Sela "Sprite": kunye ukunxanelwa ebomini!

Njengoko govorival zakudala, omnye kuthi entwasahlobo ehlathini (okanye kwenye indawo) zange asebenzise ezinde Sprite?! Nangona, Kakade, ezinde incindi wam oyintanda, nangona inkolelo krieytora umhlola Vavilov, kwakukho ayengenalo nevumba: yonke eselwayo kwam ubomi "Sprite" waba nazo abalandeli bakhe kwaye ubekwa inkampani ngokwayo, sivelisa njengoko soda ne lemon okanye ikalika. Kwaye incasa baso ivavanye nabameli "isizukulwana Pi" eSoviet Union kunye lalisakuba yiSoviet Union kuphela kancinci emva ngaphezu ezakudala olufanayo "Pepsi", eziqhelekileyo ezininzi ukusuka novulindlela akhuliswa esingenamafu.

Ukuzalwa mqambi

Ingcamango igama ethululwayo "Sprite 'ukusungulwa zooyise wazala kudala, kwi-40 zenkulungwane yokugqibela, ngaloo mihla sweet xa ezinye iinketho ezininzi" ilekese ulwelo "nayo zange weva. In Umfanekiso intengiso The Coca-Cola Company iye yaba ethandwa kakhulu omnye ELF ngeenwele yesilivere, wamzalela igama sprite. Lo mlinganiswa usoloko zinenani yaye bencumile ngokubanzi, nto leyo un-American, kodwa endaweni babenxiba isigqubuthelo phezu kwentloko yakhe, ukusuka isiselo ukhokho drink. AmaMelika, uthando abatsha nabadala liqhawe, yaye kamva, xa inkampani yagqiba ekubeni kusekho bajolise ekudaleni pop kunye ilamuni, le nothululwayo ngokuzenzekelayo onikwe igama zonke eziqhelekileyo onesimilo fantastic - "Sprite". Sela, kufanele kuqatshelwe, weza udumo. Ke kaloku kwaphuma entle kwintengiso.

1961 - unyaka wokuzalwa

Ngo-Oktobha walo nyaka, yaye ethululwayo "Sprite" zadalwa. Yena, njengokuba sele kukhankanyiwe, wayemana kwekalika ne lemon (ingcamango ilula: analogu kunye okhuphisana kungekho ngaphantsi odumileyo 7Up ukusuka PepsiCo wakhululwa). Xa uluhlu iilebhile ziye kusetyenziswa mibala ubukhulu becala ngemisonto eluhlaza kunye nesilivere. A isiselo lokuqala "Sprite" bakwazi ukuzama abemi Atlanta kunye Marietta (USA). Kwiintsuku nje ezisixhenxe wazama kwiidolophu ezisibhozo, yaye kubekwe yesoda soda kunye lemon incasa. Sela "Sprite" yaphakanyiswa ukuba usebenzise indlela efanayo xa sodas bemveli.

1978 - ukuqhubeka kwale kumngcelele woloyiso

Ngo Sprite kulo nyaka kuthatha kwindawo yokuqala kuluhlu sabantu kunye neempawu incasa efanayo, uba elizimeleyo yokuqala. Kuyinto unxano obalaseleyo quencher. Ingakumbi ngenjongo brand new abathengi lula ezinokubakho ziyilelwe kunye umthamo omkhulu iilebhile eziqaqambileyo anomtsalane. Ukususela ibhotile eluhlaza waba uphawu eziqulethwe indlela amathayara kunye Unjengokuphola elifunekayo. Kwaye ke brand liyagungqa ngo-40 lithi. A indima ebalulekileyo jump Sprite ethandwa wadlala isiseko uhombiso, ngokuba pop kwizikhongozeli ezifana nangoku akazange wavelisa okanye wathengisa!

Kwaye yintoni thina na?

ERashiya, bonke-uboyisa Sprite kunye ezithandwa eliqaqambileyo yelamuni kunye lime wabonakala ngowe-1992, kwangoko emva kokuwa. Ukususela ngoko, ngoko nangoko uba ngomnye iziselo kakhulu ethandwa unxano-ucimayo. Ngokwenene brand oye ephefumlelweyo abameli ezininzi ulutsha ngcembe kuqala yonke into, enoba oko wakwenzayo kwaye ndaziva.

Le sesikwenzile odumileyo

Kwaye kakade ngo-1994 okuyiphatha phandle i rebranding yaye yavela ngelogo entsha. Njengoko ngokunjalo ngamazwi aqhelekileyo ukuba 'umfanekiso nto - ukunxanelwa yonke into, "namhlanje ehambisana" Sprite ". Ngoku okunene le isiselo silnogazirovanny zasasazwa ehlabathini lonke yaye iye yaphinda yathandwa belingana ethululwayo ephambili Coca-Cola. Okwangoku, sisungule yonke umgca incasa neentlobo "Sprite": lwawo, yemixoxozi, grapefruit, ijinja, amandla (caffeine).

Ingakumbi ukuba imarike enkulu Asian wenza Spritea (kunye iti eluhlaza zendalo). Namhlanje, le nothululwayo kusetyenziswa njengesiseko zokupheka ezininzi cocktails - utywala soft. Yaye ixabiso "Sprite" Kusekho lwentando yesininzi yaye zifikeleleke kubo kuluhlu olubanzi yonke basenokuba ngabaxhamli beenkonzo kunye abalandeli ukufunda: 0,33 ngelitha - 25-40, ilitha 0.5 - 50-60; 1 ngelitha - 70-100 engange.