Le nkampani kuyabiza kakhulu ehlabathini - Apple, Google okanye Microsoft?

uphuhliso olukhawulezayo, ingeniso nee-asethi zizonke - namhlanje oyifundisayo iinkampani eziphezulu kakhulu ibiza ehlabathini.

Kwimeko yezoshishino, iphephancwadi Forbes uthathwa nkandziyiso anegunya, iingcali ngubani nangengqwalasela ivandlakanywe, ukulungisa amahla ndinyuka noosomashishini abadumileyo kunye neenkampani ehlabathini. Rankings ayabandakanyeka arhente ezahlukeneyo, umzekelo, BrandZ kunye Interbrand.

ziingcali Forbes kuthathela ingqalelo ezi zikhombisi zilandelayo:

• inzuzo;
• zeemali;
• ingeniso;
• umthamo asethi.

BrandZ ngonyaka ngamnye amele ukuba iinkampani ezininzi zibiza ehlabathini ngokususela kwidatha evela iingcali kunye nabathengi, ukuthelekisa ngaphezu kwama-23 amawaka amanqaku.

Apple

Enoba-Arhente, angenise uluhlu, kwi eziphezulu ezintlanu kukho corporation efanayo. Phezulu zixeliweyo iminyaka emibini igcinwe Apple. Le nkampani kuyabiza kakhulu ntonye neteknoloji ezintsha kunye noyilo kakhulu ehlabathini. lokuqala computer yakhe Apple be Stiv Voznyak kunye Stiv Dzhobs wadala kwi 70s. Emva kwintengiso iikopi kweshumi le ngoosomashishini bakwazi ukufumana inkxaso-mali kunye nerejista ngokusemthethweni inkampani entsha.

De ekuqaleni kowama-2000, iimveliso Apple baye ezaziwayo-kakuhle epapasha kumacandelo oshishino, imfundo kunye norhulumente, Noko yande kwaye akakakwamkeli. Le meko kakhulu ngo-2001 xa i-iPod wabonakala phezu emarikeni, yaye emva kweminyaka emithandathu inkampani sakhulula yokuqala iPhone isikrini smart. Ekugqibeleni balinqabisa impumelelo ukusekwa lwekhompyutha. Ngenxa-elektroniki ezinamagama eliphezulu-zobugcisa, Apple ifumene inzuzo irekhodi ngo-2011 okokuqala waba yinkokeli nokurhafiswa brand eqolo.

Google

Ngokoqobo ezithendeni inkokheli elandelwa kwenye inkampani American - Google Inc. Injini yokukhangela odumileyo ekuqaleni yaba iprojekthi yophando ngabafundi ezimbini isidanga kwiYunivesithi yaseStanford. Sergey Brin and Larri Peydzh wadala PageRank - iteknoloji egqiba ukubaluleka websites.

Ngowe-1998, inkampani yafakwa, kwaye mthombo womvuzo yaba iintengiso enxulumene amagama search. Brin kunye Page kancinane lwandiswe ngokuthi ekufunyanweni ziinkampani ezincinane ukuba wenza iinkonzo ezaziwayo-kakuhle enjalo, njenge Google Earth, YouTube, Voice Google, Gmail, Google Chrome nabanye.

Ngokutsho kwezinye iincwadi, inkampani kuyabiza kakhulu ehlabathini - nje Google. Yaba ngokoqobo ngo-2011, phambi kokuba ngokuvela "apile" okhuphisanayo. Namhlanje, Brin kunye Page isebenza babesukela - inkqubo yabo ngenxa izixhobo Android weselula ngaphantsi iOS, kodwa Apple i lehlelo akukho lula ukuba anitshabalalise.

Coca-Cola

Kuyinto yimpazamo ukukholelwa ukuba amahlanu kakhulu elimelwe kuphela ziinkampani eliphezulu-zobugcisa. Indawo kakuhle nelilifaneleyo wesithathu nekuhlala The Coca-Cola Company - inkampani kuyabiza kakhulu ehlabathini evelisa iziselo ezibandayo. Le soda idumileyo wabonakala-1886. Iresiphi ngu John Pemberton waqalisa ukusela njengoko ichiza elo inceda ukuphazamiseka kwenkqubo luvo. Izithako engundoqo amagqabi aphe kunye namandongomane kola, umthi yimvula.

Ukususela kunyaka nonyaka iinzuzo evela kwintengiso kunye ukuthandwa lukaCoca-Cola landa. Siya kusela abachasi kwavela phikisana ngeengozi igqabi aphe entsha kunye cocaine eziqulathwe kuzo. Iresiphi kutshintshelwe, yaye kwakukho iikopi ezininzi soda, kunye nolawulo yenkampani baphendule kumangala. Ukuza kuthi ga ngoku, isiselo imelwe kumazwe angaphezu kwama-200 - Coca-Cola ngomnye brand ezaziwa kakhulu ehlabathini.

Microsoft

Kwindawo yesine lweFIFA kwaba kwakhona inkampani enxulumene ihlabathi ngobuchwepheshe. Microsoft, ngelishwa, hayi inkampani kuyabiza kakhulu ehlabathini - kule minyaka ilishumi idlulileyo iye yabamba ukuba nje amanyathelo ezimbalwa kude uloyiso.

Ikomkhulu, ibekwe Redmond (Washington, USA), iingcali asebenza kwi ezintsha software for PC kunye Xbox umthuthuzela odumileyo. iimveliso Microsoft ziguqulelwa kwiilwimi 45 ethengiswa kumazwe 80, kwaye Windows yokusebenza, ngenxa Bill Gates kunye neqela lakhe, waba iqonga software ixhaphakileyo ehlabathini.

McDonald kaThixo

Ekugqibeleni yethu rating "eqhelekileyo" nkampani kuyabiza kakhulu ehlabathini kwinkalo yokutya ngokukhawuleza. kwivenkile wokuqala Mac kunye Dick McDonald xa kuvulwa ngo-1940. Emva kweminyaka eli-12 yenkonzo McDonald kaThixo Rey Krok waba nomdla ingqiqo, ethe wafumana ilungelo abazalwana ukuba ukuvula yokutyela enegama elifanayo kunye nesiqulatho. inethiwekhi franchise zaqala ukukhula ngokukhawuleza. Ekuhambeni kwexesha, Kroc wathenga onke amalungelo bebhalisa McDonald kaThixo System, Inc. Lo somashishini weza kunye nemigangatho efanayo kunye nenkqubo yemfundo eneemfuno ezizodwa.

McDonald kaThixo, Kakade ke, Liziko edume 'ukutya fast ", kodwa maxa wambi okhuphisana ophantsi. Ngokomzekelo, ukususela ngo-2010 kwinani zokutyela inkampani yesibini kuphela inethiwekhi Subway. Le McDonald inkulu e-Europe uthathwa yokutyela eMoscow ku Pushkin Square, kuvulwa ngo-1990. Kuyinto liziko kwi 2008th uyaphule ingxelo kwi kwinethiwekhi - iindwendwe million 2.8 ..