Iindlela oluvela izigqibo zolawulo njengophawu Yindibanisela inkqubo ezintsha

Ingakumbi izinto ezintsha - ntlobo wayo, inkqubo yona ethi inxulumanise inzululwazi, ubuchwepheshe, ezoqoqosho, ulawulo, nezoshishino. Kwiminyaka yakutshanje, inkqubo ezintsha ekhulisa kakhulu kwaye ngoku ineenkalo ezahlukeneyo. Kodwa intensities zayo igalelo ephakamileyo Umngcipheko, zifuna ekudaleni imeko isethi iimeko ezikhuthaza kuphuhliso umsebenzi ezintsha kwamashishini kunye utshintsho iindlela zale mihla nokwenza izigqibo zolawulo. Ukuqonda uhlobo ezichaphazela yenkqubo ezintsha kusenza sikwazi ukuthethelela amanqanaba asisiseko izigqibo zolawulo lophuhliso, ukuze ingqalelo ulawulo ngefuthe amanqaku ayo isitshixo kwaye usebenzise iseti inkuthazo ndlela isebenzayo.

Kule ncwadi lwezenzululwazi uphuhliso ezininzi kummandla iinkqubo ezintsha. Uhlalutyo imithombo esayensi kuvumela ukuba bathethe malunga kunqongophala kokusebenza ngokufanayo ekutolikeni elithi "inkqubo ezintsha". Nazi inkcazelo ixhaphakileyo kolu luvo. Ngoko ke, ngokutsho Interstate standard GOST 31279-2004, ngaba ukuguqulwa yesiriyeli inkqubo ezintsha iimveliso kunye nokusebenza emva kunye nexesha emarikeni. Umgangatho ichaza ububanzi lilonke yomsebenzi kwinkqubo amatsha: uphando kunye nophuhliso, incedise ekuphunyezweni, ukunika uncedo ekusetyenzisweni kunye nokugcinwa, kwakunye nenkqubo okuvelisa izigqibo ezifanelekileyo zolawulo ngaphakathi sikhokelo yawo.

Ne inkcazelo GOST ucula le nokuqonda inkqubo kwezinto ezintsha apho kubhekwa njengento inkqubo sisiqalo yeenguqu ezintsha, ekukho amanqanaba lenguqu ukuya iindlela zayo elingana oluvela izigqibo zolawulo, ngenxa yokuba apho kukho ezintsha ziyaphunyezwa. Ngamanye amazwi, inguqu kolwazi isisiseko olutsha ulwazi isicelo, kwakunye iseti iindlela ukufezekisa ezi njongo. Kufuneka kuqatshelwe ukuba iindidi "inkqubo ezintsha" kunye "umjikelo ezintsha 'abaphandi abaninzi kunye nemimiselo ngokukodwa musa ukwabelana, sebenzisa njenge twatse. Noko ke, ngo "inkqubo" amagama generic Arts and "mjikelo" umahluko. Ngoko ke, ukuba le nkqubo bendiqonda intshukumo ecacileyo, umjikelo iphathwa njenge "iseti yeenkqubo ezenzeka ngaphakathi naliphi na ubude bexesha." Ngoko kuyimfuneko, kwelinye icala, kukho umahluko ocacileyo phakathi kwezi ngcamango malunga ezintsha, yaye kwelinye icala, ukuba baqonde osemqoka sabo sigqibo esalimanyanisa - zombini amagama ziquka ingqalelo indlela imisebenzi lenguqu ukuya mihla iindlela oluvela izigqibo zolawulo kwishishini.

Inkqubo ezintsha ifuna ukuba ngexesha inguqu ezintsha zibe iimveliso, iya kusetyenziswa uthotho uthi, ngokubuyisela omnye komnye, kubandakanywa - izisombululo nolawulo Inkqubo yophuhliso, ezo ebalasele inguqu esebenzayo kulawulo lwe iindlela ezinjalo nokwandisa izigqibo zolawulo evumela yonke inkqubo ukwenza kakhulu iindleko-olusebenzayo.

Inkqubo ezintsha njenge ukuphunyezwa ukufana-to-serial lwemisebenzi kubandakanya iseti ezahlukeneyo iintlobo zomsebenzi, uhlalutyo likuvumela ukuba ukwaba imisebenzi kunye neqela belandela ngezigaba 3:

1. Ukufumana ezintsha (marketing ezintsha, ulwaluko lwabo (kwisizukulwana izimvo kunye nama zabo, uviwo kweprojekthi, umsebenzi wokwakha);

2. Le ukunwenwa ezintsha (intengiso, imveliso kunye noncedo kwimarike ukudluliselwa kunye nokuphunyezwa kwe ezintsha, ukudluliswa kobuchwepheshe kwamali of results);

3. Ukusetyenziswa ezintsha (ukuphunyezwa iimveliso ezintsha ze ancedise isicelo, nokuhanjiswa ezintsha (ezintsha ngokukhuthaza), ziphilise.

Ngenxa yoko, ukuba asekelwe kwiisethi yolwazi namava ezikhoyo, eyakhela sasingumba ezintsha, okuvelisa ingcamango iphethe entsha. Ukusebenzisa iseti ezikhoyo zezixhobo (infrastructure) umyalezo iguqulelwa ngere-, uze emva koko kwi imveliso yokugqibela.