Indlela ukuba ube copywriter: amanyathelo kuqala. Indlela yokwenza imali kwi copywriting intanethi

Ezi zinto ixesha yethu kangangokuba phantse ngamnye kuthi yonke imihla linento yokwenza Internet. Umntu osebenzisa kuphela ye-imeyile okanye Skype kunxibelelwano, othile esibonisa ingcaciso eyimfuneko evela kwimithombo emininzi intanethi, kunye umntu ebulala nje ixesha kwi kwezentlalo. iinethiwekhi kunye neforam. Kwaye wonke umntu, mhlawumbi, ubuncinane kanye babezibuza: Ngaba kunokwenzeka ukuba bafumane imali kwi-intanethi yaye, okona kubaluleke kakhulu, kangakanani.

Xa imeko yethu iyahlozinga ngokwezoqoqosho, izizathu efuna impendulo yalo mbuzo ukuze kwanele. Ke okona kubalulekileyo, abaninzi baye beva ukuba imali kwi-Internet - xi ri xa xiviri, kwaye kukho imizekelo yabantu bokwenene bafumene impumelelo kule ndlela. Kodwa umthetho, amalinge yokuqala fail. Okanye yokungazi uqhagamshelane abaphangi, okanye siya kucelwa ukuba ahlawule, leyo lusilela kakhulu ixesha elichithwa kwintsebenzo. Ngelo xesha, abaninzi lithemba, eqonda ukuba nayiphi na ingeniso kuwonkewonke kuthungelwano - nto nje yasentsomini.

Ngaba ithemba na?

Ngokuqinisekileyo, akukho. Kule mihla, i-Internet iye yaba umthombo njalo, kwaye uzinzile kakhulu, ingeniso amawaka abantu ehlabathini jikelele. developers It, abathungi web, badwelisi benkqubo, bemeko- iintengiso yevidiyo, kunye neentatheli. Kodwa umthetho, oko kakhulu iingcali kwinqanaba eliphezulu, angenileyo indlela ekusafuneka ihanjwe phambi umsebenzi wabo waqalisa ukuzisa iziphumo ezibambekayo kakhulu. Kwaye thina asiyi kuthetha namhlanje ezi imisebenzi. Ngenxa, okokuqala nje, ndithanda ukuthetha malunga nendlela abakwazi futhi ingaba ukwenza abantu kuphela kude kakhulu kwizakhono kweenkqubo okanye uyilo web, kodwa nako lokuhlela ngokwabo, umkhosi siqinisekile abasebenzisi Internet kwesa, ngaphandle kwabasaqalayo .

Ngaba I ukuqala ukwenza ukususela ekuqaleni? Ingaba zikhona iindlela kwabo bantu abathi ngenxa yaso nasiphi na isizathu ufuna umsebenzi wasekhaya okanye ixesha inxenye? Apho. Kwaye ke kukho, njengesiqhelo, abambalwa. Asiyi kuhlala phezu ngengeniso komkhondo, ukuthunyelwa, prince, kwi social networks. ezi zinto ngokwaneleyo namhlanje, abanye babo baba ethandabuzekayo, abanye bafanelwe ingqalelo. Noko ke, sicebisa ukuba uqwalasele inokuthenjwa umdla, kwaye okona kubaluleke kakhulu, kulula, ukususela iinkolelo zam, ukhetho - ukubhala amanqaku uku-odola okanye ukuthengisa, okanye kaninzi kangakanani bathi, copywriting. Kwakhona ukufumana indlela yaye apho aqale ukwenza ukubhala izicatshulwa, hayi ukuba lo amava emva kwabo umgaqo.

Yintoni copywriting

Enyanisweni, uvumo a copywriter nentatheli ukuba zininzi izinto esifana. Zombini ncutshe bafuna ulwazi kwisihloko esinikiweyo, kwaye ingxelo umdla ngayo ngohlobo ekutsaleni abafundi ukuya manqaku. Kodwa kukho nto, Kakade ke, umahluko - kukho ezichaphazela ngalinye imisebenzi. Copywriter, umzekelo, ngokupheleleyo akukho mfuneko ukuba aye kufuna iinkcukacha isixeko okanye udliwano-ndlebe. Lonke ulwazi oluyimfuneko ifumana kuphela ezivela kwi-World Wide Web, ngaphandle kokushiya esweni kwikhompyutha yakho. Kodwa ukuze siqonde ukuba ngubani na copywriter yaye ziziphi imisebenzi yawo, kuyimfuneko ukuqala nge "copywriting" ingqiqo, ukuze afumanise oko kuthethwa ngabo namhlanje.

Ngoko wabiza copywriting zomsebenzi oqeqeshelweyo enxulumene indalo kunye ntetho izicatshulwa zentengiso. Ngamanye amazwi, kunye nezinto zokubhala ngqo okanye covertly ukukhuthaza, mbhengezeni inkampani, iinkonzo, iimveliso, izimvo, okanye abantu. Nangona kunjalo, olu kuphela inkcazelo zoqobo. Ngokumalunga intanethi namhlanje nayiphi copywriting ukuqonda ukubhala amanqaku websites okanye ukudala itekisi eqhelekileyo.

Kwaye ukuba uqale kulo mbono, kulula kwaye kulula ukuba beze ukuqonda kakuhle eli copywriter msebenzi. Lo ngumntu ubhala nohlolo Intanethi, kuquka iivenkile online, iitekisi ukuze. Kodwa kusekho amakhono ezinxulumene, nto leyo ngokuqhelekileyo kuye oyingcaphephe ezinjalo - ukuba ubhalwe, seo copywriting. Ethetha copywriters kunye ezininzi zibandakanya ezi zakhono kakhulu. Kwaye phambi kokuba sithethe ngendlela yokwenza imali copywriting, ukuze wabhideka, masifumanise umahluko phakathi kwezi amakhono.

Rewriter okanye copywriter?

Ngophanya nje lweliso, kusenokubonakala ngathi le misebenzi ayahluki kakhulu. Kodwa kuphela xa efika kuqala. Copywriter, njengoko sele sitshilo - lo ngumntu kudala okubhaliweyo phantsi kwemiyalelo ngumthengi. It kudala. Oko kukuthi, ingcali wabhala inqaku esekelwe kulwazi lwakhe kunye nombono wakhe nesihloko. Ukuba uqhelene ne isifundo akulunganga kakhulu, ngoko ke kufuneka ukuba ukuqonda ngokupheleleyo oko ngokufunda mhlawumbi ulwazi kwimithombo emininzi kwi Web, uze uzobe izigqibo zakho. Kwaye ngoko ke nanku umbuzo: ukuba lo mntu abe italente nje umbhali? Hayi, umbhali nje, akuyomfuneko ukuba umbhali.

Copywriter kufuneka ilifa ubuchule bokucinga, ngenxa yokuba, kuqala kwiinto zonke, ukuba zeengcali kretivnym, "nentengiso" iingcinga adla uthenge bethengisa izicatshulwa. Bhala inqaku kwi sihloko sinye, nkqu abanobuchule, ezintle, ungakwazi, mhlawumbi abaninzi. Kodwa copywriter uyakwazi ukubhala incwadi yentengiso, athi ukuphucuka ezichanekileyo. Ngamanye amazwi, yingcali kunokuba marketer, umthengisi okanye usomashishini ngaphezu indoda iileta.

Ngokwahlukileyo koko, copywriting, Yeremiya kwi Internet ibandakanya utshintsho lungelelanisa izicatshulwa ezibekiweyo. Oko kukuthi, umbhali ufumana inqaku yoqobo nge emsebenzini, ukuba ubhale amagama zalo, ukuze ibe yodwa, lo gama kugcinwe intsingiselo yokuqala. Nangona kunjalo, kungakuhle ukuba kube njalo ukuba inqaku nokuba xa uqala wafana yokuqala. Njani na ukuba ubhale? Kulula ukuba ndiyaqikelela. Kufuneka ukuba ubhale ingxelo. Khumbula ukuba wabhala ngayo loo ntetho esikolweni? Ingxelo alula kwisihloko esinikiweyo, eshiya eyona nto ibalulekileyo, Ngokoluvo lwakho, ubonisa ukuba ulungise kancinane isakhiwo isicatshulwa, ngokuthi ngokubuyisela amanye amagama njengoko ntonye, apho kunokwenzeka. Bonke. Enzima? Impendulo izicacele: into entle, ukuba baqeqeshiwe.

seo copywriter

Ekugqibeleni, SEO copywriter. Luhlobo luni specialist? Apha umahluko zincinci. Ukusuka a copywriter eyahluke ukuba uyakwazi ngobuchule kwaye ingena ichazwe kakuhle amagama kwinqaku eyenza umyalelo. Xa sibhenela iingqiqo, lo seo-copyright - ehlela kunye nokudala amanqaku websites, oko kukuthi iitekisi ukuba olulungiselelwe iinjini zokuphendla. Wenza ntoni na? Ndicinga ukuba wonke umntu uyazi ukuba uninzi sites kwishishini womnatha, oko kukuthi, lukhona ukuthengisa imveliso, inkonzo, njl abasebenzisi Internet ke, ngaphambi kokuba uthenge into oyifunayo, efuna inkcazelo ngaye. Sebenzisa uphendlo ngokuchwetheza kwibhokisi yokukhangela ke amagama ezifanayo (umz "kuthenga ifriji"), ngamnye wethu ufumana oluninzi (ngamanye amaxesha ezigidi) of iimpendulo. Kwaye kakhulu efanelekileyo (ehambelana) ngesicelo kubo ngokuqhelekileyo iphepha lokuqala. Ibe phezu kweli phepha izama ukufumana ishishini kwaye izibonelelo nje noun yombhalo.

Ukuziqhelisa, phantse zonke copywriter professional uyazi ukuba izisebenzisa njani amanqaku yakho imibuzo uphendlo. Asinto kunzima ukuthelekelela ukuba ezi zakhono ezixatyisiweyo ngaphezulu ukubhala nje itekisi eqhelekileyo.

Indlela ukuba ube copywriter

Malunga Ziziphi iimpawu kufuneka umntu copywriter, saxoxa. Kodwa yintoni uhlobo lwemfundo ufanele abe, amakhono yasekuqaleni, kungaba khona oyingcaphephe olungileyo? Okumangalisayo kukuba, Kakade ke, ukuba unalo idiploma ye-philologist okanye intatheli, uya kuba lula ukuba uthathe amanyathelo kuqala. Kodwa copywriter - le yenye kwabo imisebenzi mihla, apho kukho eziqikelelwa iidiploma, oko kukuthi, izakhono, amava. Kwaye ukuba abanayo imfundo efanelekileyo kunye nemfundo esiphakame-siseko, kodwa isikolo phezu ulwimi Russian unayo ezintlanu okanye amane, unako lula ube copywriter nempumelelo okanye rewriter. Le umsebenzi apho unyaka amava kuthetha izihlandlo ezilikhulu ngaphezu kweminyaka embalwa esikolweni. Ukuba ke nina ikhefu lokuya kubeleka okanye umhlala-phantsi, ngaba ukhangela umsebenzi okanye nje ufuna ukuze ifumane ingeniso engaphezulu, ungenza ngokulula olu elithile. Yaye i umsebenzisi phambili lwe Internet akukho mfuneko yokuba ube nolwazi olwaneleyo olusisiseko ukuze uqalise.

Inye kuphela into kubalulekile, copywriter kufuneka bakwazi ukufunda nokubhala ubomi. Kucacile ukuba ulwazi isikolo lilityelweyo ngokuhamba kwexesha. Akukhathaliseki, uya kukwazi ukuba uyazihlaziya, khumbula imithetho upelo neempawu zokubhala, iwebhu kwiincwadana kunye neencwadana eyaneleyo. Ezi zibonelelo adla amaqabane zochuku copywriters ezininzi.

Kodwa lo msebenzi ezinye iimpawu ezibalulekileyo. Zisuka nje, Asinakuyenza ngaphandle uqeqesho, ngaphandle akwazi ukulungelelanisa imini yakho, ngaphandle nomnqweno wokwenza imali. Kakade ke, kufuneka ukuzimisela - njengokuba kuzo zonke iimeko, kuyimfuneko ukuthabatha inyathelo lokuqala.

Ke kaloku malunga nalapho ukuqala nendlela ukuba kugxininiswe copywriting. Apho ungajonga abaxumi, yintoni izihloko ukubhala, apho ukuthengisa inqaku lokuqala? Amathuba e runet ngokwaneleyo - oku nokutshintshiselana ezininzi freelancing, kwaye igcina manqaku apho post iitekisi ezithengiswayo. Noko ke, emva nethuba lwabaqalayo, besebenzisa ezi zibonelelo akuyi kuba lula. Kuyimfuneko ukuba basebenze ngaphandle, ukufumana abathengi rhoqo. Konke oku kunokwenziwa kuphela ngentsebenziswano enye yokutshintshiselana copywriting. Ukongeza, ukutshintshiselana ulawule masterminds ubudlelwane kunye abenzi-sikhokelo esemthethweni kwaye ziqinisekise ukuba intlawulo yomsebenzi wenu, leyo lunciphisa ubungozi komzamo ababhangayo.

ukutshintshiselana ezinjalo niphuphuma iinto namhlanje, kukho kakhulu kunyaka ngamnye. Kwaye ungumsebenzi kunzima ukuba ukhethe umsebenzi wokuqala. uluvo lwam kukuba kufuneka uqale uvimba omthembileyo ukuba unalo igama elihle kwaye, okungenani phezulu ezintathu phakathi ngohlobo lwazo. Ngenxa yoko, ndiya sicebisa ukuba siqwalasele onke bokuqonda umzekelo eTXT Exchange. Ukuphonononga resource ifumana becala entle, kokubini ukusuka abaqeshi kunye nababhali, uye ukulinganisa ophakamileyo kunye igama elihle kakhulu.

Ukongezelela, ukuze uqale ukusebenza njenge copywriter apha kuba nabani na, le utshintshiselwano akuyomfuneko ukuba baphumelele uvavanyo isatifikethi, ukuze babhalise. Yintoni, enyanisweni, kufuneka ungumsebenzi, indoda kungekho amava izicatshulwa yokubhala. Kwaye oku akuthethi ukuba copywriters hayi bafanelekile, oko nje lo wesini esahlukileyo, kodwa ke iimvavanyo zibanjwa kuphela isicelo, ngokufuthi ebudeni beentsuku zokuqala zomsebenzi ukwandisa imivuzo yabo kwixesha elizayo.

Indlela yokwenza imali kwi copywriting stock exchange, ukuqala indlela

Ukuze uqale ukusebenza, kufuneka ubhalise. Ubhaliso kwi Exchange copywriting eTXT - inkqubo amahle asezantsi, akukho eyahlukileyo kakhulu ukusuka ukuba kwezinye iindawo. Gcwalisa ikholam kunye igama, igama lokugqibela, ukudala igama kunye nephasiwedi, faka idilesi yakho ye-imeyile. Emva koko, khetha ubume "igcisa", njengoko umbhali lwezihloko ikwayile iwonga le kutshintshiselwano, ikhankanya iintlobo zemisebenzi ukuba ufuna ukwenza: copywriting, Yeremiya, seo copywriting, iinguqulelo. Ingongoma yokugqibela lingakhankanywa ukuba umyalelo kakuhle ulwimi lwasemzini. Ukuba kunjalo, oku a plus enkulu. Iholo kwinguqulelo yezicatshulwa, ngokuqhelekileyo ngaphezulu kakhulu. Qiniseka ukukhangela into enithetha yona.

Enyanisweni, yonke into inkqubo eqhelekileyo Busisiwe, unako ngoku ungene kwi-akhawunti yakho kwi-Exchange. Apha uyakwazi ukubona ngoko nangoko ukubhukisha ezinika abaqeshi. Ukuba sele ezifumanekayo kuwe. On nayiphi na kula, uya kufumanisa iimfuno lo msebenzi. Eli nqaku isihloko, ubude, ukohluka, mhlawumbi, amagama, kunye neemfuneko ezizodwa umthengi. Ukongeza, libonisa uhlobo lomsebenzi (copywriting, Yeremiya, seo copywriting, translation) kunye neendleko zayo. Apha kuzakuthathwa ukukhankanya ixabiso ngalinye 1000 abalinganiswa umbhalo ogqityiweyo. Kodwa logama nje usaqala kuwe, uthabathe indlela umvuzo olungileyo nekungenakwenzeka ukuba babe nako, njengoko inkqubo rating awunayo kakade. Yintoni ukwenza ntoni? Kuqala kwinto zonke, musa ukothuka. Ukuba uchitha ixesha elithile ukuba bangenise ezininzi izicelo, abanye abathengi Qiniseka ukuba ukhethe ikontraki. Kakade ke, ekuqaleni, siya kufuneka bathembele ixabiso elingekho ngaphezulu kwe-10-15 engange nganye 1000. Kodwa ke eli xesha, kakhulu, Asiyi kukha sidlule ilize, uya kwenza ukuba inkqubo rating, kwenyusa inqaku ngalinye ebhaliweyo kuwe. Kwaye sele nesilinganiso uyakwazi ukubala kwi ukunyuka kancinane iindleko umsebenzi - oluphezulu oko, kungona intlawulo ngomsebenzi wakho.

Ngoko ke, mna ukuchaza kwakhona iingongoma, yintoni na izenzo zakho xa kuqala waya istock exchange. Kufuneka ukuba babhalise, gcwalisa ulwazi ngokuzithandela ngawe, uze ufake ikhabhinethi zakho kunye ngqo phantsi igama lakho ukuze ukhethe icandelo "imiyalelo ezintsha". imiyalelo Vula ziyafumaneka, apho ungakhetha umxholo osondeleyo kuwe yokubhala. Ukusebenzisa ngokucofa iqhosha, linda ukuba isigqibo yomqeshi kwaye iqala umyalelo wokuqala, nokuye lokuqala ezifanelekileyo kwi-Internet, kunye ngoncedo iinjini zokuphendla.

Kucacile ukuba kufuneka ukususela ekuqaleni ukuya ube nomonde ukuba abazenzela igama emarikeni. Kungenjalo, silindele ukufumana i rating lokuqala angafanele ngaphandle isiqinisekiso. Kodwa rating omncinci kuvumela ibango lokuhlawula 20-30 engange 1000, ukuze uqhubeke. Kwabo bafuna ukwenza ukufumana ephezulu intlawulo iinketho ezifundiswayo, kakhulu. Zisuka nje, unga zama ukufumana uqikelelo izakhono zabo. Ukubhala umsebenzi test ukungqinisisa umgangatho kwabeyisayo, ngesicelo, iyafumaneka kubo bonke abasebenzisi. Ukuze wenze oku, yiya kwicandelo efanelekileyo ngqo kwi-ofisi. Wena ukhetha umsebenzi uya kufumana iimfuno zalo (njengoko ekulungiseleleni umyalelo pay). Kodwa lo msebenzi akuhlawulwa. Iziphumo ziya kuhlolwa iimodareyitha exchange. Isiphumo zingafunyanwa ekuqaleni inqanaba ukuya eliphezulu (iinkwenkwezi omnye ukuya kwemithathu). Ukuze Kwathi ngempumelelo iimvavanyo, kufuneka ubhale i itekisi ngokukuko nangokuchanekileyo nangokufanayo ukucacisa le ngcingane. Kananjalo ufuna umnqweno ukuchitha isibini iiyure ukuqinisekisa ukuba kwixesha elizayo kufumana imiyalelo inzuzo engaphaya. Ukuba uthe wagqithela ngempumelelo iimvavanyo for isiqinisekiso, abaxhasi ezinzulu uya ukhetha njengoko inkqenkqeza yomsebenzi wakhe. Yaye kuthekani ukuba akunjalo? Ukuba alufanelekanga uvavanyo kunye umphumo oyifunayo? Akukho ngxaki, abathengi akayi kubona umsebenzi wakho. Kodwa uya kukwazi ukwenza izigqibo, lokuqeqesha uthabathe uvavanyo kwakhona nangawuphi na umzuzu.

career copywriter

Ngoko ke, kokugqiba ngela abathengi, yonke imihla uya kwandisa umyinge wakho umbhali. Le rate kuchaphazela ixabiso umsebenzi wakho kwixa elizayo. Kodwa ukuba kunjalo unika rating? ingqesho ezinzileyo, ekuhambeni kwexesha uya kuba abathengi abanyanisekileyo. Abathengi abathande umsebenzi wakho uza kushiya ingxelo entle kwiphepha lakho, ngoko ke yamkelwe apha, kwaye bayathanda ezichaphazela izigqibo abanye abathengi malunga candidacy wakho inkqenkqeza. Abaninzi baya kuba nako ukufaka kuwe "kuluhlu emhlophe" zabo. Wonke umqeshi kukho uluhlu onjalo; Ababhali ebandakanyiweyo kuwo, kungathatha imiyalelo ngokuzenzekelayo, ngaphandle kokulinda ukuba kukhethwe umculi. Indlela ukuya "kuluhlu emhlophe" le umthengi? Akukho nzima kangaka - kufuneka umsebenzi umgangatho ze ulingenise kwi ngexesha.

Enye ingongoma ofuna ukuyeka. Exchange silawula ubudlelwane phakathi kombhali kunye abathengi. Kuqala kwinto zonke, ukuqinisekisa abasebenzi. Xa ufumana umyalelo, kwi-akhawunti ye umthengi iyabhlokwa imali ukuze ahlawule umsebenzi wakho. Kwathi ngelo xesha order yentlawulo ufumana ngokuzenzekelayo, sele evela olo tshintshano. Kwaye yonke imiba ukuphika, ukuba ikhona, ungenza isigqibo apha kulamlo. Siye sahlolisisa umbuzo indlela yokwenza imali copywriting. Yaye yintoni izakhono zingaba luncedo kwi-stock exchange?

Yintoni umsebenzi enye ixabiso exchange the stock

Sele sathetha ngalo ukuba eTXT ingaba transfers elungileyo kakhulu imali. Ngaphezu koko, ufuna ulwazi ezahlukeneyo iilwimi. Ukongeza, kukho umsebenzi ngokwaneleyo bajonga iimpazamo kunye nabahleli. Ukuba unayo imfundo philological, neelwimi, ngengeniso phezu nekulungiswa izicatshulwa kusenokuba kuhle kakhulu. Ukongeza, i-Exchange uye amanqaku ivenkile. Kuba bonke abasebenzisi kule nkqubo ekhoyo izicatshulwa yokubhala sentengiso. Ngokuthe ngcembe, iindleko iza kuvuka. Kwaye into nganye zithengiswe, njengoko kubhaliweyo myalelo, uya kwandisa ukukala Umbhali lakho yaye, ke ngoko, uchaphazela iindleko imisebenzi ezilandelayo.

ixabiso udaba

Kwaye ngoko thina ukuba lo mbuzo umdla: ukuba indlela unemali labaqalayo copywriting, kangakanani Basixabisa umsebenzi zezi ngcali? Incutshe oluhle kunye namava onesidima, ukuba abathengi rhoqo kunye negama kule bume imali kakuhle. Noko ke, sithetha nje la matyendyana, kodwa ukuba 'sikhule' ukuya phezulu ezinjalo, kufuneka sisebenze nzima. Copywriter kwinqanaba elifanayo avareji emva kokuba isibini kweenyanga internship bangafumana kakuhle 10-15 lamawaka engange ngenyanga, ngoko - ngaphezulu. Kwaye, ngubani owaziyo, mhlawumbi phakathi kweenyanga ezintandathu, lo msebenzi uya kuba umthombo yakho engundoqo yengeniso.

copywriter Work: ncomo

Kakade ke, lo lohlolo lo msebenzi ingafunyanwa ezahlukeneyo kakhulu. Umntu xa ukusilela lokuqala eyeka zonke iinzame zokuya phambili. Kodwa mhlawumbi ke kuphela ngenxa yokungazi indlela yokwenza imali copywriting. Abanomdla abantu kwisithuba ezimbalwa kweenyanga uyakwazi ukufumana ezifakelwe istock exchange kunye engange 60-100 1000, yaye ngakumbi, ukongeza bathengise ngempumelelo inqaku yayo evenkileni.

Internet igcwele copywriters ngempumelelo umsebenzi nawuphi na kubo kuba ngumzekelo emangalisayo kunye isivuseleli kwabasaqalayo. Ekugqibeleni ndifuna ukucebisa wabaqalayo ukuba ayeke gabhu phakathi. Yaye abo esicinga kuphela copywriter umsebenzi, ukuba khumbuza, kwindlela neekhilomitha iqala nge inyathelo elinye.