Umsebenzi "Imfihlelo kubaThengi" - ngokutsha ubunzima yayo ngegolide

Yonke imihla tyelela sibe ezininzi iivenkile, ukuthenga ukutya, impahla, impahla yokunxiba kunye nezinto zendlu. Kodwa ukuba ufuna ukufunda njani kule meko ukuze bafumane imali, unga zama ukukhetha kwezemfundo, njengokuba shopper emfihlekweni. Izimvo lweevenkile ukuba ushiye iindwendwe eziqhelekileyo, Kakade ke, kubalulekile ukuba abanini le nkampani yaye kuchaphazela imigangatho yenkonzo. Kodwa "shopper mfihlelo" (a umxhasi efihlakeleyo) uyasebenza kwi imeko ethile, noluvo yakhe iya kuba ngobaluleke kakhulu.

Umqhubi kwisikhululo igesi, umfundi, simi kulifumana hamburger kwi "McDonald kaThixo", okanye isibini ukuba isicelo semali-mboleko mboleko ebhankini - bonke bephela zizidibanise njengomsebenzi - a shopper ngasese. Le ngxelo ke hamba, kufuneka ukuba isifundo umgangatho wenkonzo kwindawo elinikiweyo. Le ndlela ingeniso kunye nomsebenzi baxomoloza ezintsha kuMbindi Yurophu naseRashiya. Emarikeni zimbalwa kakhulu iinkampani professional ezifundisa eli hlobo lwamashishini yorhwebo inkonzo, iibhanki, bebeka imoto. Kutshanje, kukho enye okukhethekile - umthengi ofihlakeleyo izakhiwo ezitsha. Ikhala Iyamangalisa? Noko ke, abaphuhlisi kunye abakhi, abanini kunye nolawulo arhente real estate kwakhona bafuna ukwazi indlela yokukhonza abathengi agents zabo - abaphathi oluphakathi kunye nabaphathi junior. Imfuneko phando kwimarike ukuqonda iinkampani ngakumbi nangakumbi. Nokhuphiswano abantamo ezinjalo, nto leyo kungokunje ezikhoyo emarikeni, amashishini abakwazi kufikelela lwabathengi luqhelekile ulihlwempu. Ekugqibeleni, akukho nokuba mnandi ukuba uyilo okanye iprojekthi leyo ibe seyinike izaphulelo okanye umnini kwindawo zorhwebo, ukuba umlungiseleli okanye umthengisi uluhlaza okanye bengento yanto - abathengi ziya bavotele. imali yabo, baya ushiye kwenye indawo.

Eyona njongo ye sifundo "Imfihlelo Umthengi" - nezimvo ezifunyenwe emva unxibelelwano kanye, emva kokuba ukuthenga kwango okanye okanye utyelelo kwindawo elinikiweyo. Uhlolisiso olwenziwe ubulunga benkonzo yomxhasi zaphunyezwa kuphela ngokusebenzisa zeekhweshine eneenkcukacha. Isenokuba urekhode izingxoxo ebhalisiweyo efihlakeleyo tape recorder, kunye nemifanekiso. Ezihloliweyo yonke inkqubo yenkonzo umxhasi xa iyonke: imbonakalo into, wabaqeshwa ukulinda ixesha care, indlela kunye nendlela yokusombulula umsebenzi ethile ingxaki, ucoceko kunye nentuthuzelo, isiphumo - kokugqitywa ngempumelelo, okanye nokwala ukuthenga.

Ukuba umyalelo okhethekileyo, uqeqesho kunye nokuhambela indawo ezinyuliweyo, buyekezwa shopper ofihlakeleyo engena iphepha lemibuzo oluneenkcukacha, ukuphonononga zonke iinkalo ofuna ukujonga ulawulo nkampani leyo. Kufuneka kwakhona ukuvakalisa uluvo lwam siqu ngalo mbandela, ukuchaza iimvakalelo zabo ngeemvakalelo. Abanye abathengi imfihlakalo ukusebenza iivenkile, abanye - neebhanki zokutyela. Kula macandelo mabini yokugqibela kukho umzabalazo enkulu nokhuphiswano iklayenti. Ukuba ke aneliseke inkonzo, amaxesha amaninzi bafaka isikhalazo, kodwa hamba uye kwenye yokutyela luzakubuyisela ibhanki, yaye ukongezelela, xelela abahlobo bakho malunga nazo zonke iingxaki nazo. Kwaye yeyona ndlela enamandla yeentengiso (okanye anti-ntengiso). A umthengi anelisekile uya abahlobo kunye nosapho, badane - ukuze woyikise enokubakho elinesibini ezimbalwa iindwendwe. Ngoko ke iinkokeli afanelekileyo inkampani nowam uya kwenza yonke into ukuze iindwendwe bonwabile. Kwaye oku kuya kubanceda kubo shopper ngasese. Ukuphonononga zishiya ezi "arhente efihlakeleyo", zihlahlelwe ngononophelo nolawulo, ngokusekelwe izigqibo zabo kude okungenelela. Kungenxa yoko le nto umsebenzi ezinjalo iimpawu ezibalulekileyo kakhulu ezifana ngokubona, ukuhlolisisa, inkumbulo elungileyo, ukukwazi ukuvakalisa iingcinga zabo.

Ungafuna ukuzama wena lo msebenzi njenge shopper emfihlekweni? Imisebenzi kufuneka kuqala zonke kwi-arhente ukuqhuba uphando sentengiso. Oko ayiphelelanga iikhweshine, uze uzame ukunika amashishini kuluhlu olubanzi lweenkonzo yohlalutyo. Mystery shopper ichitha yinxalenye yokucupha imfihlelo lwenkonzo ezahlukeneyo zithengise ukutya (iivenkile, zokuzilungisa, boutiques, ezithengiswa), ukudlala ngumthengi wendlela nkampani. Injongo zesi sifundo ukuvavanya ncakasana inqanaba lenkonzo, nto leyo ithetha ukuba umntu oqhuba isifundo engenako ukutyhila eyona ndima yalo. Ngamanye amaxesha, abaphicothi kufuneka aqhube incoko kunye isithuba Umcebisi kwi tape, kodwa ukuze kungabikho namnye wabona, yaye akazange acinge ngalo. abathengi Secret uqhuba uphando eluntwini okanye kwiindawo apho ngamanye amaxesha, ngokufuthi kwi sikhokelwa ukhetho lwabo, kungekhona nje elishicilelwe phantsi enye ngexesha. Olu uhlobo olufanelekileyo imali eyongezelelweyo kubafundi, oomama lokuya kubeleka, bafunwa.

Ngelishwa, kusekho imbono ukungaphangalali ukuba "Imfihlelo othengela kuyo" indlela uphando sisixhobo ukugxothwa kwabasebenzi. Noko ke, xa kusenziwa oku kude inyaniso. Le nkampani, nto leyo uyalela isifundo efanayo, ukuhlalutya iziphumo ze emva koko, yintoni na asaqhwalela ngakuzo, khona kwi kwishishini yaye yintoni iimpazamo kuvumela abasebenzi. Noko ke, amaxesha amaninzi ulawulo akazi umntu ngenxa abasebenzi ngokutsha abaphicothi, kuba olu lwazi olusana. ukuqonda oosomashishini ethanda ukuba lula yaye ngokukhawuleza ukuba ngokutsha nokubakhuthaza abasebenzi ezikhoyo ukuphucula kunokuba ukubagxotha yena kunye nezinto ezintsha ukufundisa. Ngoko ke, lo msebenzi omtsha "Imfihlelo kubaThengi" negalelo ngqo nokugcinwa kwemigangatho kunye nempembelelo entle kokusingqongileyo.