Unyuselo - ntoni na? Umbutho kunye nokuphunyezwa yezenzo

ukhuphiswano Ukwanda kuzo zonke imakethi ngaphandle kokukhetha, kukhokelela kukuba lezentengiso bazama ukufumana iindlela ezintsha ukukhuthaza imveliso. Namhlanje, intengiso liya kusetyenziswa iindlela Engcotyeni nokungaqhelekanga indima nkonzo. Ngenxa yoko, ukufuna iindlela ezintsha zokupasa kukho uhlobo intengiso, ezifana BTL, t. E. izibhengezo ngokungathanga ngqo, ebandakanya nokwenyusa. Yintoni yokunyuselwa? Indlela ukubabamba? Yaye yintoni na iintlobo babo apho? Konke oku kuya kuxoxwa ngazo kwinqaku lethu.

ukuba nombono

Ngoko ke, sinomdla thina promotions. Yintoni na intshukumo ukucacisa, mhlawumbi akukho mfuneko, kodwa yintoni 'Promo'? In IsiNgesi eli gama lithetha ... "nentengiso". Kulula ndawo, akunjalo na? Kodwa, siye nawe kancinci nzulu ehlathini lorhwebo kunye ukujonga ingqikelelo promotion imveliso. Eli gama libhekisela iseti amanyathelo ukuze kuziswe ulwazi lomsebenzisi kwi ngeenzuzo inzuzo yalo okanye loo nto (mark inkonzo, umenzi) nqgo ukwenza ukuthenga. Isixhobo iphambili yokupasa izibhengezo. Oku ngqo ne Bonisa (ATL), apho thina sonke kusetyenziswa: TV kunye nonomathotholo amatshatshazi, iibhodi ezitratweni, njalo njalo ke abathengi zingaphendula ngokucothayo ukuya zindlela zentengiso, kwaye ekhulisa nemfuneko ukuza iinguqulelo ezintsha ze iingxelo nolwazi lokuthengisa ukuya eluntwini ... Ngoko ke kukho ngqo, izibhengezo ezifihlakeleyo, okanye BTL, kundifezela ukukhuthazwa. Bona aqondwe inyathelo non-standard ukuzisa umyalezo ulwazi malunga imveliso kubathengi. Last ukubandakanyeka kwinkqubo yokufumana ulwazi yaye ngokufuthi musa nokuba uqaphele imiyalezo zentengiso okanye ebona inzuzo ezongezelelweyo, kwaye ngoko ugqiba ukuba ukuthatha inxaxheba kwesi senzo.

Iinjongo kunye neenjongo sezabelo

Nawuphi Ukunyuswa kusoloko njongo ephambili - ukwandisa intengiso yempahla. Kodwa oku kukhokelela amanyathelo supergoal ezahlukeneyo t. H. And promotions. Le ndlela isebenza kakuhle: umphumo ukuphumeza imisebenzi ethile evumela ukuba aye inkomba yomhlaba. Bangakwazi zithunyelwe ku:

- ulwazi ukunyuka umsebenzisi iimpawu impahla;

- ukuvuselela ityala kunye nokuthengwa uphinda;

- ukusekwa lombutho yabathengi yemiyalezo zentengiso kunye nezinye iziphathi (media) kunye nemveliso ethile;

- ukutsala abathengi ezintsha;

- yokuqalisa yeemveliso ezintsha amancinci;

- ekulweni iingcinga malunga imveliso;

- ukubunjwa iimvakalelo entle ngokunxulumene kunye nempahla.

ucwangciso

Kukho iindidi eziliqela sokunyuswa, kunye nenani labo likhula kuphela lezentengiso zisoloko ezama ukufumana iindlela ezintsha yeemveliso zentengiso. Noko ke, amanqanaba yokulungiselela lwemisebenzi yoshishino efana yonke zilungiswe ngayo kwitsheyini enye. Okokuqala, kufuneka ukuchaza injongo zijolisa promotions nabaphulaphuli. Yintoni na abaphulaphuli ekujoliswe kubo? Le abathengi kunye iseti ethile lweempawu (ngesondo, ubudala, ingeniso, njalo njalo. N.) Ezingcikivayo lusekiwe unxibelelwano. Emva koko khetha ifomu efanelekileyo samanyathelo, amagama ayo bazimisele, ububanzi ngokwezelizwe kunye nebhajethi. Emva koko ke script inyathelo iqokelelwe, abasebenzi ekhethiweyo, wenza izinto eziyimfuneko (amaphetshana, umi, iyunifom kunye njalo njalo. N.). Yonke idatha eqokelelwa ngayo isicwangciso esihlanganisiweyo fixed apho intlawulo ngohlobo ngalunye amanyathelo. Ke inyathelo iphunyezwa, yaye uvavanyo ngempumelelo yayo.

iintlobo kwizabelo

Indlela elula uphendule lo mbuzo: "? Ukunyuselwa - yintoni" ngenxa yokuhlelwa kwazo. Uhlobo endala - i zesimo. Entsha, kodwa ngoku-eziqhelekileyo: leafleting, Ukungcanyulwa, imilo, Sweepstakes, izabelo isipho. Lweentlobo ezintsha ekubalulekileyo ukuzikhankanya iswitshi-ukuthengisa, t. E. Ukutshintshana imveliso uyakhuphisana kwi imveliso ekhuthazwayo, izabelo bonus, amatikiti, umnqamlezo-promotions, t. E. Promotion zidityaniswe kunye iimveliso non-wokhuphiswano, flash umoya woqhushululu ebantwini. Kwakhona jonga ubungaka- yempahla ethengiswayo promotions, t. E. Ukubhaliswa kwindawo apho kuthengiswa POS-izinto, kokucebisana emgangathweni yorhwebo, ukuboniswa iimpahla , njalo-njalo. N. Abanye abaphandi zibhekisela kuwo imisebenzi zentengiso kwi-intanethi.

isampula

Ukusasazwa iisampulu - indlela Qinisekisa ukuba umntu ukuvavanya imveliso. impahla Free bakuthanda kakhulu abaphulaphuli ekujoliswe kulo. Kukho ezahlukeneyo ezininzi zokusampula: ukwabiwa isampuli kwiindawo kubuthwa abaninzi labathengi, linwenwe kulo yoshicilelo eendaba (iimagazini nocolo kwi neepakethana ishampu, cream, iziqholo), utshintshiselwano iipakethe isiqingatha-engenanto ukugqiba mfumba kwempahla. Xa usebenzisa yesampulu kufuneka balujongisise ngenyameko abaphulaphuli bakho ekujoliswe kunye neemfuno zalo. Ngoko ke, thatha ibhegi mayonnaise amanani elisekungeneni kwisitora zibiza nabuganga zonke shopper, kuba oko kungenza "ngesibetho" umfanekiso walo emehlweni iindwendwe iplagi. Kwelinye icala, ukuba awabe imveliso imali ebiza evenkileni kuqoqosho ingamampunge. Ekubeni abathengi ngovuyo ukuthatha isampulu, kodwa akulindelekanga ukuba benze ukuthenga ngonaphakade.

leafleting

Ukusasazwa amaphetshana, amatikiti, namaphetshana kwiminyaka embalwa edlulileyo yimpumelelo gqitha. Namhlanje, le ndlela cheap kakhulu intengiso kuye rhoqo kangangokuba bamhlazisa ngokwakhe kwaye ayiniki yifuna. Nangona leafleting - le yindlela ekhawulezayo kakhulu tufwile abaphulaphuli ekujoliswe kubo ngento ethile, umzekelo, malunga inyathelo ezayo evenkileni. Kodwa ukwenza kunye ukuhanjiswa kwamaphetshana Ukunyuswa sidinga ukucinga kakuhle. Umboleki uthatha okanye musa ukufunda iitekisi nje yolwazi. Yena prochet nokugcina kuphela oko kunilungele kuye. Ngoko ke amaphetshana kufuneka ukunika ixabiso emehlweni le nkonzo. Oko kukuthi, kokubhaliweyo kwesiphumo yobuthwala inzuzo: isaphulelo, kungenzeka ngenxa isipho, njl Kungenjalo, ukuba angaba umdla kumboleki - umzekelo, kutshanje, abantu bayakuvuyela ukuba iikhalenda ephaketheni ... Namhlanje kuyenzeka ukuba nenzalo ongase, ziprintwe kwi phetshana nawuphi na iresiphi, iingcebiso, enye ingcaciso eluncedo.

Gift nokuthenga kwimidlalo

Yindalo yomntu yenziwe ngohlobo lokuba naliphi na ubudala uthanda izipho. Ngoko ke, isitokhwe apho unikezelo yezipho kunandipha impumelelo efanayo. Le yindlela enamandla kakhulu ukukhuthaza ukuba umthengi ukuba enze inani elikhulu ukuthenga, okanye ubuncinane ukuthenga kwetyala. Ezahlukeneyo ezifana promotions kakhulu. Kusenokuba amatikiti exchange okanye neepasile amabhaso. Umzekelo i kwangaphambili ezo ntengiso "Magnate" ice cream - isenzo "Thenga i-ice cream ze uphumelele imoto." Ngo-2014, inkampani idlala ezimbini Porsche Cayman pink and black, yaye ngaloo ndlela nokukhuthaza abathengi ukuzama iintlobo ezintsha dessert ebandayo. Ngowe-2016, omnye umenzi ice cream "Tycoon" action "Lamborghini" leyo ibethe iingxelo baduma, waphinda impumelelo yakhe iinyanga ezi-3 babeqhele abathengi ukuba uhlobo olutsha lwemveliso. Izabelo ngezipho kwimidlalo enenzuzo ingakumbi ezo mveliso, impahla leyo azivumelekanga ukuba kuyibhengeza kumajelo eendaba (utywala, icuba). Ngokomzekelo, inkampani "Ochakovo" iphulo zokwazisa "Phumelela igolide nesilivere etshe," nto leyo wayisa izahlulo.

Ukhuphiswano okanye iikhwizi

Enye indlela nezipho iintlobo zokhuphiswano, ezo kuphela lityhale abathengi ukuba bathenge impahla, kodwa kwakhona ukubandakanya naye kwincoko. Idla wenziwe, umzekelo, iimbambano photo, eziya kuphumelela lowo ozuze ezona voti zininzi. Oku kwenza umxhasi kuphela ukuba zithathe inxaxheba kolu khuphiswano, kodwa ukhuthaza ukuba ukusebenzisa nabazana naye, ukuba uvotele kuye. Oku kukhokelela ekubeni abathathi-nxaxheba ngokwabo okusasaza ulwazi malunga neprojekthi inciphise neendleko intengiso. Ngokomzekelo, iphephancwadi EUROMAG waqhuba quiz "Wina uhambo eNorway," bebakhuthaza abathengi ukuba ufunde ngakumbi sites zabakhenkethi lizwe kunye nokudala imfuno leyo ephucula-up. izenzo ezinjalo ningayingenisi japan yorhwebo nangoko, kodwa ukusebenza ixesha elide numbers.

Zokuhlolwa novavanyo

Xa kubathengi bazama imveliso, amathuba ukuba uya kwenza ukuthenga, ukwanda kakhulu. Ngoko ke, Ukungcanyulwa kunye mvavanyo zithandwa kakhulu ekukhuthazeni kwempahla. Ewe, kuba yindlela intengiso kuyabiza, ufuna uqeqesho olulodwa, kodwa ucwangciso olufanelekileyo yi azahlulele. Kuyimfuneko kuphela ukuba ukhethe ngononophelo indawo amanyathelo. Ngoko, abantu abaninzi izixeko ziya khumbula ngayo kwiminyaka embalwa edlulileyo ngempelaveki kwi hypermarkets kwaba ngokoqobo ngeembambo phakathi izixhaso zokwazisa kunye nokungcamlwa. Kufuneka iqondwe into embindini kunye neqela ingeniso eliphezulu umsebenzisi akayi iza kuzama mveliso evenkileni. Kodwa yokutyela okanye iklabhu, wayekuthanda iwayini uyaqala okanye icuba.

buhle kwizabelo

Ukubandakanya abathengi nakunxibelelwano imveliso - ngoku le ndlela ngcembe ukukhuthaza yokugqibela. Unyuselo (promotions) kwenza kube lula ukuxelela umboleki malunga imveliso kunye nokoyisa sengqondo ophambene izibhengezo. Promo - anzima, yaye ngokufuthi ibingengomcimbi imali eninzi, kodwa ngokuqhelekileyo kuzisa iziphumo ngokukhawuleza nebonakalayo.