B2B - yintoni nendlela ukufunda ukuthengisa ngempumelelo ngaphandle uxhulumaniso lobuqu intshontsho?

Kweli hlabathi lanamhlanje enye kwezo zisebenzayo ishishini B2B. Yintoni ishishini ukuya kushishino, yaye yintoni hlobo izixhobo nokuthengisa zisetyenziswa kule ingxenye? Makhe sithethe ngayo kweli nqaku.

Ingcamango B2B

Le B2B elithi okanye ishishini kushishino, yindlela yokwenza ushishino, apho imveliso okanye inkonzo yathengiselwa iqumrhu elisemthethweni, kunokuba abathengi. Ukuthenga isigqibo kulo mzekelo kuthatha iqela labantu ekuthiwa B2B-Centre kunye nokukhetha othengayo isekelwe phezu iintshukumisa olwamkelweyo - ukuphuhlisa ishishini labo. Kuyo kukho umahluko obalulekileyo ukusuka B2B B2C - enye indlela yokwenza ushishino.

"Yonke" ezahlukeneyo V2V- kunye B2C yokuthengisa

Nengqondo umahluko ocacileyo phakathi ingqiqo B2C kunye B2B (yembutho), aninako ukuphatha kakuhle. Ezi yonke ezahlukileyo, iindlela ezahlukileyo kunye iziphumo ezahlukeneyo.

Xa B2C zonke izenzo ejoliswe ngamnye, t. E. I-avareji umthengi lowo ukulungele ukuba bathenge into ethile. Ngokuqinisekileyo hayi indima yokugqibela kule edlalwe yi zentengiso. Wakhuthaza abantu ukuba basebenze lokuthenga. Phantsi impembelelo yawo siye ezivenkileni for fun, ukuphucula isimo okanye ukuqinisekisa umgangatho. Sisebenza ukuze uthenge into, akunamsebenzi - oko ukutya, iimpahla okanye nobunewunewu.

Xa B2B icandelo lomxhasi - ngokusemthethweni iqumrhu, ngoko akukho ingqiqo ka "ngokuzithandela ukuthenga", neethagethi ezibekwe kuphela olwamkelweyo - inzuzo engaphezulu.

Ngokupheleleyo iinjongo ezahlukeneyo nefuthe kuthengwe iimpahla okanye iinkonzo kwezi ziqwempu. Kuba B2C luphawulwa ukusetyenziswa intengiso abaninzi, uphawu ludlala indima ebalulekileyo, evula kumthengi iwonga ethile, apho lowo ukulungele ukuba ahlawule. It alichatshazelwa fashion, uphawu kunye nesimo zobuqu lé B2B. Yintoni uqoqosho - umthengi uyaqonda ukuba ngenxa yomvuzo wakhe ixhomekeke ngqo. Kuba kukulungele kanye ukuba bathenge impahla, ixabiso ayifakwanga iindleko intengiso kunye nokuthengisa.

Abaxhasi, ngokwahlukileyo ukuya C-abathengi ukudlula abathengisi ku nobuchule, koko, ukuba ngokuqhelekileyo iimpawu ezaziwayo-kakuhle ngaphakathi emarikeni, njengoko umsebenzi olunye uhlobo lwemveliso, ihambo iithenda kunye bafuna iimeko kuFeliks. Kubo, intengiso okanye ubuhle zizinto nje kuphumelele, ukuthengisa B2B - kuba kakhulu ngakumbi inzima, ingqiqo ezizodwa kunye nokuthengiswa nezobuchwepheshe ngabathengi 'ukuba yonke into ". Makhe siqwalasele ngokweenkcukacha.

Thembela zokumaketha B2B

Indlela ukubonisa ukongama kwabo imvelaphi azinakuze kwaye aqinisekise inkampani yokusuleleka ukuba kufuneka ukujamelana nayo? Xa intsimi B2B, oko kukuthi intembeko, ukuqonda kakuhle kakhulu, ukufumana kwaye bangalahlekelwa - enye yeendlela eziphambili ukuze aphumelele ithenda. Indlela ukukwenza oko?

Okokuqala, musa ukunikezela izithembiso engenanto, ezama ukuba eme phakathi iinkampani efanayo. Ebuhlungu umngcipheko omkhulu akuthethi ukuzithethelela ngokwayo, yaye ngaloo ndlela kakubi igama labo.

Okwesibini, ukuthembana phakathi iinkampani negalelo ukuvula "ekhishini" umthengisi. Bonisa isakhiwo umthengi, abasebenzi yemveliso abaza kuphumeza le projekthi. I ecace ngokungaphaya kunye nokwenziwa lula ngakumbi olu lwazi, kungona inqanaba kokuthembana kuya kuvela ngokunxulumene kuwe.

Okwesithathu, musa kulawula ncomo B2B enkampanini yenu, Kakade ke, ukuba enye nenye inkcazo omhle zincediswe inombolo yefowuni umthengi aneliseke.

Qiniseka ukuba uthetha-thethwano Ukuzinzisa case study, t. E. imizekelo Real lamaphulo agqityiweyo ngempumelelo kunye neemeko zakho etsomo ukubonisa ukuba niyavuma ukumelana xa kuthe yeemeko ebezingaziwa.

Nam yemarike B2B ayikho ngaphandle ubungqina obubhaliweyo, ngoko qiniseka ukuba alungiselele kwiSiqinisekiso, amalungelo awodwa omenzi wechiza, kunye namanye amaphepha kuyimfuneko.

Kwaye okona kubalulekileyo - bokuqinisekisa iinzuzo zoqoqosho ukuba umthengi.

Indlela ukuphumeza payback?

Ukuphumeza payback, kufuneka achaze ukuba umthengi ukuba inzuzo yokuthengwa kwakhe semveliso yenu. Masithi inkampani yakho inikezela ngoqeqesho kwaye inika uqeqesho PowerPoint abasebenzi ezahlukeneyo. Ukuze ithethelele iinzuzo zoqoqosho umxhasi kufuneka wazi:

1. Bangaphi abasebenzi abaqeqeshiweyo kunye PowerPoint kangakanani ixesha olichitha emsebenzini kwinkqubo veki nganye.
2. Yintoni na iindleko avareji ngelixa umsebenzi umqeshwa ngamnye.

Ngokusekelwe ingxelo evela kubaxhasi ongaphambili siyazi ukuba xa sisebenza kunye iintetho emva uqeqesho lifinyele ngesiqingatha. Ngokuqhelekileyo, eli nani kufuneka unyaniseke.

Silindele kuxhamle ngumthengi kunye iindleko zeenkonzo:

• Ixabiso yomsebenzi - X;
• inani leeyure ngeveki - Y;
• emva koqeqesho - Y / 2.

Iziphumo kukongiwa: X * Y / 2 * 4 (inani leeveki ngenyanga) * Inani labasebenzi abaqeqeshiweyo. Eli nani isenokuba ixabiso yeenkonzo ezinikezelwa nguwe.

Musa ukulibala ukukhankanya zingaphi iinyanga ziya kuhlawula le mali ukuba umthengi.

ndlela B2B

Lo mzekelo ubonisa enye iindawo B2B kwisigaba - ubonelelo ngeenkonzo kunye noncedo ekuqhutyweni kweshishini. Ngaphezu koko, ezi nkonzo inokuba nomahluko ngokupheleleyo ukusuka kwigumbi yokucoca up uphicotho.

Ifom classical ishishini kushishino nawo abathengi Ihowuliseyili ugqibezele ukuthengiswa okanye ezakhe umthengisi womnatha, yequmrhu iimvumelwano kunye norhulumente, ithenda.

Iinzuzo B2B

Yintoni "ukuntsonkotha kwishishini ishishini", kucacile - lo uxhomekeke ngqo abathengi kunye esichengeni, imiphetho ephantsi. reviews Le ntetho labaphathi abaziingcali. Ngoku makhe sithethe ngale ndlela iluncedo kule fomu.

• e B2B ayikho ukhuphiswano boyikekayo, kokubini apha B2C;
• iindleko akukho ezinkulu zentengiso, ukuba INTSEBENZISWANO kakhulu thethwano kunye nomsebenzi lomthengisi ..;
• ulwazi oluninzi lwangaphakathi ukunceda iingeniso ukwanda.

Kwaye esiphelweni. B2B - entsimini yokuthengisa esebenzayo. Okukhona owenza ngayo, kokukhona ngokukhawuleza ukwakha isiseko yakho yomthengi, kwaye uqale ukufumana inzuzo kakhulu.