Zokumaketha, Tips Marketing
Njengoko iprojekthi ezintsha usentlungwini Yintoni i "Valley Ukufa ukuqala-ups 'nendlela basinde kuyo.
I-Ofisi yoMphathiswa weMfundo iye yathabatha nokudalwa inkqubo yolwazi entsha, nto leyo eya kunceda uphuhliso kweeprojekthi ezintsha eRashiya. Noko ke, izinto Russian ezijolise kodwa mncinane kakhulu isiphelo eliqaqambileyo yeprojekthi yabo noko ukwenza kunye wakhe wokusungula. Abaphandi bethu badla ubengayilungiselelanga amahla ndinyuka ezendeleyo iziqalo ezintsha. Phakathi sikhokelo kweprojekthi "Innovation Space" siye ziqokelelwa kwaye ishwankathelwe amava kuphuhliso ezintsha start-ups, anokuba luncedo kwi-nxaxheba projekthi.
Ngoko ke akukho mfihlakalo abaninzi iiprojekthi ezintsha musa ukufikelela impumelelo. Oku kuyinyaniso notorious. Kukho ixesha semi-slang abakhethekileyo kwintsimi lotyalo-mali "intlambo ukufa" - isigaba yophuhliso, leyo uyazifohloza phantsi kwi 90% yezi projekthi. Ngokuqhelekileyo oku ixesha xa le projekthi sele Uphelelwe imali, kwaye umsebenzi nangoku kakhulu kunene. Okanye xa kwafunyanwa ukuba ezisisiseko ingqiqo projekthi matyala kwaye kufuneka sicinge ukuba atshintshe njani na. Ngamafutshane, oku mzuzu wokuhla liphezulu umoya weqela, xa badla akucaci ukuya nokuba ukuthutha bonke apho.
Hi ndlela leyi, eli xesha kokutyhutyha ngokupheleleyo zonke iiprojekthi ayaphumelela okanye hayi. Kodwa ke into enzima ukoyisa kule ntlambo, ngokutsho umbhali wencwadi «entilini Ukufa», unikwa iindidi ezimbini iiprojekthi:
1) ezenza wentengiso entsha ngokupheleleyo iimveliso ezintsha.
Umzekelo, oko kwindawo ngoku uninzi ekuqaleni-ups kwinkalo weerobhoti. Xa kungekho lizwe ehlabathini kukho imfuneko angafani iirobhothi, ingakumbi kwicandelo abathengi. Ngoko ke, amaqela ezinjalo iiprojekthi nje omnye abathengi zokubambisa yaye ubonise imimangaliso namasu ekufuneni ngentengiso.
2) Iiprojekthi ngokusekelwe kakhulu (funda: expensive) uphando.
Amaxesha amaninzi iprojekthi esekelwe phezu ithuba theoretical component uphuhliso okanye isampuli kwilebhu ukuba akululanga kakhulu ukuphinda kwi version mveliso. Ezo zifundo ingahlala iminyaka ngaphandle iziphumo ezibonakalayo, etyekileyo kakhulu ukholo njengoko abaseki kunye nabatyali zimali.
Kukho isifundo «Ukuvala Clean Energy ezintlanjeni Ukufa», njengoko apho kukho kwakhona iintlobo ezimbini "iintili": Valley technology sentengiso nophuhliso netheknoloji entilini.
Izizathu intlambo zeteknoloji ukufa idla iindleko eziphezulu kakhulu yophando ukuvavanya hypothesis ephambili yale projekthi: uphando elebhu kunye ukudalwa iisampuli yokuqala, uphuhliso loyilo industrial uvavanyo, uvavanyo, lweelayisensi, njl
Business intlambo ukufa kwenzeka xa ubuncinane izinto ezinkulu zifuneka kwi nokukhuthazwa imveliso, ukuhanjiswa, umbutho, ukuthengiswa kunye nenkqubo lokuthengisa ubugcisa sele lusekiwe.
Noko ke, omabini la iintili hayi baye boyisa projekti enye. Nazi iingcebiso ezimbalwa enokukunceda ukuze athambise kabuhlungu:
1) Yiba i "kwabadla" lobuqu
Ukususela owaseka imo yempilo, indlela ngoku ngokwethu sidinga imali oko kuxhomekeke kakhulu. Ngoko zama phambi kokuba yande isixa esithile, nto leyo eza kuvumela ukuba ukuzabalaza ubuncinane kangangeenyanga ezimbalwa, akukho ingakumbi chic, kodwa hayi ziinzingo.
2) Ngena kwi self
ungasoloko ukunika kwangaphambili "Valley of Death". Ngoko ke, ukuba uyabona ukuba kungekudala le projekthi iza uphelelwe imali kwi inzuzo elide kufuphi kungalindelekanga, kwaye elandelayo kusekutsha kakhulu ukuba ukukhulisa utyalo-mali, uze ucinge kusengaphambili malunga nalapho unokufumana imali yokondla engundoqo weqela. Bambelelani kuyo nayiphi na inzuzo okanye kutyalo-mali.
3) Izibonelelo kunye nokhuphiswano
iprojekthi enkulu Ngokwenene ngenxa imali umvuzo ukuba ayikhulise, kodwa ukufikelela okwethutyana, ude ungakwazi ukulungisa izinto kusenokwenzeka. Oku kuyafana ne yezibonelelo ezincinane. Khumbula nje ukuba ezinkulu imali, ixesha elide niyavuma ukukwamkela oko.
4) ngempahla
izinto ezininzi kweli hlabathi uyakwazi ukufumana simahla, ukuba abe nento ayisondezayo atshabhise. Cinga ngento kunokuba luncedo kwabanye yaye babakhuthaze. Oku kuya konga izixhobo ezixabisekileyo ziqhubeke amaxesha kunzima. Njengoko enye zabo unaniselwano, zama ukudibanisa ngokusebenzisa nezinyuko ze "Innovation Space" okanye "iprojekthi Zvorykinsky" kunye namanye amaqela kwiiprojekthi ezintsha. Basenokuba kakuhle izibonelelo ekufuneka, nokuba unayo into ukuze ibe umdla kubo.
5) "Three F»
Le yenye ingqiqo kwisiqalo eqhelekileyo, emele «abahlobo, usapho kunye yezidenge». Ngoko ke, xa usenza ngaphandle imali, zama ukubuza abameli omnye amaqela amathathu. Kanye zama ngoko nangoku ukubuya.
6) Inkqubo okuthatha
ERashiya, uninzi lweenkqubo inkxaso koosomashishini yavelisa amagqabi njengokuba ezintsha, okanye hayi. Abanako kakhulu ukunciphisa iindleko zale projekthi ezifana neendleko ezingaphezulu: lwefenitshala ye-ofisi, izinto zokubhala, kwakunye ngesantya phezulu uncedo-mali. Singasathethi into yokuba abanye ukunika inkxaso-mali.
7) Gcina
Trite njengoko ihlabathi, kodwa kunzima. Into embi onokuyenza - ukuba uqale ukuchitha imali kweentengiso okanye zibiza abacebisi ngethemba lokuba uya kudala ummangaliso. Imimangaliso ayenzeki, kunye zokuqala imeko enzima kungcono mabazicingele entlokweni yenu.
8) Le icebo
uphuhliso wakho, nkqu Nezibugqagala inokuba kakuhle abe nomdla kulo naliphi na iziko enkulu. Kodwa hayi zombini iklayenti kunye neqabane ngubani na ukususa inzuzo ezongezelelweyo zokuhlanganisa ibe ishishini lakho. Cinga, mhlawumbi kukho umntu ongelilo ekhuphisana wakho ngqo, kodwa kwangaxeshanye esebenza nabaxumi zakho kutshata.
9) Credit.
Kakade ke, phantsi kwe "ishishini" ukuba akukho mali ayiyi kunika, ingakumbi a negative cash flow. Ngoko ke kufuneka ukuba esichengeni i "asethi zobuqu" ezikhoyo ukuqinisekisa ukuba le projekthi avalwe kweyona ndawo inika umdla. ukubala yonke nje kakuhle, ukwenzela ukuba ahlale ngaphandle endlini mzuzu lobungangamsha.
10) crowdfunding
Ukuba abatyali musa ukukunika imali ngaphandle sizathu elungileyo, ukuba abantu abaqhelekileyo Kusenokwenzeka ukuba onesisa ukuba uthanda umbono wakho. Crowdfunding ngoku ikhula ngokukhawuleza yaye kungekudala into engasekho exotic ngisho endaweni abasebenzisi Internet esebenzayo. Kwaye emva koko yaba oku ifumana abantu abaqhelekileyo.
11) Vala client
Enye client elikhulu ungagcina yonke le meko, nokuba obu bugcisa alikafiki ayikagqitywa. Cinga mhlawumbi sele ngohlobo ukuba, ungathenga ngayo umntu? Emva kuhlanganiso kunye namashishini amakhulu rhoqo kunjalo ibandakanya processing kunye dopilivanie imveliso phantsi iimfuno zakho ye client. Ngoko mhlawumbi lixesha ukuyenza kakade?
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