Iphepha Landing: copywriting Effective kwintshukumo

Landing page (Landing) - lo mzekelo iphawulekayo ukuthengisa ngqo, "kobethileyo" ukuze izibakala umthengi sezingqondweni eqinisekisiwe kwaye iinzuzo ekwenzeni isenzo esithile:

1. Ukuthengwa kwezinto okanye iinkonzo.
2. Ukunqakraza kwi link for iinkcukacha kwisiza (imveliso).
3. Isikhokhelo updates kunye neendaba nge email.
4. Izindululo Site (imveliso) kwabanye abasebenzisi.
5. Ethetha okanye ukunika ingxelo.

Uguqulo ngendlela yokulinganisa Landing, lulwahlulo phakathi konqakrazo kwi main iqhosha kwaye inani undwendwela ngokunjalo injongo page kokwehla i - ukujika undwendwe random kumthengi (rhumela umfundi umhlaziyi).

Yila page kokwehla luqala efuna unique lokuthengisa isindululo (USP) - iimpawu leyo eyahlula imveliso ethile (site kweenkonzo) kwezinye ezifanayo. Xa ingxelo yalo kufuneka:

1. Qala kwi kwiimfuno abaphulaphuli ekujoliswe kulo.
2. Thetha ulwimi iingenelo, kungekhona iimpawu.
3. Qubeka kwisindululo ngokoMthetho ubunjani - into eyaziwa kakuhle ukuba yonke ethe ireferensi indawo lwamaxabiso wonke anikiweyo.

USP ixhaswa ngereferensi ezixabisekileyo. Oku kunokuba ngexabiso eliphantsi okanye isaphulelo, ibhonasi free, ixesha elide okanye inzuzo nangoko, xa kuthelekiswa ne imveliso sele kakuhle waziwa kakuhle.

USP sisiseko ukubhala yonke Landing umxholo. Inxalenye yokuqala, apho ingabekwa phezulu kwephepha iquka:

1. An mxholo enomtsalane ukuba imizuzwana 2-4 ukweyisela abasebenzisi ukuba ufikile kwidilesi.
2. isihlokwana ezilingayo iphembelela umdla ebangela ukuba umntu afunde imixholo on.

Isigaba sesibini umxholo, azinikele ezahlukileyo imveliso, esekelwe izibonelelo undwendwe. Kufuneka ukhethe eziluncedo 3-5 ezinkulu ezisebenzayo "ii-hot spots" womntu: a sisombululo sikhawulezileyo, kukho inzuzo ezifezekisayo kulindelekileyo abaphulaphuli ekujoliswe kulo. Ukusebenzisa izintlu ezineebhulethi, ividiyo kunye infographics ikhuthaza ukubonakala kunye nokusebenza Landing.

A ukubizela - into uthumela iphepha kokwehla, kuba uthatyathwe kuwo kufuneka ukutyhalela off ngemixholo ngokudibana kunye noyilo. Ekuphuhlisweni qhosha okanye i window ukuba luyahlangabezana Landing setekeni, kufuneka bakhokelwe elula nokufikeleleka:

1. umyalezo Cima ( "Bhalisa ngoku," "Bhalisela").
2. imibala eqaqambileyo, amehlo awayeno-.
3. Ingabekwa phezulu kwephepha.

Le page kokwehla kufuneka siqulathe ubungqina obaneleyo bokuba imveliso ecetywayo kuzisa ngokwenene isiphumo. Ukusetyenziswa kwe-manani kumanani, ncomo yabathengi kunye nabasebenzisi, kwakunye namagama ezaziwayo-kakuhle, okanye amagama imibutho kuya kunceda ukwakha trust.

Okubhaliweyo zokugqibela Landing kufuneka uthothe amathandabuzo yokugqibela kunye noloyiko womntu, leyo ijolise kwiphepha kokwehla le. Umzekelo isiqinisekiso: ithuba nokubuyiswa impahla wahlawula nemali emva kokufumana intlawulo, imfihlo data wangena.