Unique ethengisa isiphakamiso - ntoni na?

Imarike yanamhlanje kwempahla kunye neenkonzo igcwele nohlobo olufanayo amadini, iimveliso, iinkonzo. Ukuze sisinde kwindawo ukhuphiswano, kufuneka kakuhle ivelele izihlwele okutshatyalaliswa. Kufeza le njongo bethenga isindululo unique (USP), othi inkalo inkampani okanye imveliso kunye noncedo lwezo abathengi.

Imagazini isindululo eyahlukileyo ingqalelo enye ubuchule zokuthengisa zinamandla. Enyanisweni, i-unique lokuthengisa isindululo - luhlobo ephendula umbuzo umthengi ukuba, "Kutheni kufuneka uthenge kuwe kunawe ezahlukileyo ezinye?" Njengomthetho jikelele, ukubeka parameters-5, leyo mayahlulwe kontanga yayo: ixabiso, imveliso, inkqubo, inkonzo, kunye nokuthengisa.

iinkampani ezininzi ukhetha sekela lokuthengisa isindululo yakho unique kwi "ukohluka" weerhafu, kodwa lona ukuba, umzekelo, zonke ivenkile yesibini wathi yena elona xabiso lisezantsi, umsebenzisi kufanele ukuba amathandabuzo kwi elo nqaku. Ngaphezu koko, enoba kukho into ukuthengisa imveliso ngexabiso eliphantsi iyodwa, nto leyo ethetha ukuba ungaphulukana kakhulu inzuzo ukuba akukho impumelelo ishishini abusayi (ngaphandle ishishini okhuphisana yakho ').

Ubukho imveliso ekhethekileyo ngokwenene - into enqabileyo, ukuze ugxile kwi niche yorhwebo elimxinwa. umhlaba ochumileyo kuphuhliso USP kwakhona inkqubo unikalizatsiya nenkonzo. Emva kokuhlolisisa iingxaki eziphambili kunye ukungoneliseki ngayo abathengi kunye nabathengi ngokubhekiselele kwindlela okanye ukubonelela ngenkonzo ethile, ungakha USP yakho yokusombulula le ngxaki.

Kaloku, ukuba USP wakho kukujolisa iingenelo ezikhethekileyo kunye eziluncedo ezinikezelwa inkampani yakho, kwaye ngndlela eyodwa neziphakamiso zabo. Kufuneka ikhunjulwa into yokuba akukho USP. Okokuqala, isicelo ukuba inkampani yakho yeyona ilungileyo, endala kunayo. NguMmangaliso, ukuba oku kuyinyaniso, kodwa oko akuthethi ukuthwala nayiphi na inzuzo kubathengi. Izilogani mission - it kwakhona iinketho ayifanele ukuba unique lokuthengisa sicelo. U nga tshinela kumava kwiinkampani zaseNtshona kwaye uhlaziye apho busekelwe, ukudala engaqhelekanga lokuthengisa sicelo. Imizekelo okulungileyo USP ingafumaneka kwi "kwiCoca-Cola", "M & Ms", "comet", "Ariyeli", "Samsung".

Iimpawu eziphambili zezi nempumelelo TSS:

• laconic - USP kufuneka ngqo womelele, kodwa bawe phantsi kwenkululeko zesindululo;
• elula kunye nokuvuleleka (okanye ekhokelwa kwikota Rosser Reeves, umseki ingcamango "unique lokuthengisa isindululo", eziphathekayo);
• INYANI - athembisa kuphela oko abakulungeleyo ukwenza;
• yokuvelela - hayi ilize unique lokuthengisa isindululo igama.

Ukuvavanya ukusebenza USP wakho, zama ukujonga ukuba ngokusebenzisa amehlo nkonzo okanye umxhasi: Ngaba ikhwelo USP ukuya inyathelo, ukuba kubhaliwe kwathiwa ngolwimi olulula. Ukongeza, kufuneka ngokweemvakalelo bazibandakanye umthengi ezinokubakho, oku kusenokuba nawuphi umphumo yokothuka, ukumangala, kakade USP ingxelo kufuneka ekhumbulekayo.