Imidiza "UDon icuba". Yintoni ukuthandwa brand?

Imbali inkampani "Don icuba" uhamba emva kweentsuku zokuqala yoBukhosi baseRashiya. Le nkampani iye yasekwa ngo-1857 yaye ekuqaleni anikiwe emarikeni kuphela iintlobo icuba Cuba Odessa. Kodwa ke ngo-1860, iingcali zenkampani bakwazi ukuphuhlisa izinto ezivela eTurkey kunye Bessarabia, leyo wazukisa brand in bonke obo bukhosi.

Imbeko ngunozala nkampani kuqala ukuba ngokuba icuba yaye yaziwa kuphela "ASMOLOVSKY" kwaye waba kwimfuno yonke indawo. Ngowe-1870, Asmolov ufumana uzuko elikhulu lokuba umthengisi cuba kwinkundla Imperial uHlanga.

Ngo-1912, inkampani Asmolov waba umenzi kunye marketer cuba yehlabathi sikhulu, kangangokuba lonke ihlabathi ukutshaya anconywe zasekhaya icuba kuxubana. Kwiminyaka Soviet, imveliso akazange ngokuyinqaba kwaye baqhubeka ukusebenza ngokufanelekileyo njenge Factory Tobacco State Don (DSTF), ukunika icuba ezivenkileni, uAbhishagi kunye nezinye iimveliso. Emva kokuba ngokuwa Union of the ifektri similise JSC "Donskoy Tabak", yaye kamva le nkampani yaba yinxalenye "AGROCOM" ubambe.

Namhlanje, "Don icuba" ilahlekelwe ngamandla ayo wokhuphiswano, kodwa nangoku kakuhle-eyaziwa lophawu, watshaya a lot of abemi bethu kunye nabahlali yamazwe ico.

Ziziphi imidiza nogazi "Don icuba"?

Njengoko kuchaziwe ngaphambili, icuba Cuba ngumxube Odessa, Turkish, South iintlobo Russian kwaye aseMoldova, nto leyo evumela iingcali ukudala nokuba i isongo nanto ezithambileyo kunye ekugqibeleni kuba mnandi.

Kufuneka kuqatshelwe ukuba i "Donskoy Tabak" nka- iimveliso zecuba, hayi kuphela phantsi brand efanayo. Isizukulwana omdala kwamagama ezaziwayo-kakuhle ezifana "iLeningrad", "White Sea Canal", "Brand yethu", nto leyo nayo owenziwe le kanye kakuhle eyaziwa ngoku.

kwimfuno yabathengi

Ukuba uthathe njengesiseko kuphela inguqulo yakudala ye-Don icuba thina, namhlanje bamkhulula ngeentlobo ezimbalwa:

• Imidiza "Donskoy Tabak ukukhanya" - ivumba classic enika iingcebiso ezifihlakeleyo of uyawathena kunye chocolate. Kanye ekugqibeleni kuba nokuba umsi enuka kamnandi na lwentando esigarethe Kuban. imidiza zecuba sikhululwe thina kuwo amazwekazi eziliqela kwaye okroqiweyo uluhlu olupheleleyo ntlobo ngeengxowa ezizodwa. Kule fomu, apho ungafumana iimveliso ezishelfini, icuba ababesoloko bejikeleza iminyaka engaphezu kwama-13, nto leyo ibe bubungqina ecacileyo baduma uphawu ngayo. Imidiza "UDon icuba" (photo ungabona ngezantsi) baqhelene, mhlawumbi, zonke Connoisseur icuba zasekhaya.
  

• Dontabak compact - iingcali yenkampani ukugcina kunye namaxesha nokuphucula iimveliso zayo. Nantso into wabonakala eli brand oko. Icuba, nangona efanayo ubude, kodwa zahluke umthamo. Ngcamla kunye namasiko ubudala ubudala ndikwazile ukugcina lomelele.

• Imidiza "UDon icuba emnyama" - ummeli elinqatyisiweyo Don zecuba mveliso. Kukhubazeka babe incasa uphawu ngevumba, kodwa ahluke kancinci ubukrakra, nto leyo ikhethwa abathandi kwiintlobo enamandla icuba.

• Dontabak iSLIMS eyenzelwe ngokukodwa abasetyhini abakhetha icuba ultra-ukutshaya. Olu uhlobo lwemveliso abe livumba yobuciko isongo eziya aqonde abathandi 'umsi inkxwaleko. "

Ngenxa neentlobontlobo abavavanyiweyo lokuqhelaniswa zizityebi, imveliso yenkampani "Don icuba" liye bungalahleki kwesinomhlwa kwayo kusingise abalandeli abatsha qho ngonyaka.

Ezinye izahluko ixabiso

Mhlawumbi omnye uya kuthi ukuba imveliso "Don icuba" ulahlekelwa ukufaneleka kwayo phakathi kwabantu abatsha ligxile kakhulu kwi abaphulaphuli abaninzi abadala, kodwa ayikho. uluvo malunga iimveliso kaRhulumente Kuban uphawu uvela kuphela kuba version zakudala lo mdiza kubonisiwe kwicandelo ixabiso cheap.

Akukho Ngeke siphikisane - abantu abaninzi abaselula bayazi uphawu kuphela ukuba i "Classic", kodwa bambalwa abantu bazi ukuba nka- abanjalo kakuhle yaziwa kwaye ethandwa batshaye njengoko Richmond, Rich, Kiss, Senator, "21". Ezi ntlobo yecuba ezikhoyo ukuba babalise ngokucacileyo.

inkampani yokumaketha

Iingcali kunye nabaphathi benkampani ayiphumelelanga ukuhlangabezana nkqu umthengi eyona inzima okuveza uphawu phakathi iinkampani ezininzi ezifanayo. Kufuneka kuqatshelwe ukuba imidiza premium akubonakali kuphela zokubala zasekhaya, kodwa phesheya, apho iintlanga zaye icuba lehoseyile. "UDon icuba 'ukutshaya ukholiswa kwamanye amazwe.

Mbiko leengcali bavumelana ukuba lo mdiza uhlobo embi nje ongavelisi. Umgangatho, ngokuvumelana nesithethe, izityebi incasa kunye ekugqibeleni kuba mnandi - ezi imigaqo kunye neempawu ze-Don Kuban icuba.

Imidiza "UDon icuba": ncomo

Ngokutsho uninzi yecuba baseka umbono omuhle. Abasebenzisi bathi ukunambitheka icuba elungileyo, engaquki ziyahluka ukusuka pack ukupakisha, kwaye rhoqo kwiminyaka. Iimpawu ezintle kubangelwa incasa ezimnandi kunye nokungabikho acid emlonyeni emva ukutshaya.

Abalandeli Don icuba ziqhotyoshelwe kakhulu brand 'abo' ukutshaya, banyanisekileyo kuye eminyaka kwaye likhankanya engavumi ukuba uvavanyo uzame iimveliso.

Njengoko kuba abaphulaphuli nemazi, izimvo yahlulwe: umzekelo, Dontabak iSLIMS amantombazana ayaziswa, kodwa ngokuzithandela sokutshaya Kiss mnye uhambe "Dontabak" inkampani ezisendleleni. Uninzi ziintombi bakhetha compact enuka Rich, into enegalelo ekwenzeni ukukhuthazwa brand kwaye kuqinise indawo nabathengisi.

ngamafuphi Brief

Ngokubanzi, inkoliso abatshayayo zelizwe kudla iimveliso inkampani Kuban ngaphandle uyamazi ngayo. Kuba-ngenkulungwane sisiqingatha ngembali yaso, inkampani iye yakwazi ukuba bamxhase baseRashiya nje kuphela, kodwa amazwe angabamelwane.