Guqulo imveliso njengendlela yokuphucula ukusebenza kokusebenza kweshishini

Njengendlela yokuphucula impumelelo imisebenzi yeshishini kwi kwiimarike yesizwe jikelele, guqulo imveliso kudala ithathwa njengenye yezona onemveliso, yaye ke ngoko - eqhelekileyo. Kwiikota ezininzi jikelele, guqulo ivelisa isimo izicwangciso ezithile ukuvelela kunye nezenzo ezinxulumene kwiinguqu ezimandla parameters zoshishino eziphambili kunye no iprofayili imveliso. Njengoko umthetho, ukuphunyezwa esi sicwangciso, inkampani uyala ukuba ii-inishiyali okanye imisebenzi yangaphambili atshintshele uhlobo ngokwesiseko entsha imveliso yorhwebo. Esona sizathu siphambili sokuba lweentlanga ezahlukeneyo, njengoko umthetho, umi umnqweno ukuba kude ukuxhomekeka kakhulu kwi kwimarike kwimveliso owodwa kwaye nokulungiswa imisebenzi nkampani ukuba kwezinye iimarike, athembisayo.

Ngenxa yezizathu yengingqi sokunabela ingabonwa kancinci oknaye aqale kade karhulumente kwimarike yemveli, apho inkampani ukho, umnqweno ukufumana izibonelelo zemali ezongeziweyo ozikhethayo kwaye umnqweno ukunciphisa ingozi lweengozi ezahlukahlukeneyo ezivela kwimisebenzi yezoqoqosho yenkampani.

Guqulo imveliso, njengokuba umthetho, lisekelwe ekuqondweni ezinye meko - qhinga, apho inguqu ezinqwenelekayo kwaye luyaqaliswa. Ngentsimbi iqhelekileyo practice mihla la maqhinga mathathu:

1. Esi sicwangciso igxile ukohlulwa okanye njengoko ibizwa ngokuba -kontsentricheskoy, kubandakanya ukusetyenziswa umthamo amashishini sele zisekwe ukwandisa amathuba okukhula yenkampani. Ngokuqhelekileyo, esi sicwangciso ibandakanya ukwanda kwemveliso, uphuhliso lwemveliso ezintsha iimveliso ezithengisekayo, ubonelelo ngeenkonzo ezintsha, kunye neenkonzo.

2. Isicwangciso enqamlezileyo ukohlulwa kuphunyezwa ngokusebenzisa uphuhliso lwemveliso ngokwesiseko ezintsha kwaye ivakalisa ukuba emarikeni endaweni endala. Ngesi sicwangciso ekubalwa kukuba iimveliso ezintsha ziya ndiyaphela ngumthengi enye, ngenxa yale njongo, Kwimeko, ukohlulwa enjalo, ukunika uvavanyo ngokucokisekileyo urhwebo kwimalike yabathengi kunye uthelekiso wayo amathuba yoMgaqo nkampani.

3. Isiseko qhinga kwandiswe, yeMetro ebizwa, ukwanda emzimbeni amandla emveliso, ikakhulu ngenxa kwizibonelelo lweshishini nga ezinxulumene ngqo kwimisebenzi zemveliso kunye nenkqubo. Le lwalo kakhulu entsonkothileyo lweentlanga ezahlukeneyo, nto leyo ifuna izibonelelo ezongezelelweyo mali okanye utyalo-mali, imisebenzi zentengiso kunye nentengiso olubanzi kunye nabasebenzi abaqeqeshiweyo kakhulu.

Eminye imithombo, njengoko isicwangciso esiliqili ezizimeleyo guqulo sokunabela lomngcipheko ingqalelo. Le iyantlukwano imveliso kuquka nokunikezelwa yenkampani-asethi zayo kumaziko zemali ezahlukeneyo kwaye ukuguqula ezi asethi ibe iintlobo ngeentlobo zezixhobo zemali.

Eyona nto iphawulekayo kwaye phantse umzekelo incwadi ye nokuphunyezwa ngempumelelo kwe-qhinga kwandiswe, isimaphambili iphunyeziwe 90 lwekhulu lokugqibela, inkampani Finnish Nokia, oveza kunye namaphepha izinto zangasese. Yaye ngoxa umboleki engundoqo imveliso yenkampani yaba eSoviet Union. Xa iingxaki zoqoqosho eSoviet Union waqalisa ukukhula, ulawulo Nokia wagqiba ekubeni nokulungiswa amandla yemveliso lenkampani ukuya kwimveliso mobile phones. Umgaqo-nkqubo ngempumelelo inkampani, isicwangciso ukohlulwa onobuchule ukuba bavunyelwe Nokia ukuthatha kwi mobile kwimarike yonxibelelwano ubunkokheli indawo uhlale phambi iinkokeli zangaphambili imarike - le Ericsson corporation kunye Nokia.