Umdlalo weBurberry - ishushu kunye nomlingiswa

Inkampani enkulu yesiNgesi uBarberry yenza izambatho ezintle, izesekeli zokuqala kunye neziqhumiso eziphezulu. Umsunguli wayo nguThomas Burberry, ovule e-Hampshire ngo-1856 i-smallest manufactory. Kwiminyaka yokuqala yobukho bayo, inkampani yakhiqiza impahla yangaphandle yamadoda nabasetyhini kwaye yayingumthengisi wembambano ye-gabardine yomkhosi. Emva kokuphela kwemfazwe, abantu babenomdla kwimveliso yale nkampani.

Kuyilo lwemveliso yaseBurberry, uphawu lokuthengisa lwegama lusetyenziswa rhoqo - umlenze kwisigodi esikhulu usebenzisa ophuzi, obomvu, omnyama nomhlophe.

I-Perfumes e-Burberry "i-perfume kwi-cage". Namhlanje inkampani inkokeli yefashoni yaseBrithani neYurophu. Ngokutsho kweengcali zenkampani, iifumba zibaluleke kakhulu kwiimpahla ezivelisiweyo. Ngako oko, kwindlela yokwenza iziqhumiso zaseBurberry ngokuqhelekileyo kufumaneka ukuba sele uyayifumana iseli.

Iimpumla zenkampani zihambelana ngokupheleleyo nesitayela nomfanekiso weBurberry, osekelwe kwizinto zokunethezeka, ubuhle, ubuqili, obukhethiweyo nge-chic eccentric. Ngokutsho kweengcali zisebhanini le-parfumery, enye yeyona nkqubela ephumeleleyo yenkampani yayingummangalisa wesilisa kunye nabesifazane beBurberry Brit. Ziyilwe ngumqambi odumile uNatalie Gracia-Quetto. I-flavour kunye namanqaku eziqhamo zasetyenziselwa isiseko seqhumiso. Iphunga livulwe ngokukhawuleza kunye neenkcukacha zenyama ze-peony, i-lime ehlaziyayo, i-vanilla elimnandi, i-pear yerry, i-almondi eluhlaza kunye nobhontshisi obuncinane. Oku Ukuhlanganiswa kwezithako kuvunyelwe ukudala iphunga elinamandla, elitsha kunye nelinamandla. Kuyamangalisa ukudibanisa isisa kunye nokuguqula.

Ngo-2010, inkampani yakhulula ukuvumba kabini kweMidlalo yeBurberry. Iqonga lizalisekisa ukuqokelela kwezemidlalo kwi-brand eyaziwayo. Le yindlela yokubonakalisa i-dynamics, intshukumo, amandla angagqithwanga, impilo ephilileyo.

Umdlalo weBurberry weBafazi ngumnandi oqholiweyo wefloral owenziwe ngokubambisana nabathathi bamathambo uBeatrice Piquet no-Olivier Polja. Ukubunjwa ngokuphumelelayo kuvula ngamanqaku amachiza amancinci amancinci kunye nolwandle. Kwintliziyo yephunga elimnandi uza kuziva iimpawu ze-magnolia, petigrena, i-honeysuckle. Isiseko sakhiwe kwi-amber esomileyo, i-musk kunye nemisedare. I-Burberry I-fragrance yemidlalo ifumaneka ngokudibanisa ne- gel ye-gel kunye ne- body lotion.

Ekuqaleni kwentwasahlobo, xa umoya uhlambulukile kwaye ubala, kukho umnqweno ongenakunqwenelekayo wokugqoka iimpahla zezemidlalo kwaye ugijime kwi-embankment. Mhlawumbi umlawuli wendalo, uChristopher Bailey, wayefuna ukuveza iimvakalelo ezinjalo kwiBurberry Sport. Ukholelwa ukuba i-fragrance entsha ayilungele umcimbi oqaqambileyo - unomzwelo kakhulu, inkampani yakha imimoya ekhumbuza ukuphumla, ihamba emoyeni omtsha.

Iimbumba zombini ze-Burberry Sport zidibanisa i-ginger iziqholo. Kwiqhumiso lomntu, livakala lomelele. Ekuqaleni, unako ukuva amanqaku e-ayisikhilikiti, ingca yengqolowa kunye neqabile. Iimfumba zifuna ukudala iphunga elikhethekileyo ngemidlalo eqinile, isilwandle. Ukuphefumula okuqabulayo kolwandle kuyabonakala kwindlela yokubunjwa - i-amber eyomileyo, i-musk kunye nemisedari. Bashintsha ngokukhawuleza amanqaku entliziyo, aphikiswa ngamaconsi e-red ginger, olwandle, amajikijolo omjunipha.

Iimidlalo zeBarberi ziziqholo ezenzelwe abantu abanamandla emoyeni. Bonwabela ubomi kwaye balwela ukwenza kube kuhle ngakumbi.