso.

Ngaba ngempumelelo ngakumbi kwimeko elinikiweyo abahlule microsite, leyo inamaphepha ezintathu ukuya kwezintlanu yokwazisa. Inama, njengezona mfuno zisezantsi, ulwazi malunga ngemveliso / inkonzo (kuphela ukuba ekunene), imifanekiso emininzi enomtsalane kunye umboniso. Microsite luqhele ukusetyenziswa zokupasa ziinkampani ezinkulu.

Uhlobo uthandwayo page kokwehla iphepha elakhiwe yakuma wedwa. Libizwa ngokuba CTR-Landing. Yintoni na? It zichazwe a offer, umsebenzi walo ongundoqo - ukukhuthaza abantu ukuba bathabathe inyathelo ngoku. Izinga Clickthrough isiqalo clickable (umlinganiselo inani labantu unqakraza ibhanile kwiphepha, ukuze inani yokuvela). mpawu zalo ziphambili - uyilo minimalistic, amazwi ukubiza, kugxininisa amancedo esi sindululo, amaqhosha enkulu, isibali-xesha esibuyel'emva. Eli phepha ithathwa ukuba ndlela isebenzayo ukutsala abasebenzisi.

Types of page kokwehla

Imali kwakhona iintlobo ezisisiseko page kokwehla. Zezi:

• load;
• amakhasi phambili;
• intengiso.

Viral Landing-Iphepha aliqulathanga isibhengezo gca. Apha ke bezenze inqaku, ividiyo okanye umdlalo, kwaye logo inkampani idla ebekwe kwenye indawo kwi kwikona / kwicala 'nezenzo "unobtrusively. Kulo mzekelo, isiphumo kwenziwa yi-likhoboka umsebenzisi zokuzonwabisa interactive, ngenxa kudala ithemba ienjini kwi nkampani / uphawu.

isetyenziswa Lead-page, njengoko umthetho, ngexesha wophando sentengiso. Kuyanceda ukuba ukuqokelela ulwazi malunga yomsebenzisi ekujoliswe kuzo iimpahla / iinkonzo ngokusebenzisa izixhobo ezifana lwemibuzo. Emva koko, ngokususela kwidatha eyenziwe bid olusebenzayo.

page Advertising kokwehla yi uhlobo ngxwaba nefuthe undwendwe. Iqulethe inani elikhulu lomzobo, ulwazi yobhalo, imathiriyeli yevidiyo. Ijolise luyakunceda zikhokelwe kukusebenzisa enamandla ukuhanjiswa kolwazi impembelelo.

Ukudala Landing: imithetho esisiseko

Ngaphambi kokuba athethe ngqo ekudalweni kwiphepha kokwehla, kufuneka uqonde ukuba yintoni na Landing-Page ngamanqaku ezahlukeneyo. Apha uyakwazi ukwahlula amaqela ubuncinane ezintathu:

• ITeknoloji - page Web, yakhiwa izakhi ezahlukeneyo (HTML, CSS, umbhalo, imifanekiso, ividiyo);
• ishishini - page utyhala umtyeleli isenzo esithile ukuze sibe nolutho esiluvunayo (ukuthenga / subscription);
• ngumsebenzisi - page apho wafumana ikhonkco ukusuka injini yokukhangela / enye site / nge banner.

Ukuqwalasela zonke ezi nkalo kwiphepha lakho lihlala, unako ukuqulunqa iikhrayitheriya ezingundoqo ngawo elungileyo Landing-Page lungakhiwa. Nantsi ikhwelo lokuqala inyathelo, okanye ikhwelo lokuba kusetyenzwe. Ukuze ukuba isebenze, kufuneka ulandele le migaqo ilandelayo:

• kucaciswe - uthi ngokucacileyo umsebenzisi ukuba ufuna ukwenza, nokuba uya kufumana ngenxa;
• ukunciphisa inani yezibheno - i mbalwa, uyakuncedeka kwamsinya undwendwe owenza isenzo efunekayo;
• sihlale stock ulwazi - ke ekugqibeleni iba yayibaluleke ukuba isigqibo sokugqibela;
• usebenzisa amaqhosha - kufuneka ukuba abonakale kunye nokukhuthaza ikhomishini clique.

Noko ke, ngaphambi kokuba sibona umnxeba, umsebenzisi kufuneka uhlale kwiphepha. Kwaye oku kufuneka usebenzise i header echanekileyo. Kufuneka ukuhlangabezana nezi mfuno zilandelayo:

• alula elifutshane;
• ibe nomtsalane ngokwemiqathango kuyilo (layout, ifonti);
• kuba ngamafuphi, ziqulathe amagama afanelekileyo.

Kwakhona kubalulekile kwiphepha ngokwalo Bekumnandi kwaye ongenantandabuzo kumsebenzisi. Ukuza kuthi ga ngoku, oko kufuneka kwenziwe kube lula yaye elula, kodwa ezitsala ingqalelo. Kubalulekile Yintoni ukuba sithi:

• zoonke Landing-Page kufuneka susumetela ku isenzo;
• Igqampe kwiphepha efanayo kufuneka abe mnye umnxeba main isenzo;
• kwiphepha ngokwayo kufuneka ibe kakhulu "umoya" (space);
• izinto kufuneka zibekwe ngolandelelwano ecacileyo nengqondo;
• ulwalathiso wondela, sebenzisa iielementi zegrafiki;
• le page, yinto enqwenelekayo ukwahlula imibala umahluko.

Ukongeza, kukho iqela iindlela ezongezelelweyo eziya kwenza iphepha ngempumelelo. Yintoni Landing-Page, ukuba owayebalasele amanyathelo nomzuzwana? Kwaye ukuba wenze ngalo mzuzu Ingabangela naluphina unciphiso -. Ukungabikho kwexesha, imveliso, njl Ukudala nemvo yongxamiseko, ubeke izibambi iphepha esibuyel'emva, i eseleyo phambi kokuphela izaphulelo okanye ukubala inani iimveliso ezikhoyo.

Enye ingongoma ebalulekileyo - ukuqinisekisa umsebenzisi ukuya ukhuseleko ngokugqibeleleyo kwaye nokuthembeka kwi ikhomishini naliphi na inyathelo. Ukuze wenze oku, beka iphepha kwi data zentlalo kwiinkonzo web anegunya (umzekelo, inani azithandayo kwi "VC" okanye "Feysbuke"), musa ukusebenzisa angqina fake kunye be, ubeke izinto yentembeko ecaleni ikhwelo amanyathelo.

Ngokulandela le ngcebiso elula kodwa ebalulekileyo, uya kukwazi ukwenza esiphumelelayo Landing-Page.

isiphelo

Advertising - injini naliphi na ishishini. Kwi-Internet, oko irhweba kwiimo ezikhethekileyo kunye kubonakaliswa. Kweli nqaku, senza wajonga koko iphepha Landing kwaye esebenza kwishishini ngayo. Kwakhona bafunda ngayo kwenzeka njani ukuba kuquka nantoni kufuneka ulandele ukudala iphepha elungileyo indiza. Sebenzisa amacebiso ezifundiswayo ukulungiselela kwiphepha yokumisa ishishini lakho. ithamsanqa!