Integrated Marketing Communications

Integrated Marketing Communications yingcamango izicwangciso zorhwebo lonxibelelwano ingqalelo imfuneko ukuvavanya indima kwiindawo ngamnye esiliqili ngokubanzi (intengiso, unxibelelwano noluntu, ukukhuthazwa intengiso, njalo-njalo), kwakunye njengokukhetha indibaniselwano ilungileyo ukuba ukunika ingcaciso, efanayo kunye nokusebenza nempembelelo iinkqubo zonxibelelwano usebenzisa umbutho engaguquki hits ngamnye.

Integrated unxibelelwano lokumaketha iquka imiba ezalanayo ilandelayo:

1. Ukudalwa inkqubo efanayo imiyalezo usebenzisa iindidi kusetyenziswa unxibelelwano lokumaketha, ezo musa iyaphikisana kwaye siququzelelwa omnye nomnye, emisela Eyona ndlela Communicator.

2. zentengiso yonxibelelwano Integrated baphantsi injongo efanayo - nkulu ukusebenza uqhakamshelwano olumakethayo ngokufumana imixube iyimpumelelo zokwenziwa, oomatshini kunye nezixhobo kunye nentengiso yonxibelelwano, kwakunye nezixhobo ngamnye ezithile kunye nobuchule ithetha.

Integrated loPapasho noNxibelelwano kule nkqubo kukukhuthaza ezintsonkothileyo. Le set iqulethe ezi ntlobo zilandelayo uqhakamshelwano olumakethayo:

1. Advertising, luhlobo ehlawulwa yokusasaza ulwazi ukusuka umthengi, ejolise kubathengi;

2. Ubhengezo, emele ukwanda kwemfuno ngenxa ukunwenwa bangaphandle ulwazi zoshishino ebalulekileyo kwi ncoko eendaba, kumabonwakude okanye irediyo;

3. promotion Sales, ngokohlobo amanyathelo enkuthazo zexesha elifutshane ukukhuthaza intengiso okanye ukuthenga iinkonzo nempahla;

4. yokuthengisa Private, kuchazwe ngomlomo ntetho iimpahla, lwemisebenzi a owayefuna yokuthengisa.

Zonke iintlobo uqhakamshelwano olumakethayo babe iindlela zabo ezithile zonxibelelwano, ezifana sesichengeni, imiboniso iintengiso, izibhengezo kwi njengezikhumbuzo, olulodwa imiboniso, imiboniso, imilo, iikhathalogu, amaphetshana, iipowusta, amabhaso njalo-njalo.

Eyona njongo lorhwebo yonxibelelwano abhijelwe kwiintengiso kunye nabathengisi, inkcazelo ebanzi yabathengi ekhuthazayo, ngokubonelela iingxoxo, ukuthenga ibhengeza kuxhamla ukuxhasa sokunyuswa evela kumvelisi, iimveliso ezintsha, abasebenzisi sikhunjuzwa ezithengwa zangaphambili zentengiso kunye promotions.

zentengiso iindlela zonxibelelwano ziquka iindlela zangaphandle, apho yashukunyiswa lwenziwa malunga nolo tyelelo. Ezi ziquka imiqondiso, libonisa, aystoppery, iibhodi ukukhanya, bezinja, njl

mali lwangaphakathi - naye indlela uqhakamshelwano olumakethayo. Bazomelezela ukufunyanwa, ezitsalwa embindini, enkosi ekudaleni amathuba excitation engqondweni yabathengi, lwalizisa ukuthembisa kuthenga. Ezi ziquka uyilo, umculo, umbala palette phunga, isimbo kwabasebenzi zonxibelelwano, izixhobo kunye nezixhobo, ezifana ntetho, ukunqunyanyiswa ezahlukeneyo, design, imiboniso, ingaphakathi umboniso nomboniso oliqhayiya, imigca neejenereyitha namavumba esebenzayo.

Ezona mpawu ziphambili zonxibelelwano ezihlangeneyo uqhakamshelwano olumakethayo ziquka: ukusebenza phezulu, imfuno ukudibanisa ukuxoxa ezimbini usebenzise zonke izixhobo kunye namacebo lwezixhobo zentengiso yonxibelelwano, nefuthe unxibelelwano kwi ngumthengi kunye indlela emuva phantse ngexesha elinye.

Ngenxa yoko, i-IMC kwisenzo ubunye ezahlukeneyo izixhobo lokupapasha yonxibelelwano, ukusuka ekupakisheni nentengiso. Ecwangciswe ngayo ngendlela eqinisekisa iindaba lebyi wawusalathiswa ngqo kwi abaphulaphuli ekujoliswe oko ukunceda ukuguqulela i iinjongo kunye nemingeni ejongene nkampani.